What BTC Prague does

BTC Prague is a Czech-based event and conference operator that runs the largest Bitcoin-only gathering in Europe, organized under Twenty one million s.r.o. Founded in 2022 during the crypto bear market, the company has scaled from inception to a flagship three-day annual conference at PVA EXPO PRAHA, most recently projecting 8,500+ attendees, 250+ speakers (including Michael Saylor, Jack Dorsey, Jack Mallers, and Dr. Adam Back), and 100+ exhibiting companies for its May 6-8, 2027 edition. The company sells tiered attendance passes — Expo (€45), 2-Day All Access (€195), 3-Day All Access (€255, including a Bitcoin Living Masterclass add-on), and VIP (€1,255) — and accepts both fiat (via Stripe) and Bitcoin (via Qerko / Lightning Network) with a 5% Bitcoin discount. Surrounding the main event, the Side Events Program and the official event app extend networking, content, and monetization beyond the conference window, with recurring community partners (Relai, Bitmain, DASE, Firefish, FulgurVentures, Gart) anchoring a multi-tier sponsorship structure.

The core product is a curated live-conference experience — there is no SaaS platform or proprietary software layer. Underlying technology is operational rather than differentiating: standard event management, QR-code ticket validation, Stripe-backed payments, Qerko-powered Lightning receipts, and conventional web-analytics tooling (Google Analytics, Facebook Pixel, Google Ads, Google Tag Manager) under a GDPR-controlled vendor stack. The "Bitcoin-only" positioning is itself the central product differentiator, foregrounding a high signal-to-noise focus on adoption, self-custody, mining, and regulation while explicitly excluding altcoin content. Distribution is direct-to-consumer through btcprague.com and on-site sales, with content marketing, speaker-driven PR, partner cross-promotion, and community word-of-mouth as the primary demand-generation channels.

The business model is fundamentally event-economics: ticket sales are the primary revenue stream, supplemented by tiered sponsorships (Gold and Silver partners), merchandise, and small-ticket add-ons. Customer segments bifurcate into (i) individual Bitcoin enthusiasts across a beginner-to-advanced spectrum and (ii) Bitcoin companies and projects (exchanges, hardware makers, wallet providers, mining firms, VCs) sourcing brand visibility, lead generation, and recruiting. The organizing entity remains founder-controlled with no disclosed institutional investment, no parent company, and no subsidiaries; the company employs 11–50 people and operates primarily across Europe with a Czech-registered corporate base.

Name

BTC Prague

Legal name

Twenty one million s.r.o.

Website

https://btcprague.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

BTC Prague is a Czech event operator running the largest Bitcoin-only annual conference in Europe. Founded in 2022, it sells tiered tickets (€45–€1,255) and sponsorships to a global Bitcoin-enthusiast audience, with 8,500+ attendees and 250+ speakers projected for the May 2027 edition.

Ownership category

akta.pro rank

Product category

Bitcoin Conference & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

akta.pro secondary industry

Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)

Keywords

• Bitcoin conference
• Bitcoin expo
• Blockchain events
• Crypto conference prague
• Bitcoin-only event

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to the annual BTC Prague conference. Multiple ticket tiers are offered including Expo Pass, 2-day All Access, 3-day All Access, and VIP Pass. Tickets are sold in EUR with a 5% discount for Bitcoin payments.
2. Merchandise Sales: Sale of conference merchandise including branded items. The organizer may offer merchandise for sale on the conference website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BTC Prague organizes an annual three-day Bitcoin-only conference and expo in Prague, Czech Republic, featuring 250+ speakers across Main, Expo, and Czech Stages, an exhibition floor with 100+ Bitcoin companies, an Official Event App, and a Bitcoin Living Masterclass. The company sells tiered tickets (Expo, 2-Day All Access, 3-Day All Access, VIP) ranging from 45 EUR to 1,255 EUR, accepts Bitcoin and EUR (with a 5% Bitcoin discount), and generates additional revenue from partner/sponsor fees and merchandise.

