Soaring Eagle Waterpark and Hotel

What Soaring Eagle Waterpark and Hotel does

Soaring Eagle Waterpark and Hotel is a private indoor waterpark resort located in Mount Pleasant, Michigan, owned and operated by the Saginaw Chippewa Indian Tribe of Michigan (SCIT) as part of its broader Soaring Eagle Properties portfolio. The property features a 243-room rustic-contemporary hotel attached to an indoor waterpark with more than 15 attractions including a FlowRider jet-powered surf simulator, water slides with customizable iSlide music/light technology, a competitive Slide Champ racing system, lazy river, hot tubs, and the 317-gallon Biish Falls tipping bucket. It is the first waterpark in Michigan to earn the Certified Autism Center designation from IBCCES, and integrates authentic Saginaw Chippewa cultural programming — including the Nokomis audio-animatronic storyteller, clan symbols, and tribal-named attractions (Biish, Makwa, Gizi, Loon, Otter) — throughout the guest experience.

The property operates a diversified transaction-based revenue model spanning tiered day passes ($33–$55/person), hotel accommodations ($99–$249+ nightly), private cabanas ($150+/day), birthday party packages ($349–$559), group events and lock-ins, RV park sites (67 sites at Soaring Eagle Hideaway), and extended-stay suites at The Retreat. F&B revenue is generated across multiple on-site outlets including Nbakade Family Restaurant, Wiisinidaa Food Court, Gizi's Snack Shop, and catering services. Distribution is direct-to-consumer via phone, walk-in, and the Synxis online booking engine for rooms, with a dedicated group sales channel and formalized influencer marketing program. A 24-hour complimentary shuttle integrates the property with the adjacent Soaring Eagle Casino & Resort (4,000+ slots, 210,000+ sq ft gaming, 500 hotel rooms), Slot Palace, and the Ziibiwing Center cultural museum, enabling cross-property revenue capture under the All Access Card loyalty program.

The primary customer base is consumer-facing — families with children, birthday party hosts, group/corporate event organizers, RV/camping enthusiasts, and autism-spectrum families — with no enterprise anchors. The property competes on integrated resort experience, tribal cultural authenticity, accessibility credentials, and proximity to gaming and cultural tourism, rather than on price or scale against larger national indoor waterpark chains.

Name

Soaring Eagle Waterpark and Hotel

Legal name

Soaring Eagle Waterpark and Hotel

Website

https://soaringeaglewaterpark.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Soaring Eagle Waterpark and Hotel is a private indoor waterpark resort in Mount Pleasant, Michigan, owned by the Saginaw Chippewa Indian Tribe. It serves families, birthday party hosts, and group event guests via a 243-room hotel, FlowRider surf simulator, multiple slides, dining venues, and an integrated Soaring Eagle Properties ecosystem including a casino, RV park, and cultural center.

Ownership category

akta.pro rank

Product category

Indoor Waterpark Resort

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB)

akta.pro secondary industries

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

Keywords

• Indoor waterpark resort
• Family hospitality services
• Hotel and lodging
• Tribal resort destination
• Birthday party venue

