SubmitMatic

What SubmitMatic does

SubmitMatic operates a done-for-you SaaS directory submission service that submits a customer's product to 60-140+ curated online directories on their behalf. The service targets SaaS founders, indie hackers, and early-stage startups who would otherwise spend 40+ hours manually filling out directory forms, adapting copy per platform, and managing verification emails. The product is sold through a single self-serve checkout on submitmatic.com (payments processed via Dodo Payments) in three flat-fee, one-time tiers — Basic ($60), Standard ($100), and Premium ($140) — each promising a guaranteed Domain Rating increase and a 48-hour delivery window. The company also publishes a public Tools Directory listing 147+ AI and SaaS products across 38 categories, and offers six free planning tools (AI Listing Generator, time and cost calculators, DR calculator, submission quiz, and a 48-task startup launch checklist) that function as top-of-funnel acquisition assets.

The underlying technology is an AI-powered automated submission system that adapts product information and formats for each of 140+ directory platforms and submits them via dedicated email accounts created for each campaign. The AI is used for two primary capabilities: text generation and adaptation (the AI Listing Generator produces directory-ready copy from a public URL, and the submission engine reformats content for each platform's requirements), and process automation (form filling, dedicated email management, and status tracking). Submissions are completed within 48 hours and delivered as a Google Sheet report containing status, screenshots, and live URLs.

The business model is product-led growth with a one-time, pay-as-you-go pricing structure rather than recurring subscriptions. Distribution is exclusively direct-to-consumer through submitmatic.com; there are no channel partners, resellers, or disclosed third-party integrations. SubmitMatic is privately held, appears to be bootstrapped and founder-operated based on the blog's "Founder Notes" narrative, has no disclosed headcount, funding, or management team, and shows no institutional investors, partnerships, or M&A activity in the source data. The company is actively operating, with Terms last updated on June 12, 2026, and its curated directory database maintained through the same date.

Name

SubmitMatic

Legal name

SubmitMatic

Website

https://submitmatic.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

SubmitMatic is a done-for-you SaaS directory submission service that submits a customer's product to 60-140+ curated online directories within 48 hours, targeting SaaS founders, indie hackers, and early-stage startups seeking backlinks and domain authority at $60-$140 per one-time package.

Ownership category

akta.pro rank

Product category

SaaS Marketing Automation

NAICS

Software Publishers (513210)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)

Keywords

• Directory submission service
• SaaS backlink building
• Domain rating improvement
• Automated listing submissions
• Startup launch SEO

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Directory Submission Packages: One-time payment model with three tiers. Each package is a flat-fee, done-for-you service where SubmitMatic handles the entire submission process to a specified number of directories (60+, 100+, or 140+), delivers a detailed report with screenshots, and includes guaranteed Domain Rating improvement.
2. Google Sheet Report Delivery: Final deliverable includes comprehensive Excel/Google Sheet tracking all directory submissions with status, screenshots, and verification details.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SubmitMatic is a done-for-you SaaS directory submission service that uses AI to automatically submit a customer's SaaS product to 140+ curated directories (SaaS, startup, AI, launch, and general directories), building high-quality DoFollow backlinks and delivering a detailed Google Sheet report with screenshots within 48 hours. The service creates a dedicated email account per campaign to manage directory sign-ups and confirmations, and packages are sold as one-time payments at $60, $100, and $140 tiers.

Product overview

SubmitMatic operates as a done-for-you SaaS directory submission service with a tiered paid product (Basic, Standard, Premium at $60-$140) and a suite of free planning tools. The core SubmitMatic service submits products to 60-140+ curated directories with guaranteed DR increases, creating dedicated email accounts for each campaign and delivering detailed Google Sheet reports. Complementing the core service are six free tools: an AI Listing Generator that drafts directory copy from URLs, calculators for estimating submission time and cost, a Domain Rating calculator, a manual-vs-automated quiz, and a 48-task Startup Launch Checklist. The company also maintains a public Tools Directory featuring 147+ listed products across 38 categories.

