IBgard
IBgard is a privately held Princeton, NJ-based DTC supplement brand selling peppermint oil capsules with patented SST targeted-release technology for abdominal comfort and gut health, distributed via its own website and Amazon affiliate to U.S. individual consumers.
- Company typePrivate
- Founded2016
- HeadquartersPrinceton, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What IBgard does
IBgard is a privately-held dietary supplement brand founded in 2016 and headquartered in Princeton, New Jersey. The company sells peppermint oil capsules marketed for abdominal comfort, bloating relief, and daily gut health support, differentiated by its patented SST (Site Specific Targeting) technology, which is designed to release peppermint oil specifically in the small intestine rather than in the stomach. Its product line is narrow: two core SKUs (48-count and 96-count peppermint oil capsules), a 48-count Vitamin D-enhanced variant that extends the platform into immune health, and two larger-count SKUs (144 and 192 capsules) that have been discontinued by the manufacturer. All products are non-GMO and described as clinically studied, with no independent clinical or regulatory evidence disclosed in the source data.
The business model is direct-to-consumer e-commerce: IBgard sells through its own website (ibgard.org) with Shop Now CTAs and also participates in the Amazon Services LLC Associates Program as an affiliate, earning referral fees when customers purchase on Amazon. Pricing is not publicly disclosed, products are sold in fixed pack sizes on a one-time purchase basis with no subscription model or published pricing tiers, and the target customer is U.S. individual consumers seeking over-the-counter digestive relief. The company shows no employee count, no management team listings, no parent company, no disclosed funding, no institutional investors, and no certifications or compliance credentials in the source data. The administrative signals (a 555-prefix placeholder phone number, Terms referencing "prevailing Dutch law," and a generic WordPress template) indicate a very thin, likely solo or small-team operation with limited financial and organizational depth.
IBgard firmographics
Firmographics- Name
- IBgard
- Legal name
- IBgard
- Website
- https://ibgard.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- IBgard is a privately held Princeton, NJ-based DTC supplement brand selling peppermint oil capsules with patented SST targeted-release technology for abdominal comfort and gut health, distributed via its own website and Amazon affiliate to U.S. individual consumers.
- Ownership category
- akta.pro rank
IBgard industry classification
Industry- Product category
- Digestive Health Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL), Delivery Systems & Encapsulation (Microencapsulation, Liposomes, Emulsions, Beadlets, Spray-Dried) (AFAJAKAL)
Keywords
Where IBgard is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IBgard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Supplement Sales: IBgard generates revenue through direct sales of peppermint oil supplement capsules to consumers. Products are sold in various pack sizes (48, 96, and discontinued 144/192 capsule options) with pricing based on quantity. Revenue is one-time transactional per purchase, supported by a direct-to-consumer e-commerce model and affiliate channel through Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Peppermint Oil Capsules 48 count with Vitamin D |
| Unit Pricing | Pay-as-you-go | Gut Health Supplement 96 capsules |
| Unit Pricing | Pay-as-you-go | 144 and 192 capsule options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
IBgard product offering
Product offeringCore offering
IBgard sells peppermint oil capsule supplements formulated for abdominal comfort and gut health. Its core differentiator is a patented Site Specific Targeting (SST) technology that enables precise release of peppermint oil in the small intestine. The product line is non-GMO and clinically studied, with primary SKUs in 48- and 96-capsule counts and a Vitamin D-enhanced variant.
Product overview
IBgard offers a line of peppermint oil capsule supplements designed for gut health and digestive support. The core product portfolio centers on the patented SST (Site Specific Targeting) technology that enables precise release of peppermint oil in the small intestine. The primary offerings include the 96-capsule and 48-capsule Daily Gut Health Supplements, with the 48-capsule variant also available in a Vitamin D-enhanced formula that supports immune health alongside digestive wellness. The 144-capsule and 192-capsule variants have been discontinued by the manufacturer. All products are non-GMO and clinically studied, focusing on relieving bloating, abdominal discomfort, and promoting overall gut balance.
Differentiator
Problem solved
Functional benefit
Products and services
- IBgard Daily Gut Health Supplement (96 Capsules) Peppermint oil capsules with Site Specific Targeting (SST) technology designed for targeted delivery to the small intestine, providing relief from bloating and abdominal discomfort. Non-GMO and clinically studied for daily gut health support. For adults seeking consistent digestive balance.
- IBgard Gut Health Supplement (48 Capsules) Peppermint oil capsules with SST technology delivering targeted relief from bloating and abdominal discomfort. Non-GMO and suitable for daily use or occasional digestive issues. For adults seeking a smaller pack size.
- IBgard Peppermint Oil Capsules with Vitamin D (48 Capsules) Peppermint oil capsules enhanced with Vitamin D, supporting both immune and GI health. Features SST technology for targeted delivery while boosting immunity and promoting digestive balance. For wellness-oriented adults seeking combined immune and digestive support.