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Day Pass Admissions: Per-person day passes to the waterpark with tiered pricing based on day of week and season. Children 3 and under free. Prices range $33 (weekday) to $55 (special event dates).
2. Hotel Accommodations: 243-room hotel with multiple room types including Standard, Courtyard Patio, Eagle Suite, Golden Eagle King Suite, Eagle's Nest Suite, and Little Eagle Suite. Reservations via Synxis. Hotel reservations include waterpark passes for the number of people booked.
3. The Retreat at Soaring Eagle: Extended-stay property with one, two, and three-bedroom suites featuring European design, kitchens, private washer/dryer. Adjacent to waterpark, 1.5 miles from Soaring Eagle Casino & Resort.
4. Soaring Eagle Hideaway RV Park: 67 upscale RV sites on a 42-acre lake with full hookups, 50' concrete pads, canoe/kayak rentals, fishing, and community fire pit. Complimentary shuttle to all Soaring Eagle Properties.
5. Birthday Party Packages: Full birthday party packages with private party room, dedicated party host, waterpark passes, cupcakes, and Spectator passes. Priced $419–$559 depending on day and season. Minimum 10 guests. Add-ons include cabana rental, pizza, tee shirts, and more.
6. Private Cabanas: VIP poolside cabana rentals along the East wall of the waterpark, including TV, ceiling fan, table and chairs, and water/soda. Prices start at $150/day. Additional waterpark passes can be added.
7. Splash Bash Cabana Birthday Party: All-day private cabana access plus waterpark passes for up to 8 guests, 8 bottles of water, and 12 cupcakes. Starting at $349.
8. Group Day Passes & Lock-Ins: After-hours lock-in events and day trips for schools, scouts, church organizations, retreats, and sports teams. Groups of 10 or larger, with pricing available upon inquiry.
9. Food & Beverage: Nbakade Family Restaurant (full-service dining, veranda seating, full bar, room service), Wiisinidaa Food Court (pizza, hot dogs, ice cream), Gizi's Snack Shop, catering services, and private dining room (Eagle's View, up to 24 guests).
10. Event & Meeting Space Rental: Rental of party rooms, outdoor courtyard, and private dining spaces for corporate events, weddings, fundraisers, and lock-ins. Coordinated by Sales and Events team.
11. Retail & Merchandise: Trader's Blanket Gift Shop (Adaawewinini Waabooyan) offering coffee, donuts, pastries, F'real ice cream, snacks, drinks, souvenirs, and branded merchandise.
12. Dump Station Service: Dump and fill station at eastern parking lot for departing RV guests. Utilization rate $20/visit.
13. Hotel Room Birthday Add-Ons: Birthday add-on packages for hotel guests including balloon arrangements, Gizi birthday card, candy, cakes, t-shirts. Priced $40–$90 depending on package.
14. Resort Fee: Mandatory resort fee covering complimentary life jackets, shuttle services to all Soaring Eagle Properties, and other amenities.
15. All Access Card / Loyalty Points: Access Club loyalty program allowing members to earn and redeem points across Soaring Eagle Properties (waterpark, restaurant, gift shop, casino, hotel stays).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Soaring Eagle Waterpark and Hotel operates an indoor waterpark featuring a FlowRider jet-powered surf experience, water slides, lazy river, hot tubs, and private cabanas, paired with a 243-room attached hotel whose reservations include waterpark passes. The property also runs multiple dining venues, birthday party packages, group and event spaces, an adjacent 67-site RV park, and European-design extended-stay suites at The Retreat, all connected by complimentary shuttle to Soaring Eagle Casino & Resort.

Product overview

Soaring Eagle Waterpark and Hotel operates as an integrated resort destination featuring an indoor waterpark as its core product, a 243-room hotel as the primary accommodation option, multiple dining venues (Nbakade Family Restaurant and Wiisinidaa Food Court), birthday party packages, and group event services. The property is part of the Soaring Eagle Properties family, which also includes The Retreat at Soaring Eagle (extended-stay suites), Soaring Eagle Hideaway RV Park, and complimentary shuttle service to Soaring Eagle Casino & Resort. Attractions include the FlowRider surfing experience, water slides, lazy river, hot springs hot tub, and private cabanas.

Differentiator

Problem solved

Functional benefit

Brands

• Soaring Eagle Properties: Parent brand encompassing Soaring Eagle Waterpark and Hotel, Soaring Eagle Casino & Resort, The Retreat, Soaring Eagle Hideaway RV Park, Ziibiwing Center, and other tribal properties offering gaming, hospitality, and cultural experiences.
• Gizi
• Nbakade
• Wiisinidaa

