Sporting JAX
Sporting Club Jacksonville (d/b/a Sporting JAX) is a privately held professional soccer club operating men's (USL Championship) and women's (Gainbridge Super League) teams in Northeast Florida, with a youth academy and a planned $500M, 15,000-seat stadium district targeted for 2028.
- Company typePrivate
- Founded2025
- HeadquartersJacksonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sporting JAX does
Sporting Club Jacksonville, operating as Sporting JAX, is a privately held professional soccer club headquartered in Jacksonville, Florida. Founded in 2025, the club fields a women's team in the Gainbridge Super League and a men's team in the USL Championship (debuting March 2026), supplemented by USL League Two and USL W League academy teams under a "Pathway to Pro" youth development model. The investor group includes Ricky Caplin, Tim Tebow, Fred Taylor, and Momentous Sports, and the club plays home matches at Hodges Stadium on the University of North Florida campus while a new privately funded venue is developed. Headcount is 11-50 employees.
Sporting JAX firmographics
Firmographics- Name
- Sporting JAX
- Legal name
- Sporting Club Jacksonville
- Website
- https://sportingjax.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sporting Club Jacksonville (d/b/a Sporting JAX) is a privately held professional soccer club operating men's (USL Championship) and women's (Gainbridge Super League) teams in Northeast Florida, with a youth academy and a planned $500M, 15,000-seat stadium district targeted for 2028.
- Ownership category
- akta.pro rank
Sporting JAX industry classification
Industry- Product category
- Professional Soccer Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)
- akta.pro secondary industries
- Professional Live Sports Leagues & Tours (MPAGAMAA), Professional & Major League Stadiums (MPAKAEAA)
Keywords
Where Sporting JAX is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sporting JAX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Ticket Sales: Revenue from selling season tickets, single match tickets, group tickets, and premium seating for both men's USL Championship and women's Gainbridge Super League matches at Hodges Stadium.
- Sponsorships: Multi-year sponsorship agreements with corporate partners including VyStar Credit Union as exclusive credit union partner, and various other sponsors across multiple categories.
- Merchandise: Club merchandise sold through the Fan Shop, including apparel and accessories.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Sporting JAX product offering
Product offeringCore offering
Sporting JAX operates men's and women's professional soccer teams competing in the USL Championship and Gainbridge Super League, respectively, playing home matches at Hodges Stadium at the University of North Florida. The club generates revenue through matchday ticket sales (season, single match, group, premium seating), corporate sponsorships, merchandise sales via a direct Fan Shop, and a youth development academy (Pathway to Pro) spanning USL League Two and USL W League teams. It is also developing a $500 million privately funded 15,000-seat stadium and mixed-use district near St. Johns Town Center, targeted for 2028.
Product overview
Sporting JAX is a professional soccer club operating both men's and women's teams as distinct product lines. The women's team competes in the Gainbridge Super League and achieved significant early success in their inaugural season, while the men's team competes in the USL Championship. The club operates an integrated youth development ecosystem through USL League Two and USL W League teams under its 'Pathway To Pro' model. Additionally, the club is developing a major real estate project through subsidiary Sporting JAX Development Co., which includes a planned 15,000-seat stadium and mixed-use district near St. Johns Town Center, representing a significant infrastructure expansion initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Sporting JAX Men's USL Championship Team Sporting JAX's men's professional soccer team competing in the USL Championship (second tier of American soccer), providing live professional men's soccer entertainment to Jacksonville and Northeast Florida fans at Hodges Stadium on the University of North Florida campus.
- Sporting JAX Women's Gainbridge Super League Team Sporting JAX's women's professional soccer team competing in the Gainbridge Super League, delivering professional women's soccer to Jacksonville and Northeast Florida fans and finishing its inaugural season as league leader in points and goals scored.
- Sporting JAX USL League Two Team (Academy) Youth development team competing in USL League Two, functioning as a developmental tier within Sporting JAX's Pathway to Pro model that develops local youth talent for professional soccer opportunities.
- Sporting JAX USL W League Team Women's youth development team competing in the USL W League, serving as a development pathway within Sporting JAX's youth soccer ecosystem for female players aspiring to professional soccer.
- Sporting JAX Match Tickets (Season, Single Match, Group, Premium) Tiered ticketing products for Sporting JAX matches, including season tickets, single-match tickets, group tickets, premium seating, and luxury field suites, sold directly and via the SeatGeek ticketing platform to fans in the Jacksonville and Northeast Florida market.
- Sporting JAX Club Merchandise Club-branded merchandise including apparel and accessories sold directly to consumers through the Sporting JAX Fan Shop e-commerce storefront at shop.sportingjax.com.
