United Way of Greater Rochester and the Finger Lakes

Name

United Way of Greater Rochester and the Finger Lakes

Legal name

United Way of Greater Rochester and the Finger Lakes

Website

https://unitedwayrocflx.org

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Community Impact Nonprofit Services

NAICS

Civic and Social Organizations (813410), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAKAG

Federated Giving Organizations (e.g., United Way-type)

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAEAL

Community Centers & Neighborhood Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Community fundraising
• Nonprofit grantmaking
• Workplace giving campaigns
• Volunteer mobilization
• Community impact programs

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Workplace Giving Campaign: The primary revenue mechanism is the annual workplace giving campaign, raising over $16 million+ in 2025. Employees contribute through payroll deduction, corporate matching, and workplace events.
2. ROC the Day Giving Event: A 24-hour online giving extravaganza on Giving Tuesday that attracted nearly $1 million in donations in 2025 to support over 500 local nonprofits.
3. Corporate Partnerships and Sponsorships: Business partnerships including workplace campaigns, event sponsorships, ALICE Experience workplace training, and kit-building programs generate revenue and in-kind support from corporate sponsors.
4. Grantmaking and Community Impact Fund: Grants from the Community Impact Fund support multi-year program grants, capacity-building grants (Creating Synergy), innovation seeding grants (Shifting the Norm), and emergency responsiveness grants to nonprofits in the six-county region.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

United Way of Greater Rochester and the Finger Lakes is a 501(c)(3) nonprofit that mobilizes donors, volunteers, and corporate partners to fund and deliver community impact programs across a six-county region. Its core activities include running annual workplace giving campaigns, hosting the 24-hour ROC the Day online giving event, distributing grants to 1,167 local nonprofits, and operating programmatic initiatives in Youth Opportunity, Financial Security, Healthy Community, and Community Resiliency. It also convenes corporate partners through workplace campaigns, ALICE Experience, and sponsorships, and provides volunteer mobilization through Volunteer United and Day of Caring.

Product overview

United Way of Greater Rochester and the Finger Lakes operates as a nonprofit community impact organization rather than a technology product company. Its portfolio consists of community programs organized around five impact areas: Youth Opportunity, Financial Security, Healthy Community, Community Resiliency, and Nonprofit Resources. Core initiatives include ROC the Day (a 24-hour giving campaign), Leadership Development Academy (with programs like AALDP, LLDP, ELDP, PLDP), Leadership Giving Networks, Volunteer United (Day of Caring, Board Strong), and Resources for Businesses (workplace campaigns, ALICE programs). Additional offerings include Community Meeting Rooms, grantmaking/funding opportunities, and Impact Reports documenting organizational outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Leadership Development Academy: Fostering collaboration, professional growth, and empowering employees to contribute to United Way's mission of strengthening communities through various leadership development programs.
• Volunteer United
• Leaders United
• Youth Opportunity Programs
• Financial Security Programs
• Healthy Community Initiatives
• Community Resiliency Programs

Products and services

• Youth Opportunity Programs Programs supporting children and youth from birth to age 21 with healthy starts, quality learning experiences, and pathways toward college and career success, including childhood development, early literacy, pre-K readiness, K-12 academic success, out-of-school time programs, and secondary school graduation support.
• Financial Security Programs Initiatives helping individuals gain employment, effectively manage resources, and sustain families through financial coaching, services, income supports, homelessness prevention, affordable housing, homeownership, and adult education and career development.
• Healthy Community Initiatives Programs improving health and well-being through basic needs support, safe housing opportunities, social and emotional connection, healthcare access, social services, nutritious food access, safe community spaces, and legal support.
• Community Resiliency Programs Initiatives ensuring access to disaster relief and recovery, emergency preparedness, crisis hotline and support, and environmental sustainability for individuals, families, and communities facing crisis.
• ROC the Day A 24-hour online giving extravaganza that takes place each year on Giving Tuesday, enabling donors to support more than 500 local nonprofits in the Greater Rochester and Finger Lakes region; raised nearly $1 million in 2025.
• Leadership Development Academy A suite of programs and partnerships including AALDP, LLDP, ELDP, PLDP, DIAL, APALDP, and UCAN that foster collaboration, professional growth, and community impact through Holistic, Adaptive, Authentic, Team, Board, and Community Leadership; graduated 82 leaders in 2025.
• Leadership Giving Networks Membership networks for annual leadership donors including African American Leadership Society, Círculo Latino Leadership Society, Continue United, Emerging Leaders Society, Labor Leaders Club, Tocqueville Society, Women United, and Leaders United, providing mission-based experiences, networking, and volunteer opportunities.
• Volunteer United A volunteer management platform and program mobilizing over 14,000 individuals to support community projects through Day of Caring and Board Strong initiatives.
• Resources for Businesses Corporate partnership offerings including Workplace Campaigns, Kit Building, ALICE Experience, ALICE at Work, and Sponsorships for community impact and employee engagement.
• Nonprofit Resources Resources supporting nonprofits including grantmaking, Day of Caring, Volunteer United, Community Impact Service Days, convening, training, research, reports, and community meeting rooms.
• Community Meeting Rooms Two ADA-accessible conference facilities at 75 College Ave offering meeting spaces including Conference Room 1 (capacity 70), Conference Room 1 Annex (capacity 8), and Rochester Room (capacity 40), available for community and nonprofit use.

