What Novo Insights does

Novo Insights LLC is a privately held, Elmhurst, Illinois-based compensation strategy and advisory firm founded in 2022. The firm supports organizations across the full modern compensation stack — foundations (philosophy, job architecture, pay structures), incentives (broad-based and sales incentive design, incentive governance), and operations (operating models, decision governance, technology enablement). Its service portfolio spans Compensation Strategy advisory, Pay Equity and Transparency, Sales Compensation, Compensation-as-a-Service, Comp Analytics, Annual Cycle Excellence, Workday Compensation, Comp M&A, and an emerging AI for Comp practice.

The firm's underlying intellectual property is practitioner-built and includes the CompTech Index, a free, continuously updated, vendor-independent catalog of 75+ compensation technology providers and 130+ products across seven categories, alongside proprietary frameworks such as the MAIN (Minimum Attrition Improvement Needed) metric, CEPP (Comparable Employee Pay Progression) metric, and a five-component Cost of Attrition methodology (commercialized via a free Excel calculator). The firm operates a Research Store for premium CompTech reports and a CompTech Strategy and Selection advisory service structured into Plan, Select, Launch, and Accelerate phases.

Novo Insights monetizes through professional services engagements, a paid Research Store, and CompTech advisory, with quote-driven, multi-year contracts distributed via direct, consultative sales. Demand generation is content-led, anchored on the blog, the "Totally Rewarding Chats" podcast, a YouTube channel, a Resources Hub, and a recurring webinar partnership with WorldAtWork. The firm is small (1–10 employees), bootstrapped (no disclosed funding rounds), and serves compensation and HR leaders navigating pay transparency, incentive realignment, and CompTech selection globally, with formal operating geographies listed as the United States.

Name

Novo Insights

Legal name

Novo Insights LLC

Website

https://novoinsights.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Novo Insights is a privately held, US-based compensation strategy and advisory firm that helps organizations redesign pay structures, incentives, and technology decisions through consulting, the CompTech Index, and proprietary frameworks such as MAIN and CEPP.

Ownership category

akta.pro rank

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Compensation Strategy Advisory: Consulting services for compensation philosophy, job architecture, pay structures, incentive design, sales compensation, pay equity and transparency, and compensation operating models.
2. CompTech Research and Advisory: Premium research reports, category assessments, and advisory services for compensation technology selection and implementation. Includes the CompTech Index (free access), Research Store (paid reports), and CompTech Strategy and Selection advisory.
3. CompTech Advisory Services: Implementation support and coaching for technology decisions, including Plan (assess current state), Select (find and evaluate solutions), Launch (execution support), and Accelerate (continuous improvement) phases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Novo Insights is a compensation strategy and advisory firm that helps organizations modernize how they design, deliver, and govern pay. Its core offering combines hands-on consulting across compensation philosophy, job architecture, pay structures, incentive design, sales compensation, pay equity and transparency, and Compensation-as-a-Service delivery, with a vendor-independent CompTech research platform (the CompTech Index) and premium practitioner-built research reports used to guide compensation technology selection and implementation.

Product overview

Novo Insights is a compensation strategy and advisory firm (not a SaaS product company) offering a combination of consulting services and free/premium content and tools. Its primary offerings include the CompTech Index (a free, continuously updated index of 75+ compensation technology providers across 130+ products), the Research Store (premium practitioner-built CompTech reports), and CompTech Strategy and Selection (a four-phase advisory: Plan, Select, Launch, Accelerate). These are complemented by core consulting services spanning Compensation Strategy (philosophy, job architecture, pay structures, incentive design), Sales Compensation, Pay Equity and Transparency, and Compensation-as-a-Service for ongoing delivery. Additional specialized modules include AI for Comp advisory, Workday Compensation support, Comp M&A, Comp Analytics, and Annual Cycle Excellence. The Resources Hub provides free editorial content (blogs, podcasts, publications, webinars), and the free Cost of Attrition Calculator is available as a standalone tool. Together, the portfolio covers the full spectrum from strategy to delivery of modern compensation programs.

Differentiator

Problem solved

Functional benefit

Brands

• CompTech Index: A comprehensive, independently maintained research platform mapping compensation technology categories and products. Includes 75+ providers, 130+ products across categories including Market Data, Market Management, Job Management, Cycle Management, Pay Transparency, Comp Agents, and Pay Communications.