Product overview

BTC Prague is a Bitcoin-only conference company that organizes the largest annual Bitcoin event in Europe. The product portfolio centers on the three-day BTC Prague Conference (May 6-8, 2027) held at PVA EXPO PRAHA, featuring 250+ speakers across Main Stage, Expo Stage, and Czech Stage. The company sells tiered ticketing: EXPO Pass for beginners (45 EUR), 2-Day All Access (195 EUR), 3-Day All Access including Bitcoin Living Masterclass (255 EUR), and VIP Pass with all-inclusive premium experience (1,255 EUR). Supporting products include an Official Event App, networking features, and a Side Events Program featuring community-organized activities. Ticket payments accept fiat (EUR), Bitcoin, and Lightning Network, with 5% discount for Bitcoin payments. The company is operated by Twenty one million s.r.o., based in Prague, Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• BTC Prague Conference A three-day annual Bitcoin-only conference and expo held in Prague, Czech Republic, for individual Bitcoin enthusiasts and Bitcoin ecosystem companies. Features 250+ speakers across Main Stage, Expo Stage, and Czech Stage (outdoor), 100+ exhibiting companies, an Official Event App, and 8,500+ attendees. Tickets are sold in tiered passes; fiat (EUR) and Bitcoin (with 5% discount) accepted.
• BTC Prague Side Events Program A curated program of community-organized meetups, workshops, seminars, parties, sports events, and networking gatherings held before, during, and after the main conference for conference attendees and the broader Bitcoin community.
• BTC Prague Official Event App The official mobile companion application for BTC Prague, providing access to the conference schedule, speaker profiles, attendee networking, and venue navigation during the event.

Quantifiable outcome

• 8,500+ attendees expected for BTC Prague 2027
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RelaicoreGTM or Marketing PartnerGold partner of BTC Prague. Relai is a Bitcoin-only exchange and wallet application. Julian Liniger, Co-Founder & CEO of Relai, has spoken at multiple BTC Prague events and provided testimonials.
• BitmaincoreGTM or Marketing PartnerGold partner of BTC Prague. Bitmain is a leading manufacturer of cryptocurrency mining hardware. Nina Pan, BD Director for EMEA & LATAM at Bitmain, is speaking at the conference.
• DASEcoreGTM or Marketing PartnerGold partner of BTC Prague. DASE appears as a Bitcoin-related company participating as a partner.
• FirefishminorGTM or Marketing PartnerSilver partner of BTC Prague. Firefish is a Bitcoin company participating as a partner at the conference.
• FulgurVenturescoreGTM or Marketing PartnerGold partner of BTC Prague. FulgurVentures is a Bitcoin-focused venture capital and investment firm.
• GartcoreGTM or Marketing PartnerGold partner of BTC Prague. Gart provides personal security training as a side event. Alena Vránová, Founder of Gart, is a speaker at the conference.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Plan B Forum: Bitcoin-only conference held in Lugano, Switzerland. Comparable as a smaller, Bitcoin-focused European conference with similar curatorial approach and speaker profile to BTC Prague.
• LABITCONF: Long-running Bitcoin and crypto conference in Latin America, organized by Rodolfo Andragnes (a BTC Prague speaker). Comparable as a regional Bitcoin-focused conference with similar community-driven ethos.

Broad incumbents

• Consensus (CoinDesk): One of the largest general crypto industry conferences, organized by CoinDesk. Comparable as a major crypto conference venue but covers the full digital asset ecosystem rather than Bitcoin only.
• Token2049: Premier crypto conference held annually in Dubai and Singapore. Comparable as a high-end, premium-priced crypto event with institutional focus, though covering broader digital assets rather than Bitcoin exclusively.

Direct peers

• Adopting Bitcoin: Bitcoin-only conference held annually in El Salvador focused on adoption and circular economy. Comparable as a niche Bitcoin conference with strong community focus and similar curatorial approach to speakers.
• Bitcoin Amsterdam: Annual Bitcoin-only conference in Amsterdam organized by Bitcoin Magazine. Directly competes with BTC Prague in the European Bitcoin conference segment and serves a similar attendee demographic.
• Bitcoin Asia: Asia edition of the BTC Inc Bitcoin conference series. Comparable as a regional Bitcoin-only conference from the same organizer family as Bitcoin Amsterdam, providing competitive benchmarking on scale and pricing.
• The Bitcoin Conference (BTC Inc): Organizer of The Bitcoin Conference in Nashville and Miami, the largest Bitcoin-focused conferences globally. Directly comparable as a Bitcoin-only conference organizer with similar speaker curation strategy and community-driven positioning.

Others

• Strike (Bitcoin Lightning payments): Bitcoin Lightning Network payments application whose CEO Jack Mallers is a marquee BTC Prague speaker. Comparable not as a conference but as a key ecosystem partner and potential content/payments collaboration partner for BTC Prague.

Regional players

• Bitcoin Bratislava: Central European Bitcoin conference in Bratislava, Slovakia. Comparable as a regional Bitcoin community event in close geographic proximity to Prague, potentially competing for Central European attendees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/btc-prague

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTC Prague