Independent Shopkeepers Association

Name

Independent Shopkeepers Association

Legal name

Independent Shopkeepers Association Inc.

Website

https://isaok.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Independent Retail Trade Association Services

NAICS

General Merchandise Retailers (455)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Independent retail association
• Shopkeeper membership services
• Local retail advocacy
• Small business coalition
• Retail trade programs

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Regular Membership (Brick-and-Mortar): Annual membership ($300) or 12-month monthly payment plan ($27.50/month) for Oklahoma brick-and-mortar independent shops. Open to public, owner-operator located in owner’s community. Excludes franchises, direct sales, and online-only stores.
2. Aspiring Shopkeeper Membership: Annual membership ($250) or 12-month monthly payment plan ($23/month) for locally and independently-owned retail businesses without an owner-operated brick-and-mortar (online-only, pop-up participants, or booth-in-retail).
3. Community Partnership: $150 community partnership package for individuals/local shoppers (businesses cannot be Community Partners). Includes newsletter, member discount to Shoppies/State of Retail Luncheon, one Holiday Pop-Ups Top Shopper pass, and bi-weekly newsletter.
4. Champion Sponsorship: Annual $2,000 sponsorship tier for businesses supporting local shops. Includes logo placement on ISA home page, newsletter footer, State of Retail report, workshops/trainings, events, and discount to ticketed events.
5. Pop-Up Market Vendor Booth Fees: Per-event vendor fees at ISA's Pop-Up Market: $150 for a 10x10 space or $300 for a 10x20 space, with discount for ISA members. One-day open-air market.
6. Donations: Donations from community members supporting ISA's mission via Squarespace checkout donate page.
7. Holiday Pop-Up Shops Event Revenue: ISA produces the Holiday Pop-Up Shops, its main fundraiser since 2013 (13 seasons as of source date). Generates sales for member shops rather than direct ISA revenue but serves as the primary funding mechanism for the organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Independent Shopkeepers Association (ISA) is a 501(c)(6) non-profit trade association that supports, educates, celebrates, and encourages the growth of independent retail in Oklahoma. It sells annual memberships to shop owners, runs flagship events such as the Holiday Pop-Up Shops and Pop-Up Market, delivers education (Shop Talk classes), publishes the annual State of Retail Study, advocates at the state and local level, and operates a retail incubator in partnership with Citizens Bank of Edmond.

Differentiator

Problem solved

Functional benefit

Brands

• Holiday Pop-Up Shops: An annual holiday-season pop-up retail event in Oklahoma City since 2013, run by ISA via okcpopups.com. It serves as ISA's main fundraiser and connects the community with local retailers.
• Pop-Up Market
• Weekend of Local
• RISE
• State of Retail
• The Shoppies

Products and services

• Regular Brick-and-Mortar Membership
• Aspiring Shopkeeper Membership
• Community Partnership
• Group Memberships
• Holiday Pop-Up Shops
• Pop-Up Market
• State of Retail Study
• Shop Talk Education Series
• The Shoppies Awards
• Weekend of Local Campaign
• Member Directory
• RiSE Retail Incubator
• Minority Business Membership Access Program
• Champion Sponsorship

Quantifiable outcome

• $7M+ in cumulative sales generated for local shops via Holiday Pop-Up Shops and affiliated events across 13 seasons
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship / core strategic partner, major sponsor, mid-tier sponsor, core partner, event sponsor, institutional research partner, flagship owned program and owned grassroots campaign.

