healthybud

What healthybud does

Healthybud Corp. is a Montreal-based direct-to-consumer pet wellness company founded in 2020 by husband-and-wife co-founders Kyle Feigenbaum (CEO) and Dana Ben David (Creative Director), specializing in freeze-dried raw dog food and functional treats built around a "gut-first" nutritional thesis. Its core product line consists of freeze-dried meals in Bites (crunchy) and Patties (rehydratable) formats across Beef, Turkey, and Lamb+Salmon proteins, all built with butcher-quality meat, ground bone, organ meats, and proprietary prebiotic/postbiotic blends branded as DigestaWell® Pet. The line is extended by three Functional Chews (Turkey Gut Booster, Beef Joint Booster, Duck Calming Aid), three Mini Training Treat SKUs formulated at 1 calorie per treat with brain-boosting adaptogens, single-ingredient treats (Cod Skin Cubes, Beef Lung Wafers, Banana Chips), accessories, and limited-edition bundles such as the Brian & Magnus Training Bundle. Manufacturing is outsourced to a USDA-inspected, FDA-registered, SQF-certified North American freeze-dried pet food manufacturer, with veterinary and nutritional advisory support from a Gut Innovation Advisory Panel.

The business operates a Shopify-hosted DTC storefront at healthybud.co with bilingual (English/French) and dual-currency (USD/CAD) support, shipping from warehouses in both Canada and the United States. Revenue mechanics center on a subscription model offering 25% off list price with delivery cadences of 2, 4, or 8 weeks, supplemented by one-time purchases, a Picky Eater Money-Back Guarantee, a $25-per-referral program, an AWIN-powered affiliate program (8% commission), and a #healthygang ambassador program with milestone bonuses up to CAD $4,000. Wholesale distribution is conducted through Faire.com and direct retailer inquiries. Pricing spans approximately USD $7.50 for single-ingredient treats up to USD $40+ for core freeze-dried meal bags.

Customer acquisition is community- and influencer-led: partnerships with celebrity dog trainers Sara Carson and Roni Sagi (America's Got Talent) and Brian & Magnus, combined with earned media in Popsugar, Good Morning America, Modern Dog Magazine, and BlogTO, drive top-of-funnel awareness. To date the company has raised approximately CAD $2.28M across six funding rounds spanning 2020-2025, including a CAD $650K seed led by Earth Rated co-founder David Ngo (May 2022) and a CAD $1.5M round from Investissement Quebec (January 2025), and has accumulated 10,000+ 5-star reviews and 5,000+ reported customers across its US and Canadian footprint.

Name

healthybud

Legal name

Healthybud Corp.

Website

https://healthybud.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthybud is a Montreal-based DTC pet wellness company that sells freeze-dried raw dog food and functional treats built around gut-health formulations via a subscription e-commerce model serving dog owners across the US and Canada.

Ownership category

akta.pro rank

Product category

Pet Food and Nutrition

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAFAD

Frozen & Raw Pet Food (incl. freeze-dried)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYAFADAFAD

Freeze-Dried & Dehydrated Pet Food

Agriculture & Food Production/Animal Feed Manufacturing/Pet Food & Specialty Companion Animal Feed

SECONDARYCRADAFAF

Functional & Veterinary Diet Pet Food

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYHLAMAHAB

Companion Animal Maintenance & Wellness Nutrition

Healthcare & Life Sciences/Veterinary & Animal Health/Animal Nutrition & Therapeutic Diets

Keywords

• Freeze-dried dog food
• Functional dog treats
• Pet nutrition supplements
• Raw pet food
• Canine gut health

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Healthybud sells its products directly through its e-commerce website healthybud.co, offering freeze-dried dog food, functional treats, training treats, and accessories. Products are available as one-time purchases or subscriptions with a 25% discount for subscribers.
2. Subscription Model: The company operates a subscription-based model offering 25% savings on regular prices, with flexible delivery frequencies (every 2, 4, or 8 weeks). Subscribers also receive exclusive rewards and express shipping benefits.
3. Wholesale Distribution: Healthybud distributes through wholesale channels, including direct wholesale inquiries and Faire.com marketplace, allowing retailers to stock their products.
4. Affiliate Program: The company operates an affiliate program through AWIN offering 8% commission on sales, with 30-day cookie tracking and promotional materials for affiliates.
5. Ambassador Program: Community-driven ambassador program where participants earn cash rewards, commissions, free products, and exclusive discounts by promoting Healthybud to their audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Healthybud manufactures and sells freeze-dried raw dog food and functional treats, organized around gut health. Core lines include freeze-dried meal bites and patties (beef, turkey, lamb + salmon), functional booster chews for gut, joint, and calming support, 1-calorie mini training treats, single-ingredient treats, and accessories, sold direct-to-consumer via healthybud.co with subscriptions and through wholesale retail partners.

