What OYM does

OYM AG ("on your marks") is a privately held Swiss sports services company headquartered in Cham, Canton of Zug, founded in 2016 by Dr. HP Strebel and operational at its purpose-built Cham facility since 2020. The company operates a single integrated competence center for elite and professional athletes, providing athletic training, athlete health management, nutrition, and research & development services under one roof. Its flagship offering, OYM Performance Engineering, coordinates four core competencies—Athletic Training, Athlete Health Management, Nutrition, and R&D—into season-aligned residency programs typically lasting 16 to 42 weeks per athlete per year, supplemented by a shorter Partial Performance Engineering (PPE) product requiring a minimum six-week stay. The facility combines a modern athletic hall with over 300 pieces of equipment, a turf field, a sports hall with ASB GlassFloor, sprint and stair ramps, an in-house restaurant, and on-site accommodation (20 double rooms and 2 triple rooms).

Underlying the service is a data-driven methodology in which OYM R&D collects and analyzes test, training, therapy, nutrition, and individual competition performance data using data-science methods to develop algorithms for training and nutrition optimization, supported by scientific leadership from Dr. Marco Toigo (Dr. sc. nat. ETH). OYM monetizes this platform through multiple streams: (1) Performance Engineering and PPE residency programs sold to professional and elite athletes; (2) training camps, partial camps, and hospitality for sports teams, clubs, and organizations; (3) corporate event hosting and conferences; (4) OYM Nutrition products sold via the global e-commerce shop oym-nutrition.ch under a 100% organic, Swiss Made label; and (5) educational services for young athletes through the OYM College partnership. The go-to-market is direct, enterprise-style sales to athletes and sports organizations, with pricing quoted in Swiss francs (CHF). Named sport partners include EV Zug, LK Zug, and Zug United (ice hockey), and academy partners include the Swiss Women's Hockey Academy and the Women's Handball Academy. The company employs 75+ team members and is led scientifically by Dr. Marco Toigo and operationally by an interdisciplinary team; no external institutional investment or parent company is disclosed.

Name

OYM

Legal name

OYM AG – on your marks

Website

https://oym.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

OYM AG is a privately held Swiss elite sports performance center in Cham that provides integrated athletic training, health management, nutrition, and R&D services to professional athletes, sports teams, and corporate clients on residency and membership terms.

Ownership category

akta.pro rank

Product category

Sports Performance Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)

Keywords

• Athletic performance training
• Sports science services
• Athlete health management
• Elite sports nutrition
• Performance engineering

Headquarters

HQ city

Cham

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Athletic Training Services: Performance Engineering programs for elite athletes, customized to annual season with 16-42 weeks per year at OYM. Includes athletic training, health management, nutrition, and scientific testing integration.
2. Partial Performance Engineering (PPE): Shorter-term programs applying systematic performance engineering to specific functional areas, requiring minimum 6 weeks stay with 2+ training sessions per week.
3. Training Camps & Hospitality: Training camp infrastructure including facilities access (300+ equipment pieces), sports halls, turf field, sprint track, and accommodation (20 double rooms, 2 triple rooms).
4. OYM Nutrition Products: Sports nutrition products sold through OYM Nutrition Shop (oym-nutrition.ch) with 100% organic quality, 100% natural ingredients, 100% Swiss Made.
5. Conferences & Events Services: Event hosting services for conferences, meetings, workshops, and galas in auditorium and seminar rooms with OYM Nutrition catering.
6. OYM College Education: Educational services combining top-level athletics with education for young athletes, provided through OYM College partnership.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

OYM AG operates a Swiss elite sports performance center in Cham that delivers integrated Performance Engineering programs combining four core competencies: athletic training, athlete health management, nutrition, and scientific research & development. Services are tailored to individual elite athletes (16–42 weeks/year on-site), sports teams, corporate clients for events, and young athletes via OYM College. A branded sports nutrition product line (100% organic, Swiss Made) is also sold through the OYM Nutrition Shop.

Product overview

OYM is a Swiss elite sports performance center based in Cham that offers an integrated platform of athletic development services. The core offering is OYM Performance Engineering, which coordinates four foundational services: OYM Athletic Training (personalized training methods), OYM Athlete Health Management (injury prevention and rehabilitation), OYM Research & Development (scientific testing and algorithm-based optimization), and OYM Nutrition (customized sports nutrition with 100% organic products). Additional offerings include OYM Partial Performance Engineering (shorter-term version), OYM Science Services & Assessments, OYM Training Facilities, OYM Camps & Hospitality (accommodation and training packages), OYM College (education for young athletes), and OYM Congresses & Events (corporate event hosting). Since 2020, OYM has united specialized athletic training infrastructure, sports performance areas, and interdisciplinary research under one roof.

Differentiator

Problem solved

Functional benefit

Brands

• OYM College: Education concept for young athletes combining top-level sports with education, providing individualized support in a flexible educational environment.
• OYM Nutrition
• OYM Performance Engineering
• OYM Partial Performance Engineering (PPE)

