Boothalicious

What Boothalicious does

Boothalicious Photo Booths is an Australian event-rental business that supplies photo booths for weddings, corporate activations, and private celebrations. Founded around 2010 by photographers with more than 20 years of professional photography experience, the company is headquartered in Brunswick, Victoria, and operates booths in Melbourne, Sydney, and the greater Victorian region, with stated willingness to travel and ship internationally. Its core technology stack is hardware-led: professional-grade cameras and lenses, a self-described perfected studio-grade lighting system, and a touch-screen operated booth interface, paired with post-production image processing that the company claims competitor photo booth operators use to improve their own output.

The product line consists of three booth types. The Open Booth is an open-air configuration accommodating up to roughly 25 people, priced between AUD $950 (3-hour package) and AUD $1,300 (all-night package). The Vintage Booth is an enclosed format fitting approximately 10 people, priced at AUD $2,400 for a full-day rental. The Branded Booth is a fully customisable corporate product offering bespoke exterior and interior branding, branded photo strips, custom screens, email capture, and a digital gallery, priced on quote. All packages include unlimited photos, unlimited prints, digital copies, props, and a free custom photo strip design; add-ons include Albums at AUD $65 and self-adhesive magnets at AUD $45.

Boothalicious generates revenue entirely from one-time event rentals, secured by a 50% deposit with the balance due six weeks before each event, and serviced by online booking forms, phone inquiries, and direct on-site delivery and setup. Its customer base is overwhelmingly composed of SMB wedding and private-event buyers (Eve, Kate, Rita), supplemented by a small number of brand activation engagements (Soundmerch album launch, Muscle Republic community event). The company is privately held by its founders, has no disclosed external funding, no parent company, and no identified subsidiaries, and it operates without a mobile application, third-party integrations, or disclosed AI capabilities.

Name

Boothalicious

Legal name

Boothalicious Photo Booths

Website

https://boothalicious.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Boothalicious is an Australian photo booth rental company serving weddings, corporate events, and private celebrations across Melbourne, Sydney, and greater Victoria. Founded in 2010 by professional photographers, it offers three booth types with photographer-grade equipment and a customisable Branded Booth for marketing activations.

Ownership category

akta.pro rank

Product category

Photo Booth Rental Services

NAICS

Indoor and Outdoor Display Advertising (54185), Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

Keywords

• Photo booth rental
• Event photography services
• Wedding entertainment
• Branded photo activations
• Party photo booth hire

Headquarters

HQ city

Brunswick

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Photo Booth Rental: Hourly and event-based rental of photo booths including Open Booth, Vintage/Enclosed Booth, and Branded Booth options. Packages include unlimited photos, unlimited prints, digital copies, props, and custom photo strips. Additional revenue from optional extras like albums and magnets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Boothalicious is an Australian photo booth rental service that delivers, sets up, and operates professional photographer quality photo booths at events. The company offers three booth types (Open, Vintage/Enclosed, and Branded), each with unlimited photos and prints, digital copies, customisable photo strips, props, and a touch-screen interface. The service includes delivery, setup, breakdown, and optional add-ons such as photo albums and self-adhesive magnets.

Product overview

Boothalicious is a photo booth rental service offering three distinct booth types: the Open Booth (open-air, fits up to 25 people), the Vintage Booth (enclosed, fits ~10 people with privacy), and the Branded Booth (fully customisable for corporate events). All booths include unlimited photos, unlimited prints, digital galleries, custom photo strips, props, and touch-screen interfaces. Add-on products include Albums ($65) and Self-adhesive Magnets ($45). Pricing tiers for the Open Booth range from $950 (3 hours) to $1,300 (all night), the Vintage Booth is $2,400 for full day, and the Branded Booth is priced bespoke. The company operates in Melbourne, Sydney, and greater Victoria, Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Open Booth: Open-air photo booth with no enclosure, allowing guests to see the fun happening from anywhere in the room. Features fun props, color and greyscale photos, easy-to-use interface.
• Vintage Booth
• Branded Booth

Products and services

• Open Booth An open-air photo booth designed for group photos where anyone can see the fun happening. Fits up to 25 people, includes fun props, color and greyscale photo options, and unlimited prints. Available in 3-hour ($950), 4-hour ($1075), 5-hour ($1200), and all-night ($1300) packages.
• Vintage Booth (Enclosed Booth) An enclosed photo booth offering privacy with a customisable front panel for a personalised touch. Fits around 10 people, with a 2m x 2m footprint, providing timeless elegance for events. Full-day rental priced at $2400.
• Branded Booth A fully customisable corporate photo booth for activations, product launches, and premiere events. Features custom branded exterior and interior, branded photo strips, custom screens, email collection, and digital gallery. Pricing is bespoke based on client requirements.
• Album Add-on An elegantly sleek black album that guests can fill with photo strips printed from the booth. Includes white ink pens and glue. Priced at $65 per unit.
• Self-adhesive Magnets Add-on Self-adhesive magnets allowing guests to turn their favorite photos into fridge magnets. Priced at $45 per unit.

Quantifiable outcome

• 4.9 average Google rating from 54 reviews
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Concord (Sound Merch)minorGTM or Marketing Partner · 1 January 2025Collaboration to create a custom photo booth for the launch of The Band Ghost's new album Skeletá. The Ghost Booth was set up at Sound Merch location and was free for fans to use until May 1st, promoting the album launch.
• Muscle RepublicminorGTM or Marketing PartnerProvided photo booth for Muscle Republic's community event celebrating a collaboration release with Raw Reallity. Event featured food, fitness activities, and photo booth for attendees.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hire a Booth: Australian photo booth hire service for weddings and corporate events with multiple booth formats. Comparable rental-based business model and direct overlap with Boothalicious's primary customer segments.
• Social Photobooth: Australian photo booth rental operator with social-sharing oriented features and event-driven booking model. Overlaps with Boothalicious on weddings, corporate events, and the unlimited-prints/unlimited-photos package structure.
• Giggle and Riot: Australian premium photo booth rental business targeting weddings and brand activations with customised photo outputs. Comparable premium positioning, target segments, and bespoke corporate activation capability similar to Boothalicious's Branded Booth SKU.
• Snap Photobooth: Australian photo booth rental operator offering event-based booth hire with customisable print options. Overlaps directly with Boothalicious on product offering and target market in Australian weddings and corporate events.
• The Photo Booth Guys: Australian photo booth rental company offering comparable open-air and enclosed booth products for weddings and corporate events. Most directly comparable competitor in Boothalicious's home market with similar pricing tiers and event-driven GTM.
• The Booth Co: Australian photo booth rental company offering open and enclosed booths for weddings, corporate, and private events. Comparable in event-driven rental model, multi-booth SKU, and Australian geographic focus.
• Lucky Booth: Sydney-based photo booth rental company targeting weddings and events with customisable prints and corporate activation features. Comparable in booth SKU mix, custom strip offering, and geographic overlap in Sydney.
• Flashback Photo Booth: Australian photo booth rental operator providing premium booth experiences for weddings, corporate events, and private celebrations. Comparable in product offering, target customer (weddings and corporate), and Australian metro coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weareboothalicious
• Instagraminstagram.com/boothalicious
• Xx.com/_boothalicious_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boothalicious