What Sanofarm does

Sanofarm d.o.o. is a Slovenian pharmaceutical wholesaler and brand owner specializing in phytotherapy and dietary supplements, headquartered in Izola, Slovenia. The company develops, markets, and distributes its own proprietary brand portfolio — including Liverin (liver health), Nodol (joint and muscle pain), Tussiflux (cough/respiratory), Fitobimbi (pediatric line with 15+ SKUs), Noacid (reflux), Biostatine (cholesterol), and Resveratrol Forte (cardiovascular) — alongside exclusive distribution of Italian manufacturers Pharmalife Research and ESI products in Slovenia and Croatia. Its core technology centers on standardized plant extracts where active-ingredient quantities are guaranteed to match declared amounts, plus a proprietary Triple Action Protective Film mechanism in the Tussiflux cough line.

The company operates a hybrid go-to-market combining a field sales force that visits pharmacies, conducts product education, training sessions, and in-store promotions with a direct-to-consumer e-commerce storefront at sanofarm.si offering delivery across Slovenia via Pošta Slovenije and GLS. Pricing is unit-based in EUR (e.g., Liverin Forte from €22.39/60 tablets, Nodol Active Cream €15.49/100ml, Fitobimbi Bronhamil €14.39/200ml), with free delivery over €47 and seasonal promotional discounting. Core customer segments are Slovenian pharmacy retailers (Sanolabor, Lekarna Ljubljana, Lekarna Ivančna Gorica, Sanatura), healthcare professionals, and end consumers seeking natural health products for liver, joint, respiratory, digestive, cardiovascular, and pediatric concerns.

In January 2026, Galenika Beograd (a subsidiary of Brazilian NC Group) acquired 100% of Sanofarm as part of an EU expansion strategy, extending Sanofarm's distribution footprint into Croatia for the Pharmalife brand and embedding it within a multinational pharmaceutical platform. Sanofarm remains privately held (d.o.o. entity), employs 11-50 staff, and continues to operate from its Izola headquarters with no public financial disclosures.

Name

Sanofarm

Legal name

Sanofarm d.o.o.

Website

https://sanofarm.si

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanofarm is a Slovenian pharmaceutical wholesaler and brand owner that develops and distributes its own phytotherapy brands (Liverin, Nodol, Tussiflux, Fitobimbi) plus exclusive Italian-made supplements, selling through Slovenian pharmacy chains and DTC e-commerce. It was acquired by Serbia's Galenika (NC Group) in January 2026.

Ownership category

akta.pro rank

Product category

Pharmaceutical Distribution & Phytotherapeutic Dietary Supplements

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Phytotherapy products
• Dietary supplements
• Pharmaceutical distribution
• Medical devices
• Natural health products

Headquarters

HQ city

Izola

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through sanofarm.si website offering products directly to end consumers in Slovenia. Products shipped via Pošta Slovenije and GLS Slovenia with delivery to home addresses, GLS pickup points, or packetomats. Free delivery for orders over €47.
2. Pharmacy and Retail Distribution: B2B sales to pharmacies and specialized stores across Slovenia. Field sales representatives visit pharmacies, provide education and support, conduct trainings and organize in-store promotions. Products distributed under own brands and as exclusive distributor for Pharmalife Research and ESI products.
3. Exclusive Distribution Rights: Following acquisition by Galenika, Sanofarm maintains exclusive distribution rights for Italian manufacturers Pharmalife Research and ESI products in Slovenia, and Pharmalife brand products in Croatia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sanofarm is a Slovenian phytotherapy and pharmaceuticals distribution company that develops, markets and distributes proprietary-brand dietary supplements and medical devices (Liverin, Nodol, Tussiflux, Fitobimbi, Noacid, Biostatine, Resveratrol Forte) covering liver health, joint/muscle pain, cough relief, digestive health, cardiovascular support, and pediatric care. The company also holds exclusive distribution rights in Slovenia (and partially Croatia) for Italian manufacturers Pharmalife Research and ESI products, and sells direct-to-consumer via its own e-commerce site alongside a B2B pharmacy distribution channel.

