What A Star Attendance Solutions does

A Star Attendance Solutions Ltd is a UK-based software company that provides school attendance monitoring software and reporting services to primary, secondary, and special schools as well as Multi-Academy Trusts (MATs). Its core product, 'The A Star System', is a web-based SaaS platform hosted on Microsoft Azure in the UK that extracts attendance data directly from schools' existing Management Information Systems (MIS), eliminating manual uploads and duplicate entry. The platform provides a real-time dashboard, automated sequential letter generation (initial concern letters through to formal monitoring periods), automated home visit and welfare visit coordination, MAT-level reporting dashboards, and direct integration with CPOMS to cross-reference attendance concerns alongside safeguarding chronologies. The product is explicitly designed by former attendance practitioners, with the company claiming over 60 years of combined school and local authority experience across the team, led by founder Jill Robson (22+ years as an LA Attendance Officer).

Name

A Star Attendance Solutions

Legal name

A Star Attendance Solutions Ltd

Website

https://astarattendance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

A Star Attendance Solutions is a UK-based SaaS company that helps schools and Multi-Academy Trusts improve pupil attendance through a web-based platform that extracts data from school MIS systems and automates monitoring, intervention workflows, and safeguarding-linked reporting.

Ownership category

akta.pro rank

Product category

K-12 Attendance Management Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

K–12 SIS & District Administration Platforms (EDAFAEAA)

akta.pro secondary industries

Attendance, Scheduling, Timetabling & Calendar Management (EDAFAEAF), Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

Keywords

• School attendance software
• Attendance management systems
• MIS data integration
• Safeguarding software integration
• Education CPD training

Headquarters

HQ city

Houghton Le Spring

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription: SaaS-based attendance management system delivered via web-based platform. Schools pay for access to the A Star System including the dashboard, automated letters, home visit coordination, and reporting features.
2. Accredited CPD Training: Professional development courses accredited by The CPD Certification Service. Includes courses for Attendance Champions, Attendance Officers, and specialist topics like Behaviour, SEND, and Trauma. Free for A Star system users; paid for non-users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The A Star System is a web-based attendance management SaaS platform hosted on Microsoft Azure that automatically extracts pupil attendance data from schools' existing Management Information Systems (MIS) and provides a secure dashboard for real-time monitoring, pattern detection, automated letter generation, home visit coordination, MAT-level reporting, and direct CPOMS safeguarding integration. Schools subscribe annually; accredited CPD professional development courses for attendance staff are sold separately to non-system users.

Product overview

A Star Attendance Solutions offers a single, unified attendance management product called The A Star System, complemented by expert support services and a CPD training programme. The A Star System is a web-based software platform that extracts data from a school's existing MIS to provide real-time monitoring, automated analysis, letter generation, home visit coordination, and reporting. Schools with the system receive free access to the accredited CPD programme and ongoing expert support; schools without the system can purchase CPD courses separately. The product is designed for primary, secondary, and special schools across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• The A Star System: The company's innovative attendance monitoring platform that extracts data from schools' MIS systems and provides monitoring, tracking, intervention management, and reporting capabilities.

Products and services

• The A Star System Web-based SaaS attendance management platform for UK primary, secondary, and special schools and Multi-Academy Trusts. Automatically extracts attendance data from the school's MIS, providing a secure dashboard for real-time monitoring, pattern detection, automated letter generation, home visit coordination, LA referral documentation, MAT-level reporting, and direct CPOMS safeguarding integration. Delivered as an annual subscription hosted on Microsoft Azure in the UK.
• Accredited CPD Courses Accredited professional development programme accredited by The CPD Certification Service for Attendance Champions and Attendance Officers. Includes practical tools and data-driven strategies. Sold standalone to schools not using The A Star System; included free for system subscribers.
• Specialist Area CPD Courses Expert-led, research-informed CPD courses for UK school staff covering specialist topics behind pupil non-attendance, including Behaviour First, Attendance and SEND, Trauma and Attachment, and Attendance and Behaviour. Delivered by named sector specialists; available as paid standalone courses for non-system schools and included for system subscribers.

Quantifiable outcome

• Schools report 3-7% attendance improvement within first year of implementation
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature8 records

Partnerships

One partnership is on record.

• CPOMScoreTechnology or IntegrationOfficial integration partnership with CPOMS, a leading safeguarding and student welfare management system used in UK schools. The integration enables attendance concerns to be cross-referenced alongside safeguarding chronologies, with key staff able to access joined-up intelligence to inform decision-making. Communication between attendance and safeguarding leads is streamlined.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Frog Education: UK K-12 learning platform (LMS, analytics, parental engagement) sold into schools and MATs. Competes for the broader digital-tools wallet and could expand its analytics layer to include attendance.
• Capita SIMS: Largest incumbent UK school MIS, used by the majority of state secondary schools. Holds attendance data natively; its roadmap decisions materially shape demand for A Star's overlay.
• RM Education: Long-standing UK K-12 technology and MIS provider (RM Integris and broader portfolio). Incumbent that could consolidate attendance capabilities into its existing MIS footprint.

Direct peers

• ScholarPack: UK K-12 MIS sold primarily to schools and small MATs. Competes for attendance-and-reporting workflows and could natively replicate A Star's dashboards.
• Bromcom: UK K-12 MIS provider covering primary, secondary, and MAT customers with attendance, assessment, and reporting. Competes for the same attendance-management budget, particularly in MATs.
• IRIS Education (formerly Groupcall): UK provider of school parental engagement, messaging, and attendance-related software. Overlaps with A Star's attendance and parent-communication workflows in English schools.
• Arbor Education: UK K-12 Management Information System that includes attendance, behaviour, and communications modules. Directly competes with A Star's MIS-agnostic attendance overlay because it sits natively on the school's underlying data.

Others

• ParentPay: UK school payment and engagement platform with broad reach into state schools. Sells adjacent productivity tools that compete for the same school admin budget and have the scale to expand into attendance workflows.
• CPOMS: UK safeguarding software used in the majority of state schools and A Star's integration partner. Highly comparable audience (school DSLs and senior leaders) but a separate product category, with partnership creating co-dependency.

Emerging players

• Weduc: UK K-12 parental engagement and communications app including attendance notifications. Competes for school communications budget and overlaps with A Star's parent-letter automation feature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@astarattendance
• Facebookfacebook.com/astarattendance
• LinkedInlinkedin.com/company/astarattendance
• Xx.com/astarattendance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Star Attendance Solutions