Graff Auto Group

What Graff Auto Group does

Graff Auto Group is a privately held, multi-generational automotive retail group headquartered in Davison, Michigan, United States. Founded in 1914 and operating under the Hank Graff brand, the company is a franchised new- and used-vehicle dealer group with an employee base of 501-1000. Its service offering spans the core dealership value chain: new vehicle sales, pre-owned vehicle listings and sales, manufacturer-authorized service and repair (including service scheduling), and automotive financing (F&I). The group operates one or more physical dealership locations in the Davison/Mid-Michigan region, generating revenue through vehicle gross profit, service and parts department margins, and finance and insurance income on each retail transaction.

The business model follows the standard U.S. franchised dealer economics: vehicle sales provide traffic and gross margin, the service department provides recurring revenue and the highest margin mix over the ownership cycle, and F&I products (extended warranties, protection plans, financing) contribute incremental per-unit profit. Customer segments are individual retail consumers and small commercial buyers within the dealership's geographic draw area; OEM franchise agreements govern new-vehicle inventory allocation and brand representation. Distribution is omnichannel in the modern sense: a primary website (hankgraff.com) for inventory listings and lead capture, complemented by physical showroom and service facilities.

There is no publicly disclosed information on digital technology stack, proprietary platforms, or AI/ML capabilities in the source material. The company's website source content resolved to a loading/verification page with no extractable details. No acquisitions, leadership changes, funding events, or product launches are documented in the available data. Competitive positioning rests on the longevity of the Hank Graff brand (over 110 years), manufacturer franchise relationships, and local market presence rather than on disclosed technology differentiation.

Name

Graff Auto Group

Website

https://hankgraff.com

Company type

Private

Founded year

1914

Headcount range

501–1,000 employees

Short description

Graff Auto Group is a privately held, 110-year-old franchised automotive dealership group based in Davison, Michigan, employing 501-1000 people to sell new and used vehicles, provide service and repair, and offer automotive financing to retail consumers in the Mid-Michigan market.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• Automotive dealership
• New vehicle sales
• Used vehicle sales
• Vehicle service scheduling
• Auto financing

Headquarters

HQ city

Davison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Core offering

Graff Auto Group operates an automotive dealership business providing new and used vehicle listings, sales details, service scheduling, and automotive financing information to retail customers. The firm is headquartered in Davison, United States, and supports consumer vehicle purchases and post-sale servicing through a combination of online listings and physical dealership operations.

Product overview

No product or service information available. The source content displayed only a loading/verification page stating "One moment, please..." while the request was being verified.

Differentiator

Problem solved

Functional benefit

Products and services

• New vehicle sales Sale of new vehicles to retail consumers, listed and described via the dealership's website (hankgraff.com). Intended for individual buyers shopping for new personal-use vehicles.
• Used vehicle sales Sale of pre-owned vehicles to retail consumers, listed and described via the dealership's website (hankgraff.com). Intended for individual buyers seeking used personal-use vehicles.
• Vehicle service scheduling Scheduling of vehicle maintenance and repair services through the dealership, supporting existing customers and walk-in retail consumers needing automotive service.
• Automotive financing information Provision of automotive financing information to retail vehicle buyers, supporting purchase financing decisions through the dealership's online channels.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Asbury Automotive Group: Mid-size US automotive retailer operating franchised dealerships and Clicklane digital channel for vehicle sales — comparable mid-sized regional group with full-service offerings.
• Group 1 Automotive: Multi-brand automotive retailer operating franchised dealerships in the US and UK with new/used sales, service, parts, and F&I — a direct comp on the integrated dealer group model.
• Carvana: Online-first used car retailer offering vehicle vending machines and home delivery — a key competitive disruptor to traditional dealer used-car operations in Graff's geography.
• Sonic Automotive: US-based franchised automotive retailer with multiple dealership locations and EchoPark used-vehicle stores, offering the same new/used sales, service, and finance products as Graff.
• CarMax: Largest US used-vehicle retailer combining physical locations with online sales; directly competes with the used-vehicle segment of Graff's business and offers comparable financing facilitation.
• AutoNation: Largest US auto retailer with hundreds of dealership rooftops offering new and used vehicles, service, parts, and financing — directly comparable full-service franchise dealer model at much larger scale.
• Lithia Motors: Aggressive consolidator US auto retailer with a large network of franchise dealerships, comprehensive F&I, and service operations — directly comparable business model and customer offering to Graff.
• Penske Automotive Group: International premium-brand automotive retailer operating franchised dealerships in the US and overseas with full sales/service/F&I capabilities — direct comp on integrated dealer operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/graff-financial-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graff Auto Group