Société Afri-métal

What Société Afri-métal does

Société Afri-Métal (SAM) is a privately held Ivorian wholesale distributor specializing in steel, hardware (quincaillerie), and construction materials. The company operates a six-branch physical network across Côte d'Ivoire with its headquarters in the Koumassi industrial zone and additional branches in Adjamé, Bonoua, Songon, Gonzagueville, and Abobo. Its catalog of more than 500 products spans core steel inputs — including corrugated metal sheets, IPE/UPN beams, reinforcement bars, steel and stainless-steel profiles, bars and tubes, and metal shutters — alongside complementary construction categories such as cement, paint equipment, safety equipment, construction tools, sanitary ware, tiles, and electrical supplies.

SAM generates revenue through wholesale margins on physical goods sold to B2B customers, with no e-commerce or digital ordering channel evident; orders are placed by phone or in-person at branch locations. The company serves four primary end-segments: building and construction (the largest), public works, industrial and manufacturing, and agriculture, addressing pain points around fragmented supply chains, quality inconsistency, and delivery reliability in the Ivorian market. Its go-to-market is sales-led and relationship-driven, with a brand promise of fast delivery, competitive wholesale pricing, and one-stop-shop convenience under the tagline 'Entre nous, une Confiance de Fer' (Between us, a trust of iron).

The business model is a traditional physical-asset wholesale operation: SAM sources from named partners including HALLA, PACSI, SNPC, SOTACI, and Industrap, holds inventory across its branch network, and sells to contractors, builders, industrial clients, and agricultural buyers. No information on revenue, headcount, funding rounds, ownership structure, or executive leadership is disclosed in publicly available sources, and no AI, digital, or technology differentiation is documented. The company's competitive position rests on geographic coverage, product breadth, and brand trust rather than technology or data assets.

Name

Société Afri-métal

Legal name

Société Afri-Métal

Website

https://afrimetal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Société Afri-Métal (SAM) is a privately held Ivorian wholesale distributor of steel, hardware, and construction materials, operating a six-branch network across Côte d'Ivoire and serving B2B customers in construction, public works, industrial, and agricultural sectors.

Ownership category

akta.pro rank

Product category

Steel and Hardware Wholesale Distribution

SIC

Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Steel and hardware distribution
• Construction materials wholesale
• Industrial building supplies
• Steel products wholesaler
• Hardware and tools distribution

Headquarters

HQ city

Koumassi

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale steel and hardware distribution: Société Afri-Métal generates revenue through the wholesale distribution of steel products, hardware tools, construction materials, electrical supplies, and related products. The company sells in bulk to contractors, builders, industrial companies, and agricultural businesses across Côte d'Ivoire. Revenue is derived from product margins on physical goods sold through their branch network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Société Afri-Métal (SAM) is a principal distributor and wholesaler of quality steel, hardware, and construction materials in Côte d'Ivoire. The company operates six physical branch locations and supplies contractors, builders, industrial companies, and agricultural businesses with steel products (corrugated metal, beams, reinforcement bars, profiles, tubes), hardware tools, cement, sanitary ware, tiles, electrical supplies, paint equipment, and safety gear at competitive wholesale prices.

