NAV agency
NAV agency is a Warsaw-based creative activation agency serving Polish FMCG manufacturers and retail chains with integrated services spanning campaign creation, 360-degree communications, and end-to-end promotional activations including lotteries, contests, and loyalty programs.
- Company typePrivate
- Founded2016
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NAV agency does
NAV agency (legal entity: NAV agency sp. z o.o.) is a privately held creative activation agency founded in 2016 and headquartered in Warsaw, Poland, with an 11-50 employee footprint. It sells professional services to enterprise clients — primarily FMCG manufacturers and large retail chains in Poland — under three integrated pillars: Creation (strategy, big idea, planning, content production), Communication (integrated 360 campaigns, influencer marketing, digital execution, brand experience, social media, BTL/shopper), and Activation (full-service handling of lotteries, contests, Buy&Get/CashBack, Collect&Get, educational and loyalty programs, including legal, accounting, IT, logistics, and contact-center operations). The agency does not sell a proprietary technology platform; it instead bundles in-house digital production (activation landing pages, chatbots, SMS systems) around its creative and activation services, with no AI/ML capabilities disclosed.
The business model is B2B professional services with custom, project-based pricing that is not publicly disclosed. Distribution is direct enterprise sales — Tomek Nawój is named as the new business contact — together with award-based and case-study-driven demand generation through EMMA, KREATURA, AMS, and SPINACZE industry programs. The named client base spans roughly 30 major accounts including Unilever, Coca-Cola, Nestlé, Danone, Colian (across multiple brands such as Jeżyki and Grześki), Kompania Piwowarska, Żabka, Rossmann, Allegro, Żywiec Zdrój, Lavazza, BSH (Bosch/Siemens), Butcher's Pet Care, and Symfonia, with multi-year engagements and recurring lottery/promotional programs (e.g., Allegro Smart! birthday lottery, MyBosch/MySiemens) anchoring revenue. Geographic reach is concentrated in Poland with demonstrated cross-border delivery into the Czech Republic and Slovakia via the Allegro Smart! program and packaging adaptations for Nutridrink.
NAV agency firmographics
Firmographics- Name
- NAV agency
- Legal name
- NAV agency sp. z o.o.
- Website
- https://navagency.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NAV agency is a Warsaw-based creative activation agency serving Polish FMCG manufacturers and retail chains with integrated services spanning campaign creation, 360-degree communications, and end-to-end promotional activations including lotteries, contests, and loyalty programs.
- Ownership category
- akta.pro rank
NAV agency industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where NAV agency is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
NAV agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Campaign Creation Services: Full-service creative and activation campaign delivery including strategy, creative development, content production, and campaign execution across integrated channels.
- Activation Management Services: Comprehensive lottery, contest, and promotional activation handling including legal, accounting, production, logistics, and promotion center operations.
- Social Media Management: Ongoing social media account management, content creation, moderation, and campaign support services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
NAV agency product offering
Product offeringCore offering
NAV agency is a creative activation agency that combines strategic creative development with full-service activation management under one roof. It delivers three integrated service pillars: Creation (strategy, big idea, campaign concepts, content and design production), Communication (integrated 360 campaigns, influencer marketing, digital, brand experience, social media, BTL and shopper), and Activation (lotteries, contests, Buy&Get, CashBack, Collect&Get promotions with legal, accounting, production, and logistics support) for FMCG brands and retailers primarily in Poland.
Product overview
NAV agency is a creative activation agency that operates three integrated service pillars: Creation (strategic-kreatywna), Communication (360 campaign execution), and Activation (full-service promotional campaign management). The agency combines creative thinking, strategic insight, and activation mechanics under one roof, delivering multi-channel integrated campaigns. Services span social media management, influencer marketing, digital platform development, brand experiences/events, and various activation types including lotteries, contests, Buy&Get/CashBack, and Collect&Get programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Creation
Quantifiable outcome
- Allegro Smart! lottery achieved participation from 1 in 3 Allegro Smart! users
Companies that use NAV agency
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
NAV agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAV agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Ośrodek Rehabilitacji Zwierząt 'Jeżurkowo'minorCharitable partnership in the Jeżyki brand campaign 'Wszystkie jeże nasze są'. NAV agency and the Jeżyki brand support hedgehog rescue and protection, with Jeżurkowo as the beneficiary. The campaign encourages user participation where clicking supports the center.