Product overview

Healthybud is a pet wellness company offering a comprehensive portfolio of freeze-dried raw dog food and functional treats. The core product line consists of freeze-dried meals available in Bites (crunchy, kibble-style) and Patties (soft, rehydratable) formats across three protein options: Beef, Turkey, and Lamb+Salmon. These complete and balanced meals feature butcher-quality meat, superfoods, and built-in gut support with prebiotics and postbiotics. Complementing the food line are Functional Chews (Boosters) including the award-winning Turkey Gut Booster for digestion, Beef Joint Booster for mobility, and Duck Calming Aid for anxiety—each available as individual products or bundled together. The Mini Training Treats line offers low-calorie (1 calorie per treat) protein-specific options enriched with brain-boosting superfoods. Additional products include single-ingredient treats (Cod Skin Cubes, Beef Lung Wafers, Banana Chips), accessories (Training Treat Pouch, Bandana, Water Bottle & Dog Bowl), gift cards, and specialty bundles. The company also offers a Dog Meal Plan Quiz for personalized nutrition recommendations. Products are primarily sold direct-to-consumer with subscription options, and wholesale availability through retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Beef Meal Bites Freeze-dried raw dog food in crunchy bite form, made with butcher-quality beef and gut-boosting prebiotics and postbiotics, used as a full meal or meal mixer for picky dogs.
• Beef Meal Patties Freeze-dried raw dog food in soft, rehydratable patty form with beef, ground bone, organ meats, and prebiotics for advanced gut support.
• Turkey Meal Bites Freeze-dried raw dog food in crunchy bite form made with turkey and ground bone, formulated with prebiotics to support digestion and stool quality.
• Turkey Meal Patties Freeze-dried raw dog food in soft, rehydratable patty form featuring turkey, organ meats, and gut-supporting ingredients.
• Lamb + Salmon Meal Bites Freeze-dried raw dog food combining lamb and wild-caught salmon proteins with prebiotics and postbiotics for gut health support.
• Lamb + Salmon Meal Patties Freeze-dried raw dog food in soft, rehydratable patty form with lamb and salmon proteins and advanced gut support ingredients.
• Turkey Gut Booster Functional soft dog treat and meal topper with prebiotics, digestive enzymes, and superfoods like papaya and pumpkin seeds to support digestive health; winner of Health-Focused Product of the Year 2022 from Pet Innovation Awards.
• Beef Joint Booster Functional soft dog treat and meal topper with anti-inflammatory ingredients including green-lipped mussel, turmeric, and collagen to support hip and joint health and mobility.
• Duck Calming Aid Functional soft dog treat and meal topper with adaptogenic herbs including ashwagandha, chamomile, reishi, and L-theanine to ease anxiety and stress without CBD.
• Functional Chews Bundle Variety pack bundle containing all three booster products (Gut Booster, Joint Booster, and Calming Aid) at a discounted price for comprehensive daily wellness support.
• Beef Mini Training Treats 1-calorie superfood training treat made with beef and beef liver, featuring brain-boosting ingredients like lion's mane and reishi mushrooms; Functional Dog Treat of the Year 2024.
• Chicken Mini Training Treats Low-calorie 1-calorie training treats made with chicken, enriched with brain-boosting superfoods including salmon oil, lion's mane, and reishi.
• Salmon Mini Training Treats 1-calorie training treats made with salmon and salmon liver, enriched with brain-boosting superfoods including organic lion's mane and reishi mushrooms.
• Banana Chips Single-ingredient vegan dog treats made with only bananas and coconut oil, offering a low-calorie crunchy snack high in potassium and fiber.
• Cod Skin Cubes Single-ingredient crunchy dog treats made from wild-caught Pacific cod skins, rich in omega-3s for skin and coat health.
• Beef Lung Wafers Single-ingredient high-protein dog treats made from beef lung, gently dehydrated into breakable wafers for training rewards.
• Training Treat Pouch Hands-free silicone treat pouch with zipper closure for training sessions, walks, and rewarding good behavior.
• Bud Bandana 100% cotton adjustable dog bandana in Healthybud signature blue, suitable for small to large dogs.
• Water Bottle & Dog Bowl 2-in-1 portable water bottle with detachable silicone bowl, BPA-free with 50oz capacity for hydration on walks and travel.

