8Fold

What 8Fold does

8fold, LLC is a privately-held, founder-led integrated marketing and advertising agency founded in 2009 and headquartered in Morristown, New Jersey. The firm provides brand strategy, creative development, website design and development, social media marketing, print and digital advertising, and franchise marketing services to both B2B and B2C clients across diverse industries including chemical processing, fitness, retail, cosmetics, automotive franchise systems, staffing, luxury retail, and non-profit organizations. 8fold positions itself as brand strategists first and creative executors second, with a stated methodology of target audience analysis, competitive landscape assessment, voice of customer research, and brand positioning before production. The company operates a specialized sub-brand, '8fold Lucid Marketing to Moms,' formed through the June 2013 acquisition of Lucid Marketing to serve the mothers and family consumer segment. The firm has earned a 2015 AVA Digital Gold Award for the OffTheSled pro bono website, 2014 Leading Women Entrepreneurs Phase One finalist recognition for co-founder Jennifer LoBianco, and 2015 Diversity Journal Women Worth Watching recognition.

The business model is professional services revenue generated through project-based fees and multi-year retainer engagements, with no publicly disclosed standard pricing. Go-to-market is sales-led and relationship-driven: client acquisition relies on direct outreach by co-founders LoBianco (Partner/CSO) and Brad Leszczynski (Partner/CCO), referrals from existing clients, and community networking, primarily within the New Jersey regional market with some national client engagements. The firm's marketing footprint combines an owned blog (8foldworks.com/buzz), social channels (Twitter, Facebook, Pinterest), contributed articles on third-party outlets, and earned media features in Huffington Post, New Jersey Business Magazine, BlogTalkRadio, Hip New Jersey, Upstart Business Journal, and Small Business Computing. Named customers include KOCH Modular Process Systems, CrossFit KOA, The Westwood, FranSystems/Valvoline Instant Oil Change, FLOMO (Nygala Corporation), GlamNatural, Spectrum Staffing, John J. Merchant, Rebuild Our Jersey Shore, and Second Chance Toys.

The underlying technology is standard web, content management, and social media tooling; the source explicitly indicates no proprietary platform, no AI/ML capabilities, no patents, no APIs, and no data flywheel mechanics. Operations remain highly dependent on the founders' personal capacity, with no disclosed headcount, external funding, or institutional investors. Overall, 8fold is a traditional, founder-centric creative agency with limited scalability levers beyond the founders' personal output and a regional concentration in New Jersey.

Name

8Fold

Legal name

8fold, LLC

Website

https://8foldworks.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

8fold, LLC is a Morristown, New Jersey-based integrated marketing and advertising agency founded in 2009 that provides brand strategy, creative development, website design, and social media marketing to B2B and B2C clients, including a sub-brand focused on marketing to mothers.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Integrated marketing services
• Brand strategy
• Advertising agency
• Creative development
• Digital marketing

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: 8fold generates revenue through professional service engagements including strategic marketing, brand development, creative design, website development, and advertising services. Revenue is derived from project-based fees and ongoing retainer relationships with B2B and B2C clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

8fold is an integrated marketing and advertising agency that sells strategic marketing, brand development, creative design, website development, social media marketing, and advertising services to B2B and B2C clients. Engagements are delivered as project-based and retainer relationships, with a specialized sub-brand ("8fold Lucid Marketing to Moms") targeting the mothers-and-families consumer segment.

Product overview

8Fold is an integrated marketing and advertising agency offering a comprehensive suite of brand strategy, creative development, and digital marketing services. The company operates as a single unified service offering organized around core capabilities including brand identity development, website design and development, social media marketing, strategic planning, print and digital advertising, and franchise marketing. The portfolio is unified under the core 'Integrated Marketing and Advertising' product with specialized sub-brands such as '8fold Lucid Marketing to Moms' (formed via the 2013 acquisition of Lucid Marketing) targeting specific market segments. The agency serves diverse B2B and B2C clients ranging from local businesses to national franchises and international companies.

Differentiator

Problem solved

Functional benefit

Brands

• Lucid Marketing to Moms: Marketing programs focused on reaching mothers and families, formed through the acquisition of Lucid Marketing in 2013.

Products and services

• Integrated Marketing and Advertising Full-service integrated marketing and advertising offering combining strategic marketing, brand development, creative services, website development, social media, and advertising for B2B and B2C clients.
• 8fold Lucid Marketing to Moms Specialized marketing-to-moms service line targeting mothers and family consumers through social media channels and family-oriented messaging, formed through the acquisition of Lucid Marketing.

Quantifiable outcome

• CrossFit of Cranford doubled in size in 18 months after engaging 8fold's marketing services

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Rebuild Our Jersey ShorecoreOthers8fold volunteered strategic and creative resources to build the non-profit's website, logo, and merchandise line for Hurricane Sandy recovery efforts. The firm has continued to support the cause and was appointed to the Board of Directors, indicating a deep ongoing commitment beyond typical pro bono work.
• The MTL Communications GroupminorGTM or Marketing PartnerCollaborated with 8fold to create a video response to Dove's proposed ad campaign that generated controversy. Both New Jersey-owned businesses worked together to highlight the professional side of Jersey Women in response to the 'Armpit of America' comment.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Coalition Technologies: Full-service digital agency offering web design, SEO, branding, and integrated marketing to mid-market clients. Similar positioning around strategy-led digital and creative execution.
• SmartSites: Small-to-mid full-service digital marketing and web design agency also based in New Jersey, serving similar SMB and mid-market clients with website design, SEO, and integrated marketing services. Closely comparable in size, geography, and service mix.
• Lform Design: New Jersey-based digital agency offering web design, branding, and marketing services to mid-market B2B and B2C clients. Comparable in regional positioning, ownership structure, and integrated service offering to 8fold.
• Power Digital Marketing: Full-service digital marketing agency serving mid-market and enterprise clients across channels including SEO, paid media, social, and content. Comparable end-to-end integrated marketing offering.
• VaynerMedia: Mid-size integrated digital agency offering social media, branding, and creative services to mid-market and enterprise clients. Comparable in the strategy-plus-execution approach to integrated marketing and creative work.
• Thrive Internet Marketing Agency: Full-service digital marketing agency providing web design, SEO, social media, and branding services to SMB and mid-market clients. Direct competitor in the integrated marketing space serving similar client profiles.

Broad incumbents

• Ogilvy: Global advertising and marketing network offering the full spectrum of brand strategy, creative, digital, and PR services. Represents the broad incumbent presence in the same integrated marketing category.
• BBDO Worldwide: Global advertising agency network providing integrated brand strategy and creative services across channels. Operates broadly in the same end-to-end marketing services category.
• Wieden+Kennedy: Independent global creative agency known for brand strategy and advertising creative. Comparable integrated creative-strategy positioning at much greater scale.
• R/GA: Global digital agency offering brand strategy, design, and integrated marketing services. Broad incumbent competitor with overlapping capabilities in strategy and creative execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/8foldtweets
• Facebookfacebook.com/8foldworks
• LinkedInlinkedin.com/company/8fold-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8Fold