Team Tactics
Team Tactics Ltd. is a UK-based corporate team building and events company delivering GPS treasure hunts, charity-linked experiences, and corporate hospitality packages to enterprise and SME clients across the UK and internationally, with a 30-year operating history and B Corp Certification.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Team Tactics does
Team Tactics Ltd. is a UK-based corporate team building and events company founded in 1996 by Tina Benson and headquartered in Faversham, Kent, with a London office at 124 City Road. The company designs, sells, and delivers experiential events for corporate clients, with a core product portfolio built around GPS-enabled treasure hunts (e.g., Bright Lights of London, Cab Clue Trail, Pub Pit Stop Challenge, Cook Eat and Run, London Canal Quest) using proprietary mobile applications with live scoring, iPad-based activities and team tracking. It complements these with indoor/creative activities (The Bigger Picture, The Haka, Circus Skills Workshop), charity-linked events (Build a Bike, Give a Helping Hand, Feed the 500, Wheels for Walkies), culinary experiences (Corporate Cooking Classes), outdoor multi-activity days, conference energisers, and corporate hospitality packages at UK sporting and cultural venues such as Henley Royal Regatta, RHS Chelsea Flower Show, Cheltenham Festival and the British Grand Prix at Silverstone.
The business operates on a bespoke, per-event quote-based pricing model, with group sizes ranging from 10 to 3,000+ attendees, and delivers events across the UK (London, Oxford, Cambridge, Reading, Birmingham, Manchester, Leeds, Newcastle, Brighton and others) and internationally in 11+ countries. Customer acquisition is sales-led via a website quote form, phone (0203 905 1750), direct email outreach, and marketing through SEO, an active blog, client testimonials, case studies and B Corp messaging. Customers include Google, Unilever, Barclays, Amazon, Nestle, TikTok, KPMG, Meta, HSBC, BUPA, Sony, Ford, Accenture, PwC, and others, with the company claiming 1 in 4 of the UK's top 50 best places to work as clients.
Revenue is generated through four professional-services streams: team building events, corporate hospitality, bespoke corporate events, and charity team building, with no disclosed pricing, no funding rounds, no M&A activity, and no software/SaaS layer. The company is family-run, employs 1-10 people, and achieved B Corp Certification in April 2026 alongside UK GDPR and UK Modern Slavery Act compliance, positioning itself in the sustainability/ESG-conscious segment of the corporate events market.
Team Tactics firmographics
Firmographics- Name
- Team Tactics
- Legal name
- Team Tactics Ltd.
- Website
- https://teamtactics.co.uk
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team Tactics Ltd. is a UK-based corporate team building and events company delivering GPS treasure hunts, charity-linked experiences, and corporate hospitality packages to enterprise and SME clients across the UK and internationally, with a 30-year operating history and B Corp Certification.
- Ownership category
- akta.pro rank
Team Tactics industry classification
Industry- Product category
- Corporate Team Building & Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Corporate Team-Building & Offsite Services (HSACADAF)
- akta.pro secondary industry
- Corporate Retreats & Team Offsites (Non-incentive) (THAHAMAL)
Keywords
Where Team Tactics is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Team Tactics business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Team Building Events: Core revenue stream from delivering team building activities including treasure hunts, indoor/outdoor activities, CSR events, and conference energisers. Events are priced per group size and activity type, typically quoted per event.
- Corporate Hospitality: Revenue from corporate hospitality services at major sporting events (horse racing, rugby, golf, motor racing), cultural events (Henley Festival, Chelsea Flower Show), and entertainment venues. Includes VIP packages and event management.
- Bespoke Corporate Events: Custom event planning and delivery services for corporate away days, Christmas parties, summer events, and international team events. Highly customized per client requirements.
- Charity Team Building: Events with charitable elements where teams build bikes, cook for homeless, or create prosthetic hands for developing countries. Combines team building with CSR goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote per event based on group size and requirements |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Team Tactics product offering
Product offeringCore offering
Team Tactics is a corporate team building and events company that designs, delivers, and manages experiential activities for corporate clients. Core offerings include GPS-enabled treasure hunts, indoor and outdoor team building activities, charity/CSR-focused events, corporate cooking classes, conference energisers, corporate hospitality at UK sporting and cultural events, and fully bespoke event planning. Events are delivered as fully mobile experiences at client locations across the UK and internationally for group sizes ranging from 10 to over 3,000 participants.
Product overview
Team Tactics is a corporate team building and events company offering a diverse portfolio of experiential activities. The core offering centers on GPS-enabled treasure hunts (Bright Lights of London, Apprentice Charity Treasure Hunt, Pub Pit Stop Challenge, Cab Clue Trail, Cook Eat and Run, Bespoke GPS Treasure Hunts) combined with creative team building activities (The Bigger Picture, The Haka, Circus Skills Workshop), charity-focused events (Wheels for Walkies, Build a Bike for Charity, Give a Helping Hand, Feed the 500), culinary experiences (Corporate Cooking Classes, Cook Eat and Run), outdoor activities (Sports Day Throwback, Multi-Activity Days, Thames Power Blast), and corporate hospitality at sporting and cultural events. The company also offers bespoke event planning and conference energisers. Activities range from 10-3000+ participants and operate across UK cities including London, Oxford, Cambridge, Newcastle, Leeds, Brighton, Birmingham, and Manchester, with international delivery capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Bright Lights of London
Quantifiable outcome
- 100% satisfaction rating achieved at BUPA Team Health Challenge with NPS of 100
- +1 more outcomes
Companies that use Team Tactics
Customer profileNamed customers33 records
Segments4 records
Team Tactics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Team Tactics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PorchlightcoreCharity partner for homeless individuals in Kent. Partnered for The Apprentice Charity Treasure Hunt where items collected are donated to support homeless people. Teams collect essential items during treasure hunt activities to donate to Porchlight.
