Depilex Smileagain Foundation

What Depilex Smileagain Foundation does

Depilex Smileagain Foundation (DSF) is a Pakistan-based nonprofit charitable foundation founded in 2003 by Masarrat Misbah and registered under Section 42 of the Companies Act 2017. Headquartered in Lahore with a regional office in Karachi, DSF delivers holistic rehabilitation services to survivors of acid attacks and kerosene-oil burn violence across Punjab, Sindh, Khyber Pakhtunkhwa, and Azad Kashmir. Its beneficiary services span four integrated programs: a Medical Care programme providing reconstructive and restorative surgery in partnership with leading hospitals (Jinnah Burn and Reconstructive Center, Aga Khan Hospital, Evercare Hospital, Habib Burn Centre); a Psychosocial Support programme offering trauma counselling, peer groups, and family workshops; a Vocational Training programme delivering skills training in beauty, tailoring, hospitality, and business management through partnerships with L'Oréal Foundation, Dawood Global Foundation, and NRSP; and an Advocacy & Awareness programme reaching 25,000+ young people since 2020.

The foundation reports cumulative outputs of 2,700+ reconstructive surgeries, 800+ surgeries between 2010-2025, 200+ survivors trained through the Dawood Global Foundation's Educate a Survivor Program, and 60 survivors trained through the L'Oréal Foundation Beauty Assistant Course, with 95% of vocational graduates securing employment or micro-businesses within 12 months and 87% of psychosocial participants reporting improved self-esteem. DSF claims 98,750+ donors and maintains a national brand ambassador (Ahmer Iqbal) who is himself an acid attack survivor.

The business model is donation-driven: the foundation operates entirely on voluntary contributions from individuals, corporations, and international donors, processed through secure third-party payment gateways and bank transfer facilities for Zakat, Sadaqaat, Fitrana, Fidya, and Kaffarah donations across multiple Pakistani banks. No fees are charged to beneficiaries. Revenue also flows from international grants and partnerships, including a concluded German Humanitarian Assistance Project with Médecins du Monde (December 2025), L'Oréal Foundation training grants, and Daud Global Fund support for the 'Educate a Girl' project. Distribution is single-country domestic, delivered through direct service delivery, hospital partnerships, and a website donation portal. DSF has no proprietary technology product, no AI capabilities, no APIs, and operates on a standard WordPress website.

Name

Depilex Smileagain Foundation

Legal name

Depilex Smileagain Foundation

Website

https://depilexsmileagain.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Depilex Smileagain Foundation is a Pakistan-based nonprofit founded in 2003 that delivers holistic rehabilitation — medical, psychosocial, and vocational — to survivors of acid and burn violence across four provinces through hospital partnerships, with 2,700+ reconstructive surgeries completed to date.

Ownership category

akta.pro rank

Product category

Humanitarian Survivor Rehabilitation Services

NAICS

Individual and Family Services (6241), Vocational Rehabilitation Services (6243), Human Rights Organizations (813311), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Injury Prevention, Disability & Rehabilitation Programs (BPADAIAM)

Keywords

• Burn survivor rehabilitation
• Reconstructive surgery services
• Psychosocial support services
• Vocational training programs
• Acid attack survivor care

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The foundation operates entirely on voluntary donations from individuals, corporations, and international donors. Donations are processed through secure third-party payment gateways. All donations are generally non-refundable unless required by law.

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

Depilex Smileagain Foundation provides free holistic rehabilitation services to survivors of acid attacks and kerosene-oil burn violence in Pakistan. Its core programmes include reconstructive surgery and medical after-care delivered through partner hospitals, trauma counselling and family psychosocial support, vocational training in beauty, tailoring, hospitality and business skills, and public advocacy campaigns. All services are funded by voluntary donations and grants; beneficiaries are not charged.

