Tag4MyPet
- Company typePrivate
- Founded2020
- HeadquartersWinnipeg, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tag4MyPet does
Tag4MyPet is a Canadian women-owned direct-to-consumer e-commerce business that designs, manufactures, and sells custom pet identification tags and related pet accessories. The core product is personalized ID tags produced via three methods — hand-stamping, laser engraving, and slide-on silicone — with customization options covering pet names, owner contact details, and themed designs (Adventure, Beach, Floral, Cosmic, Mystical, Funny). The product architecture is anchored on these tags and supplemented with dog and cat collars, GPS trackers, plush toys, cat furniture, pet food (Healthybud, Wild Bites, Nature's HUG), and a memorial/keepsake line including portraits, keychains, and necklaces; the Bully Wags sub-brand is offered as heavy-duty dog accessories.
Tag4MyPet firmographics
Firmographics- Name
- Tag4MyPet
- Legal name
- Tag4MyPet
- Website
- https://tag4mypet.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tag4MyPet industry classification
Industry- Product category
- Pet Identification Products
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
- akta.pro secondary industries
- Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Toys & Enrichment Retail (CRALAHAE)
Keywords
Where Tag4MyPet is headquartered
LocationHeadquarters
- HQ city
- Winnipeg
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Tag4MyPet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time purchase sales of custom pet ID tags, collars, accessories, and pet-related merchandise through e-commerce store. All products sold as individual transactions with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Pet Tags |
| Unit Pricing | Pay-as-you-go | Premium Pet Tags |
| Unit Pricing | Pay-as-you-go | QR Code Tags |
| Unit Pricing | Pay-as-you-go | Dog Accessories |
| Unit Pricing | Pay-as-you-go | Pet Lover Merchandise |
| Unit Pricing | Pay-as-you-go | Accessories |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
Tag4MyPet product offering
Product offeringCore offering
Tag4MyPet designs, hand-stamps, and laser-engraves custom personalized pet ID tags (in classic, slide-on, and collar-integrated formats) and sells them alongside complementary pet accessories such as dog and cat collars, GPS trackers, pet portraits, gift cards, and curated third-party pet food brands. Products are sold directly to consumers through a Shopify-based online storefront that ships to 15+ countries, with the custom ID tag line serving as the flagship category.
Product overview
Tag4MyPet is an e-commerce pet accessories company operating as a Shopify-based storefront that offers a diversified portfolio of personalized pet identification products and complementary pet care items. The core product line centers on Custom ID Pet Tags available in three manufacturing methods: hand-stamped, laser-engraved, and silent slide-on designs, which are sold alongside dog and cat collars in various materials including waterproof PVC and patterned fabrics. The company has expanded into GPS tracking devices compatible with iOS and Android smartphones, pet food brands (Healthybud, Wild Bites, Nature Hug), cat furniture (condos, scratchers), and personalized gift items (portraits, keychains, necklaces, hoodies). The product architecture follows a unified platform model where the primary identification products serve as the anchor, supplemented by add-on accessories, apparel, and consumables. Tag4MyPet is positioned as a women-owned small business serving the North American market with shipping to the USA and Canada.
Differentiator
Problem solved
Functional benefit
Brands
- Bully Wags: Heavy duty dog accessories including collars and leashes
Products and services
- Custom Pet ID Tags Hand-stamped and laser-engraved personalized pet ID tags available in classic, slide-on, and collar-integrated formats; customers add their pet's name and contact details. Core product for individual dog and cat owners who want durable, customized identification.
Quantifiable outcome
- Donated $5000+ to Pet Shelters
- +1 more outcomes
Companies that use Tag4MyPet
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Tag4MyPet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tag4MyPet partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Pet Rescues and Shelters (Unspecified)minorFor every purchase, Tag4MyPet contributes to animal rescues and shelters. The company has donated over $5000 to pet rescues. They partner with various animal rescues through their 'Our Contribution' program and highlight specific rescue partners on their Current Partners page.
- HealthybudminorHealthybud pet food products are sold through the Tag4MyPet store as part of their Pet Food collection. Healthybud is a pet food brand focused on healthy digestion and picky dogs.