Differentiator

Problem solved

Functional benefit

Products and services

• SubmitMatic Directory Submission Service A done-for-you AI-powered service that automatically submits a customer's SaaS product to 60+, 100+, or 140+ curated directories (SaaS, startup, AI, launch, and general directories), builds high-quality DoFollow backlinks to boost SEO, drives relevant traffic, and increases online visibility. Includes dedicated email account creation, automated AI-driven submissions within 48 hours, and a detailed Google Sheet report with screenshots. Sold as three one-time-payment tiers at $60, $100, and $140 (Basic, Standard, Premium).
• AI Listing Generator Free tool that converts a public product URL into SaaS directory listing copy including product name, tagline, short pitch, long description, categories, and tags. Helps SaaS founders prepare reusable product profiles before submitting to directory forms.
• Directory Submission Time Calculator Free calculator that estimates hours, calendar time, and opportunity cost required to manually submit a website to directories before committing to the work.
• Directory Submission Cost Calculator Free calculator that compares DIY time cost, paid listing fees, service pricing, and the real labor behind automated directory submission software.
• Domain Rating (DR) Calculator Free calculator that models how DoFollow directory backlinks from SaaS directory submissions can affect Ahrefs Domain Rating.
• Automated vs Manual Submission Quiz Interactive quiz that asks practical questions to determine whether DIY submission, a directory submission service, or automated directory submission is the better fit.
• SaaS Startup Launch Checklist Interactive 48-task checklist covering product readiness, positioning, messaging, assets, SEO foundations, directory submission, audience outreach, launch day, and post-launch follow-up. Progress is saved locally in the browser.
• SubmitMatic Tools Directory Public directory of 147+ AI and SaaS tools across 38 categories that allows tool owners to submit their products for listing and users to discover tools organized by category, pricing model, and functionality.

Quantifiable outcome

• Domain Rating increase from 0 to 10+ within weeks
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ahrefs: Ahrefs is a leading SEO toolset that includes backlink analysis, keyword research, and rank tracking. SubmitMatic relies on Ahrefs DR as its core success metric and offers a DR calculator built around Ahrefs methodology, making Ahrefs both an upstream data dependency and a broader incumbent operating in adjacent SEO/link-building territory.
• SEMrush: SEMrush is a full-stack digital marketing platform covering SEO, content, advertising, and competitor analysis. Comparable to SubmitMatic as a tool used by SaaS founders for online visibility, but operates as a broad analytics platform versus SubmitMatic's done-for-you execution model.
• Capterra: Capterra is a long-established software marketplace owned by Gartner, helping buyers discover and compare business software. Comparable to SubmitMatic as a SaaS visibility channel and directory destination, but operates at much broader enterprise scale and with a paid-listing business model versus SubmitMatic's PLG/subscription-lite model.
• G2: G2 is a major B2B software marketplace with reviews, comparisons, and category rankings. Comparable to SubmitMatic as a SaaS discovery and lead-generation channel for software products, but operates at significantly larger scale and scope as an established incumbent versus SubmitMatic's aggregated directory submission approach.

Direct peers

• SaaSHub: SaaSHub is a software directory featuring SaaS tools across categories. SubmitMatic includes SaaSHub in its own directory list and operates a competing public tools directory, making it a directly comparable peer as both a SaaS discovery platform and a directory submission destination.
• BetaList: BetaList is a startup discovery platform where founders submit their SaaS for early user acquisition. Directly comparable to SubmitMatic as a launch-time directory destination for SaaS founders seeking visibility and backlinks, though SubmitMatic aggregates across 140+ directories while BetaList is a single high-authority platform.
• Product Hunt: Product Hunt is the largest curated launch platform for SaaS and tech products. Directly comparable to SubmitMatic in addressing the "how do I get my SaaS discovered" pain point, but operates as a single high-traffic destination rather than a multi-directory aggregator.

Emerging players

• TinyLaunch: TinyLaunch is a launchpad platform for indie makers to showcase products. Listed in SubmitMatic's directory with DR 72, TinyLaunch represents the same category of niche launch/directory platforms that SubmitMatic aggregates submissions to, making it both a peer as a launch destination and a comparable single-platform product.
• Launch Vault: Launch Vault is a developer-focused launch platform with 38K backlinks to a featured customer. While smaller and more developer-niche than SubmitMatic's aggregated directory approach, it represents the same launch-platform category and was a documented SubmitMatic customer, providing a real-world reference point for comparable scale and traction.
• IndieHackers: IndieHackers is a community and content platform for solo founders and indie hackers building SaaS businesses. Directly comparable to SubmitMatic's target customer (SaaS founders, indie hackers) and serves as a complementary launch/discovery channel that SubmitMatic customers may also target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/submitmatic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SubmitMatic