Hinen Group
Hinen Group (ANFU CE LINK LIMITED, SZSE: 300787) designs and manufactures residential energy storage systems — LiFePO4 batteries, hybrid and off-grid inverters, and all-in-one RESS — selling through distributors, installers, and direct e-commerce to homeowners and small commercial customers across 15+ countries in Europe, Australia, and Africa.
- Company typePublic
- Founded2004
- HeadquartersDongguang, China
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Hinen Group does
Hinen Group, legally ANFU CE LINK LIMITED (Shenzhen Stock Exchange stock code 300787), is a Chinese publicly listed electronics manufacturer established in 2004 that operates a residential energy storage business through its wholly-owned 2022 subsidiary Hinen New Energy. The company designs and manufactures residential energy storage systems (RESS) integrating lithium iron phosphate (LiFePO4) battery modules, bidirectional hybrid and off-grid inverters (2kW–25kW range), battery management systems with 5-layer protection, proprietary MPPT algorithms supporting up to 4 MPPTs, grid-forming technology, and a cloud-based Hinen Smart Energy Management System for monitoring and firmware updates.
The product portfolio spans A Series and E Series all-in-one RESS, single-phase and three-phase hybrid and off-grid inverters, stackable home batteries from 2.56kWh to 96kWh, balcony/plug-and-play DIY systems, portable power stations (200W–3000W), and supporting accessories including SmartBox transfer switches, energy meters, CTs, and LoRa/WiFi communicators. Manufacturing is vertically integrated across 7 global production centers totaling 654,000 square meters in China and Vietnam, supported by 500+ R&D engineers, $20+ million in annual R&D spend, and 150+ patents.
Hinen monetizes primarily through one-time hardware sales of complete systems, inverter/battery modules, and accessories. Go-to-market combines direct-to-consumer Shopify e-commerce storefronts in 7+ countries, an authorized distributor network (e.g., GVOLT in Poland, Sol Distribution in Australia, SED Group in South Africa), certified installer/EPC channels, and active participation in major industry exhibitions across Europe, Australia, and Africa. Customer segments are horizontal and residential-led — homeowners seeking bill reduction and backup power, small commercial/light industrial buildings with high-power loads, and DIY consumers — with no disclosed enterprise anchor accounts. Pricing is quote-based via sales inquiry rather than publicly listed.
Hinen Group firmographics
Firmographics- Name
- Hinen Group
- Legal name
- ANFU CE LINK LIMITED
- Website
- https://hinen.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Hinen Group (ANFU CE LINK LIMITED, SZSE: 300787) designs and manufactures residential energy storage systems — LiFePO4 batteries, hybrid and off-grid inverters, and all-in-one RESS — selling through distributors, installers, and direct e-commerce to homeowners and small commercial customers across 15+ countries in Europe, Australia, and Africa.
- Ownership category
- akta.pro rank
Hinen Group industry classification
Industry- Product category
- Residential Energy Storage Systems
- NAICS
- Battery Manufacturing (33591), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Household Appliances (3630)
- akta.pro primary industry
- Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
- akta.pro secondary industries
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ), Residential / Behind-the-Meter Storage Installation & Integration (EUAEAEAC)
Keywords
Where Hinen Group is headquartered
LocationHeadquarters
- HQ city
- Dongguang
- HQ country
- China
- HQ region
- Asia
Offices14 records
Markets served
Hinen Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Energy Storage System (ESS) Hardware Sales: Primary revenue from selling complete residential energy storage systems including all-in-one RESS products, hybrid inverters, home batteries, and portable power stations. Products sold as one-time purchases with various power and capacity configurations.
- Battery and Inverter Modules: Sales of battery modules (low-voltage and high-voltage) and inverter units as standalone components or bundled packages for residential and small commercial applications.
- Accessories and Components: Revenue from supporting products including smart meters, current transformers, WiFi loggers, LoRa modules, smart boxes, changeover switches, and other system components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | No public pricing tiers listed |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
Hinen Group product offering
Product offeringCore offering
Hinen Group designs, manufactures, and sells residential energy storage systems including all-in-one RESS units (A Series and E Series), hybrid and off-grid solar inverters, modular home batteries using LiFePO4 chemistry, portable power stations, and supporting accessories such as smart meters, WiFi/LoRa communicators, and SmartBox transfer switches. Products are sold globally through authorized distributors, certified installer networks, and direct-to-consumer e-commerce channels spanning Europe, Australia, Africa, and Asia Pacific.
Product overview
Hinen Group offers a comprehensive residential energy storage portfolio organized into three main product lines: All-in-one RESS (A Series and E Series), Hybrid/Off-grid Inverters, and Home Batteries. The A Series All-in-one RESS integrates inverter, battery modules, switch box, and BMS in stackable units (5-25kW) using snap-in connections. The E Series provides compact balcony solutions (2.4kW). The inverter lineup spans 2-15kW across single-phase, three-phase, and off-grid variants. Home batteries range from 2.5kWh low-voltage to 96kWh systems using LiFePO4 technology with 5-layer protection. Portable power stations (200W-3000W) serve outdoor and backup needs. Supporting accessories include SmartBox transfer switches, energy meters, CTs, WiFi/LoRa communicators, and the Hinen Smart Energy Management System app for cloud-based monitoring and control.
