What Itealist does

Itealist is a London-headquartered software development studio that delivers custom AI-powered applications and digital transformation services to clients across healthcare, biotech, fashion and retail, hospitality, education, construction/ESG, music and events, and art verticals. The company's productised offerings include an NLP-based AI chatbot for e-commerce, an AR-driven virtual fitting room with facial recognition, an AI hotel concierge with room-control integration, a predictive energy optimisation application for university campuses, and multilingual AI voice assistants supporting 65 languages. These products sit alongside bespoke development services spanning Shopify storefronts (300+ brands delivered), design and branding, custom CRM systems for art galleries, and a dedicated Music & Events Marketplace platform for ticketing, artist booking, and venue management.

The studio is structured into seven specialised divisions (AI, Shopify, Data, Design, Music & Events, Frontend, Backend) led by named division heads under CEO Darya Motornova (ex-Schneider Electric), with a team of 50+ developers, AI engineers, and designers. Itealist operates a sales-led, consultation-based go-to-market on a flexible hourly-based professional services model, explicitly positioning itself as a cost-efficient alternative to building in-house engineering teams at £150K+ to £800K+ annually. No external funding, M&A activity, or institutional backing is disclosed; the firm appears bootstrapped and founder-led. Customer acquisition relies on website case studies with quantified outcomes, client testimonials, and direct consultation booking rather than channel partnerships.

Name

Itealist

Legal name

Itealist Software

Website

https://itealist.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Itealist is a London-based software studio that builds custom AI applications—including chatbots, AR fitting rooms, voice assistants, and predictive energy tools—for clients across healthcare, fashion, hospitality, education, and other verticals, delivered on a flexible hourly-based engagement model by a 50+ person team.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services / Development: Hourly-based flexible professional services model for app development, AI integration, and digital transformation projects. Clients scale their team as needed, paying for development hours without full-time overhead.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Itealist is a UK-based software development studio that builds AI-powered applications and provides custom technology services on a flexible hourly-based model. Their core offerings include AI voice assistants (65 languages), AI-powered chatbots for e-commerce, AR-based virtual fitting rooms, AI hotel concierge systems, smart energy management applications, and a music & events marketplace platform. They also deliver Shopify development, design and branding, and custom CRM systems, with a 50+ team of developers, AI engineers, and designers serving multiple verticals.

Product overview

Itealist is a UK-based software development studio offering a portfolio of AI-powered software products and professional technology services. The product portfolio comprises distinct AI-driven solutions — including the AI-Powered ChatBot (NLP/ML-based customer support and recommendation engine for e-commerce), AI-Powered Virtual Fitting Room (AR/computer vision-based try-on for fashion and jewellery), AI-Powered Hotel Concierge (NLP/ML-based guest service automation), AI-Powered Smart Energy Savings Application (predictive analytics for campus energy management), AI Voice Assistants (autonomous voice agents for 24/7 business conversations in 65 languages), an AI Health Assistant (Ovecare), a Beauty Practitioner Training Platform (Revitalift), and a Music & Events Marketplace Platform — alongside supporting service offerings in Shopify development, design and branding, and CRM systems for art galleries. These products are delivered by a team of 50+ developers, AI engineers, and designers using a flexible hourly-based engagement model.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Voice Assistants (Voice Agents) Intelligent AI voice agents that handle real business conversations — including customer support, appointment booking, and lead qualification — operating 24/7 in natural speech across 65 languages, fully customised for the client's business.
• AI-Powered ChatBot Solution An AI-powered conversational chatbot integrated with NLP and ML models for e-commerce platforms, providing real-time customer query responses, tailored product recommendations based on preferences and purchase history, and cross-selling/upselling capabilities.
• AI-Powered Virtual Fitting Room An AR and AI-powered virtual try-on application (initially developed for jewellery) that enables customers to try on products remotely, receive personalised style recommendations based on facial features and social network profiles, and reduces return rates.
• AI-Powered Hotel Concierge An AI-powered hotel guest service system leveraging NLP for guest inquiry handling, ML for personalised service recommendations, and integration with room control technology for automated fulfilment of guest requests including check-in, check-out, and room adjustments.
• AI-Powered Smart Energy Savings Application An AI-powered campus energy management application for universities, using predictive analytics and ML models to optimise heating, cooling, and lighting based on historical data and real-time occupancy, delivering personalised energy-efficient behaviour recommendations.
• Music & Events Marketplace Platform A marketplace platform product for ticketing, artist booking, and venue management featuring real-time inventory systems, dynamic pricing engines, and multi-party transaction infrastructure.
• Shopify Development Services Shopify-focused development services covering conversion-focused store architecture, technical SEO, and deep integrations with ERP, CRM, and marketplace platforms, delivered across 300+ brands in fashion, retail, and wellness.
• Design and Branding Services Brand identity, web UI, and product interface design services provided in collaboration with world-known artists, including logo creation and visual systems.
• CRM Systems for Art Galleries Custom CRM systems for art galleries that streamline operations, enhance artist communication, track deliveries, manage insurance, and digitise art exhibition preparations.

Quantifiable outcome

• 30% reduction in response times and 25% rise in average order values for e-commerce chatbot implementations
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Snejana BartenevaminorOthersContemporary digital artist specializing in photography, video installations, and multimedia art. Her work combines philosophical analysis with new technologies, creating visual and sound effects for viewer immersion. Winner of GUP FRESH EYES New European Photography Talent 2020.
• Vladimir TseslerminorOthersMultiple international competition winner and biennale of poster art participant. Author of advertising campaigns for graphic design, branding, and creative development. His work 'Apostille' is hosted by Museum of Advertisement Louvre, Paris.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LeewayHertz: AI and software development company delivering custom AI solutions, enterprise apps, and digital transformation services across industries. Comparable to Itealist in productizing AI capabilities and serving enterprise clients with bespoke development.
• IntellectSoft: UK/US-headquartered digital engineering firm offering custom AI, blockchain, and enterprise software development across multiple verticals. Directly comparable to Itealist as a custom AI/ML app development studio with similar multi-vertical services model.
• InData Labs: AI and data science consultancy building custom ML, NLP, and computer vision solutions for businesses. Directly comparable to Itealist's AI consulting and model development services across multiple verticals.
• 10Clouds: Software development studio specializing in AI, fintech, and web product engineering with cross-functional teams. Comparable AI engineering service model and similar team-of-50+ scale.
• WillowTree: Digital product consultancy building AI-enabled mobile and web applications for enterprise clients. Comparable custom AI product development focus and multi-vertical client approach.
• ITRex Group: AI and software development consultancy delivering custom AI/ML solutions, data engineering, and digital transformation. Similar in scale, AI focus, and multi-vertical client base to Itealist.
• Netguru: Digital consultancy designing and developing custom software products, including AI-enabled applications, for enterprise clients globally. Comparable custom-development model and AI integration capabilities.

Broad incumbents

• Accenture (AI/Applied Intelligence): Global consulting giant with a large AI and digital transformation practice serving enterprise clients across all major verticals. Represents the scaled-incumbent competition Itealist encounters for larger enterprise AI engagements.

Emerging players

• Voiceflow: Platform for building AI voice assistants and conversational agents without code. While Itealist builds bespoke voice agents, Voiceflow competes for the same end-customer use case in customer support and appointment booking.

Regional players

• Shopify Plus Agency (Composite Global): Top-tier Shopify Plus agency delivering storefront builds, integrations, and conversion-focused design. Comparable to Itealist's Shopify division given the shared 300+ brand portfolio claim and technical SEO/integration focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/itealist

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itealist