Citizens Bank of Edmond

What Citizens Bank of Edmond does

Citizens Bank of Edmond is a 124-year-old community bank headquartered in Edmond, Oklahoma, operating as a subsidiary of Citizens Bancshares, Inc. The bank serves individual consumers, small and medium-sized businesses, and—through its digital subsidiary ROGER—U.S. military service members, primarily through two physical branches (Edmond headquarters and Oklahoma City Midtown) augmented by digital channels. It is FDIC-insured and privately held, with 51-100 employees under the long-tenured leadership of CEO Jill Castilla (since 2009).

The bank's product set spans personal and business deposit accounts, mortgage lending, treasury and cash management, and specialized offerings including a digital investing platform delivered through a partnership with InvestiFi and the ROGER vertical banking subsidiary. Technology differentiation comes from a patented self-service cash/coin teller, interactive teller machines (ITM) deployed at under $15,000 per device, participation in the Federal Reserve's FedNow Service pilot, and an internally developed PPP loan forgiveness automation tool deployed during COVID-19. The bank also runs ecosystem assets—Heard on Hurd festival (over one million cumulative attendees), Vault405 coworking, and the RISE retail incubator—that generate community engagement and commercial pipelines beyond traditional banking.

Revenue mechanics follow standard community bank economics: net interest margin on deposits and loans, fee income from treasury services and mortgages, and ancillary income from community programming and event sponsorships. Distribution combines physical branches with digital channels and a vertical banking spin-off approach in which niche customer segments (e.g., military) are served through independent digital subsidiaries rather than additional branches. The bank does not disclose revenue publicly, and growth has been funded internally with no external capital raises identified.

Name

Citizens Bank of Edmond

Legal name

Citizens Bank of Edmond

Website

https://citizensedmond.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

51–100 employees

Short description

Citizens Bank of Edmond is a 124-year-old privately held Oklahoma community bank serving consumers, small businesses, and military members through two branches and digital channels, including a vertical military banking subsidiary (ROGER) and a digital investing platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Interest Income: Traditional banking revenue from interest earned on loans including mortgages, commercial loans, auto loans, personal loans, and lines of credit.
2. Core Banking Fees: Monthly service charges, transaction fees, wire transfer fees, and overdraft fees from personal and business checking accounts.
3. Deposit Interest Spread: Interest earned on Business Interest Checking and savings accounts, generating spread income.
4. Securities Trading: Self-directed investing platform powered by InvestiFi offering stocks and ETFs with commission-free trading.
5. Business Treasury Services: ACH origination, wire transfers, positive pay, merchant services, and cash management solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Citizens Bank of Edmond is a community bank founded in 1901 in Edmond, Oklahoma, that offers personal and business banking products and services. Its lineup includes checking, savings, money market, CDs, IRAs, consumer lending (home, auto, personal), and business banking with treasury management, remote deposit capture, positive pay, SBA loans, and merchant services. The bank also operates a digital military banking brand called ROGER, and delivers services through branch locations in Edmond and Oklahoma City along with online and mobile banking channels.

Product overview

Citizens Bank of Edmond offers a comprehensive suite of banking products organized around personal checking (Forward, Rewards, Interest, Premier 50, Fresh Start), savings (Money Market, Basic, HSA), certificates (CDs, IRAs including Flexible IRA), and lending (Home, Auto, Personal). Business banking includes Community Business, Business Plus, Custom Analyzed, and Business Interest Checking with Treasury Management, Remote Deposit Capture, Positive Pay, and Merchant Services. Digital banking platform with Mobile Banking App provides access to integrated tools including Autobooks invoicing, Zelle P2P transfers, Credit Score monitoring, Card Management, CashBack+ rewards, Financial Tools, and Early Payday. The bank also operates community-focused initiatives including Heard on Hurd street festival, Vault405 coworking space, and RISE retail incubator. ROGER is a digital-first military bank subsidiary. The institution has been recognized for technology innovation including patent for self-service cash/coin teller and FedNow pilot participation.

