What's on Netflix

What What's on Netflix does

What's on Netflix is an independent editorial website and fansite that tracks the Netflix catalog, providing daily coverage of what's new, what's coming soon, what's leaving, Top 10 rankings, interviews, reviews, and streaming news. Operated since 2013 by Posterity Information Technology LTD, a UK private limited company (company no. GB07645255), the site explicitly disclaims affiliation with Netflix and serves Netflix subscribers primarily in the US and UK with extended coverage of regional releases including Korean, Japanese, Indian, Thai, and Spanish content. Its audience consists of end-consumer subscribers seeking guidance on content discovery, alongside secondary segments including anime and K-drama enthusiasts, media industry analysts, Netflix Games players, and viewers tracking Netflix live events.

The platform is built on a WordPress content management system with custom taxonomies for Netflix titles, genres, languages, and regions, and a bespoke database that tracks the full Netflix US library of 8,457 titles. Layered on top are proprietary tools including a Netflix Top 10 Tracking System powered by FlixPatrol data (covering daily global rankings, country-level search, weekly rank lists, and engagement reports), a Netflix Roulette random title picker, a Binge Clock completion-time calculator, and a catalog of 2,000+ Netflix hidden category codes. Distribution extends across the main website, the Flixable companion mobile app on iOS and Android, an email newsletter, Twitter/X and Facebook pages, an RSS feed, and Google News publication. There is no public API or developer-facing SDK.

The business operates a free-to-consumer, ad-supported model with no paid pricing tiers. Revenue streams are limited to display advertising on the media property and potential affiliate referral revenue from Flixable app installs, with no disclosed advertising partners, sponsorships, data licensing, or B2B contracts. Marketing is content-led and organic, leveraging SEO-optimized editorial, social channels, Google News inclusion, and event coverage (including dedicated Annecy Festival live blogs) to drive audience acquisition, with no paid acquisition channels disclosed.

Name

What's on Netflix

Legal name

Posterity Information Technology LTD

Website

https://whats-on-netflix.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

What's on Netflix is an independent editorial guide and fansite launched in 2013 that tracks the Netflix catalog — new releases, coming soon, leaving soon, and Top 10 rankings — for US, UK, and global Netflix subscribers, monetized via display advertising and app-install affiliate referrals.

Ownership category

akta.pro rank

Product category

Streaming Entertainment Media

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)

akta.pro secondary industry

Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)

Keywords

• Streaming news coverage
• Entertainment editorial content
• Video on demand tracking
• Streaming media guides
• TV release calendars

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Display advertising (implied): Media/news website displays ads as part of standard publisher monetization. Specific ad partners not disclosed in source.
2. Affiliate referral (Flixable app installs): Links to Flixable mobile app on Google Play and Apple App Store drive app installs, with potential affiliate revenue share on installs/subscriptions.
3. Editorial content licensing / brand reputation: 13+ years of independent coverage builds brand reputation as the go-to Netflix guide; implicit value in editorial authority.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

What's on Netflix is an independent editorial website and companion mobile app (Flixable) that tracks and reports on the Netflix streaming catalog. It publishes daily coverage of what is new, coming soon, leaving soon, top 10 rankings, reviews, interviews, and an A-Z library of 8,457+ US titles, supported by interactive discovery tools such as Netflix Roulette, Binge Clock, and the Netflix Category Codes (ID Bible). Content is distributed free to consumers via the website, mobile app, weekly newsletter, social channels, RSS, and Google News.

Product overview

What's on Netflix is a single editorial website (plus a companion mobile app called Flixable) operated by Posterity Information Technology LTD as the self-described 'independent Netflix guide' — explicitly not affiliated with Netflix. The core platform is the main website at whats-on-netflix.com, organized around five editorial trackers (What's New on Netflix, Coming Soon to Netflix, Leaving Soon from Netflix, Library A-Z, and the Top 10s Hub). Layered on top are interactive discovery tools — Netflix Roulette, Binge Clock, Netflix Category Codes, and the multi-feature Top 10s analytics hub (which includes Top 10 Reports, Top 10 Data Search, Engagement Report Search, Top 10 Country Search, and Top 10 Weekly Rank List). Content is distributed through a weekly email Newsletter, RSS feed, and mobile app (Flixable for Android and iOS), all fed by the site's editorial team and FlixPatrol-sourced global ranking data.

Differentiator

Problem solved

Functional benefit

Brands

• Flixable: Companion mobile app offered by What's on Netflix for browsing Netflix content.