- Catching LivescoreCharity partner for The Apprentice Charity Treasure Hunt event, supporting homeless individuals in Kent alongside Porchlight.
- Plan ZheroescoreFood charity partner for the Feed the 500 initiative where teams cook meals for homeless people. Plan Zheroes coordinates food collection and distribution.
- Broken BiscuitsminorCharity partner for team building events. Broken Biscuits representatives participate in corporate events to engage with teams.
- Henley Royal RegattaminorCorporate hospitality partner providing venue access for corporate events during the prestigious rowing event.
- RHS Chelsea Flower ShowminorCorporate hospitality partner for corporate entertainment at the prestigious horticultural show.
- Cheltenham FestivalminorHorse racing hospitality partner for corporate event packages at the prestigious horse racing festival.
- British Grand Prix (Silverstone)minorMotor racing hospitality partner providing access to British Grand Prix corporate hospitality packages.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Team Tactics competitors and assessment
Company assessmentDirect peers
- Wildgoose: UK-based provider of GPS-enabled team treasure hunts, scavenger hunts and corporate challenges. Direct competitor to Team Tactics in the GPS-led team building segment and a near-identical service model.
- The Events Company: UK corporate event management agency offering team building, away days, hospitality and bespoke events. Direct overlap in service lines and enterprise customer profile.
- KDM Events: UK corporate team building and events agency offering indoor, outdoor and charity-led activities for enterprise clients. Comparable in product breadth, customer segment (large corporates) and bespoke event approach.
- Enjoy Events: UK corporate events and team building company providing mobile activities, treasure hunts and away days. Comparable mobile delivery model and product portfolio.
- Team Challenge Company: UK provider of team building activities, corporate events and CSR-focused challenges. Overlapping customer base and product mix with Team Tactics.
- Xspero Events: UK corporate event and team building agency offering mobile activities, CSR events and bespoke programs. Comparable business model targeting enterprise HR and event buyer personas.
- Eventurous: UK corporate events and team building specialist delivering mobile activities, treasure hunts and away days for enterprise and SME clients. Closely comparable in delivery model, mobile logistics and product mix.
- BlueSky Experiences: UK team building and corporate events agency offering activity days, treasure hunts and bespoke programs. Comparable target market, activity portfolio and direct-to-corporate sales motion.
- Off Limits Corporate Events: UK-based corporate team building and events company delivering indoor, outdoor and themed activities for enterprise clients. Similar mobile service model, target buyer and bespoke activity focus.
Regional players
- HQ Corporate Events: UK corporate event and hospitality specialist offering away days, team building and corporate hospitality packages. Comparable offerings but with a stronger focus on venue-based and hospitality-led events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Team Tactics social profiles
Digital presenceTeam Tactics compliance and trust
Trust signalCompliance3 records
Team Tactics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Tactics leadership team
Management profileNumber of profiles
Team Tactics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Tactics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Tactics
What does Team Tactics do?
Team Tactics is a corporate team building and events company that designs, delivers, and manages experiential activities for corporate clients. Core offerings include GPS-enabled treasure hunts, indoor and outdoor team building activities, charity/CSR-focused events, corporate cooking classes, conference energisers, corporate hospitality at UK sporting and cultural events, and fully bespoke event planning. Events are delivered as fully mobile experiences at client locations across the UK and internationally for group sizes ranging from 10 to over 3,000 participants.
Is Team Tactics a public or private company?
Team Tactics is a private company. It is currently operating.
When was Team Tactics founded?
Team Tactics was founded in 1996. It employs 1 to 10 people.
Where is Team Tactics based?
Team Tactics is headquartered in London, United Kingdom, in the Europe region.
How does Team Tactics make money?
Four revenue lines are on record. Team Building Events are the primary driver. The others are corporate Hospitality, bespoke Corporate Events and charity Team Building.
Who are Team Tactics's main competitors?
Direct peers on record are Wildgoose, The Events Company, KDM Events, Enjoy Events, Team Challenge Company, Xspero Events, Eventurous, BlueSky Experiences and Off Limits Corporate Events. HQ Corporate Events is listed as a regional player.
Does Team Tactics have an API?
No public API is recorded for Team Tactics.
What industry is Team Tactics in?
Team Tactics's product category is Corporate Team Building & Event Management Services. Its primary akta.pro industry code is HSACADAF, Corporate Team-Building & Offsite Services, with a secondary code of THAHAMAL, Corporate Retreats & Team Offsites (Non-incentive). Its NAICS code is 711320 and its SIC code is 7990.