Oktopus Fitness Club

What Oktopus Fitness Club does

Oktopus Fitness Club is a privately held Georgian multi-brand fitness and wellness operator headquartered in Tbilisi, running six premium clubs across Georgia (five in Tbilisi — Lisi Pool, Mziuri, City Mall, Nino Ramishvili, Sandro Euli — and one in Batumi). All branches operate 24/7 and are equipped with globally sourced fitness hardware from Life Fitness (USA) and Technogym (Italy), integrated with body analysis systems (InBody 570, Technogym Checkup). The company's core offering is tiered monthly memberships (145–655 GEL) that include unlimited group classes, premium equipment access, and auxiliary amenities, supplemented by paid add-on services: personal training (three tiers), Pilates Reformer sessions, spa and massage services, sauna access, and, at the Lisi location, an indoor pool. Most premium add-ons (e.g., Lisi Pool branch up to 655 GEL/month) anchor a high-price, premium positioning in the Georgian market.

The company operates a multi-revenue-stream business model: recurring membership subscriptions form the base, layered with subscription/usage-based Pilates Reformer packages, unit-priced massage and spa services, hardware sales of in-house sports nutrition (Oktopus Nutrition whey protein, manufactured in Germany under IFS Food certification), and corporate membership packages invoiced on direct debit or monthly billing. The customer base is predominantly individual fitness consumers (B2C) with a corporate segment for employee wellness benefits. Distribution is direct-to-consumer via club reception, the Perfect Gym customer portal (self-serve), and a proprietary iOS/Android mobile app that handles class booking, trainer session scheduling, real-time occupancy, and account balance top-ups. Marketing relies on the mobile app, organic social (Instagram, Facebook, YouTube, Spotify), a content blog, and a member referral program (30 GEL mutual credit per successful referral).

The company is registered as LLC "Oktopus" (identification code 405116084) with no disclosed venture capital, institutional investors, or parent company. Brand extensions include the Oktopus Nutrition sub-brand (consumer products) and the Oktopus Spa sub-brand (wellness services). There are no publicly disclosed financials, no funding rounds, and no AI/ML capabilities mentioned in the available data. The operating model is a vertically integrated, asset-heavy regional fitness and wellness platform with a small but growing subscription base, premium pricing, and product-extension strategy via nutrition and recovery services.

Name

Oktopus Fitness Club

Legal name

LLC "Oktopus"

Website

https://oktopus.ge

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Oktopus Fitness Club is a privately held Georgian premium fitness and wellness operator running six 24/7 clubs in Tbilisi and Batumi, offering tiered memberships, unlimited group classes, personal training, Pilates Reformer, spa and recovery services, plus a mobile app and a consumer nutrition sub-brand.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Fitness club memberships
• Group exercise classes
• Personal training services
• Spa wellness services
• Pilates reformer studios

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Recurring membership fees with multiple tier options based on branch access. Subscription durations range from single visits to 12-month terms. All memberships include unlimited group classes and various amenities.
2. Personal Training: Individual training sessions with certified trainers across three tiers (Tier 1, Tier+, Tier X) for different fitness levels. Includes 12-session packages.
3. Pilates Reformer Sessions: Individual and group reformer sessions available at City Mall, Mziuri, and Lisi branches with various package options
4. Spa and Wellness Services: Massage services, sauna access, tanning studios, and wellness treatments offered at various branches
5. Nutritional Supplements: Oktopus Nutrition brand whey protein products sold through the Okto Shop for muscle recovery and growth
6. Referral Program Credits: 30 GEL discount earned for each referred friend who purchases a membership, creating a referral incentive revenue stream

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Oktopus Fitness Club operates six fitness and wellness branches across Georgia (five in Tbilisi, one in Batumi), providing tiered gym memberships with unlimited access to group classes, Life Fitness and Technogym equipment, Pilates Reformer studios, and personal training in three tiers. Complementary offerings include spa services (massage, Finnish/Hammam/Infrared sauna, pool at Lisi), body composition analysis (InBody 570, Technogym Checkup), and Oktopus Nutrition whey protein supplements. The Oktopus mobile app and Perfect Gym customer portal handle booking, membership management, and account administration.

Product overview

Oktopus Fitness Club is a multi-branch fitness and wellness platform operating 6 locations in Georgia (Lisi Pool, Mziuri, City Mall, Nino Ramishvili, Sandro Euli, and Batumi Grand Mall). The core offering centers on unlimited gym access with Life Fitness and Technogym equipment, complemented by signature group classes (3,000+ monthly), specialized Pilates Reformer studios, and personal training in three tiers. Additional services include spa amenities (massage, saunas, pool), the Technogym Checkup body analysis system, and the Oktopus Bootcamp high-intensity program. Digital infrastructure comprises a proprietary mobile app for booking and membership management, integrated with Perfect Gym's customer portal backend. The brand has expanded into consumer products via Oktopus Nutrition (whey protein supplements). Membership tiers vary by branch access level, with Lisi Pool offering the most comprehensive access and higher-tier packages including spa facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Oktopus Nutrition: Sports nutrition supplement brand offering Whey Protein products in Orchid Vanilla and Chocolate flavors, manufactured in Germany at IFS Food certified facility.
• Oktopus Spa