Product overview

Sanofarm is a Slovenian phytotherapy and pharmaceuticals distribution company specializing in natural health products. The product portfolio includes three core product families: Liverin (Forte, Fast, Slim) for liver health and weight management; NODOL products for joint and muscle pain relief; and Tussiflux for respiratory/cough support. Additional lines include digestive health products (Psylliox, Noacid), cardiovascular support (Biostatine, Resveratrol Forte, Erbaven), children's health (Fitobimbi line with 15+ products), and skincare (Aloe Vera ESI). The company distributes Italian manufacturers Pharmalife Research and ESI products in Slovenia and Croatia. Sanofarm operates an e-commerce platform for direct sales alongside pharmacy distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Fitobimbi: Phytotherapeutic product line for children including supplements for immune system, children's cold, sleep support, skin protection, children's cough, vitamins, growth and development, dehydration, throat, appetite, and digestion.
• Liverin
• NODOL
• Tussiflux
• Noacid
• Biostatine
• Resveratrol Forte

Products and services

• Liverin Forte Phytopharmaceutical dietary supplement for liver detoxification and body cleansing; contains 12 natural ingredients including standardized milk thistle extract with 324mg silymarin per 3-tablet daily dose. Available as a 60-tablet package from €22.39. Packaged as a 3-month program.
• Liverin Fast 10-day rapid liver support supplement containing black cumin, blueberry, mint and blackcurrant extracts combined with vitamin C, B-complex vitamins, selenium, zinc, copper and the amino acids L-cysteine and L-glutathione.
• Liverin Slim Weight-management dietary supplement combining dandelion, burdock, boldo, Indian tamarind, plum extracts, fucoidan from algae Fucus vesiculosus and Undaria pinnatifida, inulin, and iodine to support liver function and fat metabolism.
• Biostatine Dietary supplement containing plant sterols to help maintain normal blood cholesterol levels; available in 60-, 180- and 360-tablet packages (1-, 3- and 6-month supplies) from €22.49.
• Nodol Aktivna Krema Medical device cream (100ml, €15.49) with natural active ingredients - white willow, arnica, devil's claw and glucosamine - for relieving joint pain in hands, legs and spine without burdening stomach, liver, kidneys or heart.
• Nodol Obliži Pain-relief adhesive patches for the spine, lower back and muscles.
• Nodol Termo Obliži Heat patches for rheumatic pain and muscle pain.
• Nodol Forte Dietary supplement combining natural ingredients to support joint comfort, healthy bones and collagen formation.
• Nodol Arnika Forte Topical gel with 30% arnica tincture providing a soothing and refreshing effect for immediate relief.
• Glukozamin 500 Natural-origin dietary supplement of fungal origin supplying 500mg glucosamine for joint health support.
• Psylliox Aktivne Vlaknine Psyllium-husk-fiber based dietary supplement powder (20 sachets × 6g, from €16.99) for regulating bowel function and maintaining intestinal health.
• Resveratrol Forte Natural-origin dietary supplement (30 tablets, €26.49) contributing to a healthy cardiovascular system and protecting cells from oxidative stress.
• Tussiflux Peroralna Suspenzija (Adults) Medical device oral suspension (200ml, €13.39) with plant extracts (plantain, Icelandic lichen, grindelia, plus honey, propolis, pine essential oil) forming a protective film on respiratory mucosa to soothe dry and productive cough in adults.
• Tussiflux Peroralna Suspenzija (Children) Medical device oral suspension with plant extracts for relief of dry and productive cough in children.
• Tussiflux Peroralna Suspenzija (Night Cough) Oral suspension with plant extracts designed for persistent nighttime cough.
• Noacid Peroralna Suspenzija Natural phytotherapeutic oral suspension that neutralizes increased stomach acidity, burning sensation and stomach pain.
• Noacid Orodisperzibilne Tablete Phytotherapeutic orodispersible (melt-in-mouth) tablet form for neutralizing acidity and stomach pain.
• Noacid Dvojček Combination package pairing Noacid oral suspension with orodispersible tablets for comprehensive heartburn and reflux relief.
• Fitobimbi Bronhamil Oral suspension for children from 6 months containing thyme, eucalyptus and borneol for relief of dry and wet cough.
• Fitobimbi Imuno Dietary supplement for children from 1 year for immune system support.
• Fitobimbi Echinax Dietary supplement for children from 6 months combining plant extracts with zinc and copper to support immune system function.
• Fitobimbi Ferro C Oral suspension with iron, zinc, copper, vitamin B12, and chamomile and acerola extracts (natural vitamin C source) for pediatric iron deficiency.
• Fitobimbi Super Dvojček Combined package of two Fitobimbi oral suspensions marketed for children's winter-health issues.
• Aloe Vera ESI Gel 100% organic aloe vera gel produced by cold-pressed method for natural skin care; soothing and moisturizing after sun exposure. Distributed in Slovenia under exclusive ESI distribution rights.
• Genestin Forte Dietary supplement formulated for women during menopause.
• Erbaven ESI ESI product for venous circulation support, distributed under exclusive ESI rights in Slovenia.
• Ansiovit Pharmalife Pharmalife Research product for stress and anxiety support, distributed in Slovenia under exclusive rights.
• Immunilflor ESI ESI product for immune system support, distributed in Slovenia under exclusive rights.
• Nasalin Pharmalife Pharmalife Research product for nasal congestion relief, distributed in Slovenia under exclusive rights.
• Fitobimbi Pediatric Product Line (Imuno, Echinax, Bronhamil, Ferro C, Super Dvojček, Rehidrato, Sonno, Isilax, Apetito, Omega, Fitobalm and additional SKUs) Phytotherapeutic product line for children from infants (first months) through teenagers covering immune support, cough/cold, digestive health, iron supplementation, growth/development, dehydration, nasal congestion, sleep support, skin protection, throat, appetite and digestion. Marketed under low-sugar formulations.

