Exercise.com
Exercise.com is a Tampa-based B2B SaaS platform offering all-in-one fitness business management software — including scheduling, workout delivery, marketing, and PCI-compliant payments — to gyms, studios, trainers, and sports performance facilities across 16 verticals.
- Company typePrivate
- Founded2010
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Exercise.com does
Exercise.com is a B2B SaaS platform that provides fitness business management software to gyms, studios, personal trainers, sports performance facilities, and fitness influencers. Founded in 2010 and headquartered in Tampa, Florida, the company targets the operational fragmentation problem in the fitness industry by consolidating scheduling, member and staff management, workout plan creation and delivery, marketing automation (email, SMS, push, CRM, sales funnels), online training (livestreaming, on-demand, digital products), and PCI Level 1 compliant payment processing into a single modular platform with five core modules (Business, Workout, Marketing, Online, Payments) and eight add-on modules including custom-branded white-label iOS/Android apps, multi-location management, remote door access, managed apps, and custom development services.
The underlying technology is a cloud-based, API-supported SaaS architecture with a proprietary custom-branded app engine that allows fitness businesses to deploy white-label applications to app stores without code. The platform supports 16 vertical customer segments ranging from CrossFit boxes and boutique studios to physical therapy and corporate wellness programs, with a segmentation approach optimized for vertical-specific workflows (e.g., belt tracking for martial arts, reformer tracking for Pilates, athlete management for sports performance). Integrations include e-sign, automations, BNPL, and POS capabilities, though no public API documentation or developer portal is referenced.
The business model combines recurring SaaS subscription revenue (quote-based enterprise pricing on annual billing cadence) with transaction-based payment processing fees from the integrated payments module. Distribution is primarily through enterprise field sales with a 'Book Demo' conversion CTA, supplemented by an extensive SEO-driven content marketing engine (guides, comparison pages against Mindbody, Trainerize, Zen Planner, and others) and organic social presence. In October 2025, Exercise.com was acquired by Daxko, a GI Partners-backed global health and wellness software provider, and now operates as a subsidiary within Daxko's fitness solutions network.
Exercise.com firmographics
Firmographics- Name
- Exercise.com
- Legal name
- Exercise.com
- Website
- https://exercise.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Exercise.com is a Tampa-based B2B SaaS platform offering all-in-one fitness business management software — including scheduling, workout delivery, marketing, and PCI-compliant payments — to gyms, studios, trainers, and sports performance facilities across 16 verticals.
- Ownership category
- akta.pro rank
Exercise.com industry classification
Industry- Product category
- Fitness Business Management Software
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Exercise.com is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exercise.com business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription Platform: Exercise.com operates as a SaaS platform providing fitness business management software on a subscription basis. Fitness businesses pay recurring subscription fees to access the all-in-one platform including business management, workout delivery, marketing, online training, and payment processing tools.
- Payment Processing: Integrated payment processing capabilities allow fitness businesses to accept payments through the platform, likely generating transaction fees or revenue share on processed payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on business requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Exercise.com product offering
Product offeringCore offering
Exercise.com provides an all-in-one cloud-based SaaS platform that enables fitness businesses to manage operations, deliver workouts, market services, sell digital products, and process payments through five integrated modules (Business, Workout, Marketing, Online, Payments) with add-on capabilities including custom-branded white-label iOS/Android apps. The platform serves gyms, boutique studios, personal trainers, fitness influencers, sports performance facilities, and enterprise fitness operators globally.
Product overview
Exercise.com is an all-in-one fitness business management platform offering a modular architecture with five core product areas (Business, Workout, Marketing, Online, and Payments) plus additional add-on modules. The core Business module handles scheduling, member/staff management, check-ins, and reporting. The Workout module provides workout plan creation, logging, exercise library, and performance tracking. The Marketing module enables client acquisition through CRM, email/SMS communications, and sales funnels. The Online module supports virtual training via livestreaming, on-demand content, and digital product sales. The Payments module processes transactions, commissions, and POS. Add-on modules include Custom-Branded Apps, Multi-Location management, Remote Door Access, Analytics, Priority Success, Managed Apps, and Custom Dev services. The platform serves diverse fitness verticals including gyms, boutique studios, personal trainers, fitness influencers, sports performance facilities, and corporate wellness programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Module
Quantifiable outcome
- Consolidation of multiple software platforms into single Exercise.com solution
Companies that use Exercise.com
Customer profileNamed customers7 records
Segments16 records
Ideal customer profiles5 records
Exercise.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Exercise.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DaxkocoreDaxko, a global software provider for the health and wellness industry, acquired Exercise.com in October 2025. The acquisition aims to unify and scale fitness solutions, improving operational efficiency and member engagement. The move follows recent integrations by Daxko to develop a comprehensive fitness solutions network. Exercise.com now operates as a subsidiary under Daxko, which is backed by GI Partners.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Exercise.com competitors and assessment
Company assessmentDirect peers
- Mindbody: Mindbody is a leading cloud-based business management platform for fitness, wellness, and beauty businesses, offering scheduling, payments, marketing, and branded apps. Exercise.com explicitly positions against Mindbody in head-to-head comparison pages, making them direct competitors for the same gym and studio customer base.