Product overview

Société Afri-Métal (SAM) is a principal distributor and wholesaler of quality steel, hardware, and construction materials in Côte d'Ivoire. The company operates as a single unified distribution platform offering a comprehensive range of products organized into two main categories: core steel and metal products (including corrugated metal, metal sheets, shutters, beams, reinforcement bars, bars/tubes, and steel profiles) and complementary construction materials (including hardware tools, paint equipment, cement, safety equipment, construction tools, sanitary ware, tiles, and electrical equipment). The product portfolio serves sectors including building, public works, metal construction, industrial manufacturing, bodywork, food packaging, and agricultural equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Acier et quincaillerie (Steel and Hardware) Quality steel, hardware, and construction materials including bolts, nuts, washers, screws, locks, and hand tools for building, public works, metal construction, and industrial sectors.
• Métal ondulé (Corrugated Metal) Hot-dip galvanized and cold-rolled steel profiled metal sheets with corrugated profile, available as corrugated tiles and ridge tiles for construction applications.
• Tôles (Metal Sheets) Metal sheets with high magnetic permeability for structural and aesthetic uses in construction.
• Volets et rideaux métalliques (Metal Shutters) Metal shutters and rolling shutters for security and light regulation on commercial and residential facades.
• Poutrelles (Beams) Semi-prefabricated beam system including IPE, UPN, UAC types for concrete floor construction.
• Fer à béton (Reinforcement Bars) Steel bars specifically designed for reinforcing concrete or masonry, with ribbed surface for optimal adhesion with concrete.
• Barres et tubes (Bars and Tubes) Steel bars and tubes in various shapes including rectangles, squares, circular, API tubes, and aluminum tubes.
• Profilés en acier et acier inoxydable (Steel and Stainless Steel Profiles) Shaped profile materials including square tubes, round tubes, rectangular tubes, and angles for construction and fitting applications.
• Matériel de peinture (Paint Equipment) Complete paint tools including brushes, paint, roller extensions, primer, and paint trays.
• Ciment (Cement) High and constant resistance cement from top brands, available in various types.
• Équipement de sécurité (Safety Equipment) Complete safety equipment including helmets, gloves, safety shoes/boots, and safety vests for workplace protection.
• Outils de construction (Construction Tools) Construction tools designed to improve power, precision, and efficiency for building professionals, organized by sector.
• Articles sanitaires (Sanitary Ware) Sanitary equipment for bathrooms, showers, laundry, and kitchens including plumbing fixtures, piping, and connections.
• Carrelage (Tiles) Rectangular and square tiles in various colors and patterns for floor and wall covering.
• Équipements électriques (Electrical Equipment) Electrical and electronic devices including switches, outlets, cables, ground bars, circuit breakers, and electrical wires.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• HALLAminorOthersListed as a trusted partner in the 'Partenaires de confiance' section of the company website. Nature of partnership not specified.
• PACSIminorOthersListed as a trusted partner in the 'Partenaires de confiance' section of the company website. Nature of partnership not specified.
• SNPCminorOthersListed as a trusted partner in the 'Partenaires de confiance' section of the company website. Nature of partnership not specified.
• SOTACIminorOthersListed as a trusted partner in the 'Partenaires de confiance' section of the company website. Nature of partnership not specified.
• IndustrapminorOthersListed as a trusted partner in the 'Partenaires de confiance' section of the company website. Nature of partnership not specified.
• Visual ConceptminorOthersListed as a trusted partner in the 'Partenaires de confiance' section of the company website. Nature of partnership not specified.
• DROCOLORminorOthersListed as a trusted partner in the 'Partenaires de confiance' section of the company website. Nature of partnership not specified.
• RAWAD PUBminorOthersListed as a trusted partner in the 'Partenaires de confiance' section of the company website. Nature of partnership not specified.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Würth Group: Germany-headquartered global distributor of fasteners, tools, hardware, and technical consumables to trade and industrial customers. Comparable direct-sales, branch-based B2B wholesale model with a similarly broad hardware/steel-adjacent catalog and focus on contractor and industrial buyers.
• Orgill, Inc. US-headquartered hardlines wholesale distributor serving independent hardware retailers and building-supply dealers. Comparable wholesale distribution role in the hardware/construction materials value chain, though serving a different downstream customer (retailers rather than end contractors).
• Saint-Gobain Distribution (Point.P / La Plateforme du Bâtiment): French-headquartered global building materials group with a sizable professional distribution arm serving contractors and construction firms in France and francophone Africa. Comparable product breadth across steel, hardware, sanitary, electrical and insulation, and a culturally aligned francophone footprint.
• Ferguson Enterprises (FERG): US-headquartered B2B distributor of plumbing, HVAC, and related building products serving contractors and industrial customers via a branch network. Comparable multi-branch, multi-category professional distribution model with similar reliance on contractor relationships and project-driven demand.
• Travis Perkins plc: UK-listed builders' merchant operating a national branch network distributing building materials, tools, and hardware to tradespeople and contractors. Highly comparable B2B wholesale-distribution business model with similar one-stop-shop positioning, though at much larger scale and in a different geography.
• Holcim (Lafarge Africa operations): Global cement and building materials group with established African operations serving construction and infrastructure customers. Comparable role as a key supplier of construction inputs to the same building and public-works buyer segments, and a potential upstream/downstream counterpart in the same Ivorian market.

Direct peers

• SOTACI (Société de Transformation et de Commercialisation de l'Acier): Côte d'Ivoire-based steel producer and distributor listed among SAM's trusted partners. Operates in the same Ivorian market, serving overlapping construction and industrial customers with steel products that directly compete with SAM's core steel portfolio.
• Industrap: Côte d'Ivoire-based industrial company listed as a SAM trusted partner, active in steel and construction materials. Comparable regional scope, customer base (contractors, builders, industrial clients), and product overlap with SAM's core steel and hardware distribution.

Regional players

• SOCOCIM (Vicat Group): Senegalese cement producer and building materials supplier operating in francophone West Africa. Comparable regional West African construction-materials footprint and customer overlap with public works and contractor segments, though primarily cement-focused rather than steel/hardware.
• Ramco Group (West Africa building materials): Côte d'Ivoire-based group active in building materials, hardware, and home improvement retail/distribution. Directly comparable geography, customer base, and product mix (steel, hardware, paints, sanitary) as a regional competitor to SAM's one-stop-shop model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/societe.afri.metal
• LinkedInlinkedin.com/company/afri-metal
• Instagraminstagram.com/sam.afrimetal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Société Afri-métal