Honest Heating & Air
- Company typePrivate
- Founded-
- HeadquartersBunnell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Honest Heating & Air firmographics
Firmographics- Name
- Honest Heating & Air
- Legal name
- Honest Heating & Air LLC
- Website
- https://honestheatandair.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Honest Heating & Air industry classification
Industry- Product category
- Residential and Commercial HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (23822), Appliance Repair and Maintenance (811412)
- SIC
- Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industry
- Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)
Keywords
Where Honest Heating & Air is headquartered
LocationHeadquarters
- HQ city
- Bunnell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Honest Heating & Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- HVAC Repair Services: On-site repair services for residential and commercial A/C units, heat pumps, and refrigeration equipment. Service includes same-day emergency service availability and free second opinions on replacement quotes.
- Equipment Installation: Installation of Bryant and Tempstar brand HVAC systems including heat pumps, central air conditioning, and custom duct work design and repair for new construction, home additions, and system replacements.
- Preventive Maintenance Agreements: Annual maintenance contracts providing 20+ point inspection and cleaning twice yearly with 10% discount on repairs for covered equipment.
- Financing Partnerships (Commission/Referral): Partnered with Microf and HFS Financial to provide financing options for customers, generating referral revenue from financed equipment purchases ($5,000 to $150,000 loan amounts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | HFS Financial Loan Program |
| Subscription | Monthly | Microf Financing Program |
| Subscription | Annual | Maintenance Agreement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Honest Heating & Air product offering
Product offeringCore offering
Honest Heating & Air LLC is a Florida-licensed HVAC service company providing residential and commercial air conditioning and heating repair, preventive maintenance, and installation of Bryant and Tempstar brand equipment. Services are delivered on-site by NATE-certified technicians dispatched to customer locations across Flagler County and Monroe County Florida, with financing options for equipment replacement offered through partner lenders Microf and HFS Financial.
Product overview
Honest Heating & Air is a Florida-licensed HVAC service company offering residential and commercial air conditioning and heating solutions. The core service portfolio includes A/C & HVAC repair, preventative maintenance, and installation of Bryant and Tempstar brand equipment. The company provides an Energy Saving Maintenance Agreement offering twice-yearly 20+ point inspections with repair discounts. Financing options are available through partnerships with Microf (rent-to-own) and HFS Financial (unsecured/secured loans ranging from $5,000 to $150,000). The company operates two locations in Flagler County and Monroe County, Florida, serving Palm Coast, St. Augustine, Ormond Beach, and Palatka areas.
Differentiator
Problem solved
Functional benefit
Products and services
- A/C & HVAC Repair and Installation Services On-site repair, preventative maintenance, and installation of heating, air conditioning, and refrigeration systems for residential and commercial customers. Covers all makes and models and includes system replacements, custom duct work design and repair, and new construction HVAC for homes and businesses.
- Energy Saving Maintenance Agreement Recurring preventive maintenance subscription covering change/wash filter, evaporator coil cleaning and sanitizing, drain pan check and treatment, contactor points check, safety controls check, and related inspection items performed twice yearly for residential and commercial HVAC equipment.
- Tempstar Deluxe 19 Two-Stage Heat Pump (19 SEER) Energy-efficient heat pump equipment installed for residential customers seeking high-efficiency year-round heating and cooling with remote access and quiet operation.
- Bryant HVAC Equipment Installation Supply and installation of Bryant brand air conditioning and heating units as part of residential and commercial HVAC system installations and replacements.
- Microf Rent-to-Own Financing Program Customer-facing financing option for new HVAC equipment purchases, provided through a partnership with Microf, featuring flexible monthly payment terms and a simple online application process designed for homeowners.
- HFS Financial Loan Program Customer-facing loan product for HVAC replacement and installation projects, delivered through a partnership with HFS Financial, providing unsecured and secured loans with flexible terms for residential equipment purchases.