• Citizens Bank of Edmondflagship / core strategic partnerStrategic or Co-development PartnerCo-creator of the RiSE retail incubator — a 6-month pop-up storefront in downtown Edmond for one selected entrepreneur at $50/month plus a Vault 405 co-working desk. Also a Champion Sponsor. Citizens Bank of Edmond is an award-winning community bank founded in 1901, nationally recognized for community engagement (Cash Mobs, Heard on Hurd festival with ~$30M local economic impact, Vault 405 co-working space).
• Midtown Renaissance (Midtown OKC)major sponsorGTM or Marketing PartnerListed as a homepage sponsor of ISA. Midtown Renaissance is referenced as a partner on the Pop-Up Market event pages.
• GreenPalmid-tier sponsorGTM or Marketing PartnerListed as a homepage sponsor of ISA. GreenPal is an Oklahoma City lawn-care marketplace service.
• Heartland (heartland.us)core partnerGTM or Marketing PartnerISA is described as 'A PROUD PARTNER OF' Heartland. Heartland is referenced as a sponsor and as a Community Partner-related outlet on the Sponsor page.
• Renewal by Andersenevent sponsorGTM or Marketing PartnerPop-Up Market sponsor (Midtown OKC events). Renewal by Andersen is a window-replacement brand.
• Soccer City (OKC)event sponsorGTM or Marketing PartnerPop-Up Market sponsor (Midtown OKC events).
• Greater Oklahoma City Chamber of Commerceinstitutional research partnerStrategic or Co-development PartnerCo-distributes the State of Retail Study. Cited as a partner on the 2025 State of Retail Study page.
• Alliance for Economic Development of Oklahoma Cityinstitutional research partnerStrategic or Co-development PartnerCo-distributes the State of Retail Study alongside the Greater OKC Chamber of Commerce.
• okcpopups.com / Holiday Pop-Up Shopsflagship owned programOthersThe Holiday Pop-Up Shops is a flagship event operated by ISA (since 2013, 13 seasons). Online presence at okcpopups.com is part of the ISA ecosystem.
• weekendoflocal.comowned grassroots campaignOthersWeekend of Local is a grassroots campaign launched by ISA in 2021, featuring 300+ local shops and running over three days in July. URL: weekendoflocal.com.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Retail Federation (NRF): The largest U.S. retail trade association, representing the entire retail industry. Functions as a broad incumbent that overlaps with ISA's advocacy role but at vastly larger scale and without ISA's narrow focus on independent retail.
• National Federation of Independent Business (NFIB): Largest U.S. small-business advocacy organization, providing lobbying, education, and member benefits to independent businesses nationwide. A broad incumbent that competes for the same 'voice for small business' positioning as ISA but at a much larger scale.

Direct peers

• BALLE (Business Alliance for Local Living Economies) / Project Equity: Network of local business alliances building equitable local economies; very similar coalition-of-independents model with a focus on policy advocacy, data, and member services.
• Main Street America: National nonprofit focused on revitalizing traditional commercial districts and supporting small, independent businesses. Highly comparable in target constituency (independent brick-and-mortar shops) and programming (events, advocacy, education).
• Independent We Stand: National grassroots movement promoting independently owned businesses, with a comparable 'shop local' advocacy mission and consumer-facing marketing campaigns analogous to ISA's Weekend of Local.
• American Independent Business Alliance (AMIBA): National umbrella for local 'independent business' coalitions in the U.S. AMIBA's mission to build local alliances of independent businesses maps directly onto ISA's role as Oklahoma's independent retail trade association, and it is the closest national-level peer.
• Local First (various local chapters): Coalitions of locally owned independent businesses (e.g., Local First Arizona, Local First Utah) that advocate and run 'buy local' campaigns — the same go-to-market ISA uses in Oklahoma, with similar membership-based revenue models.

Emerging players

• Indie Beauty Network / Indie Beauty Expo: Network and trade event for independent beauty brands and retailers. Comparable as a vertical-specific, event-anchored trade association serving independent retail entrepreneurs, with a different product vertical than ISA's general-shop focus.
• Bookshop.org (formerly IndieBound): E-commerce platform built to support independent bookstores; provides a relevant case study of a technology-enabled, mission-driven organization that channels consumer demand toward independent retail — adjacent to ISA's directory and discovery tools.

Others

• SCORE (Service Corps of Retired Executives): U.S. Small Business Administration resource partner providing mentoring and education to small business owners. Overlaps with ISA's Shop Talk education programming as a complementary, not competing, support service for shopkeepers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/isaokla
• LinkedInlinkedin.com/company/isaokla
• Instagraminstagram.com/isaokla
• Xx.com/ISAokla

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Independent Shopkeepers Association