Dallas Trinity FC

What Dallas Trinity FC does

Dallas Trinity FC is a professional women's soccer club founded in 2024 and the first of its kind in the Dallas market. The club competes in the Gainbridge Super League and plays home matches at Cotton Bowl Stadium. It generates revenue through ticket sales, merchandise, and corporate sponsorships, with named partners including Bank of America and Marriott. The organization operates with a small employee base (11-50) consistent with an early-stage professional sports franchise.

Following the June 30, 2026 acquisition by Atlético Dallas—an entity owned by USL Dallas, LLC—Dallas Trinity FC is positioned within a multi-club ecosystem alongside a forthcoming USL Championship men's team scheduled to debut at Cotton Bowl Stadium in 2027. The club has qualified for the postseason in each of its first two seasons and signed Lee Nguyen as First Team Manager and Technical Director on July 2, 2026, consolidating sporting leadership. Roster talent includes league record holder Amber Wisner. Beyond matchday operations, the club has introduced ancillary media products including the "Up the River" podcast and match replay content to extend year-round fan engagement and revenue surface.

The business model is a conventional professional sports franchise construct: monetization spans matchday (tickets, concessions), commercial (sponsorships with major brands), and merchandise, with a developing media and content layer. The recent acquisition and ecosystem integration suggest a strategic shift toward shared infrastructure and cross-club revenue with the Atlético Dallas parent group, while the small headcount and dependence on a limited number of anchor sponsors indicate the franchise remains in a relatively early operating stage.

Name

Dallas Trinity FC

Legal name

Dallas Trinity FC

Website

https://dallastrinityfc.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Dallas Trinity FC is a professional women's soccer club founded in 2024—the first in Dallas—competing in the Gainbridge Super League from Cotton Bowl Stadium. It serves Dallas-Fort Worth fans via tickets, merchandise, sponsorships, and growing media products following its 2026 acquisition by Atlético Dallas.

Ownership category

akta.pro rank

Product category

Professional Sports - Women's Soccer Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional women's soccer
• Live sports entertainment
• Soccer ticketing services
• Sports merchandise sales
• Soccer club membership

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from single match tickets, season memberships, and flex plans for home games at Cotton Bowl Stadium
2. Merchandise Sales: Online merchandise store selling club apparel and merchandise through Shopify storefront
3. Sponsorship: Corporate partnerships with regional and national brands including Bank of America, Marriott, and local Dallas businesses

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dallas Trinity FC operates a professional women's soccer club that competes in the Gainbridge Super League, delivering live sports entertainment at Cotton Bowl Stadium in Dallas, Texas. The club sells matchday access through season memberships, single match tickets, and group ticket experiences, complemented by official branded merchandise sold via an online Shopify storefront. Corporate sponsorships and community outreach programs supplement the core offering.

Product overview

Dallas Trinity FC is a women's professional soccer organization that serves as the first professional women's soccer club in Dallas, competing in the Gainbridge Super League. The organization operates a portfolio model consisting of the core professional soccer team (playing at Cotton Bowl Stadium), supplemented by ticketing products (season memberships, single match tickets, and group experiences), an e-commerce merchandise store, community engagement programs, and media content including the 'Up the River' podcast. Revenue is generated through match attendance, merchandise sales, and community partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Dallas Trinity FC Professional Soccer Team The first professional women's soccer club in Dallas, competing in the Gainbridge Super League at Cotton Bowl Stadium. The team offers live match attendance as its core entertainment product to local sports fans and families.
• Season Memberships

Quantifiable outcome

• Back-to-back postseason qualifications in Gainbridge Super League
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Atlético DallasflagshipStrategic or Co-development Partner · 30 June 2026Atlético Dallas, owned by USL Dallas LLC, acquired Dallas Trinity FC on June 30, 2026. The transaction unites two professional clubs under shared ownership. Atlético Dallas will compete in USL Championship starting 2027 at Cotton Bowl Stadium. Both clubs are operated under USL Dallas, LLC.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bay FC: NWSL women's professional soccer club in the San Francisco Bay Area; comparable women's-pro-soccer business model with larger scale, national broadcast exposure, and more developed sponsorship infrastructure.
• Angel City FC: Established NWSL women's professional soccer club in Los Angeles; broader incumbent representing a more developed version of the women's-pro-soccer business model, useful as a scaling benchmark.
• Racing Louisville FC: NWSL women's professional soccer club operating in a mid-tier market comparable to Dallas in profile; useful peer for women's soccer unit economics at a more mature stage.

Direct peers

• Sporting JAX: Gainbridge Super League women's professional soccer club competing in the same league with similar community-driven GTM and founding-era operations as Dallas Trinity FC.
• Fort Lauderdale United FC: Gainbridge Super League women's professional soccer club operating under the same USL umbrella with comparable ticketing, merchandise, and sponsorship-driven revenue mix.
• Brooklyn FC: Fellow founding member of the Gainbridge Super League, operating a women's professional soccer team with the same league economics, sponsorship model, and matchday-driven revenue stack as Dallas Trinity FC.
• DC Power Football Club: Gainbridge Super League women's professional soccer club sharing league economics, sponsorship inventory, and matchday revenue model with Dallas Trinity FC.
• Tampa Bay Sun FC: Gainbridge Super League women's professional soccer club; same league, same revenue composition (tickets, merch, sponsorships), and same early-stage operating profile as Dallas Trinity FC.
• Carolina Ascent FC: Another Gainbridge Super League women's professional soccer club with similar founding-era profile, ticketing, and community-driven GTM as Dallas Trinity FC.
• Lexington SC: Gainbridge Super League women's professional soccer club sharing the same league structure, sponsorship dependencies, and matchday-economics model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dallastrinityfc
• YouTubeyoutube.com/@dallastrinityfc
• Facebookfacebook.com/dallastrinityfc
• Instagraminstagram.com/dallastrinityfc
• TikToktiktok.com/@dallastrinityfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Trinity FC