- TrueCoach: TrueCoach is personal training software that lets trainers deliver workouts, track client progress, and manage payments. It competes with Exercise.com's Personal Trainer segment and is listed as a direct competitor.
- Trainerize: Trainerize is a fitness business management platform for personal trainers and gyms, offering client management, workout delivery, and branded apps. Exercise.com lists Trainerize as a direct competitor on its alternative/comparison page, targeting the same personal-training and small-gym segments with overlapping functionality.
- WellnessLiving: WellnessLiving is an all-in-one business management platform for fitness studios, gyms, and wellness businesses with scheduling, payments, and branded apps. It targets the same SMB fitness segment as Exercise.com and is named on Exercise.com's competitor comparison page.
- Pike13: Pike13 provides client management, scheduling, and payment software for boutique fitness studios, gyms, and wellness businesses. It overlaps with Exercise.com's Boutique Fitness and gym verticals and is listed as a direct competitor.
- PushPress: PushPress is gym and CrossFit affiliate management software with member management, payments, and branded apps. It overlaps with Exercise.com's Gym and Box & Affiliate segments and is named on Exercise.com's comparison page.
- Zen Planner: Zen Planner is gym and martial arts business management software covering scheduling, billing, member management, and branded apps. It directly overlaps with Exercise.com's gym, CrossFit, and martial arts verticals and is named as a competitor on Exercise.com's site.
- Glofox: Glofox is a fitness studio management platform focused on boutique studios, offering booking, payments, branded apps, and member engagement. It competes head-on with Exercise.com's Boutique Fitness and gym segments and is listed as a direct competitor by Exercise.com.
- Wodify: Wodify is CrossFit box management software offering member management, performance tracking, payments, and branded apps. Exercise.com directly addresses the Box & Affiliate (CrossFit) segment and lists Wodify as a competitor.
Broad incumbents
- ABC Fitness Solutions: ABC Fitness Solutions (formerly ABC Financial) is a large incumbent providing comprehensive club management, billing, and member engagement software for health clubs and fitness chains. It competes with Exercise.com's Enterprise and multi-location gym segments as a much larger, established player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Exercise.com social profiles
Digital presenceExercise.com compliance and trust
Trust signalCompliance3 records
Exercise.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exercise.com leadership team
Management profileNumber of profiles
Profiles6 records
Exercise.com funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exercise.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exercise.com
What does Exercise.com do?
Exercise.com provides an all-in-one cloud-based SaaS platform that enables fitness businesses to manage operations, deliver workouts, market services, sell digital products, and process payments through five integrated modules (Business, Workout, Marketing, Online, Payments) with add-on capabilities including custom-branded white-label iOS/Android apps. The platform serves gyms, boutique studios, personal trainers, fitness influencers, sports performance facilities, and enterprise fitness operators globally.
Is Exercise.com a public or private company?
Exercise.com is a private company. It is classified as corporate owned and is currently acquired.
When was Exercise.com founded?
Exercise.com was founded in 2010. It employs 11 to 50 people.
Where is Exercise.com based?
Exercise.com is headquartered in Tampa, United States, in the North America region.
How does Exercise.com make money?
Two revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are payment Processing.
Who are Exercise.com's main competitors?
Direct peers on record are Mindbody, TrueCoach, Trainerize, WellnessLiving, Pike13, PushPress, Zen Planner, Glofox and Wodify. ABC Fitness Solutions is listed as a broad incumbent.
Does Exercise.com have an API?
No public API is recorded for Exercise.com.
What industry is Exercise.com in?
Exercise.com's product category is Fitness Business Management Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7371.