Thrill Sports

What Thrill Sports does

Thrill Sports LLC is a Las Vegas-based, privately held sports-entertainment holding company that owns and operates a portfolio of action-sports properties: Power Slap (a Nevada State Athletic Commission-sanctioned slap fighting organization co-founded with Dana White and UFC), Street League Skateboarding (SLS, the world's premier street skateboarding series), and Nitro Circus (a global action-sports media and live events brand with 20+ years of history). Supporting these consumer brands are two production assets: Thrill Sports Productions, a full-service content and event production arm, and Snow Park Technologies (SPT), a 20-year-old course design and event management firm whose prior work includes X Games, Dew Tour, Nitro World Games, and Burton U.S. Open. The company serves action-sports fans, elite athletes, and brand partners seeking access to youth and extreme-sports demographics, reaching over 75 million social followers and distributing content in 60+ countries.

Thrill Sports monetizes its portfolio through five interlocking revenue streams: live event ticketing (via AXS and On Location for VIP), multi-year category-exclusive sponsorship and branding rights (Ram, DC Shoes, BMW M, Boom! Mobile, Monster Energy), broadcast and streaming rights (linear distribution in 60+ countries, YouTube, and regional partners such as Combate in Brazil), consumer products and merchandise tied to sponsorships, and third-party production services via SPT. Dana White is the disclosed owner; CEO Frank Lamicella (former M&A associate at Paul Weiss and longtime UFC/Power Slap operator) leads a 40+ person executive team. No external funding rounds have been disclosed.

The company's GTM is event-driven: large-scale touring spectacles (Nitro Circus Live Tours, SLS Championship Tour, Power Slap numbered events) are paired with original content distribution, social media fan engagement, and sponsorship activations. Its go-to-market depends on stacking category-exclusive brand partners across each property, which produces concentrated sponsor revenue but enables broad consumer reach through free streaming and touring live events.

Name

Thrill Sports

Legal name

Thrill Sports LLC

Website

https://thrillsportsco.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Thrill Sports is a Las Vegas-based sports-entertainment holding company that owns and operates action-sports properties Power Slap, Street League Skateboarding, and Nitro Circus, producing live events, broadcast content, and sponsorship activations for fans and brand partners worldwide.

Ownership category

akta.pro rank

Product category

Live Sports Entertainment

NAICS

Other Spectator Sports (711219), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Extreme Sports Event Operators & Competition Experiences (THAAAMAK)

akta.pro secondary industries

Live-Action Stunts, Action & Specialty Unit Production (MPADABAJ), Extreme Sports Media Packages & Add-On Services (Photo/Video, Livestream) (THAAAMAL)

Keywords

• Action sports events
• Live sports entertainment
• Event production services
• Sports sponsorship marketing
• Extreme sports media

Headquarters

HQ city

Las Vegas

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Event Ticketing: Ticket sales for live events including Nitro Circus tours, Street League Skateboarding Championship Tour events, and Power Slap numbered events across North America and globally.
2. Sponsorship and Branding Rights: Multi-year sponsorship deals with major brands (Ram, DC Shoes, Boom! Mobile, BMW M) granting exclusive category rights, branding integration across live events, broadcast, social media, digital platforms, and original content.
3. Broadcast and Streaming Rights: Distribution of content through linear broadcast (60+ countries), streaming platforms, and international licensing deals such as the Combate partnership for Power Slap in Brazil.
4. Consumer Products and Merchandise: DC Shoes partnership includes merchandise integration across Nitro Circus live events and digital ecosystems including social media, websites, and YouTube.
5. Production Services: Thrill Sports Productions (SPT) provides full-service production for cutting edge projects in sports and entertainment, including course design/build, event management, content development, and sports organizing.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Thrill Sports produces and operates large-scale live action-sports events, original sports and entertainment content, and competitive event management services. Its core consumer-facing properties are Nitro Circus (live tours and competitions), Street League Skateboarding (SLS, premier street skateboarding series), and Power Slap (slap fighting organization sanctioned by the Nevada State Athletic Commission), supported by in-house production via Thrill Sports Productions and Snow Park Technologies (SPT).

Product overview

Thrill Sports is the global leader in thrill-based entertainment, operating as a next-generation content company at the intersection of sports, entertainment, and lifestyle. The company manages a portfolio of three primary action sports brands: Power Slap (world's premier slap fighting organization), Nitro Circus (largest property in action sports featuring live events and competitions), and Street League Skateboarding (SLS, world's premier street skateboarding series). Supporting these brands are production capabilities through Thrill Sports Productions and event execution expertise via Snow Park Technologies. With over 75 million followers across multiple brand pages and channels, Thrill Sports delivers mind-blowing live action sports events and original content worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Power Slap: World's premier slap fighting organization, licensed and sanctioned by the Nevada State Athletic Commission, founded by Dana White in partnership with UFC
• Street League Skateboarding (SLS)
• Nitro Circus
• Thrill Sports Productions
• Snow Park Technologies (SPT)

Products and services

• Power Slap The world's premier slap fighting organization, licensed and sanctioned by the Nevada State Athletic Commission. Founded and led by Dana White in partnership with UFC, featuring competitors from across the globe battling on stage to showcase power, technique, and resolve.
• Nitro Circus The largest property in action sports and a global media and entertainment brand leading action-sports progression for over 20 years, creating critically acclaimed live events and spectacular sports competitions across Nitro Circus Live and Nitro Junior Games.
• Street League Skateboarding (SLS) The world's premier street skateboarding series, featuring an international roster of elite professionals and the biggest names in skate. SLS has evolved from grassroots local contests into a renowned global competition celebrating the skill and culture of street skateboarding.
• Thrill Sports Productions A full-service production company focused on cutting-edge projects and content in sports and entertainment, providing production support for Thrill Sports' own properties and external clients.
• Snow Park Technologies (SPT)

Quantifiable outcome

• Over 4 million tickets sold across Nitro Circus live events to date
• +3 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, core and regional.