Products and services

• Oktopus Fitness Club Membership Tiered recurring gym membership providing 24/7 access to Life Fitness and Technogym equipment, unlimited group classes, and amenities across six branches in Georgia (Lisi Pool, Mziuri, City Mall, Nino Ramishvili, Sandro Euli, Batumi Grand Mall). Membership terms available in 1-, 3-, 6-, and 12-month commitments with progressively lower monthly pricing and freeze periods (5/15/20/35 days respectively). Targeted at individual fitness consumers in Georgia.
• Signature Group Classes Over 3,000 monthly result-oriented group exercise classes including Boxing, HIIT, Barre, Swim, Ballet, Spinning, Pilates, Dance, and Yoga, included without limits to all club members. Available at all six Oktopus branches across Georgia.
• Pilates Reformer Studio Specialized Pilates Reformer studio sessions available at Lisi, Mziuri, and City Mall branches, offering low-impact full-body workouts focused on strength, flexibility, and posture improvement. Available as individual and group sessions (up to 4 people) with 10- or 12-session packages. The Lisi branch requires an existing gym membership.
• Personal Training Individually customized training programs delivered by certified trainers across three tiers (Tier 1, Tier+, Tier X) for different fitness levels and goals. Available as 12-session packages. Targeted at individual members seeking personalized fitness programming.
• Oktopus Spa Services Wellness and recovery services including massage (Back & Shoulder, Anti-Cellulite, Lymphatic Drainage, Relaxation, Sports & Recovery, Sports Massage), Finnish Sauna, Hammam Sauna, Infrared Sauna, Cold Plunge, tanning studios, and pool access at Lisi. Available as unit-priced services or 10-session packages at Lisi and Vake branches.
• Oktopus Nutrition Whey Protein Premium whey protein supplements in Orchid Vanilla and Chocolate flavors, manufactured in Germany at an IFS Food certified facility, designed for muscle recovery and growth. Sold as a consumer product under the Oktopus Nutrition sub-brand through the Okto Shop (oktopusnutrition.com).
• Corporate Memberships Flexible corporate gym membership packages for businesses with direct debit or monthly invoice payment options, available across all six Oktopus branch locations. Targeted at Georgian companies and organizations seeking employee wellness benefits.
• Single Visit / Day Pass Pay-as-you-go single club visit providing up to 12-hour access with unlimited zone usage, priced at 55 GEL (City Mall/Mziuri), 45 GEL (Vake/Sandro Euli), 40 GEL (Batumi), 195 GEL (Lisi weekdays), and 245 GEL (Lisi weekends). Targeted at non-members and trial customers.
• Oktopus Bootcamp High-Intensity Training High-intensity interval training program combining strength and cardio into a single dynamic session, limited to 12 participants per class for personalized attention. Available at the Mziuri branch.

Quantifiable outcome

• 3,000+ monthly group classes delivered
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Life FitnesscoreTechnology or IntegrationGlobal fitness equipment partner from USA providing cardio and strength training equipment to Oktopus clubs. Life Fitness equipment installed at Sandro Euli, City Mall, and Batumi branches.
• TechnogymcoreTechnology or IntegrationItalian premium fitness equipment and wellness technology provider. Technogym equipment installed at Lisi, Mziuri, Nino Ramishvili, and Batumi branches, including Technogym Checkup assessment system.
• Perfect Gym Solutions S.A.coreTechnology or IntegrationPolish technology company providing club management and customer portal software. Data transferred to Perfect Gym Solutions S.A. for membership management, booking systems, and customer data storage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Life Time Fitness: US premium multi-location fitness and wellness operator offering group classes, personal training, spa, and nutrition products at scale. Comparable premium "healthy lifestyle" positioning with integrated wellness services beyond the gym floor.
• David Lloyd Clubs: UK-headquartered premium family fitness and racquets club operator with spa, group classes, and personal training across Europe. Comparable in premium multi-service club model with broad wellness amenities.
• Virgin Active: Global premium fitness club operator (UK, Italy, Asia, Africa) combining group exercise, personal training, spa, and club amenities under a strong consumer brand. Comparable in premium multi-club model and integrated wellness programming.
• World Gym: International premium fitness franchise with locations in the Americas, Europe, and Asia, offering group classes, personal training, and equipment-driven training floors. Comparable as a recognized global premium brand versus a regional premium chain.
• Gold's Gym International: Global fitness franchise with hundreds of clubs worldwide offering strength and cardio equipment, group classes, and personal training. A broad incumbent whose franchise model competes with Oktopus's premium, locally operated club concept.
• Basic-Fit: Largest low-cost fitness chain in Europe with 1,000+ clubs across multiple countries. Relevant as the principal budget competitor whose expansion into Eastern Europe and the Caucasus could pressure Oktopus's mid-to-premium tier.

Direct peers

• Equinox Holdings: US-based luxury fitness operator with multi-club presence, premium equipment, signature group classes (including Pilates), spa services, and integrated digital platforms. Closest analog to Oktopus's premium positioning and full-ecosystem wellness offering.
• Fitness First: International premium fitness chain operating across Europe, Asia, and Australia with multiple membership tiers, group classes, personal training, and spa-like amenities. Comparable premium positioning, multi-tier membership structure, and bundled class access.
• Holmes Place: European premium health club chain with spa, group classes, personal training, and family programming across multiple countries. Closely comparable premium positioning and club-as-wellness-destination model.
• Fitness Time: Fitness Time is a premium multi-club fitness chain operating across the Middle East with tiered memberships, group classes, and women's-only clubs. Highly comparable to Oktopus in multi-location premium positioning, mixed-gender and ladies-only branches, and bundled class offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-aVBkNDKG9HAkneDZvtzJw
• Facebookfacebook.com/Oktopusfitness
• Instagraminstagram.com/oktopusfitness
• LinkedInlinkedin.com/company/oktopus-fitness

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oktopus Fitness Club