Product overview

Depilex Smileagain Foundation (DSF) offers a unified suite of survivor rehabilitation services rather than a technology product. The core programmes are Medical Care (reconstructive surgeries), Psychosocial Support (therapy and counselling), Vocational Training (skills development for economic independence), and Advocacy & Awareness. These integrated services work together to provide holistic rehabilitation from initial medical intervention through to social reintegration and economic empowerment. DSF operates primarily through partnerships with hospitals (Jinnah Burn Center, Aga Khan Hospital, Evercare Hospital, Habib Burn Centre), international medical volunteers, and vocational training partners (L'Oréal Foundation, Dawood Global Foundation). Donations are processed through standard third-party payment gateways. There are no software products, APIs, or technical platforms offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Care Programme Provides immediate, life-saving medical care including reconstructive and restorative surgery for acid and kerosene-oil burn survivors, followed by long-term after-care and rehabilitation delivered through hospital partnerships and volunteer surgeons. Free at the point of delivery.
• Psychosocial Support Programme Offers one-on-one therapy, group workshops and family counselling to help survivors rebuild identity, voice and belonging, addressing emotional healing alongside physical recovery. Free at the point of delivery.
• Vocational Training Programme Provides training in beauty, tailoring, hospitality, business management and other skills, linking survivors to jobs or start-up support for economic independence. Free at the point of delivery.
• Advocacy & Awareness Programme Partners with media, schools and community forums to challenge norms and eradicate acid and burn violence, with survivor voices leading public campaigns.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Jinnah Burn and Reconstructive CentercoreStrategic or Co-development PartnerMajor hospital partner providing reconstructive surgery services for burn survivors. DSF has collaborated with Jinnah Burn Hospital on multiple initiatives including group sessions for survivors and awareness walks organized with Medicine DE Monde.
• Aga Khan HospitalcoreStrategic or Co-development PartnerLeading hospital partner providing specialized surgical care for burn survivors referred by DSF.
• Evercare Hospital LimitedcoreStrategic or Co-development PartnerIn December 2025, DSF launched a joint surgical project with Evercare Hospital Limited and RWI, successfully operating on 16 burn survivor patients. Two plastic surgeons from RWI worked alongside Evercare's medical team for critical reconstructive procedures. Pre-surgical screening for 18 burn survivors was also organized at the hospital in November 2025.
• Habib Burn CentrecoreStrategic or Co-development PartnerPartner hospital providing specialized burn care and treatment for DSF beneficiaries.
• FranklinCovey PakistanminorStrategic or Co-development PartnerGlobal personal and professional development organization visited DSF headquarters on February 7, 2024 for leadership and skill-building collaboration. Team returned on February 21, 2024 to interview survivors for a documentary film.
• Médecins du Monde (MDM)coreStrategic or Co-development PartnerInternational humanitarian organization with ongoing partnership including annual program review meetings, German Humanitarian Assistance Project (concluded December 2025), group therapy sessions at Punjab University, and coordinated rehabilitation programs across Pakistan.
• Dawood Global FoundationcoreStrategic or Co-development PartnerThrough the Educate a Survivor Program, Dawood Global Foundation has trained more than 200 survivors in Assistant Beauty Program, Jewelry making, Candle making, and Acrylic Nails Technique.
• L'Oréal FoundationcoreStrategic or Co-development PartnerSuccessfully trained 60 survivors and women from underprivileged backgrounds in the Beauty Assistant Course, focusing on professional skills in beauty and grooming for workforce entry.
• International Medical Team (Japan, Indonesia, Korea)coreStrategic or Co-development PartnerTeam of international experts from Japan, Indonesia, and Korea traveled to Pakistan on November 6-8, 2025 to provide advanced reconstructive care including eyebrow tattooing (microblading) and lip restoration procedures. Four patients from Lahore, Karachi, and other cities received treatment.
• NRSP (National Rural Support Programme)coreStrategic or Co-development PartnerJoint initiative to establish salons supporting burn victims. Both teams finalized the audit process for these salons in November 2023, ensuring transparency and accountability.
• Taba FoundationminorChannel Partner/ Reseller/ DistributorStudents organized a visit to DSF Head Office in November 2023, playing games with burn victims, storytelling activities, and distributing gifts. DSF also provided transportation fares to victims.
• Medicine DE MondecoreStrategic or Co-development PartnerCollaborative initiative with Jinnah Burn Hospital and DSF to provide comprehensive support to burn survivors including group sessions at Jinnah Burn Hospital and awareness walks.
• Chughtai LabminorStrategic or Co-development PartnerCollaboration on breast cancer awareness and fundraising initiatives in February 2026 including educational sessions on early detection and prevention.
• Pink Ribbon PakistanminorStrategic or Co-development PartnerPartnership for breast cancer awareness and fundraising dinner in February 2026 encouraging collective healthcare support.
• Dr. Ashraf Ganatra / Muskurahat CentrecoreStrategic or Co-development PartnerRenowned plastic surgeon meeting held November 20, 2025 to strengthen medical collaboration for burn survivors in Karachi, focusing on refining coordinated surgical interventions and expanding specialized reconstructive services.
• MDM (Médecins du Monde)coreStrategic or Co-development PartnerRepresentatives evaluated progress of joint project on July 30, 2025, examining year's challenges, celebrating milestones, and laying groundwork for enhanced collaboration in 2026.
• Pakistan High Commission in ColombominorOthersMasarrat Misbah received formal welcome at Pakistan High Commission during Sri Lanka visit, recognizing contributions to social impact and entrepreneurship.
• KKNminorStrategic or Co-development PartnerCollaboration for Ramadan Rashan bag distribution to 50 burn survivors in Lahore in February 2026.
• Artistic MillinersminorStrategic or Co-development PartnerMasarrat Misbah delivered talk at Women's Day event hosted by Artistic Milliners in Karachi on February 12, 2026, highlighting women's empowerment, resilience, and social responsibility.
• Mashal Vocational Tailoring Training CenterminorStrategic or Co-development PartnerCenter's leadership in Sheikhupura offered free tailoring training to DSF beneficiaries for economic empowerment.
• SHE CircleminorStrategic or Co-development PartnerTherapeutic session hosted November 29, 2025 in Lahore with ten burn survivors focusing on emotional resilience, community bonding, and safe spaces for expression.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BRAC: One of the world's largest development NGOs operating health, microfinance, and empowerment programs across South Asia. Comparable in vocational training, women's empowerment, and community health program design, though at vastly larger scale.
• Médecins du Monde: International humanitarian medical NGO working with vulnerable populations globally. Comparable as an active DSF partner and as a broad incumbent in burn/violence survivor medical programming, but with a much wider geographic and clinical footprint.

