Marcadeo

What Marcadeo does

Marcadeo Media Pvt. Ltd. is a privately held Indian digital marketing agency incorporated in 2018 and headquartered in Kanpur, India, with a headcount of 11-50 employees. The company operates as a sales-led, professional services agency delivering six core offerings — display advertising, influencer marketing, mobile marketing, email marketing, video advertising, and online reputation management — to enterprise and mid-market clients, as well as local IT companies and startups. Its stated client roster spans marquee Indian brands across banking (HDFC, Kotak), FMCG (Cadbury), e-commerce (Myntra, Zigly, Aastey, Fitspire, Imbue, PaySense), electronics (LG), and entertainment (Shemaroo, FundsIndia), with self-reported metrics of 375+ happy clients, 1,500+ projects completed, and 695+ running projects.

The company also operates a consumer-facing ecosystem of four sub-brands — Festinator, RewardDunia, EarnAdda, and CashbackGullak — focused on cashback, rewards, and festive promotional services, effectively extending its business model beyond pure agency services into consumer incentive platforms. Revenue is generated primarily through customized, quote-based agency fees under a professional services model, with no publicly disclosed pricing tiers. The underlying technology stack is described as standard industry tooling for digital advertising and ORM, with no disclosed proprietary platform, patents, or AI/ML capabilities, and no disclosed funding rounds, M&A activity, or institutional investors.

Name

Marcadeo

Legal name

Marcadeo Media Pvt. ltd.

Website

https://marcadeo.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Marcadeo is a privately held Indian digital marketing agency founded in 2018, headquartered in Kanpur, offering display, influencer, mobile, email, video, and ORM services to enterprise and mid-market clients across banking, FMCG, e-commerce, and D2C verticals, alongside a consumer cashback sub-brand ecosystem.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Digital marketing agency
• Performance marketing services
• Influencer marketing services
• Online reputation management
• Video advertising services

Headquarters

HQ city

Kanpur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Agency fees for digital marketing services including display ads, influencer marketing, mobile marketing, email marketing, video ads, and ORM solutions. Services are customized based on client prospects and delivered at cost-effective rates.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Marcadeo is a digital marketing agency that plans and runs online marketing campaigns for businesses across display ads, influencer marketing, mobile marketing, email marketing, video ads, and online reputation management. It also operates a portfolio of consumer-facing sub-brands (Festinator, RewardDunia, EarnAdda, CashbackGullak) that deliver cashback, rewards, and festive promotional services. Services are customized per client and delivered as managed engagements to enterprise and mid-market brands.

Product overview

Marcadeo is a digital marketing agency and technology company that operates as a multi-brand platform. The company encompasses four sub-brands (Festinator, RewardDunia, EarnAdda, and CashbackGullak) offering cashback, rewards, and earning programs. Its core services include Display Ads, Influencer Marketing, Mobile Marketing, Email Marketing, Video Ads, and ORM Solutions. The platform provides digital marketing services to businesses seeking online presence, marketing strategy, and local sales promotion. The company was founded in 2018 and serves clients including major brands like HDFC, Kotak, Cadbury, LG, and Myntra.

Differentiator

Problem solved

Functional benefit

Brands

• Festinator: Brand under Marcadeo offering festive-themed promotions and marketing services.
• RewardDunia
• EarnAdda
• CashbackGullak

Products and services

• Display Ads Digital advertising service utilizing high-ranking publishers through standard and rich media formats for high visibility, targeting specific audiences for brand visibility campaigns.
• Influencer Marketing Agency service managing influencer marketing campaigns across multiple platforms and social media channels for brand promotion and audience engagement.
• Mobile Marketing Multichannel marketing strategy aimed at reaching target audiences on smartphones, tablets, and other mobile devices.
• Email Marketing Complete email marketing solution including subscriber segmentation, profiling based on historical campaign response rates, and performance optimization to deliver email performance for advertisers.
• Video Ads Online video advertising campaign optimization, brand promotion, and instructional video content creation, connecting brands with audiences through video content.
• ORM Solutions Comprehensive online reputation management including segmenting and profiling online mentions and reviews to build and maintain a positive online brand image.
• Festinator Sub-brand under Marcadeo focused on festive-themed promotions and marketing services (https://festinator.com/).
• RewardDunia Sub-brand under Marcadeo providing reward and loyalty programs for customer engagement and retention (https://rewarddunia.com/).
• EarnAdda Sub-brand under Marcadeo focused on earning opportunities and cashback programs for users (https://earnadda.co.in/).
• CashbackGullak Sub-brand under Marcadeo providing cashback solutions integrated within the Marcadeo ecosystem.

Quantifiable outcome

• 100% Uptime - uninterrupted service 24/7
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• FestinatorcoreOthersBrand portfolio company under Marcadeo offering specific marketing or promotional services. Festinator operates as part of the Marcadeo brand ecosystem.
• RewardDuniacoreOthersBrand portfolio company under Marcadeo. RewardDunia appears to be a rewards/cashback related service operating within the Marcadeo brand ecosystem.
• EarnAddacoreOthersBrand portfolio company under Marcadeo. EarnAdda operates as part of the Marcadeo brand ecosystem, likely offering earning/rewards-related services.
• CashbackGullakcoreOthersBrand portfolio company under Marcadeo. CashbackGullak appears to be a cashback/rewards service operating within the Marcadeo brand ecosystem.

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• WATConsult: Mumbai-based digital and social media agency (part of Dentsu) serving enterprise brands with influencer, content, performance, and media services — directly comparable to Marcadeo's multi-channel digital offering.
• Webchutney (Studio Webchutney): Mumbai-headquartered digital creative and media agency (part of Dentsu) serving enterprise brands with digital campaigns, content, and social — directly comparable service offering and customer base.
• Social Beat: Bengaluru-based full-service digital marketing agency providing performance, social, video, and SEO services to enterprise and D2C brands in India — overlapping closely with Marcadeo's channel mix and enterprise/BFSI exposure.
• DViO Digital: Bengaluru-based full-service digital marketing agency offering programmatic, performance, social, and influencer services to enterprise brands — closely comparable to Marcadeo's channel breadth and target segment.
• Pinstorm: Mumbai-headquartered digital-first advertising and brand services agency working with enterprise clients across India — comparable to Marcadeo in offering integrated digital campaigns and brand solutions.
• Mirum India: Mumbai-based digital experience and marketing agency (WPP network) offering digital strategy, creative, and performance services to enterprise clients — overlapping with Marcadeo's full-service digital positioning.
• Schbang: Mumbai-headquartered full-service digital marketing and advertising agency offering creative, performance, and media solutions to enterprise brands across India — directly comparable to Marcadeo's service mix and target customer profile.
• AdLift: India-headquartered digital marketing agency specializing in SEO, paid media, and content marketing for enterprise clients — comparable to Marcadeo in performance marketing focus and enterprise B2B positioning.

Broad incumbents

• iProspect India: Global performance and digital media buying network (Dentsu) with strong India presence — competes with Marcadeo for enterprise digital mandates but operates as a network incumbent rather than a specialized agency.
• Performics India: Global performance marketing agency (Publicis) with India operations competing for the same enterprise paid-media and SEO mandates that Marcadeo serves — broader network offering compared to Marcadeo's independent positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/marcadeo-61569590276975
• LinkedInlinkedin.com/company/marcadeo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marcadeo