Name

Lifpay

Legal name

Chained Finance Limited

Website

https://lifpay.store

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Custom Bitcoin-Branded Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Packaging and Labeling Services (56191)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Collectible Card Games (CCG/TCG) Retail (CRALAGAC)

akta.pro secondary industry

NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)

Keywords

• Custom merchandise
• Bitcoin apparel
• NFC payment cards
• Lightning Network products
• Event merchandise

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Merchandise Sales: One-time purchase model for premium merchandise including apparel, accessories, NFC cards, and event gear sold through their e-commerce platform with volume-based pricing for bulk orders.
2. Custom Merchandise Programs: Bespoke merch creation for communities, teams, and events, from single designs to full collections, including branded packaging and event campaigns.
3. Bitcoin POS Hardware: Sale of SatTerminal POS devices for Bitcoin Lightning Network transactions at events and merchants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

LifPay is a premium merchandise platform that designs, produces, and sells Bitcoin-culture-themed apparel, accessories, NFC-enabled Bolt Signal Cards, and the SatTerminal Bitcoin POS device for individuals, communities, and event organizers. The company offers cross-border custom merchandise production with international logistics and volume-based pricing for bulk and community orders.

Product overview

LifPay is a premium merchandise platform operated by Chained Finance Limited, offering a unified portfolio of Bitcoin-native and future-native branded products. The offering consists of two sub-brands: Core Collections (long-term staple merchandise including Signal Tees, Bolt Signal NFC cards, Bitcoin Pins, Wristbands, Explorer Hats, TapNest Card Holders, Stack Sats Fans, and SatTerminal Bitcoin POS devices) and Featured Drops (limited-edition releases for events and collaborations including Verify Tee, HODL Tee, Prague Relay Tee, Signal Caps, Cosmic Socks, Signal Sticker Packs, and Signal Totes). The platform provides cross-border customized production, international logistics, and personalization services primarily for builders, Bitcoin communities, and future-native culture enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolt Signal Cards

Quantifiable outcome

• Served 10,000+ attendees as Official Merchandise Partner at BTC Prague 2026

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BTC PraguecoreGTM or Marketing Partner · 1 January 2026LifPay served as the Official Merchandise Partner for BTC Prague 2026, Europe's largest Bitcoin conference with 10,000+ attendees, 200+ speakers, and 4 stages. The partnership involved on-site merchandise sales, brand visibility, and community engagement with the global Bitcoin ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Custom Ink: Custom Ink is a leading custom apparel and merch platform for teams, events, and organizations. Comparable custom merch production, group-order, and event merchandise programs that compete for the same event-organizer buyers.
• Printify: Printify operates a global print-on-demand and custom merch network serving creators and small brands. Comparable custom merchandise platform model, though without the Bitcoin community focus or Lightning hardware offering.
• Redbubble: Redbubble is a print-on-demand marketplace for apparel and accessories featuring independent artists and niche designs, including crypto/Bitcoin-themed graphic tees. Comparable product categories and POD fulfillment model serving design-oriented niche buyers.
• Printful: Printful is a large custom merchandise and print-on-demand platform serving creators, brands, and event organizers globally. Comparable custom apparel/accessories production and fulfillment model, though at much broader scale and across all verticals.
• Coinbase Shop: Coinbase Shop sells crypto-themed branded apparel, accessories, and lifestyle merchandise to mainstream crypto audiences. Comparable product categories (tees, hats, accessories) and overlapping buyer persona, but at much larger scale via Coinbase's broader retail reach.
• Blockstream: Blockstream is a major Bitcoin infrastructure company that also sells branded merchandise and the Blockstream Jade hardware wallet. Comparable overlap in Bitcoin-native hardware and brand-led community engagement.

Emerging players

• TeePublic: TeePublic is a print-on-demand marketplace for graphic tees and apparel with a large catalog of crypto and Bitcoin-themed designs from independent artists. Comparable product categories and on-demand apparel model targeting design-conscious niche communities.
• Coinkite: Coinkite produces Bitcoin hardware including Coldcard wallets and NFC/tap-enabled Bitcoin payment cards, directly comparable to LifPay's Bolt Signal Cards and SatTerminal POS products. Same Lightning/Bitcoin hardware category serving overlapping Bitcoin-native customers.
• Foundation Devices: Foundation Devices builds Bitcoin hardware wallets and Passport devices for the sovereign-individual segment that LifPay targets. Comparable buyer persona (security- and sovereignty-minded Bitcoiners) and category-adjacent hardware offering.

Direct peers

• Twenty One Brand: Twenty One Brand sells Bitcoin and Lightning-themed apparel and accessories directly to the same Bitcoin community that LifPay serves, with overlapping product categories such as tees, hats, and branded gear. Comparable positioning, customer base, and GTM motion via conferences and social channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LifPay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifpay