Veganz Group
Veganz Group AG is a German plant-based food company that develops and sells ~400 vegan SKUs — confectionery, chocolate, protein bars, baked goods, dried soy/seitan meats, cheese alternatives, and frozen pizza — through wholesale to major European retailers (EDEKA, REWE, Kaufland, dm, Spar, Lidl, Carrefour), its own e-commerce platform, and Berlin stores.
- Company typePublic
- Founded2011
- HeadquartersBrandenburg, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Veganz Group does
Veganz Group AG is a German plant-based food company headquartered in Ludwigsfelde (Brandenburg) with registered offices in Berlin. Founded in 2011, the company originally operated as Europe's first vegan supermarket chain before pivoting in 2015–2016 to a branded wholesale and e-commerce model, developing approximately 400 vegan SKUs across confectionery (gummy bears, sour sticks, fizzy cola), chocolate bars, protein snacks, baked goods (muffins, biscuits, cream pastry), dried soy and seitan-based meat alternatives (shredded soy, soy medallions, soy mince, seitan powder), plant-based cheese alternatives (Cashewbert, Cremebert), and frozen meals (Pizza Verdura). Manufacturing combines contract production with two own facilities: a vegan cheese factory in Berlin producing hand-crafted Cashewbert, and a new production site under construction in Werder (Brandenburg) for meat and cheese alternatives.
Veganz monetises primarily through wholesale distribution to tier-one European grocery and drugstore chains — including EDEKA, REWE, Kaufland, dm, Rossmann, Müller, Spar, Lidl, Globus, COOP, and Carrefour — reaching more than 22,000 sales outlets in 28 countries, supplemented by direct-to-consumer sales via its own shop.veganz.de platform, the Vekoop partnership, and Amazon marketplace, plus company-owned physical stores in Berlin. Pricing is a unit-pricing model with budget positioning on dried soy/seitan lines (€2.49–€3.49 per packet) and premium positioning on protein bars. The product-led differentiation rests on the Eaternity Sustainability Score (a partnership with the Swiss Eaternity Institute providing per-packaging CO2, water, and rainforest metrics), reinforced by B Corp, EU Organic (DE/AT), and IFS certifications.
Veganz Group AG is a publicly registered German Aktiengesellschaft that went public in 2022, led by CEO/Chair of the Executive Board Sascha Voigt and Executive Board member Anja Brachmüller, with Evgeni Kouris as Chair of the Supervisory Board. The company employs 101–250 people, targets three explicit consumer personas (Vegan-Pros, Planet Lovers, and Vegan Newbies/flexitarians), and pursues a purpose-driven positioning around motivating plant-based dietary adoption. Multiple retail partnerships across DACH and selected international markets support distribution, while two owned manufacturing sites provide vertical integration into the highest-value plant-based dairy and meat-alternative categories.
Veganz Group firmographics
Firmographics- Name
- Veganz Group
- Legal name
- Veganz Group AG
- Website
- https://veganz.com
- Company type
- Public
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Veganz Group AG is a German plant-based food company that develops and sells ~400 vegan SKUs — confectionery, chocolate, protein bars, baked goods, dried soy/seitan meats, cheese alternatives, and frozen pizza — through wholesale to major European retailers (EDEKA, REWE, Kaufland, dm, Spar, Lidl, Carrefour), its own e-commerce platform, and Berlin stores.
- Ownership category
- akta.pro rank
Veganz Group industry classification
Industry- Product category
- Plant-Based Food / Vegan Consumer Packaged Goods
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Plant-Based & Alternative Proteins (Packaged) (CRADAAAH)
- akta.pro secondary industries
- Frozen Plant-Based & Vegetarian Meals (CRADADAF), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)
Keywords
Where Veganz Group is headquartered
LocationHeadquarters
- HQ city
- Brandenburg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Veganz Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Wholesale/Retail Distribution: Veganz products are sold through major retail chains including EDEKA, REWE, Kaufland, dm, Rossmann, Müller, Spar, Lidl, Globus, Albert, COOP, and Carrefour. The company supplies products to over 22,000 stores in 28 countries.
