What Napolina does

Napolina is an Italian-food consumer packaged goods brand founded in 1965 by Marino Iandiorio in Naples, Italy, and currently owned by Princes Group PLC, a UK-domiciled private food group. The company manufactures and supplies authentic Italian cooking ingredients — including tomatoes (plum, chopped, passata, puree, flavour boosters, polpa), pasta (regular, whole wheat, bronze-die extruded, gluten-free, gnocchi), olive oils, beans and pulses, pizzeria products, and stir-in sauces — sold under the Napolina trademark across all major UK supermarket chains (Asda, Sainsbury's, Tesco, Morrisons, Iceland, Ocado) and online grocery retailers.

The core production capability sits in a tomato-processing factory in Foggia, Puglia (southern Italy), the heart of Italy's largest tomato-growing region, which processes over 300,000 tonnes of tomatoes annually sourced from 313 farmers across 22 cooperatives and 18 associations. Pasta is manufactured using traditional bronze-die extrusion cut to unique die-cut numbers for a rougher sauce-absorbent texture. The UK head office is at the Royal Liver Building, Liverpool. Brand-level employee count is reported at 11–50, though this reflects brand-management scope rather than the wider Princes Group workforce that handles manufacturing, logistics, and sales. Napolina is also a member of the Ethical Trading Initiative and works alongside UK and Italian government bodies on supply-chain standards.

The business model is a classic consumer-packaged-goods wholesale model: one-time purchases of branded grocery SKUs through major UK grocery retailers, with marketing concentrated on a recipe hub, Instagram content, and influencer-driven recipe content. Revenue figures are not publicly disclosed. The company has no funding history, no disclosed M&A activity, and no reported AI/ML capabilities, indicating this is an established, mature consumer brand operating within a larger food conglomerate rather than an independent high-growth venture.

Name

Napolina

Legal name

Princes Group PLC

Website

https://napolina.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Napolina is an Italian-food CPG brand owned by Princes Group PLC, selling tomatoes, pasta, olive oils, pulses, pizzeria products, and sauces through all major UK supermarket chains, with production concentrated at a large-scale Foggia tomato-processing facility.

Ownership category

akta.pro rank

Product category

Italian Food Ingredients

NAICS

Specialty Canning (311422), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)

akta.pro secondary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

Keywords

• Italian food products
• Canned tomatoes
• Pasta manufacturing
• Olive oil products
• Consumer packaged goods

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Napolina generates revenue through the sale of Italian food products including tomatoes, pasta, olive oils, pulses, and pizzeria products. Products are sold as one-time transactions through major UK supermarket chains and online retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Napolina manufactures and supplies a portfolio of authentic Italian food ingredients including Italian tomatoes (plum, chopped, passata, puree, flavour boosters, polpa), durum wheat pasta (regular, whole wheat, 50/50, bronze die, gluten-free, gnocchi), olive oils (extra virgin, blended, infused), beans and pulses, pizzeria products, and stir-in sauces. Products are manufactured in facilities including a tomato processing plant in Foggia, Italy, and sold to UK consumers through major supermarket chains.

Product overview

Napolina is an Italian food ingredients brand founded in 1965, offering a comprehensive range of authentic Italian products. The core portfolio consists of Tomatoes (plum, chopped, passata, puree, flavour boosters, and polpa varieties), Pasta (regular, whole wheat, 50/50, bronze die, gluten-free, and gnocchi), Olive Oils (standard, extra virgin, light, blended, and infused varieties), Beans and Pulses (butter, cannellini, chickpeas, kidney, and mixed bean products), Pizzeria Products (pizza bases and grated cheese), and Stir-In Sauces. All products emphasize authentic Italian quality with tomatoes sourced from southern Italy and processed at the Foggia factory in Puglia. The company is owned by Princes Group PLC and is positioned as the UK's favourite tomatoes brand.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Processing over 300,000 tonnes of tomatoes per year
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Princes Group PLCcoreOthersPrinces Group PLC is the parent company and owner of the Napolina brand. The company is registered in England and Wales under company number 02328824. Princes Group operates the Napolina website and is the legal entity responsible for the brand.
• 313 Italian Farmers (22 cooperatives, 18 associations)coreStrategic or Co-development PartnerNapolina works with 313 farmers across 22 cooperatives and 18 associations in southern Italy. These farmers grow tomatoes in the Foggia region under the Mediterranean sun. The company supports farmers with agronomists and precision-farming technology.
• Ethical Trading InitiativecoreStrategic or Co-development PartnerNapolina is a member of the Ethical Trading Initiative, benchmarking their standards against globally recognised codes of practice and continuously improving the welfare of people within their supply chain.
• UK and Italian Government BodiesminorStrategic or Co-development PartnerNapolina works alongside UK and Italian government bodies to help raise industry-wide standards for responsibly sourced tomatoes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dolmio: UK-focused pasta sauce brand owned by Mars. Directly competes in Italian cooking sauces and ready-made pasta sauce category at UK supermarkets.
• Cirio: Historic Italian preserved foods brand offering canned tomatoes, legumes, and sauces. Direct competitor in the same product categories with similar Italian heritage positioning.
• De Cecco: Italian premium pasta manufacturer with strong UK retail presence. Directly competes with Napolina in durum wheat pasta, including bronze die and specialty varieties.
• Bertolli: Italian-origin olive oil and cooking ingredient brand sold globally. Direct competitor in olive oils and Italian cooking staples at UK retailers.
• Filippo Berio: Italian olive oil brand with major UK grocery presence. Direct competitor in Napolina's olive oil product line across the same retail channels.
• Saclà: Italian pesto and sauce brand with strong UK supermarket presence. Directly competes with Napolina's stir-in sauces and Italian cooking ingredients category.
• Mutti: Italy-based premium tomato products company and direct competitor in canned and passata tomatoes. Both brands compete on Italian provenance and quality in the UK grocery channel.

Emerging players

• Seggiano: UK-based Italian artisan food brand offering premium sauces, oils, and preserved ingredients. Comparable small-scale authentic Italian positioning targeting the same UK specialty retail channel.
• Giovanni Rana: Italian fresh pasta and prepared foods brand. Comparable in Italian authenticity positioning and UK grocery presence, with partial overlap in pasta and ready-meal adjacencies.

Broad incumbents

• Barilla: Global Italian pasta giant with extensive UK presence. Direct competitor in pasta and pasta sauces, with broader category coverage and larger scale than Napolina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/Napolina
• Facebookfacebook.com/100049474346235

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napolina