Quantifiable outcome

• Improved digestion and stool quality reported within days of use
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• rePurpose GlobalcoreStrategic or Co-development PartnerHealthybud is a certified plastic-negative brand through partnership with rePurpose Global. For every bag sold, two bags worth of plastic is removed from oceans and forests. The company donates $0.55/kg of plastic they produce to fund plastic removal efforts.
• FDA-Registered Freeze-Dried Pet Food ManufacturercoreOthersHealthybud's freeze-dried recipes are manufactured in partnership with one of the most established freeze-dried pet food manufacturers in North America. The facility is USDA-Inspected, FDA-Registered, and SQF-Certified.
• Dr. Stephanie Malmquist (VetPet Box, VetEvaluated)minorOthersDr. Stephanie Malmquist, DVM, is part of Healthybud's expert team. She founded VetPet Box and VetEvaluated, a certification program helping consumers evaluate pet product safety and quality.
• Dr. Amanda ThompsonminorOthersDr. Amanda Thompson is a small animal veterinarian and part of Healthybud's Gut Innovation Advisory Panel. She advocates for pet health and works closely with pet owners at Chedoke Animal Hospital.
• Centre Éducatif Le Chien Futé (Véronique Chantal)minorOthersVéronique Chantal, a respected dog trainer and behaviorist based in Montreal, partners with Healthybud as part of their expert team, providing training expertise and content.
• Family Pupz (Tanya)minorOthersTanya is a Certified Professional Dog Trainer (CPDT-KA) and founder of Family Pupz in Denver, CO. She provides training content and expertise to Healthybud's community.
• Dr. Steph (Healthybud Gut Innovation Advisory Panel)minorOthersDr. Steph, DVM, is part of the Healthybud Gut Innovation Advisory Panel, providing veterinary expertise on product development and gut health formulations.
• Dr. Gabby PaganaminorOthersDr. Gabby Pagana, DVM, is part of Healthybud's expert team, providing input on sourcing fresh, high-quality, clinically-backed ingredients for product formulations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stella & Chewy's: A pioneer in freeze-dried raw and frozen raw dog and cat food, selling directly and through pet specialty retail. Closely comparable on product format (freeze-dried raw meals and treats), gut/microbiome positioning, and a multi-protein SKU strategy that mirrors Healthybud's beef/turkey/lamb-salmon line.
• Primal Pet Foods: Established freeze-dried and frozen raw pet food brand with strong DTC and independent pet retail presence. Directly competes on raw, freeze-dried meals and functional treats with similar positioning around whole-food, minimally processed canine nutrition.
• Vital Essentials: Freeze-dried raw pet food and treat manufacturer with broad distribution across independent pet and sporting-goods channels. Highly comparable on freeze-dried meal and treat SKUs targeting the same health-conscious pet parent and the same retail/wholesale mix.
• Open Farm: Premium pet food brand emphasizing transparency, sustainability (certified Climate Label), and functional ingredients for gut, joint, and skin health. Competes most directly with Healthybud on the 'science-backed, eco-conscious, premium' narrative and DTC-plus-specialty distribution.
• The Farmer's Dog: Direct-to-consumer fresh, human-grade dog food brand with a subscription-only model and personalized meal plans. Comparable on DTC-economics, subscription depth, and a thesis that premium human-grade nutrition is the future of dog feeding, though the format is fresh rather than freeze-dried.
• Northwest Naturals: Long-established freeze-dried raw pet food brand with broad protein variety (beef, chicken, turkey, salmon, lamb) and a sizable wholesale/pop-up catalog. Closely comparable on freeze-dried meal format, protein range, and an indie-pet-retail-first distribution model.

Emerging players

• Smallbatch Pets: Smaller specialty freeze-dried raw pet food brand focused on limited-ingredient, regionally sourced proteins. Comparable as a niche, premium raw/freeze-dried peer with a similar gut-health and limited-ingredient positioning, though lower scale and narrower retail footprint.
• Carna4: Canadian-origin functional, whole-food dog food brand with gut-health and sprouted-grain positioning. Comparable as a Canadian peer with a gut-first nutritional thesis, though Carna4's format is baked rather than freeze-dried.

Broad incumbents

• ZIWI Peak: Global premium air-dried and freeze-dried pet food brand originating from New Zealand with strong specialty and DTC distribution. Comparable on air-/freeze-dried formats, premium pricing, and a 'functional, natural' positioning that has already validated consumer willingness to pay a substantial premium.

Regional players

• K9 Natural: New Zealand-based freeze-dried and frozen raw dog food brand with established presence in Australia/NZ and growing US distribution. Comparable format and positioning but primarily a regional player competing against Healthybud only in selected North American channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0aj1G5_oaQESiMm7yZ2DaA
• Facebookfacebook.com/healthybudco
• Instagraminstagram.com/healthybudco/?hl=en
• TikToktiktok.com/@healthybud
• Xx.com/healthybudco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about healthybud