Quantifiable outcome
- Up to 19 SEER cooling rating with highest-efficiency heat pumps
- +1 more outcomes
Companies that use Honest Heating & Air
Customer profileSegments2 records
Ideal customer profiles2 records
Honest Heating & Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Honest Heating & Air partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PalmCoastLocal.comminorPreferred Business Partner on Palm Coast local community website, providing marketing visibility and local customer referrals.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Honest Heating & Air competitors and assessment
Company assessmentRegional players
- Air Pros USA: Multi-state residential and commercial HVAC service operator with a strong Florida presence following rapid acquisitions. Comparable service offerings, though operating at substantially larger scale than the subject company.
- Del-Air Heating, Air Conditioning & Refrigeration: Long-established Florida-based HVAC contractor serving residential and commercial customers across Central and North Florida. Same service mix (repair, maintenance, installation) and similar field-service go-to-market model.
- Cool Today: Large residential HVAC, plumbing, and electrical service company headquartered in the Tampa/Sarasota area of Florida. Operates a similar field-service model selling repairs, maintenance agreements, and new system installations across multiple Florida markets, making it a directly comparable regional peer.
- Coolray Heating & Cooling: Regional residential HVAC service company operating in the Southeastern U.S. Similar field-service model focused on repair, maintenance, and replacement, with comparable maintenance agreement offerings.
- ABC Cooling & Heating: Florida-based HVAC service and installation company with multiple locations across the state. Directly comparable in offering residential and commercial HVAC services with similar maintenance programs.
Broad incumbents
- Carrier: Global HVAC equipment manufacturer (parent of Bryant and Tempstar, which Honest Heating installs). Relevant as an incumbent that shapes the equipment ecosystem and dealer network in which the subject company operates.
- Trane: Global HVAC equipment manufacturer and broad service provider with extensive dealer networks. Comparable to the subject company at the equipment-offering layer and as a competitor for service-led revenue in adjacent markets.
Direct peers
- Bill's Air Conditioning & Heating: Small-to-mid-sized Florida-based HVAC service contractor providing residential and commercial repair, maintenance, and installation. Closely comparable scale, geographic focus, and service mix to the subject company.
- Service Experts Heating & Air Conditioning: National residential HVAC service franchise offering repairs, maintenance, and system replacements. Comparable service portfolio and customer base, though at significantly larger scale and broader geographic reach.
- One Hour Heating & Air Conditioning: National franchise HVAC service brand with locally owned operators running field-service models. Comparable in offering residential HVAC repair, maintenance, and installation with branded trust signals and standardized service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Honest Heating & Air social profiles
Digital presenceHonest Heating & Air compliance and trust
Trust signalCompliance3 records
Honest Heating & Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honest Heating & Air leadership team
Management profileNumber of profiles
Honest Heating & Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honest Heating & Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honest Heating & Air
What does Honest Heating & Air do?
Honest Heating & Air LLC is a Florida-licensed HVAC service company providing residential and commercial air conditioning and heating repair, preventive maintenance, and installation of Bryant and Tempstar brand equipment. Services are delivered on-site by NATE-certified technicians dispatched to customer locations across Flagler County and Monroe County Florida, with financing options for equipment replacement offered through partner lenders Microf and HFS Financial.
Is Honest Heating & Air a public or private company?
Honest Heating & Air is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honest Heating & Air founded?
Honest Heating & Air was founded in -1. It employs 1 to 10 people.
Where is Honest Heating & Air based?
Honest Heating & Air is headquartered in Bunnell, United States, in the North America region.
How does Honest Heating & Air make money?
Four revenue lines are on record. HVAC Repair Services are the primary driver. The others are equipment Installation, preventive Maintenance Agreements and financing Partnerships (Commission/Referral).
Who are Honest Heating & Air's main competitors?
Regional players on record are Air Pros USA, Del-Air Heating, Air Conditioning & Refrigeration, Cool Today, Coolray Heating & Cooling and ABC Cooling & Heating. Broad incumbents are Carrier and Trane. Direct peers are Bill's Air Conditioning & Heating, Service Experts Heating & Air Conditioning and One Hour Heating & Air Conditioning.
Does Honest Heating & Air have an API?
No public API is recorded for Honest Heating & Air.
What industry is Honest Heating & Air in?
Honest Heating & Air's product category is Residential and Commercial HVAC Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOAHAF, Air Conditioner (AC) Repair & Maintenance. Its NAICS code is 23822 and its SIC code is 4961.