- Direct E-commerce Sales: Veganz operates its own e-commerce platform (shop.veganz.de) and the Vekoop online shop for direct-to-consumer sales of their vegan product range.
- Own Production: Veganz owns and operates production facilities including a vegan cheese factory in Berlin (producing Cashewbert and other cheese alternatives) and is building a production site in Werder (Brandenburg) for innovative meat and cheese alternatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly dried soy and seitan products priced between €2.49 and €3.49 per packet |
| Unit Pricing | Pay-as-you-go | Protein Choc Bars (25% protein content) priced at premium positioning |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Veganz Group product offering
Product offeringCore offering
Veganz Group AG develops, manufactures and distributes a full-range portfolio of approximately 400 vegan, plant-based food products spanning confectionery, chocolate bars, protein snacks, baked goods, frozen meals, and plant-based meat and cheese alternatives. Products are sold under the Veganz brand through major European retail and drugstore chains as well as via company-owned e-commerce, third-party online shops, and Berlin-based physical stores.
Product overview
Veganz Group AG is a German plant-based food company that operates as a multi-category consumer goods brand offering vegan alternatives across confectionery, chocolate bars, protein snacks, baked goods, and plant-based meat and cheese alternatives. The company sells over 400 products through more than 22,000 retail outlets in 28 countries. Product portfolio includes: chocolate bars (Hazelnut, Strawberry, Coconut, Roasted Hazelnut, Creamy Caramel, White Coconut, Hazelnut Brittle varieties); protein products (Cookie Dough Style, White Almond Crisp, and Chocolate Brownie Protein Choc Bars); confectionery (Sour Sticks, Fruity Peaches, Gummy Bears, Fizzy Cola); baked goods (Chocolate Chip Muffins, Double Choc Muffins, Cream Pastry, Mini Biscuits); snacks (Bliss Balls with Nougat and Peanut Core); and savory alternatives (Shredded Soy, Soy Medallions, Soy Mince, Seitan Basis/Powder, Cashewbert cheese alternative, Pizza Verdura). The company also operates its own e-commerce platform at shop.veganz.de and maintains physical stores in Berlin.
Differentiator
Problem solved
Functional benefit
Products and services
- Veganz Confectionery Range (Gummy Bears, Sour Sticks, Fruity Peaches, Fizzy Cola) Vegan gummy candies made without gelatine, available in flavors including strawberry, orange, black currant, apple, lemon, peach and grapefruit, and cola-flavored varieties. Sold to consumers through European retail and drugstore chains.
- Veganz Organic Chocolate Bar Range Organic chocolate bars in multiple varieties including Hazelnut, Strawberry, Coconut, Roasted Hazelnut, Creamy Caramel, White Coconut, Hazelnut Brittle, Coconut Praline, and No Added Sugar variants, using couverture chocolate with 38–48% minimum cocoa solids. Sold to consumers via retail and e-commerce.
- Veganz Organic Protein Choc Bar Range Organic protein bars with 25% protein content from a rice, pea, soya and pumpkin seed protein blend, in Cookie Dough Style, White Almond Crisp, and Chocolate Brownie flavors. Distributed through dm, Spar, COOP and other retail partners to consumers seeking high-protein vegan snacks.
- Veganz Baked Goods Range (Mini Biscuit, Chocolate Chip Muffins, Double Choc Muffins, Cream Pastry) Vegan baked goods including heart-shaped wheat-flour biscuits with sunflower oil and vanilla, ready-to-eat chocolate chip and double chocolate muffins, and soya-cream-filled pastries. Sold to consumers through retail and online channels.