Quantifiable outcome

• $16 million+ raised during the 2025 annual campaign
• +9 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, supporting, program, notable and flagship.

• 211 / 211lifeline.orgcoreStrategic or Co-development Partner211 is a free, confidential helpline and referral service for human services and crisis prevention. United Way of Greater Rochester and the Finger Lakes promotes the 211 service as a key resource for residents seeking assistance, and the 211 system directs callers to United Way-funded programs. The top three calls to local 211 involve housing, mental health, and basic needs.
• TogetherNow / MyWayFindersupportingStrategic or Co-development PartnerMyWayFinder is a free and confidential online tool powered by TogetherNow that helps individuals find and connect with service providers. United Way promotes this tool as a resource on its Find Help page, complementing the 211 referral service.
• Development of Indo-American Leaders (DIAL)programStrategic or Co-development PartnerDIAL is a leadership development program offered through United Way's Leadership Development Academy partnership network, designed to develop Indo-American community leaders.
• Asian Pacific American Leadership Development Program (APALDP)programStrategic or Co-development PartnerAPALDP is a leadership development program offered through United Way's Leadership Development Academy partnership network, serving the Asian Pacific American community.
• Union Community Assistance Network (UCAN)programStrategic or Co-development PartnerUCAN is a union-focused community assistance network partnered with United Way's Leadership Development Academy to provide leadership development opportunities for union members and labor leaders.
• Dolly Parton's Imagination LibrarycoreStrategic or Co-development PartnerUnited Way of Greater Rochester and the Finger Lakes partners with Dolly Parton's Imagination Library to provide free books by mail to children from birth to age 5, supporting early childhood literacy across the region.
• Workplace Champions (2025)notableGTM or Marketing PartnerCorporate partners recognized as Workplace Champions in 2025 demonstrate excellence in employee engagement and workplace giving campaigns. These organizations serve as reference accounts and advocates for United Way's corporate programs.
• ESL Federal Credit UnionflagshipStrategic or Co-development PartnerESL Federal Credit Union co-sponsors the Summer 2026 Youth Program Grant alongside United Way and the William and Sheila Konar Foundation, supporting equitable access to high-quality summer learning experiences for economically disadvantaged youth.
• 1,167 Nonprofit Organizations (Regional Network)flagshipStrategic or Co-development PartnerUnited Way supports 1,167 nonprofit organizations across six counties through multi-year grants, bridge support grants, summer youth program grants, and community responsiveness fund grants. Funded partners span Youth Opportunity, Financial Security, Healthy Community, and Community Resiliency impact areas.
• Galaxydigital.com (Volunteer United Platform)supportingTechnology or IntegrationVolunteer United, United Way's volunteer management platform, is hosted on unitedwayrocflx.galaxydigital.com, providing the technology infrastructure for volunteer sign-ups and management.
• United for ALICE (United Way of Northern New Jersey)coreStrategic or Co-development PartnerUnited for ALICE is a grassroots initiative led by United Way of Northern New Jersey. United Way of Greater Rochester and the Finger Lakes participates in the United for ALICE network, using its research, statistics, and tools to identify and articulate the needs of ALICE households locally.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Others

• American Red Cross: A national federated nonprofit with comparable workplace giving, disaster response, and community resiliency programs. Listed in the subject's own funded partner network and competes for overlapping corporate giving budgets.
• Blackbaud: Provider of fundraising, CRM, and grant management software widely used by United Way affiliates globally. Adjacent enabler that powers much of the operational infrastructure supporting federated giving campaigns.

Broad incumbents

• Giving Tuesday: The global Giving Tuesday movement that hosts and amplifies ROC the Day. Operates the same 24-hour online giving model at global scale, making it the broader incumbent for the subject's flagship event.
• United Way Worldwide: The national umbrella organization for the United Way federated network. Operates the same federated giving, workplace campaign, and community impact model at national scale, and is directly comparable as the parent federation governing the subject affiliate.

Direct peers

• United Way of Buffalo & Western New York: A neighboring United Way affiliate operating the same federated workplace giving, ALICE framework, and multi-county community impact model in Western New York. Highly comparable structure, programs, and revenue mechanics.
• Boys & Girls Clubs of Rochester: Another funded partner and direct regional peer delivering youth opportunity programming. Operates a comparable facility-based youth services model with overlapping donor base and corporate partnership channels.
• United Way of New York City: A larger United Way affiliate running workplace giving, NYC-specific impact areas, and grantmaking. Direct peer offering the same core product in a different (much larger) metropolitan market within the same state.
• Rochester Area Community Foundation: A community foundation serving the same Rochester region. Operates an analogous model of pooled grantmaking, donor-advised funds, and nonprofit capacity building, making it the closest direct local peer in terms of mission and donor base.
• United Way of Northern New Jersey: Originator of the ALICE research framework that the subject affiliate leverages. Comparable as a United Way affiliate with a research-driven data advantage, and a strategic research partner via the United for ALICE network.
• YMCA of Greater Rochester: A major funded partner and peer organization offering youth development, financial security, and healthy community programs in the same region with similar workforce-giving and volunteer engagement models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnitedWayROCFLX
• LinkedInlinkedin.com/company/united-way-roc-flx
• Instagraminstagram.com/unitedwayROCFLX

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Greater Rochester and the Finger Lakes