- Majka JeżowskaminorMusical collaboration for CSR campaign with Jeżyki brand. Majka Jeżowska performed a hedgehog-themed version of her famous song, with lyrics by Jacek Cygan, supporting hedgehog protection initiatives.
- Spokój FilmminorProduction partner for music video creation in the Jeżyki campaign. Responsible for music video production in surrealist collage style.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
NAV agency competitors and assessment
Company assessmentDirect peers
- DDB Warszawa: Polish creative agency within the DDB Worldwide network, headquartered in Warsaw. Comparable because it serves similar FMCG and retail clients with integrated creative and campaign work in the Polish market.
- Walk Creative: Polish independent creative agency based in Warsaw offering creative, digital, and integrated campaign services to FMCG and consumer brands. Comparable to NAV in scale, geography, and target client profile.
Broad incumbents
- BBDO Poland: Omnicom-owned creative network with Warsaw operations. Directly competes for major FMCG and retail accounts in Poland and offers creative plus activation services similar to NAV's portfolio.
- Publicis Groupe Poland: Global advertising holding company with a large Warsaw presence offering creative, media, digital, and activation services across all major Polish brands. Comparable to NAV because it competes for the same FMCG and retail client budgets in Poland, though at significantly larger scale.
- McCann Poland: IPG-owned creative agency in Warsaw serving major Polish and multinational brands. Competes with NAV for FMCG creative briefs and integrated campaign work in Poland.
- HAVAS Poland: Global communications group operating creative, media, and health networks in Poland. Comparable as a competitor for integrated brand and activation campaigns targeting large Polish and multinational clients.
- Dentsu Poland: Global advertising network with Polish operations spanning creative, media, and customer experience management. Directly competes with NAV for enterprise brand activation and integrated campaign budgets in Poland.
- Ogilvy Poland: WPP-owned creative and integrated communications network operating in Warsaw. Directly competes with NAV for Unilever and other global FMCG accounts in the Polish market and offers an overlapping creative + activation service portfolio.
- VMLY&R Poland: WPP creative agency network with Polish operations providing brand experience, creative, and activation services. Comparable to NAV in offering integrated campaign work for enterprise brands in Poland.
Regional players
- Change Serviceplan Poland: CEE-focused creative agency with Polish operations, part of the Serviceplan Group. Comparable to NAV in offering integrated creative and activation work to enterprise brands across the Central European region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NAV agency social profiles
Digital presenceNAV agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAV agency leadership team
Management profileNumber of profiles
Profiles1 record
NAV agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAV agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAV agency
What does NAV agency do?
NAV agency is a creative activation agency that combines strategic creative development with full-service activation management under one roof. It delivers three integrated service pillars: Creation (strategy, big idea, campaign concepts, content and design production), Communication (integrated 360 campaigns, influencer marketing, digital, brand experience, social media, BTL and shopper), and Activation (lotteries, contests, Buy&Get, CashBack, Collect&Get promotions with legal, accounting, production, and logistics support) for FMCG brands and retailers primarily in Poland.
Is NAV agency a public or private company?
NAV agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NAV agency founded?
NAV agency was founded in 2016. It employs 11 to 50 people.
Where is NAV agency based?
NAV agency is headquartered in Warszawa, Poland, in the Europe region.
How does NAV agency make money?
Three revenue lines are on record. Campaign Creation Services are the primary driver. The others are activation Management Services and social Media Management.
Who are NAV agency's main competitors?
Direct peers on record are DDB Warszawa and Walk Creative. Broad incumbents are BBDO Poland, Publicis Groupe Poland, McCann Poland, HAVAS Poland, Dentsu Poland, Ogilvy Poland and VMLY&R Poland. Change Serviceplan Poland is listed as a regional player.
Does NAV agency have an API?
No public API is recorded for NAV agency.
What industry is NAV agency in?
NAV agency's product category is Marketing & Advertising Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.