Fitcore
Fitcore is a Portuguese bootstrapped SaaS platform that helps gyms, personal trainers, and nutritionists manage workout plans, nutrition, body measurements, and client progress through web and mobile apps, with tiered subscriptions and an AI chatbot assistant.
- Company typePrivate
- Founded2020
- HeadquartersGuimarães, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fitcore does
Fitcore is a Portuguese SaaS fitness management platform operated by DIAMONDPIXEL, LDA, headquartered in Guimarães, Portugal, and bootstrapped since founding in 2020. The platform unifies workout plan creation, nutrition planning, physical evaluations, and real-time client statistics into a modular system delivered via web dashboard, iOS/Android mobile apps, and a branded client application. Core modules include a workout library of 4,757+ exercises with video demonstrations, a nutrition database of 2 million worldwide foods plus a 7,500-item Portuguese database, a real-time statistics dashboard with muscle recovery visualization, body measurement tracking with timeline graphs, NFC-based gym entry control, and TITA, an AI-powered chatbot assistant for 24/7 client queries. Integration partners include Stripe (payment processing with a 1% Fitcore transaction fee), InvoiceExpress (AT-certified invoicing), and major card networks (Visa, MasterCard, Maestro, Apple Pay, PayPal).
Fitcore targets gyms, personal trainers, and nutritionists—primarily SMB operators in Portugal and Europe—with four subscription tiers: Base (€38-€48/month, 50 clients), Pro (€73-€91/month, 200 clients, with staff management and invoicing), Business (€146-€183/month, unlimited clients with NFC access control), and Enterprise (custom-priced white-label mobile apps on App Store/Play Store). The go-to-market combines self-serve product-led signup with a 7-day free trial and a sales-assisted Enterprise motion via scheduled product demos. Distribution is purely digital: web portal, mobile apps, and organic social channels (Facebook, Instagram, LinkedIn). The company maintains GDPR compliance as a data processor for sensitive health and physical activity data, with a 30-day post-termination data deletion commitment. Customer concentration is dispersed across many SMB subscribers with no anchor enterprise logos publicly disclosed, and the company has not raised external institutional funding.
Fitcore firmographics
Firmographics- Name
- Fitcore
- Legal name
- DIAMONDPIXEL, LDA
- Website
- https://fitcore.pt
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fitcore is a Portuguese bootstrapped SaaS platform that helps gyms, personal trainers, and nutritionists manage workout plans, nutrition, body measurements, and client progress through web and mobile apps, with tiered subscriptions and an AI chatbot assistant.
- Ownership category
- akta.pro rank
Fitcore industry classification
Industry- Product category
- Fitness Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Nutrition Coaching (HSADAFAA)
- akta.pro secondary industry
- Strength & Conditioning Personal Training (HSADAAAB)
Keywords
Where Fitcore is headquartered
LocationHeadquarters
- HQ city
- Guimarães
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Fitcore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Base Plan: Entry-level subscription tier providing core fitness management features including workout plans, nutrition plans, AI assistant, client app, measurements, real-time statistics, and business dashboard. Limited to 50 clients. Available monthly (€48) or annually (€38/month with 20% discount).
- SaaS Subscription - Pro Plan: Mid-tier subscription for larger teams with all Base features plus staff management, class scheduling, online payments, and invoicing. Integrates with InvoiceExpress for automatic billing. Limited to 200 clients. Available monthly (€91) or annually (€73/month).
- SaaS Subscription - Business Plan: Upper-tier subscription for expanding businesses with all Pro features plus unlimited clients and NFC-based gym entry control. Available monthly (€183) or annually (€146/month).
- SaaS Subscription - Enterprise Plan: Custom-tailored enterprise solution with all features included plus custom branding on the app (name, colors, logo), white-label app published to App Store and Play Store, and exclusive business-specific functionalities. Pricing and payment terms negotiated individually.
- Online Subscription Transaction Fee: For the online subscription management feature using Stripe integration, Fitcore charges 1% transaction fee on top of Stripe's fees to maintain service support and quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base: Entry-level plan for individuals and small teams, up to 50 clients |
| Subscription | Monthly | Pro: Mid-tier for large teams with staff management, up to 200 clients |
| Subscription | Monthly | Business: For expanding businesses with unlimited clients |
| Subscription | Multi-year contract | Enterprise: Custom solution with white-label app and exclusive features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Fitcore product offering
Product offeringCore offering
Fitcore is a cloud-based SaaS platform that enables gyms, personal trainers, and nutritionists to create and deliver individualized workout plans, nutrition plans, body measurements, and real-time progress statistics to their clients through a web dashboard and mobile applications. The platform consolidates workout prescription (from a library of 4,757+ exercises), nutrition planning (with a 2 million-item food database), physical evaluations, AI-assisted chat support (TITA), and client engagement into a single integrated subscription service.
Product overview
Fitcore is a modular SaaS fitness management platform operated via website, online portal, and mobile application. The platform integrates six core modules: Workout Plans (with 4,757 exercises and video demonstrations), Nutrition Plans (with 2M global and 7,500 Portuguese food databases), TITA AI chatbot (24/7 virtual fitness assistant), Body Measurements (personal and professional tracking with timeline graphs), Client Mobile App (iOS/Android with feed, chat, scheduling, files, and NFC access), and Statistics (real-time training/nutrition analytics and muscle recovery visualization). Four pricing tiers serve different business scales: Base (50 clients), Pro (200 clients with staff management), Business (unlimited clients with NFC access control), and Enterprise (fully branded custom app). All tiers operate on a subscription model with 7-day free trial periods.