Differentiator

Problem solved

Functional benefit

Brands

• Heard on Hurd: Monthly food truck and music festival in downtown Edmond, Oklahoma - the largest monthly food truck and music festival in the United States, generating over $100 million in economic impact since inception.
• Vault405
• RISE
• ROGER

Products and services

• Forward Checking A personal checking account offered by Citizens Bank of Edmond to individual consumers for everyday banking needs.
• Rewards Checking
• Interest Checking
• Premier 50
• Fresh Start Checking
• Money Market Savings
• Basic Savings
• Health Savings Account (HSA)
• Certificates of Deposit (CDs)
• Flexible IRA / Individual Retirement Account
• Home Loans
• Auto Loans
• Personal Loans
• Community Business Banking
• Business Plus Checking
• Custom Analyzed Checking
• Business Interest Checking
• Treasury Management / Cash Management
• Remote Deposit Capture
• Positive Pay
• Merchant Services
• SBA Loans
• Business Line of Credit
• Equipment Loans
• ROGER Digital Military Bank
• Digital Investing
• Online and Mobile Banking

Quantifiable outcome

• 95% of deposits lent directly back to Edmond and Oklahoma City community
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• ROGER Digital Military BankcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2020Digital-first military bank founded by CEO Jill Castilla, focusing on financial literacy, digital accessibility, and no-fee account structures designed primarily for the enlisted community.
• Independent Shopkeepers AssociationcoreStrategic or Co-development PartnerPartnership to provide pop-up retail space opportunities for Oklahoma-owned businesses in downtown Edmond through the RISE program.
• InvestiFicoreTechnology or IntegrationDigital investing platform providing self-directed investing with access to 8600+ stocks and ETFs, commission-free trading, and fractional shares.
• AutobookscoreTechnology or IntegrationInvoicing and payments solution for business customers to send professional invoices and accept credit/debit/ACH payments through online banking.
• AllpointcoreChannel Partner/ Reseller/ DistributorATM network partnership providing fee-free ATM access at thousands of retail locations including popular stores and local businesses.
• ZellecoreTechnology or IntegrationP2P payment integration allowing customers to send and receive money directly through the mobile banking app.
• Bankers Merchant ServicescoreChannel Partner/ Reseller/ DistributorMerchant services partnership providing credit card processing, mobile card readers, terminals, POS systems, and 24/7 help desk support for business customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stride Bank: Oklahoma-based community bank that has scaled into banking-as-a-service (powers Chime and other fintechs). Closely comparable as a tech-forward Oklahoma community bank of similar size pursuing digital verticals.
• BancFirst Corporation: Largest Oklahoma-based community bank holding company. Comparable as an Oklahoma-headquartered community/commercial banking franchise serving similar SMB and consumer segments, though materially larger.
• First United Bank (Oklahoma): Oklahoma community bank with a comparable SMB/consumer banking model and multi-city Oklahoma branch footprint; serves overlapping geographic and customer segments.
• Intrust Bank: Mid-size community bank recognized for innovation and culture awards, similar scale to Citizens Bank of Edmond with a comparable emphasis on community reinvestment and digital initiatives.
• Live Oak Bank: Digital-forward community bank focused on small business lending; comparable in targeting SMBs and operating as a tech-enabled, niche-focused community bank.
• Customers Bank: Innovative community/commercial bank with strong fintech-partnership orientation (e.g., BaaS via BankMobile history); comparable as a community bank leveraging technology partnerships for growth.
• First Internet Bank: Early digital-first community bank with no traditional branches; comparable to Citizens' ROGER-like strategy of extending the community-bank model into digital/direct channels.
• Coastal Community Bank: Small community bank that operates as a banking-as-a-service provider to multiple fintech brands; closely comparable to Citizens' pattern of layering digital verticals (e.g., ROGER) on top of a community-bank charter.

Regional players

• Liberty National Bank (Oklahoma): Oklahoma-based community bank; comparable as a regional community banking competitor operating in overlapping Oklahoma markets with similar SMB and consumer banking products.

Emerging players

• Navy Federal Credit Union: While a credit union rather than a bank, it is the dominant digital provider for the U.S. military community that ROGER targets; relevant as the incumbent competitor in the same niche customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/citizensedmond
• Facebookfacebook.com/CitizensEdmond
• LinkedInlinkedin.com/company/citizens-bank-of-edmond
• Instagraminstagram.com/citizensedmond

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Bank of Edmond