- Veganz Bliss Balls (Nougat Core, Peanut Core) Organic cocoa date balls with smooth nougat cream or peanut cream centers, sold as snacks to consumers via European retail.
- Veganz Plant-Based Meat Alternatives (Shredded Soy, Soy Medallions, Soy Mince, Seitan Basis/Powder) Dried soy protein products (Shredded Soy, Soy Medallions, Soy Mince) and pure wheat gluten Seitan Basis/Powder (80g protein per 100g) used to create meat-like textures in dishes such as bolognese, skewers, steaks and other preparations. Sold to consumers seeking plant-based protein alternatives.
- Veganz Plant-Based Cheese Alternatives (Cashewbert, Cremebert) Hand-crafted cashew-based Cashewbert cheese alternative produced at Veganz's Berlin vegan cheese factory, and the Organic Cremebert spreadable plant-based cheese alternative made with cauliflower and sunflower protein. Sold to consumers via retail, e-commerce and Berlin stores.
- Veganz Pizza Verdura Vegan pizza topped with vegetables and a cheese alternative. Company bestseller since 2017, sold to consumers through European retail and e-commerce.
- shop.veganz.de Direct-to-Consumer Online Shop Company-owned e-commerce platform enabling consumers to purchase the full Veganz branded product range directly from Veganz.
Quantifiable outcome
- 40% better CO2 footprint than average climate-friendly diet for Organic Gourmet cheese alternative
- +2 more outcomes
Companies that use Veganz Group
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Veganz Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Veganz Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- B CorporationcoreVeganz is certified as a B Corporation, demonstrating commitment to social and environmental performance standards. B Corp certification validates the company's purpose-driven approach and sustainability credentials.
- SeedtraceminorSeedtrace partnership shown as sustainability partner on Veganz website, likely providing supply chain traceability solutions.
- CleanHubminorCleanHub partnership shown as sustainability partner, likely focused on ocean plastic cleanup and environmental initiatives.
- Eaternity InstitutecoreStrategic partnership with Swiss institute Eaternity to develop the future standard for transparency in food production. Eaternity calculates exact environmental footprints (CO2, water consumption) using life cycle analysis for each Veganz product, enabling the unique Eaternity Sustainability Score on packaging.
- MailChimpminorNewsletter distribution service provider (The Rocket Science Group, Atlanta, USA) for email marketing campaigns including user behavior evaluation.
- Hier kocht Alex (Alexander Flohr)minorCollaboration with vegan chef and YouTuber Alexander Flohr ('Hier kocht Alex') for recipe development and content creation. Recipes featured on packaging and website.
- EDEKAcoreMajor German retail chain partner distributing Veganz products through their supermarket network across Germany.
- REWEcoreMajor German retail chain partner distributing Veganz products through their supermarket and hypermarket network.
- KauflandcoreGerman hypermarket chain partner distributing Veganz products in Germany, Slovakia, and Czech Republic.
- dmcoreGerman drugstore chain partner distributing Veganz products including protein bars. Over 3,500 stores across Europe.
- SparcoreInternational retail partner distributing Veganz products across Austria, Slovenia, and Gran Canaria through their independent supermarket and hypermarket network.
- LidlcoreInternational discount retailer partner distributing Veganz products in Germany and Switzerland through their extensive store network.
- VekoopcoreDedicated online delivery partner for Veganz products, except frozen foods. 100+ Veganz products available exclusively through this platform.
Scale indicators6 records
Recent moves10 records
Expansion highlights5 records
Veganz Group competitors and assessment
Company assessmentEmerging players
- Oatly: Swedish oat-dairy brand offering plant-based milk, yogurt, ice cream, and cooking cream. Overlaps with Veganz on plant-based positioning, European retail penetration, and sustainability-led branding, though focused on dairy rather than meat alternatives.
- Tofurky: U.S.-based plant-based protein brand offering tofu-based deli slices, tempeh, and meat alternatives. Comparable as a pure-play plant-based CPG brand with broad category coverage (meals, snacks, deli) and similar mid-tier scale.