Products and services

• CompTech Index A free, live, continuously updated index mapping every major compensation technology category and the products operating within them. It is searchable, browsable, covers 75+ providers and 130+ products, and is built for practitioners to make better compensation technology decisions without vendor influence.
• Research Store A premium store of practitioner-built research reports offering detailed analysis, vendor comparisons, and category deep-dives written by compensation professionals who have evaluated and selected these tools firsthand. Includes CompTech Category Assessment reports.
• CompTech Strategy and Selection An advisory service delivered across four phases: Plan (assess current state and define a strategic roadmap), Select (find and evaluate the right solution with expert-guided provider assessment), Launch (implementation support and coaching), and Accelerate (measure impact and plan for continuous improvement). Available bundled or modular, shaped around client needs.
• Compensation Strategy Advisory service covering compensation philosophy, job architecture, pay structures, policies and practices, and incentive design. Helps organizations build foundations for how roles are defined, work is valued, and pay decisions are made consistently.
• Sales Compensation Specialized advisory for variable pay programs connecting individual and team behavior to business goals, including broad-based incentives, sales compensation plan design, and incentive governance.
• Pay Equity and Transparency Advisory services helping organizations prepare for and comply with pay transparency regulations and build equitable, defensible pay practices.
• Compensation-as-a-Service (CaaS) Ongoing compensation delivery support providing a clear operating model so compensation runs efficiently, decisions have owners, and technology works for the team.
• Comp Analytics Analytics services enabling data-driven compensation decisions, including metrics frameworks, scorecards, and analysis of comparable employee pay progression and other key compensation metrics.
• Annual Cycle Excellence Advisory to help organizations design, execute, and measure the annual compensation cycle effectively, including merit increase design, performance alignment, and program evaluation.
• AI for Comp Advisory practice helping organizations apply AI tools and capabilities to compensation workflows. Includes guidance on evaluating AI tools, Copilot for compensation, job architecture with AI, and responsible AI use.
• Cost of Attrition Calculator A free downloadable Excel calculator that helps organizations estimate the true cost of employee attrition using a five-component framework: Cost of Exit, Cost of Vacancy, Cost to Fill, Cost to Onboard, and Cost of Impact. Includes hard and soft cost breakdowns and supports CFO-level defensibility.
• Resources Hub Content platform hosting blogs, podcasts (Totally Rewarding Chats), publications, and webinars on compensation topics including benchmarking, job architecture, pay equity, pay transparency, AI in comp, sales compensation, and CompTech news. Topics span Compensation Structure, CompTech, Communication, Cycle, Benchmarking, Function Effectiveness, Incentive Design, Job Architecture, Metrics, Pay for Performance, Sales Compensation, Strategy, and Transparency.

Quantifiable outcome

• CEPP (Comparable Employee Pay Progression) often exceeds merit budget rate by at least 1%
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pave: Compensation planning and benchmarking platform with a strong content and research function for HR practitioners. Comparable through its CompTech positioning and overlap with Novo Insights' target audience of compensation leaders.
• Payscale: Compensation data and software platform serving HR and compensation teams. Comparable through its CompTech market presence (recent acquisition of Datapeople) and overlap with Novo Insights' market-data and compensation-benchmarking content.
• Syndio: Pay equity analytics and pay transparency compliance platform. Adjacent to Novo Insights' Pay Equity and Transparency practice and part of the same CompTech ecosystem Novo Insights maps in its index.
• Lattice: People management platform with compensation planning capabilities. Comparable as a CompTech category player that intersects with job architecture and the compensation cycle, areas where Novo Insights advises.

Broad incumbents

• Willis Towers Watson (WTW): Global advisory firm with significant compensation, rewards, and talent practice. Overlaps with Novo Insights on pay equity, total rewards strategy, and executive compensation, but at a much larger scale.
• Mercer (HR/Compensation Practice): Global HR consulting powerhouse with deep compensation survey data and advisory. Overlaps with Novo Insights on comp strategy, job architecture, and pay equity but at far greater scale and brand recognition.
• Aon (Radford / McLagan): Major HR and rewards consultancy operating Radford for total rewards and talent analytics. Comparable on compensation benchmarking, incentive design, and sales-comp advisory, though part of a much broader portfolio.

Others

• WorldatWork: Non-profit professional association for total rewards and HR practitioners. Comparable as an ecosystem partner (Novo Insights runs webinars with WorldatWork) and as a thought-leadership venue in the same compensation community.

Direct peers

• Pearl Meyer: An independent compensation consulting firm advising on executive and broad-based pay, incentives, and equity. Direct comparable to Novo Insights given shared compensation-strategy focus and similar advisory-only delivery model.
• The RBL Group: Independent HR advisory firm focused on HR strategy, leadership, and total rewards. Comparable as a similarly-positioned specialty boutique advising HR leaders on compensation and operating-model transformations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NovoInsights
• LinkedInlinkedin.com/company/novo-insights-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novo Insights