Quantifiable outcome

• Liverin Forte ranked #1 for liver products in Slovenian pharmacies (IQVIA, IMS Market Viewer 2007-2023)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PFP (Legal Advisor)minorImplementation/ SI/ Consulting Partner · 25 February 2026PFP worked with Schoenherr to advise Galenika Beograd on its acquisition of Sanofarm. Transaction represented cross-border consolidation in the pharmaceutical distribution sector.
• Schoenherr (Law Firm)minorImplementation/ SI/ Consulting Partner · 25 February 2026International law firm Schoenherr worked with PFP to advise Galenika Beograd on its acquisition of Sanofarm, a Slovenian phytotherapy and pharmaceuticals distribution company.
• Galenika BeogradcoreChannel Partner/ Reseller/ Distributor · 29 January 2026Belgrade-based pharmaceutical company Galenika acquired 100% ownership of Sanofarm as part of EU expansion strategy. Galenika is part of Brazilian NC Group which acquired Galenika in 2017. The acquisition strengthens Galenika's presence in Slovenian and Croatian markets and integrates Sanofarm's dietary supplement and phytotherapeutic portfolio with Galenika's existing products.
• Pharmalife Research (Italy)coreChannel Partner/ Reseller/ Distributor · 29 January 2026Italian manufacturer of phytotherapeutic products. Sanofarm holds exclusive distribution rights for Pharmalife Research products in Slovenia and Pharmalife brand products in Croatia. Products include Liverin, Biostatine, Tussiflux, Nodol, and many other phytotherapeutic brands distributed by Sanofarm.
• ESI (Italy)coreChannel Partner/ Reseller/ Distributor · 29 January 2026Italian manufacturer. Sanofarm holds exclusive distribution rights for ESI products in Slovenia. Products include Aloe Vera ESI line, Erbaven, Immunilflor, and other natural health products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arkopharma: French phytotherapy leader producing plant-based medicinal products and dietary supplements sold primarily through European pharmacies – comparable herbal-product portfolio and pharmacy-channel GTM.
• Salus Haus: German manufacturer of liquid phytotherapeutic preparations (Flora, Floradix) and dietary supplements with broad European pharmacy distribution – similar botanical/phytotherapy positioning and supplement portfolio.
• A. Vogel (Bioforce): Swiss maker of fresh-plant tinctures and phytotherapeutic medicines sold in pharmacies across DACH and broader Europe – comparable standardized botanical approach and herbal product line-up.
• Galenika Beograd: Belgrade-based pharmaceutical company and 100% parent of Sanofarm; distributes Rx, OTC, and dietary/phytotherapeutic products across Serbia and the Balkans via pharmacy channels – directly overlapping distribution model and customer set.
• Aboca: Italian specialist in standardized phytotherapeutic products, dietary supplements and medical devices with pharmacy-led distribution across Europe – directly comparable product philosophy (standardized botanical extracts) and channel mix.

Broad incumbents

• Krka: Slovenian-headquartered multinational generic pharma and consumer health giant with extensive pharmacy distribution across CEE – the dominant domestic incumbent whose scale dwarfs Sanofarm and whose pharmacy relationships set the channel bar.

Regional players

• JGL: Croatian pharmaceutical manufacturer and OTC/dietary supplement producer serving the Adriatic region via pharmacy channels – a natural regional peer as Sanofarm expands into Croatia under Galenika's umbrella.
• Natur Produkt (Nature's Product): Polish dietary supplement and OTC manufacturer selling through pharmacies across CEE – a comparable mid-sized regional peer in adjacent geographies with similar category mix (vitamins, herbal supplements).

Others

• ESI (Epimmune Italia): Italian manufacturer whose Aloe Vera ESI, Erbaven, Immunilflor and other natural products Sanofarm distributes exclusively in Slovenia – an upstream supplier-partner with parallel phytotherapeutic portfolio.
• Pharmalife Research: Italian manufacturer whose products Sanofarm exclusively distributes in Slovenia; an upstream supplier whose own phytotherapy portfolio (Liverin, Biostatine, Tussiflux, Nodol) maps one-to-one to Sanofarm's hero brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sanofarmslovenija4462
• Facebookfacebook.com/Zdravaizbira
• Instagraminstagram.com/sanofarm.si
• LinkedInlinkedin.com/company/sanofarm-doo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sanofarm