Ascend New Jersey

What Ascend New Jersey does

Ascend New Jersey is a regional chapter of Ascend Inc., a 501(c)(3) nonprofit headquartered at 262 West 38th Street, Suite 503, New York, NY 10018. The chapter's mission is to build community and drive meaningful change by developing, elevating, and empowering Asian Pacific American (API) business leaders in the New Jersey region. It is one of multiple chapters in Ascend's national network, alongside peers such as Ascend Midwest, and operates as part of the broader Ascend brand — which the source material describes as the largest Pan-Asian membership organization for business professionals in the US.

The chapter's core offering is an inclusive membership product delivering networking, mentorship, and leadership development, supplemented by a portfolio of recurring events (Ascend Engage, A-List Awards, Board Leadership Summit, Fairways for the Future) and content IP including the ATLAS 2026 research initiative and the API Futures Podcast. Its operating model is community-led: acquisition runs through the parent website (ascendleadership.org), events, and professional networking, with member segments spanning Professionals, Executives, Board Directors, Students, and Corporate partners.

Revenue is generated through two streams — recurring membership dues (individual and corporate) and transaction-based event fees. The chapter is supported by a deep corporate partner ecosystem, with 12 Platinum sponsors (Kenvue, Merck, Accenture, BMS, Mars, Prudential, EY, KPMG, Johnson & Johnson, PSEG, UPS, Reckitt), additional Silver and Bronze sponsors, and a chapter leadership team of approximately 13 volunteer officers covering functions such as Corporate Partnerships, Professional Development, Programs & Events, Marketing, Membership, Community Affairs, and Student Affairs. Pricing is not publicly disclosed.

Name

Ascend New Jersey

Legal name

Ascend Inc.

Website

https://ascendnj.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ascend New Jersey is a regional chapter of the national Pan-Asian nonprofit Ascend Inc., offering membership, mentorship, leadership development, and events for Asian Pacific American business professionals, executives, and students in New Jersey.

Ownership category

akta.pro rank

Product category

Professional Association Membership

NAICS

Business Associations (813910), Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Alumni Events, Reunions & Regional Chapters (EDALAOAG)

akta.pro secondary industries

Regional/Field Leadership Meetings (Territory/Market Summits) (THAHAMAK), Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Professional membership organization
• Leadership development programs
• Business networking events
• Mentorship programs
• Nonprofit professional association

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The organization generates revenue through individual and corporate membership fees. Professionals join to access networking, mentorship, and leadership development programs.
2. Event Fees: Revenue generated from event attendance including Ascend Engage, VIP events, A-List Awards, Board Leadership Summit, and Fairways for the Future annual golf benefit.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ascend New Jersey is a regional chapter of the national Ascend nonprofit organization, offering a membership-based professional network for Asian Pacific American (API) business leaders in New Jersey. The chapter delivers networking opportunities, mentorship programs, leadership development initiatives, and local events designed to support career growth and community building among API professionals. It operates through self-serve membership enrollment, chapter-hosted events, and corporate partnership sponsorships.

Product overview

Ascend New Jersey is a professional membership organization and chapter of Ascend Leadership, dedicated to building community and driving meaningful change by developing, elevating, and empowering business leaders. The organization offers a membership-based platform providing networking and mentorship opportunities, leadership development programs, and local events designed to support professional growth. Key offerings include mentorship programs, professional development initiatives, community affairs activities, and career advancement resources through an inclusive network structure.

Differentiator

Problem solved

Functional benefit

Brands

• ATLAS 2026: Research initiative focused on thought leadership for API professionals
• API Futures Podcast
• Ascend Engage
• A-List Awards
• Board Leadership Summit
• Fairways for the Future

Products and services

• Ascend New Jersey Membership

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered platinum, silver and bronze.