- Sporting JAX Corporate Sponsorships Multi-year corporate sponsorship packages sold to local and regional businesses across categories including credit union (VyStar Credit Union exclusive partnership), apparel (adidas), ticketing (SeatGeek), media, hospitality, transportation, and other categories, providing brand visibility and community engagement tied to the professional soccer club and its youth development mission.
- Pathway to Pro Youth Academy Integrated youth soccer development program under Sporting JAX's Pathway to Pro model, leveraging USL League Two and USL W League teams to develop local Northeast Florida youth talent into professional-level players.
Quantifiable outcome
- Historic 16-win inaugural season for women's team
- +4 more outcomes
Companies that use Sporting JAX
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Sporting JAX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sporting JAX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VyStar Credit UnioncoreVyStar Credit Union signed a multiyear agreement to become the exclusive credit union partner for Sporting Club Jacksonville. The partnership focuses on youth soccer development and women's professional soccer across Northeast Florida. This represents a strategic sponsorship arrangement between the two organizations in the sports sector.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Sporting JAX competitors and assessment
Company assessmentDirect peers
- Lexington SC: Operates both USL Championship men's and women's teams within the USL network. Directly comparable as a similarly-structured dual-team expansion franchise.
- Phoenix Rising FC: USL Championship club with soccer-specific stadium and mixed-use development. Comparable as an established second-division franchise pursuing real estate-anchored growth strategy.
- Tampa Bay Sun FC: Gainbridge Super League women's soccer club also based in the Tampa Bay region. Direct league peer to Sporting JAX's women's team with similar market profile and competitive context.
- Detroit City FC: USL Championship men's club with strong community-ownership ethos and stadium development plans. Comparable in its lower-division expansion profile and ambitions for venue-driven growth.
- Tampa Bay Rowdies: USL Championship club based in nearby Tampa Bay, Florida. Most directly comparable to Sporting JAX as a Florida-based second-division men's soccer franchise competing in the same league with similar target demographics.
- Brooklyn FC: Operates both men's (USL Championship) and women's (Gainbridge Super League) teams. Same dual-team structure as Sporting JAX and one of the few peers pursuing the identical league footprint.
- Carolina Ascent FC: Gainbridge Super League women's team in the Southeast U.S., providing direct league competition and parallel market positioning as Sporting JAX's women's squad.
- Indy Eleven: USL Championship club pursuing stadium development and MLS-caliber growth trajectory. Comparable in its ambition to elevate from second-division to top-flight status.
Broad incumbents
- Orlando City SC: MLS club in central Florida. Comparable as a Florida-based soccer franchise but operates at the top tier of U.S. professional soccer with significantly larger revenue and brand footprint.
- Inter Miami CF: MLS franchise in neighboring South Florida. Competes for the same Florida soccer audience and sponsor pool but operates at a much higher valuation tier with top-tier media rights.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sporting JAX social profiles
Digital presenceSporting JAX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sporting JAX leadership team
Management profileNumber of profiles
Profiles5 records
Sporting JAX subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sporting JAX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sporting JAX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sporting JAX
What does Sporting JAX do?
Sporting JAX operates men's and women's professional soccer teams competing in the USL Championship and Gainbridge Super League, respectively, playing home matches at Hodges Stadium at the University of North Florida. The club generates revenue through matchday ticket sales (season, single match, group, premium seating), corporate sponsorships, merchandise sales via a direct Fan Shop, and a youth development academy (Pathway to Pro) spanning USL League Two and USL W League teams. It is also developing a $500 million privately funded 15,000-seat stadium and mixed-use district near St. Johns Town Center, targeted for 2028.
Is Sporting JAX a public or private company?
Sporting JAX is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sporting JAX founded?
Sporting JAX was founded in 2025. It employs 11 to 50 people.
Where is Sporting JAX based?
Sporting JAX is headquartered in Jacksonville, United States, in the North America region.
How does Sporting JAX make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships and merchandise.
Who are Sporting JAX's main competitors?
Direct peers on record are Lexington SC, Phoenix Rising FC, Tampa Bay Sun FC, Detroit City FC, Tampa Bay Rowdies, Brooklyn FC, Carolina Ascent FC and Indy Eleven. Broad incumbents are Orlando City SC and Inter Miami CF.
Does Sporting JAX have an API?
No public API is recorded for Sporting JAX.
What industry is Sporting JAX in?
Sporting JAX's product category is Professional Soccer Club. Its primary akta.pro industry code is MPAKABAA, Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.), with a secondary code of MPAGAMAA, Professional Live Sports Leagues & Tours. Its NAICS code is 711211 and its SIC code is 7997.