Products and services

• What's on Netflix (Main Website) Free-to-access editorial website serving as the central hub for What's on Netflix's daily news, release trackers, library directory, Top 10 reports, interviews, and discovery tools. Targeted at Netflix subscribers seeking guided discovery.
• Flixable Mobile App Companion mobile app for iOS (App Store id 6761418358) and Android (Google Play com.flixable.app), promoted from the homepage under 'Get the app', providing a portable version of the Netflix catalog browsing experience.
• What's New on Netflix Daily-updated tracker of every new movie, TV series and documentary added to Netflix. Filterable by type, language, and genre; searchable by title, cast or director; includes a dedicated weekly recap series.
• Coming Soon to Netflix Upcoming releases calendar covering upcoming Netflix Originals and licensed titles, organized as a release calendar plus monthly roundups for the U.S. and U.K.
• Leaving Soon from Netflix Tracker of monthly removals planned for the United States and the United Kingdom, including Netflix Original departures driven by licensing agreements.
• Netflix Library A-Z Complete alphabetical catalog of titles available on Netflix US (8,457 titles as of the snapshot), updated monthly, filterable by language, genre, type, and score (IMDb/RT/Metacritic/Letterboxd).
• Top 10s Hub Hub of Netflix popularity analytics publishing Top 10 Reports, Top 10 Data Search, Engagement Report Search, Top 10 Country Search, and Top 10 Weekly Rank List. Backed by global rank and points data from FlixPatrol.
• Netflix Roulette Interactive tool that randomly picks a Netflix title for the user; listed under the Library navigation as a Netflix Roulette sub-feature.
• Netflix Category Codes (Netflix ID Bible) Resource cataloguing over 2,000 hidden Netflix categories and discovery codes; promoted in homepage quick-links as 'Browse hidden Netflix categories and discovery codes.'
• What's on Netflix Newsletter Weekly email newsletter featuring weekly picks, release roundups, and behind-the-stories on what's streaming, with sign-up form on the homepage and dedicated signup page.

Quantifiable outcome

• 357 stories in last 90 days by lead contributor alone
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FlixPatrolcoreTechnology or IntegrationFlixPatrol is the data source for What's on Netflix's global Top 10 rankings and points data. The site explicitly credits: 'Global rank and points data from FlixPatrol'. This powers the daily Top 10 movies/TV series charts, Top 10 country search, and engagement report features.
• Flixable (Mobile App)coreStrategic or Co-development PartnerFlixable is the companion mobile app offered via 'Get the app' links from whats-on-netflix.com, available on Google Play (com.flixable.app) and Apple App Store (id 6761418358). Functions as a Netflix catalog browsing tool for iOS and Android users.
• Annecy International Animation Film FestivalminorGTM or Marketing PartnerWhat's on Netflix provides dedicated editorial coverage of the Annecy International Animation Film Festival (June 21-27, 2026), with a live blog, festival schedule, and showcase reporting. The site links out to annecyfestival.com as the festival's official site.
• Google NewscoreGTM or Marketing PartnerWhat's on Netflix is registered as a Google News publication, allowing content distribution via Google News and Google Discover surfaces. Readers can also 'Add What's on Netflix To Google Preferred Sources'.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cord Cutters News: Cord Cutters News covers streaming TV news, deal aggregation, and what-to-watch guidance across Netflix and other services. Editorial/content-led model targeting the same cord-cutter/Netflix subscriber audience.
• FlixPatrol: FlixPatrol provides global Netflix Top 10 ranking and points data that powers What's on Netflix's analytics hub. Both target Netflix viewers seeking popularity/engagement data, with overlapping coverage of daily Top 10 charts across regions.
• What's on Disney+: Sister site in the same "What's on [Platform]" editorial format, dedicated to Disney+. Identical business model (track new/coming/leaving, library, reviews) but focused on Disney's streaming catalog — directly comparable template that What's on Netflix could replicate for other platforms.
• Decider: Decider is a streaming-focused editorial site covering what to watch across Netflix, Hulu, Disney+, Max, and others. Same content-led editorial model targeting the same streamer-discovery audience, with a broader platform focus.

Broad incumbents

• Rotten Tomatoes: Rotten Tomatoes aggregates critic and audience scores for films and TV and provides where-to-watch information. Score data (RT) is actually integrated into What's on Netflix's library; broader incumbent with overlapping review-and-discovery use case.
• Tudum (by Netflix): Netflix's owned-and-operated editorial site covering Netflix news, interviews, and what-to-watch. Tudum is the direct incumbent competing for the same editorial discovery queries with first-party data and brand authority.
• JustWatch: JustWatch is a streaming-aggregator search engine and mobile app that lets users find where to watch movies and TV across all major platforms. Larger, broader incumbent with comparable catalog-discovery value proposition and affiliate/ads revenue model.

Emerging players

• Reelgood: Reelgood is a cross-platform streaming search and universal-watchlist service. Comparable catalog-browsing utility play for Netflix subscribers tracking what's available across services, with similar mobile/web distribution.
• StreamingSearcher: StreamingSearcher is a niche streaming-availability search engine. Small-scale aggregator comparable to What's on Netflix's catalog-tracking tools in scope and audience, though broader across platforms.
• TV Time: TV Time is a mobile app for tracking TV show episodes and watchlists across platforms. Comparable catalog/episode tracking utility for TV viewers, with comparable mobile-first discovery use case to the Flixable app.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/whatonnetflix
• Facebookfacebook.com/whatsonnetflix

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What's on Netflix