• P1 LiveflagshipStrategic or Co-development Partner · 10 April 2026Co-presenter of the 2026 Nitro Circus 2.0 Tour along with RNC Entertainment. P1 Live is a partner in producing the major touring event featuring 100+ stunts across 20+ cities.
• RNC EntertainmentflagshipStrategic or Co-development Partner · 10 April 2026Co-presenter of the 2026 Nitro Circus 2.0 Tour along with P1 Live. RNC Entertainment partners with Thrill Sports to produce the major touring event featuring 100+ stunts across North American cities.
• BMW McoreGTM or Marketing Partner · 2 April 2026Multi-year global partnership making BMW M the Official Premium Automotive Partner of Street League Skateboarding. BMW M becomes strategic partner driving culturally relevant initiatives, presenting the SLS 'Trick of the Year' UGC contest, introducing BMW M MVP Award for season-long recognition of spectacular performances, and co-producing content series like 'Skaters in Cars Scouting Spots'.
• DC ShoescoreGTM or Marketing Partner · 26 March 2026Multi-year global partnership returning DC Shoes as official footwear partner of Nitro Circus. DC Shoes was one of the original sponsors from the beginning of the brand. Partnership includes venue branding, digital content, custom on-site activations, giveaways, YouTube integrations, and user-generated content campaigns like 'Show Us Your Tricks'.
• Ram (Stellantis)flagshipGTM or Marketing Partner · 17 March 2026Multi-year landmark partnership making Ram the Official Truck and Auto Partner across Thrill Sports' portfolio (Power Slap, Street League Skateboarding, Nitro Circus). Ram receives exclusive category rights in pickup trucks and American automotive, with branding integration across live events, broadcast programming, social media, digital platforms, and original content. Ram also partnered on the 'Ram: Race for the Seat' reality competition series to launch Ram's NASCAR CRAFTSMAN Truck Series re-entry.
• CombateregionalChannel Partner/ Reseller/ Distributor · 21 January 2026Streaming partnership bringing Power Slap live events to Brazil. Power Slap 19 and future events stream via Combate's linear and digital channels in Portuguese, marking a major international expansion for Power Slap into one of the world's most passionate fight markets.
• Boom! MobilecoreGTM or Marketing Partner · 2 October 2025Multi-year partnership making Boom! Mobile the official wireless partner for Nitro Circus, Power Slap, and Street League Skateboarding. Multi-million-dollar investment includes exclusive rights in wireless service category, sports event activations, digital campaigns, and fan engagement initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• World Surf League: WSL is a vertically-integrated action-sports league with event production, digital content and sponsor monetisation mirroring Thrill Sports' SLS model — comparable in vertical structure, audience (youth, action sports) and sponsor categories (apparel, automotive, energy).
• ONE Championship: Asia-Pacific-headquartered combat-sports property that competes with UFC — and by extension Power Slap — for international fight fans, sponsorship activations and broadcast windows in markets where Thrill Sports plans to expand via partnerships like Combate.

Broad incumbents

• World Wrestling Entertainment (WWE): WWE is the largest scripted combat-sports entertainment property globally and overlaps with Power Slap on arena-scale live combat programming, sponsorship categories (telecom, automotive, energy drink) and television/streaming distribution economics.
• UFC (Ultimate Fighting Championship): UFC is the global leader in MMA and the direct strategic parent-partner of Power Slap, sharing Dana White, fight venues, athlete pipelines and broadcast infrastructure — making it the most material commercial comparator for Thrill Sports' combat-sports properties.
• PBR (Professional Bull Riders): PBR is an event-driven, ticketed, sponsor-supported combat-adjacent property now under TKO Group with similar touring economics, livestock/athlete talent moats and Western/automotive sponsorship overlap with Thrill Sports' Nitro Circus.
• Endeavor / IMG / WME: Global sports and entertainment holding company (parent of UFC's former ownership, PBR, IMG, Open Water) that represents athletes, produces events and packages sponsorships — comparable to Thrill Sports on production services, event management and brand partnerships.
• WWE / TKO Group Holdings: TKO operates UFC and WWE, the two largest combat-adjacent sports-entertainment IP owners. As a publicly traded parent of UFC itself, TKO is the natural public-market benchmark for monetisation model, sponsorship scale and content-to-event leverage.

Emerging players

• Extreme E / Extreme H (NEOM / off-road racing ventures): Extreme-format motorised live series target the same youth/action-sports male audience and global sponsors (energy drinks, autos) as Nitro Circus, while sharing an influencer-led, content-first broadcast strategy comparable to Thrill Sports' YouTube-first Power Slap distribution.
• Tony Hawk's Skate Jam: Tony Hawk-fronted live skateboarding events and content franchise compete with SLS for skateboarding fans, athletes, sponsors and broadcast slots, making Tony Hawk's broader portfolio the most direct action-sports competitor to Street League Skateboarding.

Direct peers

• X Games (ESPN / Disney): X Games is the longest-running action-sports event series and partner of Snow Park Technologies; it directly competes with Nitro Circus, SLS and SPT-produced events for athlete appearances, tickets, sponsorship dollars and broadcast windows in action sports.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thrill-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrill Sports