- Wild BitesminorWild Bites natural protein dog treats are sold through the Tag4MyPet store as part of their Pet Food collection.
- Nature's HUGminorNature's HUG pet food (hypoallergenic, grain-free recipes with sustainable protein) is sold through the Tag4MyPet store as part of their Pet Food collection.
- Bully WagsminorBully Wags heavy-duty dog accessories (collars and leashes) are sold through the Tag4MyPet store.
- CatwantminorCatwant cat toys are sold through the Tag4MyPet store as part of their cat accessories collection.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Tag4MyPet competitors and assessment
Company assessmentDirect peers
- Red Dingo: Premium designer pet ID tags and accessories brand offering customizable, colorful enamel tags with global distribution. Comparable on premium positioning, durability claims, and breadth of themed designs.
- GoTags: Direct competitor specializing in custom-engraved pet ID tags with similar personalization options and DTC online ordering. Most directly comparable business in terms of product line, customization depth, and target customer.
- Boomerang Tags: Custom engraved pet ID tags sold DTC with focus on durability and personalized engraving. Comparable on manufacturing method (laser engraving) and core ID-tag product offering.
- Providence Engraving: Custom pet ID tags and accessories with personalization focus, serving similar DTC customers seeking durable, personalized identification products. Direct overlap on core product and customization.
Emerging players
- Blueberry Pet: DTC premium pet collars, harnesses, and accessories brand with strong design aesthetic and Instagram-led marketing. Comparable on premium positioning, lifestyle branding, and direct-to-consumer pet accessories model.
- Wild One: Modern DTC pet brand selling collars, harnesses, and lifestyle accessories with strong brand identity. Comparable on DTC premium positioning, design-led approach, and millennial pet-owner target audience.
- Maxbone: Premium DTC pet accessories and lifestyle brand offering collars, leashes, and apparel. Comparable on design-led, premium positioning and DTC e-commerce model targeting style-conscious pet owners.
Broad incumbents
- PetSmart: Large omnichannel pet retailer with extensive ID tag, collar, and accessory selection across price points. Comparable on category overlap, though much broader portfolio and physical retail footprint.
- Chewy: Mass-market online pet retailer with extensive pet tag, collar, and accessory assortment plus subscription autoship. Represents the scale competitor; broader assortment and far larger marketing budget than Tag4MyPet.
Others
- Etsy Handmade: Online marketplace hosting thousands of independent makers of custom pet tags and accessories. Represents the indirect competitive channel where similar handmade/personalized pet products are sold by competing small businesses.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tag4MyPet social profiles
Digital presenceTag4MyPet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tag4MyPet leadership team
Management profileNumber of profiles
Tag4MyPet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tag4MyPet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tag4MyPet
What does Tag4MyPet do?
Tag4MyPet designs, hand-stamps, and laser-engraves custom personalized pet ID tags (in classic, slide-on, and collar-integrated formats) and sells them alongside complementary pet accessories such as dog and cat collars, GPS trackers, pet portraits, gift cards, and curated third-party pet food brands. Products are sold directly to consumers through a Shopify-based online storefront that ships to 15+ countries, with the custom ID tag line serving as the flagship category.
Is Tag4MyPet a public or private company?
Tag4MyPet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tag4MyPet founded?
Tag4MyPet was founded in 2020. It employs 1 to 10 people.
Where is Tag4MyPet based?
Tag4MyPet is headquartered in Winnipeg, Canada, in the North America region.
How does Tag4MyPet make money?
One revenue line is on record: product Sales.
Who are Tag4MyPet's main competitors?
Direct peers on record are Red Dingo, GoTags, Boomerang Tags and Providence Engraving. Emerging players are Blueberry Pet, Wild One and Maxbone. Broad incumbents are PetSmart and Chewy. Etsy Handmade is listed as an others.
Does Tag4MyPet have an API?
No public API is recorded for Tag4MyPet.
What industry is Tag4MyPet in?
Tag4MyPet's product category is Pet Identification Products. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRALAHAM, Pet Apparel & Accessories Retail (Leashes, Collars, Clothing). Its NAICS code is 45991 and its SIC code is 5600.