Products and services

• Waterpark Attractions and Day Passes Indoor waterpark featuring FlowRider jet-powered surfing, water slides, lazy river, hot tubs, splash areas, and private cabanas; day passes are sold at the front desk or by phone at tiered weekday/weekend/holiday/special-event rates for families and individual visitors.
• Soaring Eagle Waterpark Hotel 243-room rustic-contemporary hotel with multiple room types including Standard, Courtyard Patio, Eagle Suite, Golden Eagle King Suite, Eagle's Nest Suite, and Little Eagle Suite; each reservation includes waterpark passes and original Saginaw Chippewa Indian Tribe artwork.
• The Retreat at Soaring Eagle Extended-stay property adjacent to the waterpark featuring European-design one, two, and three-bedroom suites with kitchens, private washer/dryer, and living areas; positioned as unique accommodations in the Great Lakes Bay Region.
• Soaring Eagle Hideaway RV Park 67-site upscale RV park on a 42-acre lake with 50-foot concrete pads, full hookups, individual fire rings, picnic tables, canoe and kayak rentals, fishing, and community fire pit sharing the Seven Grandfather Teachings; complimentary shuttle to all Soaring Eagle Properties.
• Nbakade Family Restaurant Full-service family restaurant on property with pizzas, burgers, chicken tenders, kids menu, veranda seating, full bar, room service, catering, and a private dining room (Eagle's View) for up to 24 guests.
• Wiisinidaa (Let Us Eat) Food Court Quick-service food court inside the waterpark offering kid-friendly menu items including pizza, hot dogs, hand-dipped and soft-serve ice cream, with seated dining area for families.
• Birthday Party Packages Full-service birthday party packages for families including a private party room, dedicated party host, waterpark passes, cupcakes, and spectator passes; priced $419 (weekday), $509 (weekend), and $559 (holiday/special event), with add-ons such as cabana rental, pizza packages, tee shirts, and balloon bouquets.
• Group Events and Meetings Event planning and rental services for groups of 10 or more, including team-building events, corporate retreats, lock-in events, school trips, scout groups, weddings, bridal showers, and fundraisers; pricing available upon inquiry via the Group Sales team.
• Private Cabanas VIP poolside cabana rentals along the east wall of the waterpark featuring televisions with kid-friendly channels, ceiling fans, tables and chairs, and complimentary water or soda; starting at $150 per day with optional add-on waterpark passes.
• Complimentary Shuttle Service Complimentary 24-hour shuttle transportation connecting Soaring Eagle Waterpark and Hotel to Soaring Eagle Casino & Resort, Slot Palace, Soaring Eagle Hideaway RV Park, The Retreat at Soaring Eagle, and the Ziibiwing Center.

Quantifiable outcome

• First waterpark in Michigan to earn Certified Autism Center designation
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Soaring Eagle Casino & ResortcoreStrategic or Co-development PartnerOwned by Saginaw Chippewa Indian Tribe of Michigan. Soaring Eagle Casino & Resort is located approximately 1.5 miles from the waterpark, featuring 210,000+ sq ft of gaming space, 4,000+ slot machines, 500 hotel rooms, table games, world-class entertainment, and fine dining. Employs 3,000+ Tribal Members and area residents. Has contributed nearly $500 million back to Mount Pleasant and Standish communities. Complimentary 24-hour shuttle connects properties. Also offers KidsQuest licensed childcare for parents visiting the casino.
• Soaring Eagle Hideaway RV ParkcoreStrategic or Co-development Partner67-site upscale RV park on a 42-acre lake with 50' concrete pads, full hookups, fire rings, picnic tables, canoe and kayak rentals, fishing, and community fire pit sharing the Seven Grandfather Teachings. Located at 5514 E Airport Rd, Mount Pleasant. Shuttle to all Soaring Eagle Properties included. Connected to the waterpark via complimentary shuttle.
• The Retreat at Soaring EaglecoreStrategic or Co-development PartnerExtended-stay property with European design featuring one, two, and three-bedroom suites with kitchens, private washer/dryer. Located adjacent to Soaring Eagle Waterpark and Hotel, 1.5 miles from Soaring Eagle Casino & Resort. Offers nearly unlimited flexibility with lodging configurations. Shuttle to all Soaring Eagle Properties included.
• Ziibiwing Center of Anishinabe Culture & LifewaysminorStrategic or Co-development PartnerMuseum and cultural center of the Saginaw Chippewa Indian Tribe of Michigan, telling the Tribe's 10,000-year history. Features award-winning theater, hands-on exhibits, historic photos and artifacts, changing exhibit gallery, and gift shop. Complimentary shuttle available from Soaring Eagle Waterpark. Located a few miles away.
• KidsQuest at Soaring Eagle Casino & ResortminorOthersLicensed and bonded child care provider within Soaring Eagle Casino & Resort, caring for children ages 6 weeks to 12 years. Allows parents to visit the casino while children are supervised. Pricing available at soaringeaglecasino.com.
• International Board of Credentialing and Continuing Education Standards (IBCCES)coreStrategic or Co-development PartnerGranting body for the Certified Autism Center (CAC) designation. IBCCES has 20+ years of experience in cognitive disorder training and certification. Provided onsite review, sensory guides for all attractions, and ongoing staff autism training. Created AutismTravel.com as a free resource for families to find certified destinations.
• Slot PalaceminorStrategic or Co-development PartnerPart of the Soaring Eagle Properties family, accessible via complimentary shuttle. Connected to the waterpark ecosystem and loyalty program.
• Saganing Eagles Landing Casino and HotelminorStrategic or Co-development PartnerSister property to Soaring Eagle Casino & Resort, part of Saginaw Chippewa Indian Tribe. Accessible via All Access Card loyalty points redemption. Logo featured on Soaring Eagle Waterpark website footer.
• The Hill CampgroundminorStrategic or Co-development PartnerPart of the Soaring Eagle Properties family. Logo featured on Soaring Eagle Waterpark website footer. Connected via the All Access Card loyalty program.
• Saginaw Chippewa Indian Tribe of MichigancoreOthersOwner and operator of Soaring Eagle Waterpark and Hotel and all Soaring Eagle Properties. Tribal traditions deeply integrated into the property's identity — clan symbols, Seven Grandfather Teachings, authentic tribal storytelling via Nokomis, Saginaw Chippewa names for attractions (Biish, Makwa, Gizi, Loon, Otter, Nokomis), tribal regalia on staff, geothermal environmental stewardship tradition. The tribe has a 10,000-year history and operates the Ziibiwing Center of Anishinabe Culture & Lifeways.