Products and services

• OYM Performance Engineering
• OYM Athletic Training Personalized, science-driven training methods and technologies following a cyclical process of analysis, training, adaptation, and performance enhancement, focused on maximizing and maintaining underlying functional capacities for elite athletes.
• OYM Athlete Health Management Three-tiered health management system covering primary injury prevention, secondary safe participation measures, and tertiary rehabilitation therapies to enable sustainable return to sport and long-term health beyond an athletic career.
• OYM Research & Development Scientific research and data science services that generate valid test, training, therapy, and nutrition data and combine it with competition performance data to develop algorithms for personalized training, nutrition, and rehabilitation methods.
• OYM Nutrition (concept and product line) Personalized sports nutrition concept focused on optimizing training-induced adaptation, maximizing competitive performance, and supporting long-term health; includes 100% organic, natural, Swiss Made nutritional products, on-site OYM restaurant, and individualized dietary planning for athletes.
• OYM Partial Performance Engineering (PPE) Shorter-term version of Performance Engineering applying systematic, iterative approaches to specific functional areas; requires a minimum stay of six weeks with at least two training sessions per week. Targeted at elite athletes seeking focused improvements.
• OYM Science Services & Assessments Comprehensive testing and assessment services including Holistic Rehab programs, detailed nutritional assessments, education and counseling, energy expenditure determination, and scientific testing combined with athletic training.
• OYM Camps & Hospitality Training camp packages offering access to OYM facilities (300+ equipment pieces, turf field, sports hall, sprint track), OYM Nutrition meals, and on-site accommodation with 20 double rooms and two triple rooms tailored to athletes' needs.
• OYM College Educational institution providing individualized support to young athletes pursuing top-level sports alongside formal schooling in a flexible, modern pedagogical environment.
• OYM Congresses & Events Event hosting services including auditorium, two seminar rooms, and OYM Nutrition catering for conferences, meetings, workshops, and galas in a distinctive sports environment.
• OYM Services for Companies Corporate event services that transform OYM's state-of-the-art athletic infrastructure into distinctive venues and meeting places for various corporate occasions.

Quantifiable outcome

• Athletes achieve maximized individual athletic potential through systematic performance engineering aligned with annual season
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• EV ZugcoreStrategic or Co-development PartnerSport partner - Elite Swiss ice hockey team. EV Zug is one of Switzerland's premier ice hockey clubs and a key partner in OYM's sports network.
• LK ZugcoreStrategic or Co-development PartnerSport partner - Elite Swiss ice hockey organization. LK Zug works with OYM for performance training and athlete development.
• Zug UnitedcoreStrategic or Co-development PartnerSport partner - Ice hockey organization in the Zug canton. Partner for training and development programs.
• ONminorChannel Partner/ Reseller/ DistributorOfficial Supplier - Swiss sports equipment brand providing athletic footwear and gear for OYM athletes.
• ASBminorChannel Partner/ Reseller/ DistributorOfficial Supplier - Provider of ASB GlassFloor technology for OYM's sports hall facility.
• Swiss Women's Hockey AcademycoreStrategic or Co-development PartnerAcademy Partner - Specialized program for developing female hockey talent, partnering with OYM for training infrastructure and athlete development.
• Women's Handball AcademycoreStrategic or Co-development PartnerAcademy Partner - Elite women's handball development program using OYM facilities and expertise.
• IntersportminorChannel Partner/ Reseller/ DistributorSponsoring Partner for Athletes - Major sports retailer providing sponsorship support for OYM athletes.
• VolgminorChannel Partner/ Reseller/ DistributorSponsoring Partner for Athletes - Swiss retail chain supporting OYM athletes through sponsorship.
• OYM CollegecoreStrategic or Co-development PartnerEducation Partner - Specialized educational institution (oym-college.ch) enabling young athletes to pursue top-level sports alongside education, using OYM facilities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Catapult Sports: Catapult provides athlete monitoring and performance analytics technology used by elite teams worldwide. It is comparable to the data/algorithm layer of OYM's R&D system, though it sells technology rather than integrated services.
• Barça Innovation Hub (FC Barcelona): Barça Innovation Hub commercializes sports science, nutrition and training research developed at FC Barcelona. It overlaps with OYM's R&D and nutrition productization ambitions, though it is anchored to a single club rather than serving a broad athlete base.

Direct peers

• EXOS (formerly Athletes' Performance): EXOS designs integrated athlete performance programs combining training, nutrition, physical therapy, and data analytics for elite and professional athletes. It is the closest Western commercial analog to OYM's Performance Engineering model and competes for the same premium athlete customer.
• IMG Academy: IMG Academy combines elite athletic training, performance science, nutrition and academic education (similar to OYM College) for aspiring professional athletes. Its residential, multi-sport, science-driven model is closely aligned with OYM's Performance Engineering and College offerings.
• INSEP (Institut National du Sport, de l'Expertise et de la Performance): INSEP is France's national elite training institute offering integrated training, medical, nutrition and research services to top athletes. It is directly comparable to OYM in scope of services and the co-location of science and training infrastructure.
• English Institute of Sport (UK Sport network): The English Institute of Sport delivers integrated sports science, medicine, nutrition and performance analysis to elite British athletes. Its service mix and target audience overlap closely with OYM's Performance Engineering offering.
• ASPIRE Academy: ASPIRE Academy in Doha is a state-of-the-art elite athlete development center integrating sports science, medical, nutrition and training services under one roof. It mirrors OYM's integrated four-competency approach and serves as a benchmark for premium, science-led athlete performance centers.

Regional players

• Swiss Olympic: Swiss Olympic is the national Olympic federation coordinating elite athlete support in Switzerland, including partnerships with performance centers. It is a regional counterpart that influences how athletes, federations and funding flow to facilities like OYM.

Broad incumbents

• Gatorade Sports Science Institute (GSSI): GSSI conducts sports science research, hydration and nutrition studies used by elite athletes globally. It is comparable to OYM's R&D and nutrition pillars, but operates as a brand-backed research institute rather than a full integrated performance center.
• Red Bull High Performance (Red Bull Athlete Performance Center): Red Bull operates an internal high-performance support system for its sponsored athletes combining training, recovery, nutrition and data. It competes with OYM for elite athlete mindshare, particularly in action and endurance sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/OYMScience
• LinkedInlinkedin.com/company/oymscience
• Instagraminstagram.com/oymscience
• Facebookfacebook.com/oymscience

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OYM