Differentiator
Problem solved
Functional benefit
Brands
- TITA: Technologically Integrated Training Assistant - AI chatbot that serves as a virtual training assistant for fitness professionals and their clients
Products and services
- Fitcore Platform Comprehensive Software-as-a-Service platform for fitness business management, delivered via website, online portal, and mobile application (iOS/Android). Unifies workout planning (4,757+ exercises with video demonstrations), nutrition planning (2M global food database plus 7,500 Portuguese items), body measurements, physical evaluations, real-time statistics, AI chatbot (TITA), client app, business dashboard, staff and class management, online payments, invoicing, and NFC gym entry control. Designed for gyms, fitness studios, personal trainers, and nutritionists managing multiple clients.
Quantifiable outcome
- Increased client satisfaction and retention through centralized, personalized fitness management
- +2 more outcomes
Companies that use Fitcore
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Fitcore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature7 records
Fitcore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- StripecorePayment processing integration enabling online subscription management for clients. Fitcore charges 1% transaction fee on top of Stripe fees for this functionality.
- PayPalcorePayment method supported for subscription payments alongside Visa, MasterCard, Maestro, and Apple Pay.
- Visa, MasterCard, MaestrocoreCredit and debit card payment processing for subscription payments.
- Apple PaycoreMobile payment method supported for subscription payments on Apple devices.
- InvoiceExpresscoreAT-certified invoicing software integrated with Fitcore for automatic invoice generation and accounting management. Available for Pro, Business, and Enterprise plans.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fitcore competitors and assessment
Company assessmentDirect peers
- TrueCoach: TrueCoach provides personal trainers with workout programming, client management, and progress tracking tools. Highly comparable to Fitcore's workout planning and client engagement modules.
- Glofox: Glofox provides gym and studio management software with member management, class scheduling, payments, and branded apps—closely aligned with Fitcore's all-in-one positioning for fitness studios.
- Wodify: Wodify is a gym and CrossFit box management software offering workout tracking, class scheduling, performance analytics, and member management—comparable to Fitcore's Business tier with NFC and class management.
- Trainerize: Trainerize is a SaaS platform that enables personal trainers and fitness businesses to deliver workout, nutrition, and habit-tracking programs to clients via web and mobile—directly comparable to Fitcore's core offering and trainer-centric GTM.
- Exercise.com: Exercise.com offers custom-branded fitness software for trainers and gyms with workout, nutrition, habit tracking, and assessments—directly comparable to Fitcore's integrated module structure.
- PT Distinction: PT Distinction is a personal trainer software platform for workout and nutrition programming, client management, and branded apps—directly overlapping with Fitcore's SMB trainer segment.
Broad incumbents
- WellnessLiving: WellnessLiving provides business management software for fitness, wellness, and salon businesses including scheduling, billing, and client management—adjacent incumbent competing for similar customers.
- Vagaro: Vagaro is a broad business management platform for salons, spas, and fitness studios with scheduling, payments, and marketing tools—an incumbent competitor overlapping with Fitcore at the studio-management layer.
- Mindbody: Mindbody is a large, established incumbent in fitness and wellness business management offering scheduling, payments, marketing, and branded apps. It competes with Fitcore primarily at the larger gym and multi-location end of the market.
Emerging players
- MyFitnessPal: MyFitnessPal is a consumer nutrition tracking platform with a large food database. While not a B2B management tool, its nutrition database and calorie/macro features compete with Fitcore's nutrition planning module for end-client mindshare.
Market position
Strengths5 records
Weaknesses5 records
Key risks7 records
Key highlights7 records
Customer concentration
Fitcore social profiles
Digital presenceFitcore compliance and trust
Trust signalCompliance1 record
Fitcore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitcore leadership team
Management profileNumber of profiles
Fitcore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitcore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitcore
What does Fitcore do?
Fitcore is a cloud-based SaaS platform that enables gyms, personal trainers, and nutritionists to create and deliver individualized workout plans, nutrition plans, body measurements, and real-time progress statistics to their clients through a web dashboard and mobile applications. The platform consolidates workout prescription (from a library of 4,757+ exercises), nutrition planning (with a 2 million-item food database), physical evaluations, AI-assisted chat support (TITA), and client engagement into a single integrated subscription service.
Is Fitcore a public or private company?
Fitcore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fitcore founded?
Fitcore was founded in 2020. It employs 1 to 10 people.
Where is Fitcore based?
Fitcore is headquartered in Guimarães, Portugal, in the Europe region.
How does Fitcore make money?
Five revenue lines are on record. SaaS Subscription - Base Plan is the primary driver. The others are saaS Subscription - Pro Plan, saaS Subscription - Business Plan, saaS Subscription - Enterprise Plan and online Subscription Transaction Fee.
Who are Fitcore's main competitors?
Direct peers on record are TrueCoach, Glofox, Wodify, Trainerize, Exercise.com and PT Distinction. Broad incumbents are WellnessLiving, Vagaro and Mindbody. MyFitnessPal is listed as an emerging player.
Does Fitcore have an API?
No public API is recorded for Fitcore.
What industry is Fitcore in?
Fitcore's product category is Fitness Management Software. Its primary akta.pro industry code is HSADAFAA, General Nutrition Coaching, with a secondary code of HSADAAAB, Strength & Conditioning Personal Training. Its NAICS code is 54151 and its SIC code is 7372.