Metagram

What Metagram does

Metagram Limited is a multi-discipline interior design and architectural design practice headquartered in Hong Kong (Unit C, 10/F, Queen's Centre, 58–64 Queen's Road East, Wan Chai), founded in 2017 by Australian architect John Chow. The studio delivers interior design, architectural design, design strategy, and integrated lighting design services across four primary verticals: food and beverage (restaurants, cafes, bars, fast-casual dining), residential (apartments, houses, villas, holiday homes), commercial workplaces (corporate headquarters, building lobbies), and retail (flagship stores, shopping-mall kiosks, conceptual stores such as Moleskine Cafe x Nodi). Named clients include Fineprint, Espresso Alchemy, Alchemy Coffee, Flames, Inebi, TGR, Moreish & Malt, De Rigo Hong Kong, Pacific Medical Systems, and Natural is Best (自然派).

Metagram's core methodology is a "first principle" approach: every project is developed without preconception and engineered to respond to context, people, and place, yielding bespoke rather than templated outcomes. Integrated lighting design is delivered through an established partnership with LightOrigin Studio. The studio operates a quote-driven, project-based professional services model with no publicly disclosed fee schedule; new work is secured through portfolio presentation, awards, client referrals, and complimentary pre-design consultations rather than outbound sales. There is no external institutional funding, no parent company, and no disclosed subsidiaries.

The firm claims an international reach, with delivered projects in Hong Kong (primary market), Mainland China (Shenzhen, Zhong Shan), and Malaysia (Kuala Lumpur). Brand validation has accelerated markedly since 2022, accumulating more than a dozen industry recognitions including APIDA Silver (2024), APIDA Judges' Choice (2023), Vogue Living Best Branded Cafe (2025), Muse Design Awards Gold (2023), A&D Awards Bronze (2023), and a Dezeen China 2025 shortlist. Operating capacity is not publicly disclosed beyond a self-description as "young and dynamic professionals."

Name

Metagram

Legal name

Metagram Limited

Website

https://metagram.hk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Metagram is a Hong Kong-headquartered, founder-led interior design and architectural design studio founded in 2017, delivering bespoke, context-driven design across F&B, residential, commercial, and retail sectors with projects in Hong Kong, Mainland China, and Malaysia.

Ownership category

akta.pro rank

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design Services Revenue: Metagram generates revenue through providing interior design and architectural design services on a project basis. Services include full-scope design, partial refurbishment design, facade design, and lighting design across residential, F&B, retail, and commercial sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Metagram is a Hong Kong-based interior design and architectural design studio delivering full-scope design services across residential, F&B, workplace, and retail sectors. Engagements span interior design, architectural and facade design, design strategy, and integrated lighting design, executed on a bespoke project basis. The studio's signature is a 'first principle' design methodology that produces context-driven, non-template solutions tailored to each client's brand, users, and place.