- Berief Food: German plant-based brand specializing in legume-based milks, yogurts, and creamy alternatives. Overlaps with Veganz on DACH retail footprint, plant-based positioning, and tofu/dairy-alternative format.
- Fry's Family Foods: South African plant-based brand with strong European (including DACH) distribution for vegan meat alternatives. Comparable as a multi-SKU plant-based CPG focused on soy and wheat-protein meat substitutes.
Direct peers
- Beyond Meat: U.S.-listed plant-based meat substitute manufacturer offering burgers, mince, and sausages through European grocery and foodservice channels. Directly comparable as a branded plant-based protein CPG selling into mass-market retailers.
- LikeMeat: Germany-based plant-based meat brand (Garden Gourmet / Nestlé-owned) producing vegan nuggets, burgers, and schnitzel sold across European discount and supermarket chains. Comparable on product format, retail channels, and DACH origin.
- Rügenwalder Mühle: German family-owned meat processor that pivoted aggressively into plant-based alternatives (mince, sausage, schnitzel). Overlaps directly with Veganz on category, DACH retail distribution, and target flexitarian consumer.
Broad incumbents
- Garden Gourmet (Nestlé): Nestlé's plant-based brand offering meat alternatives and vegan meals across European retailers. Comparable as a competing plant-based CPG with vastly deeper R&D, marketing, and distribution resources than Veganz.
- DMK Deutsches Milchkontor (plant-based lines): Germany's largest dairy cooperative which has launched plant-based alternatives under brands like MILRAM Pflanzlich. Comparable as a large DACH incumbent using existing retail relationships to compete with Veganz's plant-based dairy and cheese alternatives.
- Hügli Nahrungsmittel: Swiss/German B2B and branded food manufacturer with a strong plant-based range including soups, sauces, and meat alternatives. Comparable as a DACH-rooted CPG producing private-label and branded vegan products through retail and food service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Veganz Group social profiles
Digital presenceVeganz Group compliance and trust
Trust signalCompliance4 records
Veganz Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veganz Group leadership team
Management profileNumber of profiles
Profiles3 records
Veganz Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veganz Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veganz Group
What does Veganz Group do?
Veganz Group AG develops, manufactures and distributes a full-range portfolio of approximately 400 vegan, plant-based food products spanning confectionery, chocolate bars, protein snacks, baked goods, frozen meals, and plant-based meat and cheese alternatives. Products are sold under the Veganz brand through major European retail and drugstore chains as well as via company-owned e-commerce, third-party online shops, and Berlin-based physical stores.
Is Veganz Group a public or private company?
Veganz Group is a public company. It is classified as public and is currently operating.
When was Veganz Group founded?
Veganz Group was founded in 2011. It employs 101 to 250 people.
Where is Veganz Group based?
Veganz Group is headquartered in Brandenburg, Germany, in the Europe region.
How does Veganz Group make money?
Three revenue lines are on record. Wholesale/Retail Distribution is the primary driver. The others are direct E-commerce Sales and own Production.
Who are Veganz Group's main competitors?
Emerging players on record are Oatly, Tofurky, Berief Food and Fry's Family Foods. Direct peers are Beyond Meat, LikeMeat and Rügenwalder Mühle. Broad incumbents are Garden Gourmet (Nestlé), DMK Deutsches Milchkontor (plant-based lines) and Hügli Nahrungsmittel.
Does Veganz Group have an API?
No public API is recorded for Veganz Group.
What industry is Veganz Group in?
Veganz Group's product category is Plant-Based Food / Vegan Consumer Packaged Goods. Its primary akta.pro industry code is CRADAAAH, Plant-Based & Alternative Proteins (Packaged), with a secondary code of CRADADAF, Frozen Plant-Based & Vegetarian Meals. Its NAICS code is 311 and its SIC code is 2000.