• KenvueplatinumGTM or Marketing PartnerCorporate partner of Ascend New Jersey, listed as a Platinum sponsor. Kenvue is a consumer health company supporting the organization's mission to develop Pan-Asian business leaders.
• MerckplatinumGTM or Marketing PartnerPharmaceutical company listed as Platinum sponsor partner, supporting Ascend's professional development and networking programs.
• AccentureplatinumGTM or Marketing PartnerGlobal consulting and professional services firm listed as Platinum sponsor, providing infrastructure and capital projects expertise through chapter advisors.
• Bristol Myers Squibb (BMS)platinumGTM or Marketing PartnerPharmaceutical company listed as a Platinum partner supporting Ascend New Jersey's programs and events.
• MarsplatinumGTM or Marketing PartnerMultinational confectionery and pet care company listed as Platinum partner of the chapter.
• PrudentialplatinumGTM or Marketing PartnerFinancial services company listed as Platinum partner supporting the organization's leadership development mission.
• EYplatinumGTM or Marketing PartnerErnst & Young professional services firm listed as Platinum partner providing business expertise to the chapter.
• KPMGplatinumGTM or Marketing PartnerProfessional services firm listed as Platinum partner supporting Ascend's programs.
• Johnson & JohnsonplatinumGTM or Marketing PartnerHealthcare products company listed as Platinum partner of Ascend New Jersey.
• PSEGplatinumGTM or Marketing PartnerPublic Service Enterprise Group, New Jersey's primary electric and gas utility, listed as Platinum partner.
• UPSplatinumGTM or Marketing PartnerLogistics company listed as Platinum partner supporting the organization's mission.
• ReckittplatinumGTM or Marketing PartnerConsumer health and hygiene products company listed as Platinum partner.
• OrganonsilverGTM or Marketing PartnerWomen's health company listed as Silver sponsor partner.
• Everest GlobalsilverGTM or Marketing PartnerProfessional services firm listed as Silver sponsor.
• GAFsilverGTM or Marketing PartnerRoofing and waterproofing company listed as Silver sponsor.
• IngredionsilverGTM or Marketing PartnerIngredient solutions company listed as Silver sponsor.
• Bend BiosciencebronzeGTM or Marketing PartnerBioscience company listed as Bronze sponsor.
• WithumbronzeGTM or Marketing PartnerAccounting and advisory firm listed as Bronze sponsor.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Ascend Foundation: The philanthropic arm of the parent Ascend Inc. — supports Ascend New Jersey's mission through research, scholarships, and programs but is part of the same organizational family rather than an external competitor.

Direct peers

• Ascend Midwest: A peer regional chapter of the same Ascend Inc. national organization, serving API business professionals in the Midwest — directly comparable mission, programming mix, and corporate partner tiering.
• Catalyst: Global nonprofit focused on advancing women in leadership via research, advisory, and corporate partnerships — comparable leadership-development and corporate-sponsor-driven model to Ascend New Jersey.
• Executive Leadership Council: Member organization for Black executives and senior leaders with corporate partnerships, summits, and board-placement focus — analogous executive-tier leadership-development and corporate-sponsorship model.
• Disability:IN: Disability inclusion nonprofit working with corporates on hiring, supplier diversity, and leadership — similar mission of advancing an underrepresented group in corporate leadership, with comparable corporate partner tiering.
• Out & Equal Workplace Alliance: LGBTQ workplace inclusion nonprofit with corporate partner programs, summits, and leadership development — directly comparable DEI-anchored professional affinity and corporate-sponsorship model.
• National Black MBA Association: Membership-based professional organization advancing Black business leaders through chapters, conferences, and corporate partnerships — structurally and operationally parallel to Ascend New Jersey.
• Asian American Business Development Center (AABDC): Nonprofit dedicated to expanding Asian American business and professional opportunities via programs and events — directly overlapping demographic and mission with Ascend New Jersey.
• National Association of Asian American Professionals (NAAAP): National nonprofit professional association for Asian American professionals with local chapters, leadership programs, and corporate partnerships — directly comparable mission, structure, and revenue model to Ascend New Jersey.
• ALPFA (Association of Latino Professionals For America): Largest Latino professional association in the US with chapters, scholarships, leadership development, and corporate partner tiers — analogous demographic-affinity professional model to Ascend New Jersey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AscendNJChapter
• LinkedInlinkedin.com/company/ascend-nj

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ascend New Jersey