Product overview

Metagram is a multi-discipline interior design and architectural design practice based in Hong Kong, founded in 2017 by Australian Architect John Chow. The company operates as a design studio rather than a software product company, offering a unified suite of design services including Interior Design, Architectural Design, and Design Strategy. Their portfolio spans multiple project sectors including F&B/restaurant design (e.g., Fineprint cafes, Espresso Alchemy, Flames restaurants, Alchemy Origin, Inebi), retail store design (Natural is Best, Moleskine Cafe), workplace/office design (De Rigo HQ, Pacific Medical Systems), and residential design (apartments, houses, villas). The core differentiator is their 'first principle' design methodology - each project is developed uniquely without preconception to respond to context, people, and place, ensuring bespoke solutions rather than standardized approaches. Services often include integrated lighting design in collaboration with LightOrigin Studio.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Services Full-scope interior design services for residential, commercial, F&B, and retail spaces, including bespoke furniture design, lighting integration, and material selection. Delivered as project-based engagements to enterprise and residential clients across Hong Kong, Mainland China, and Malaysia.
• Architectural Design Services Architectural design services including facade design, architectural planning, and landscape design for residential and commercial projects. Delivered alongside interior design on integrated project engagements.
• Design Strategy Strategic design consulting that combines contextual and sculptural methodologies to create unique spatial experiences tailored to client needs and brand identity. Used to align design direction with brand positioning before and during project execution.
• F&B Restaurant and Cafe Design Specialized design services for food and beverage establishments including cafes, restaurants, bars, and food retail spaces, with brand-consistent spatial design and F&B-specific functional planning. Used by multi-location operators and brand owners for flagship and rolling rollouts.
• Retail Store Design Design services for retail environments including flagship stores, shopping center kiosks, and specialty retail spaces, focused on brand-consistent storytelling through spatial design.
• Workplace and Office Design Commercial office interior design including headquarters fit-outs, corporate offices, and commercial building lobbies. Targeted at enterprises and property stakeholders representing brand values and employee wellbeing.
• Residential Design Residential interior design services for apartments, houses, and villas including full-scope design and partial refurbishment. Targeted at high-net-worth homeowners seeking personalized living environments and holiday residences.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• LightOrigin StudiocoreTechnology or IntegrationLighting design partner collaborating on multiple projects including Espresso Alchemy Popcorn, Fineprint HKIA, TGR, Alchemy Origin, Inebi, Moreish & Malt, and Golden Star Office. Partner provides specialized lighting design services that complement Metagram's spatial designs.
• nodiminorStrategic or Co-development PartnerLocal artisan coffee house collaborated with for the Moleskine Cafe project at Tai Kwun. Nodi provided the coffee component of the retail-cafe experience.
• Steven KominorOthersInterior photography partner for multiple projects including Natural is Best Xiqu Centre, Inebi, TGR, Espresso Alchemy Popcorn, and Alchemy Origin.
• Eugenia Cheng (LightOrigin Studio)coreTechnology or IntegrationLead lighting designer for Espresso Alchemy Popcorn project, providing specialized lighting design that enhances the spatial experience.
• AllianceminorImplementation/ SI/ Consulting PartnerContractor for TGR (The Grill Room) project, executing the construction and fit-out based on Metagram's design specifications.
• Loft PublicationsminorGTM or Marketing PartnerInternational publisher featured Metagram's Alchemy Origin and Espresso Alchemy TKO projects in their 'Coffee Breaks' publication, providing international marketing exposure.
• Matte is the New BlackminorOthersPhotography partner for Fineprint HKIA and Abode Laguna Verde projects.
• Susanna Yeung PhotographyminorOthersPhotography partner for Golden Star Office project.
• Studio-UNITminorOthersPhotography partner for Fineprint Three Exchange Square project.
• Andrew Chung (Best Cafe Designs)minorGTM or Marketing PartnerFounder of bestcafedesigns.com, featured four Metagram cafe designs (Alchemy Origin, Espresso Alchemy Nina Tower, Fineprint, Espresso Alchemy Harbour City) on the platform celebrating global cafe culture.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aedas: Major global architecture practice with significant Hong Kong and Greater China operations. Comparable as a broad incumbent providing architecture and interior design services to enterprise and developer clients across APAC.
• Woods Bagot: Global architecture and design firm with deep Asia-Pacific presence across hospitality, workplace, and residential sectors. Comparable to Metagram as a broader incumbent competitor for premium design mandates in the same regional markets.
• HASSELL: Internationally acclaimed architecture and interior design practice where Metagram founder John Chow previously worked. Comparable as a broader incumbent with global APAC reach across workplace, hospitality, and residential design, serving enterprise clients.

Direct peers

• AvroKO: New York- and Asia-based hospitality design firm with strong F&B and restaurant portfolio. Comparable to Metagram in restaurant and hospitality design specialization, brand-driven differentiation, and award-credentialed positioning.
• Joyce Wang Studio: Hong Kong-based boutique interior design practice known for high-end residential, hospitality, and commercial projects. Comparable to Metagram in boutique scale, Hong Kong base, and bespoke premium positioning for high-profile clients.
• Bar Studio: Australia- and Asia-based interior design studio specializing in hospitality and hotel design. Comparable to Metagram in boutique scale, hospitality specialization, and award-driven positioning within the APAC hospitality design market.
• NC Design & Architecture (NCDA): Hong Kong-based architecture and interior design practice with a strong portfolio in hospitality, F&B, and residential projects. Directly comparable to Metagram in scale, geographic base, and bespoke design positioning across overlapping F&B and residential client segments.
• CL3 Architects: Hong Kong-based architecture and interior design firm with hospitality, residential, and commercial expertise. Comparable to Metagram in geographic base, multi-sector capability, and design-led positioning for premium regional clients.
• M Moser Associates: Hong Kong-headquartered global workplace and interior design firm. Comparable to Metagram in serving corporate headquarters fit-outs (including for multinational brands) across the Asia-Pacific region, with a similarly project-based professional services model.
• Steve Leung Designers (SLD): Hong Kong interior design and architecture firm with established residential, hospitality, and commercial portfolios. Comparable to Metagram in Hong Kong base, multi-sector service offering, and emphasis on bespoke context-driven design.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metagram.hk
• LinkedInlinkedin.com/company/metagram-hk
• Instagraminstagram.com/metagram.hk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metagram