Boom! Mobile

What Boom! Mobile does

Boom! Mobile is a privately held U.S. wireless service provider headquartered in Bartlesville, founded in 2014. The company operates as a Mobile Virtual Network Operator (MVNO), reselling connectivity from major U.S. carriers — firmographics reference AT&T, Verizon, and T-Mobile, while a separate source cites two major networks — and delivering flexible, unlimited mobile plans to individual consumers. Its commercial focus is a price-conscious demographic the company has branded the 'Fearless Generation,' with explicit cultural alignment to action sports and extreme lifestyle audiences.

The company's core product is a single subscription-based wireless service (no add-on modules, sub-products, apps, or enterprise tiers are disclosed in the input). Revenue is generated through recurring monthly subscriptions on unlimited plans; no specific pricing tiers, contract structures, or unit economics are publicly disclosed. Distribution is direct-to-consumer via the company's website (boom.us), and there are no named enterprise customers, integrations, APIs, or technology platforms beyond standard MVNO reseller infrastructure.

Go-to-market is event-driven rather than performance-marketing-led. Boom! Mobile has anchored its brand on a multi-year, multi-million-dollar exclusive wireless-category sponsorship of Thrill Sports' flagship brands — Nitro Circus, Power Slap, and Street League Skateboarding (SLS) — announced October 2025, with a parallel strategic alliance with Dana White's Thrill One announced as part of a December 2025 corporate rebrand. These partnerships provide live event activations, social content, and exclusive content access as the primary acquisition channels, targeting younger, action-sports-oriented subscribers rather than the traditional MVNO prepaid customer.

Name

Boom! Mobile

Website

https://boom.us

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Boom! Mobile is a U.S.-based Mobile Virtual Network Operator (MVNO) that resells wireless service from major carriers as flexible unlimited plans, targeting price-conscious and action-sports-oriented individual consumers through event-driven sponsorships.

Ownership category

akta.pro rank

Product category

Mobile Virtual Network Operator (MVNO) Wireless Services

NAICS

Telecommunications Resellers (517121), Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712)

SIC

Radiotelephone Communications (4812)

akta.pro primary industry

Mobile Virtual Network Enablers & Full MVNO Operators (HDAIAAAC)

Keywords

• Wireless service plans
• MVNO services
• Mobile connectivity
• Unlimited data plans
• Budget wireless

Headquarters

HQ city

Bartlesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Wireless Service Plans: Boom! Mobile generates revenue through subscription-based wireless service plans. The company offers flexible, unlimited plans to consumers, operating as an MVNO that resells connectivity from major network carriers to its subscriber base.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

boom! Mobile is a U.S. wireless Mobile Virtual Network Operator (MVNO) that resells mobile connectivity from major carriers (AT&T, Verizon, T-Mobile) under its own brand. It sells flexible, unlimited mobile service plans directly to individual consumers through its website, distributing service nationally across two major cellular networks and targeting budget-conscious, lifestyle-oriented subscribers.

Product overview

Boom! Mobile is a single-product wireless service provider offering flexible, unlimited mobile plans. The company operates on two major networks and differentiates itself through cultural marketing partnerships with action sports brands, positioning itself toward younger, adventurous consumers. No additional modules, sub-products, or add-on services are identified in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• boom! Mobile Wireless Service Plans Flexible, unlimited mobile wireless service plans sold directly to individual U.S. consumers, delivered as an MVNO across two major cellular networks and positioned for budget-conscious subscribers seeking no-contract, value-driven mobile connectivity.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Dana White's Thrill OnecoreGTM or Marketing Partner · 24 December 2025Boom! Mobile announced partnership with Dana White's Thrill One as part of a rebranding initiative. The partnership aims to expand cultural influence and enhance customer experiences through live events and exclusive content. This strategic alliance positions the brand with high-profile action sports and entertainment properties led by UFC co-founder Dana White.
• Thrill Sports (Thrill One)coreGTM or Marketing Partner · 2 October 2025Boom! Mobile entered a multi-year partnership to become the official wireless partner for three Thrill Sports brands: Nitro Circus, Power Slap, and Street League Skateboarding (SLS). The partnership involves a multi-million-dollar investment and includes activations at live events, digital campaigns, fan engagement initiatives, and exclusive rights in the wireless service category. The partnership was announced in October 2025.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cricket Wireless: Cricket Wireless is AT&T-owned prepaid MVNO offering unlimited and family plans nationwide. As a carrier-owned prepaid brand, it represents a broader incumbent competing for the same price-conscious consumer segment Boom! Mobile targets.
• Metro by T-Mobile: Metro by T-Mobile is a T-Mobile-owned prepaid brand offering unlimited plans with nationwide retail distribution. It is a broader incumbent competing for the same budget-conscious prepaid wireless customers that Boom! Mobile targets.
• Tracfone: Tracfone is a long-standing multi-carrier MVNO (now owned by Verizon) serving prepaid customers across major U.S. networks. It is a broad incumbent in the prepaid MVNO space where Boom! Mobile competes.

Direct peers

• Boost Mobile: Boost Mobile is a major prepaid wireless brand (now owned by Dish/EchoStar) operating as an MVNO on T-Mobile's network. It competes head-to-head with Boom! Mobile in the prepaid unlimited segment with brand-led marketing.
• Consumer Cellular: Consumer Cellular is a private MVNO operating on AT&T and T-Mobile networks, focused on flexible no-contract plans. While its primary demographic skews older, its multi-carrier MVNO model and value positioning make it a structural peer to Boom! Mobile.
• Republic Wireless: Republic Wireless is an MVNO offering wireless service via T-Mobile with Wi-Fi integration and flexible plans. It competes in the same value-priced, flexible-plan MVNO category as Boom! Mobile.
• Visible (by Verizon): Visible is Verizon's owned digital-first MVNO offering unlimited wireless plans with a single-network model. It is a direct peer to Boom! Mobile in the no-contract unlimited MVNO category and competes for the same budget-conscious subscriber.
• Mint Mobile: Mint Mobile is a leading prepaid MVNO operating on T-Mobile's network, targeting price-conscious consumers with simple unlimited plans. It is a direct competitor to Boom! Mobile in the value-priced wireless segment and was acquired by T-Mobile in 2024.
• US Mobile: US Mobile is a digital-first MVNO that resells capacity from multiple major U.S. carriers (Verizon and T-Mobile), offering flexible plans and multi-network coverage. Its multi-network architecture and target of value-seeking consumers closely mirrors Boom! Mobile's positioning.

Emerging players

• Helium Mobile: Helium Mobile (Nova Labs) is an emerging MVNO combining T-Mobile capacity with a decentralized wireless hotspot network, targeting tech-forward, value-oriented consumers. It overlaps with Boom! Mobile's flexible, digitally native MVNO positioning but adds a unique technical layer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/_boommobile

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boom! Mobile