- IBgard Gut Health Supplement (144 Capsules) Peppermint oil supplement for abdominal comfort with SST technology targeting bloating and digestive issues. Non-GMO formulation for long-lasting daily relief. Discontinued by the manufacturer.
- IBgard Gut Health Supplement (192 Capsules) Peppermint oil supplement with SST technology targeting bloating and digestive issues effectively. Non-GMO and ideal for frequent users requiring extended daily relief. Discontinued by the manufacturer.
Quantifiable outcome
- Targeted relief within one hour after meals reported by customers
- +1 more outcomes
Companies that use IBgard
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
IBgard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
IBgard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Services LLCcoreIBgard participates as an affiliate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for websites to earn advertising fees by advertising and linking to Amazon.com. This partnership enables IBgard to reach customers through Amazon's marketplace platform while earning referral fees.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
IBgard competitors and assessment
Company assessmentEmerging players
- Seeking Health: Seeking Health is a practitioner-channel supplement brand with a range of digestive and gut health products, including peppermint and digestive enzyme formulations. It is an emerging player with partial overlap to IBgard in the targeted digestive wellness segment.
Direct peers
- Align: Align (Procter & Gamble) is a major probiotic brand targeting digestive balance and bloating. It is a direct competitor in the OTC digestive wellness space and shares the same DTC and mass retail channels as IBgard.
- Florastor: Florastor is a leading probiotic yeast supplement brand for digestive and gut health. Comparable to IBgard as an OTC digestive health supplement competing for the same consumer occasions, especially in the bloating and abdominal comfort segment.
- Culturelle: Culturelle is a leading probiotic digestive health brand sold OTC in pharmacies and major retailers. It competes with IBgard for the same consumer use case (daily digestive wellness and bloating) and represents a mainstream alternative in the gut health OTC category.
- Heather's Tummy Care: Heather's Tummy Care sells peppermint oil-based supplements (Tummy Tamers, Peppermint Oil Capsules) specifically for IBS and digestive comfort. It is the most directly comparable peppermint oil digestive supplement peer to IBgard, competing head-to-head for the same consumer segment.
- Pepogest (Integrative Therapeutics): Pepogest is an enteric-coated peppermint oil capsule from Integrative Therapeutics marketed for digestive comfort. It is a direct peppermint oil supplement peer to IBgard, though without SST technology, with similar positioning to a practitioner channel.
Broad incumbents
- Metamucil: Metamucil (Procter & Gamble) is a mass-market fiber supplement brand addressing digestive regularity and gut health. It is a broader incumbent competing for the same consumer occasions (bloating, regularity, daily digestive wellness) but offers a different active ingredient.
- Imodium (Johnson & Johnson): Imodium is a leading OTC digestive health brand from J&J focused on acute diarrhea and abdominal discomfort. It is a broader incumbent in the digestive health OTC space, competing for consumer mindshare against IBgard's bloating and abdominal discomfort positioning.
- MiraLAX: MiraLAX (Bayer) is a leading OTC osmotic laxative brand focused on occasional constipation and digestive regularity. It is a broader incumbent in the digestive health OTC category, addressing adjacent consumer needs to IBgard's bloating and abdominal discomfort audiences.
Others
- IM HealthScience (parent company of IBgard): IM HealthScience is the original developer and licensor of IBgard's SST technology and the broader family of digestive health products. Relevant as the technology owner and likely parent/affiliated entity; comparable as the innovator behind the SST platform and additional digestive health SKUs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
IBgard financial estimates
Financial estimateRevenue estimate
Valuation estimate
IBgard leadership team
Management profileNumber of profiles
IBgard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IBgard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IBgard
What does IBgard do?
IBgard sells peppermint oil capsule supplements formulated for abdominal comfort and gut health. Its core differentiator is a patented Site Specific Targeting (SST) technology that enables precise release of peppermint oil in the small intestine. The product line is non-GMO and clinically studied, with primary SKUs in 48- and 96-capsule counts and a Vitamin D-enhanced variant.
Is IBgard a public or private company?
IBgard is a private company. It is classified as unknown and is currently operating.
When was IBgard founded?
IBgard was founded in 2016.
Where is IBgard based?
IBgard is headquartered in Princeton, United States, in the North America region.
How does IBgard make money?
One revenue line is on record: direct Supplement Sales.
Who are IBgard's main competitors?
Seeking Health is listed as an emerging player. Direct peers are Align, Florastor, Culturelle, Heather's Tummy Care and Pepogest (Integrative Therapeutics). Broad incumbents are Metamucil, Imodium (Johnson & Johnson) and MiraLAX. IM HealthScience (parent company of IBgard) is listed as an others.
Does IBgard have an API?
No public API is recorded for IBgard.
What industry is IBgard in?
IBgard's product category is Digestive Health Supplements. Its primary akta.pro industry code is CRADAMAE, Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 456191 and its SIC code is 2833.