Differentiator
Problem solved
Functional benefit
Products and services
- A Series AC5S AC-coupled All-in-one RESS
- A Series H15S Single-Phase All-in-one RESS
- A Series H25T Three-Phase All-in-one RESS
- A Series H5S Single-Phase All-in-one RESS
- E Series AC2.4S AC-Coupled Balcony Energy System
- E Series H2.4S Single-Phase Balcony Energy System
- H6000-EU Single-Phase Hybrid Inverter
- H6000S Single-Phase Hybrid Inverter
- H12000S Single-Phase Hybrid Inverter
- H12000H-EU Three-Phase Hybrid Inverter
- H15000T 15kW Three-Phase Hybrid Inverter
- N3300S Off-Grid Inverter
- H6000-OG Off-Grid Inverter
- N11000S 11kW Off-Grid Inverter
- M2000S Microinverter
- B2560 Low-Voltage Home Battery
- B5000/B5000-W Low-Voltage Home Battery
- B5000D/B5000D-W Low-Voltage Home Battery
Quantifiable outcome
- Grid to backup switching in as little as 10 milliseconds
- +5 more outcomes
Companies that use Hinen Group
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
Hinen Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Hinen Group partnerships and signals
Strategic signalScale indicators12 records
Recent moves7 records
Expansion highlights6 records
Hinen Group competitors and assessment
Company assessmentDirect peers
- Enphase Energy: Enphase's IQ Battery and IQ8 microinverter-based residential energy system compete directly with Hinen's all-in-one RESS and microinverter products, particularly in the Australian and European residential markets where both companies are active.
- SAJ Electric: SAJ offers residential hybrid inverters, batteries, and energy storage systems serving European and global markets. Comparable Chinese OEM competing with Hinen across residential hybrid inverter and battery product categories.
- Pylontech: Pylontech manufactures lithium iron phosphate residential battery modules (e.g., US5000) that are widely paired with hybrid inverters from multiple OEMs, including those competing directly with Hinen's B Series home batteries and A Series all-in-one RESS.
- BYD: BYD is a leading vertically-integrated Chinese battery and EV manufacturer offering the Battery-Box Premium residential storage line with hybrid inverters. Comparable to Hinen in product range, vertical integration from cells to systems, and global distribution, with deeper scale and brand recognition.
- Growatt: Growatt is a Chinese manufacturer of residential hybrid inverters, batteries, and all-in-one ESS with global distribution, directly competing with Hinen's A Series and inverter portfolio across price-sensitive markets in Europe, Africa, and Australia.
- Deye: Deye manufactures hybrid inverters, low-voltage and high-voltage batteries, and all-in-one residential ESS. Direct competitor to Hinen with overlapping product lines, particularly in off-grid and African market applications where Hinen has focused.
- Sungrow: Sungrow is a major Chinese power electronics and energy storage manufacturer with a substantial residential ESS and hybrid inverter portfolio. Direct competitor to Hinen across residential hybrid inverters, batteries, and all-in-one systems with a broader commercial/utility footprint.
Emerging players
- FranklinWH: FranklinWH is a residential energy storage startup offering an integrated battery, inverter, and smart energy management system, conceptually similar to Hinen's A Series all-in-one RESS but focused on the North American market with a smaller, premium positioning.
Broad incumbents
- SolarEdge: SolarEdge provides residential solar inverters, optimizers, and battery storage systems primarily in Western markets, overlapping with Hinen's hybrid inverter and home battery offerings but with stronger brand presence in North America and Europe.
- Tesla (Energy / Powerwall): Tesla's energy business sells the Powerwall, a residential battery system with integrated inverter and app control, directly comparable to Hinen's A Series RESS. Tesla is a much larger incumbent with stronger brand recognition but a narrower product portfolio focused on premium tiers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Hinen Group social profiles
Digital presenceHinen Group compliance and trust
Trust signalCompliance23 records
Hinen Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hinen Group leadership team
Management profileNumber of profiles
Hinen Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hinen Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hinen Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hinen Group
What does Hinen Group do?
Hinen Group designs, manufactures, and sells residential energy storage systems including all-in-one RESS units (A Series and E Series), hybrid and off-grid solar inverters, modular home batteries using LiFePO4 chemistry, portable power stations, and supporting accessories such as smart meters, WiFi/LoRa communicators, and SmartBox transfer switches. Products are sold globally through authorized distributors, certified installer networks, and direct-to-consumer e-commerce channels spanning Europe, Australia, Africa, and Asia Pacific.
Is Hinen Group a public or private company?
Hinen Group is a public company. It is classified as public and is currently operating.
When was Hinen Group founded?
Hinen Group was founded in 2004. It employs 5,001 to 10,000 people.
Where is Hinen Group based?
Hinen Group is headquartered in Dongguang, China, in the Asia region.
How does Hinen Group make money?
Three revenue lines are on record. Energy Storage System (ESS) Hardware Sales are the primary driver. The others are battery and Inverter Modules and accessories and Components.
Who are Hinen Group's main competitors?
Direct peers on record are Enphase Energy, SAJ Electric, Pylontech, BYD, Growatt, Deye and Sungrow. FranklinWH is listed as an emerging player. Broad incumbents are SolarEdge and Tesla (Energy / Powerwall).
Does Hinen Group have an API?
No public API is recorded for Hinen Group.
What industry is Hinen Group in?
Hinen Group's product category is Residential Energy Storage Systems. Its primary akta.pro industry code is HSAPAQAF, Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers), with a secondary code of IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly). Its NAICS code is 33591 and its SIC code is 3600.