Empirio

What Empirio does

Empirio (operating under the brand empirio.ai) is a German-based software company that has built an AI-powered online survey creation and analysis platform. The product enables users to describe their survey goal in natural language; the platform's AI then generates matching questions and answer options, which can be refined through a drag-and-drop editor, populated onto one of nine modern design templates, and distributed via mobile-optimized, branded links. Beyond creation, the platform offers a real-time analytics dashboard with AI-generated summaries, sentiment analysis, and exports to CSV, Excel, and PowerPoint. The infrastructure is hosted entirely in the EU and supports nine languages, positioning the product as a GDPR-compliant alternative for European customers.

The company serves three primary user groups: businesses conducting employee, customer, product, and market research surveys; schools and universities running course evaluations and student feedback; and individual students and academic researchers. Its value proposition rests on three pillars: speed of AI-assisted survey creation, EU-hosted data privacy and GDPR compliance, and real-time, AI-generated insights without requiring users to perform complex data analysis.

Empirio operates a freemium, product-led growth model with no sales-led motion. The free tier provides access to AI survey generation, the drag-and-drop editor, basic templates, and standard export formats; premium features are presumably monetized through paid plans, although pricing is not publicly disclosed. Distribution is entirely self-serve through the empirio.ai website, with templated SEO landing pages driving organic top-of-funnel acquisition. Despite a 1-10 employee headcount, the platform reports 100,000+ active users and over 3 million responses collected, indicating meaningful scaled adoption relative to team size.

Name

Empirio

Legal name

Empirio

Website

https://empirio.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Empirio (empirio.ai) is a German software company offering an AI-powered online survey platform. It serves businesses, educational institutions, and academic researchers across Europe with EU-hosted, GDPR-compliant infrastructure, AI-generated questionnaires, real-time analytics, and nine-language support.

Ownership category

akta.pro rank

Headquarters

HQ city

Hameln

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Freemium Survey Platform: Free tier available for basic survey creation with AI assistance and templates. Premium/paid features likely include advanced analytics, more responses, additional design options, and export formats (CSV, Excel, PPT).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Empirio operates empirio.ai, an AI-powered online survey platform that lets users generate, customize, distribute, and analyze surveys. The service is hosted entirely in the EU on GDPR-compliant infrastructure and combines an AI survey generator with drag-and-drop editing, real-time analytics, ready-made templates, and multilingual support for English, German, Spanish, and French.

Product overview

Empirio offers a unified AI-based survey platform that combines survey creation, design templating, real-time analytics, and AI-powered insights in a single product. The core platform includes an AI-assisted survey editor with drag-and-drop functionality, 9 modern design templates, live analytics dashboards with sentiment analysis, and export capabilities (CSV, Excel, PPT). The platform supports 9 languages and is hosted entirely in the EU for data privacy compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• empirio.ai Survey Platform Cloud-based survey creation, distribution, and analytics platform that uses an AI Survey Generator together with a drag-and-drop editor, ready-made templates, real-time response analytics, and native integrations with Slack, Microsoft Teams, Notion, and Zapier. Hosted entirely in the EU on GDPR-compliant infrastructure, with multilingual support for English, German, Spanish, and French, and available via freemium and paid premium tiers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Google Forms: Free, broadly deployed form/survey tool from Google with growing AI-assisted features. Largest incumbent threat to freemium survey platforms like Empirio due to integration with Workspace and zero price point.
• Qualtrics: Enterprise experience management platform with a deep survey/feedback product at the high end of the market. Represents the enterprise incumbent Empirio would face if expanding upmarket.
• Microsoft Forms: Free form/survey tool bundled into Microsoft 365 with AI-assisted question generation. Comparable threat to Empirio in the academic and enterprise segments via existing Microsoft relationships.

Direct peers

• JotForm: Drag-and-drop form/survey builder with thousands of templates, conditional logic, and integrations. Directly competes with Empirio for SMB and academic users who need fast, customizable survey creation.
• Typeform: Conversational form and survey builder known for design-led UX and AI-assisted form creation. Closest direct peer to Empirio given the overlap in design templates, AI features, freemium model, and SMB/academic target audience.
• LimeSurvey: Open-source survey platform with strong presence in European academic and research communities. Comparable to Empirio in target audience (universities, researchers) and in emphasis on data control/self-hosting.
• Paperform: Conversational form/survey builder with design-led templates and ecommerce features. Comparable to Empirio on aesthetic positioning and SMB target customer, with a similar freemium-to-paid motion.
• SurveyMonkey: One of the largest survey platforms globally, offering online survey creation, templates, analytics, and a freemium model. Direct competitor to Empirio in the SMB/academic survey segment with overlapping feature set (templates, analytics, exports).
• Formstack: Form builder and workflow platform offering surveys, document generation, and integrations for SMB and mid-market. Competes with Empirio in the professional survey/form creation space.

Emerging players

• Tally: Notion-style, free-tier-first form builder that has rapidly grown a young user base. Closest emerging competitor to Empirio's freemium PLG motion in the modern form-builder category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/empiriode
• Facebookfacebook.com/EmpirioDE
• LinkedInlinkedin.com/company/empirio-ug

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empirio