Scale indicators11 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Wilderness Resort (Wisconsin Dells): Largest waterpark resort in the Wisconsin Dells market with indoor/outdoor waterparks, hotel rooms, villas, and condos. Same Midwest drive-to regional guest base as Soaring Eagle and same integrated lodging + waterpark + dining model.
• Coco Key Water Resort: Indoor waterpark resorts with attached hotels in multiple US locations, marketed heavily at families and birthday party groups. Closely comparable product mix (waterpark + hotel + party packages).
• Great Wolf Lodge: Largest US chain of indoor waterpark resorts with attached hotels and multi-location footprint. Directly comparable business model (indoor waterpark + hotel + F&B + birthday/event packages) and most relevant benchmark for Soaring Eagle's category.
• Kalahari Resorts: Operates large indoor waterpark resorts with attached hotels, convention space, and multiple F&B outlets. Closest scale comparable to Soaring Eagle in the indoor waterpark resort category.
• Blue Harbor Resort & Conference Center: Wisconsin indoor waterpark resort with attached hotel, conference/event space, and family-targeted packages. Closely comparable mid-scale indoor waterpark resort operating model in the upper Midwest.
• Splash Lagoon Indoor Water Park Resort: Indoor waterpark resort in Erie, PA with attached hotel, F&B, birthday party packages, and group events. Closely comparable in scale and Midwestern/Eastern drive-to market positioning.
• Massanutten Resort: Virginia four-season resort with indoor waterpark, hotel, vacation rentals, and F&B. Comparable integrated resort destination with drive-to family market.
• Mount Olympus Water & Theme Park: Wisconsin Dells indoor/outdoor waterpark plus hotel and camping. Same Midwest drive-to regional audience and integrated lodging + waterpark structure.
• Jay Peak Resort: Vermont four-season resort combining indoor waterpark with ski operations, hotel lodging, and F&B. Demonstrates the year-round drive-to resort thesis similar to Soaring Eagle's indoor-waterpark + lodging model.

Broad incumbents

• Cedar Point Shores Waterpark: Outdoor waterpark adjacent to Cedar Point amusement park in Sandusky, OH — a major regional competitor for Midwest family waterpark demand, though outdoor/seasonal and not hotel-integrated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sewaterpark
• Xx.com/IversIve61507

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soaring Eagle Waterpark and Hotel