Regional players

• Edhi Foundation: Pakistan's largest humanitarian nonprofit operating ambulance, shelter, and medical services nationwide. Comparable as a Pakistan-based nonprofit delivering social services to vulnerable populations, though with a much broader scope than DSF's burn-survivor focus.
• Sahara for Life Trust: Pakistan-based nonprofit providing medical care, rehabilitation, and community development services to underserved populations. Comparable in operating model (hospital partnerships, donor-funded care, community outreach) and Pakistani context.
• Aurat Foundation: Pakistan's leading women's rights and empowerment nonprofit. Comparable in mission overlap on women's safety, social reintegration, and advocacy, with similar funding model and donor base.
• Indus Hospital and Health Network: Pakistan-wide free hospital network providing tertiary care to underprivileged patients. Comparable as a Pakistan-based healthcare provider serving similar beneficiary populations, and a current DSF partner hospital.

Direct peers

• Acid Survivors Trust International: UK-headquartered international umbrella body supporting acid attack survivor organizations globally. Directly comparable mission and end-beneficiary, with a coordinating/funding role that mirrors DSF's international medical partnerships.
• Acid Survivors Foundation India: India-based nonprofit providing medical, psychological, legal, and socioeconomic rehabilitation to acid attack survivors. Closest direct peer to DSF, operating an almost identical integrated rehabilitation model in the same South Asian context.
• Stop Acid Attacks: India-based survivor-led advocacy and rehabilitation organization for acid attack victims. Comparable in survivor-led advocacy model and integration of medical, legal, and economic support for the same beneficiary population.

Emerging players

• Burns & Plastic Surgery Trust (Pakistan): Smaller Pakistan-based nonprofit supporting burn care and reconstructive surgery. Comparable in direct burn-patient focus and hospital partnership model, though narrower in scope than DSF's holistic rehabilitation offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DSF_Smileagain
• Facebookfacebook.com/DepilexSmileAgain
• LinkedInlinkedin.com/company/depilexsmileagain
• Instagraminstagram.com/depilex_smileagain_foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Depilex Smileagain Foundation