Grand Mirrors

What Grand Mirrors does

Grand Mirrors, founded in 2001 and headquartered in Newport Beach, California, is the flagship brand of Evervue USA Inc. and manufactures premium, custom-made lighted mirrors for residential, commercial, and hospitality environments. Its core technology platform centers on 24V low-voltage LED lighting systems with a Philips LED upgrade option rated for up to 50,000 hours, complemented by a modular stack of features including defogger pads, True Light adjustable color temperature (2700K–6200K), smart Wi-Fi controllers, touchless on/off and proximity motion sensors, touch control variants (400, 430, 450), and CNC-machine-controlled precision cutting for custom sizes up to 150" x 96" and irregular shapes. An external waterproof (IP67) power supply design supports an ultra-thin form factor (down to ~1/2 inch on LUX models) and is engineered for safety compliance with bathroom and insurance/building codes; the company holds UL RECOGNIZED (RU) certification (File E552871) independently evaluated by UL Solutions.

The product architecture is a unified platform expressed through 16+ sub-brands — LUX, LUMIÈRE, ECLIPSE, AMBIANCE, AURA, HOLLYWOOD, ETCH, DECO, ALLURE, CABINET, MOSAIC, MEDITERRANEAN, MARBLE, LOGO, PROFESSIONAL, and HOSPITALITY — supported by add-on modules (Grand Engrave, illuminated Logo, Touch Control, Smart Wi-Fi Controller, Defogger, Night Light, Touchless, Motion Sensor, Custom Cut-Outs) and frame/mount accessories in walnut, brass, stainless steel, marble, and ceramic.

Grand Mirrors operates a consultative, quote-based revenue model: each unit is custom-priced, with a 5-step order workflow (measure, select mirror type, receive quote within 2 business days, review specifications, ship), free shipping offered for US and Canada custom orders, and non-refundable custom builds. The go-to-market combines direct e-commerce, phone/email sales, an inbound Request-a-Quote motion, and a GM Dealer channel program for interior designers, architects, contractors, and hospitality providers, alongside regional websites for the UK, Australia, UAE, and Panama plus worldwide shipping. Customer segments served include luxury residential homeowners, hotels and resorts, designers/architects, salons and spas, government (SAM.gov), marine and aerospace, and medical facilities.

Name

Grand Mirrors

Legal name

Evervue USA Inc.

Website

https://grandmirrors.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Grand Mirrors, the flagship brand of Evervue USA Inc., is a Newport Beach-based manufacturer of premium, custom-made lighted mirrors serving residential homeowners, hotels, designers, contractors, government, and other commercial buyers via direct e-commerce, quote-based sales, and a trade dealer program.

Ownership category

akta.pro rank

Product category

Lighted Mirrors

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640), Glass Products, Made Of Purchased Glass (3231)

akta.pro industry

PRIMARYCRABAKAK

Mirrors & Lighting (Vanity Mirrors, Lighted Mirrors)

Consumer Products & Retail/Beauty & Personal Care/Beauty Tools & Accessories

SECONDARYIMAGAIAK

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights)

Industrials, Manufacturing & Construction/Electrical Equipment & Industrial Electronics/Lighting & Signaling Equipment (Industrial/commercial lighting, indicators)

Keywords

• LED lighted mirrors
• Custom bathroom mirrors
• Vanity mirror manufacturing
• Hospitality mirror solutions
• Architectural mirror products

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Lighted Mirror Sales: One-time sale of custom-made, premium lighted mirrors. Each order is custom-built to customer specifications including size, shape, LED options, frames, and add-ons. Pricing is quote-based, determined by mirror type, dimensions, and customization choices. Standard products can be returned within 7 days; custom orders are non-refundable.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Grand Mirrors is a premium custom manufacturer of LED-lighted mirrors for residential, commercial, and hospitality applications. The company designs and builds made-to-order mirrors in any size up to 150" x 96", any shape, with options including 60+ LED patterns, defoggers, smart Wi-Fi controls, touchless sensors, True Light adjustable color temperature, and premium Philips LED upgrades. Production is custom-built to specification with a 3-4 week lead time, and orders are processed through e-commerce, phone/email, and a trade dealer program.

Product overview

Grand Mirrors is a premium lighted mirror manufacturer offering a comprehensive portfolio of 16+ distinct product lines under the Grand Mirrors brand, all featuring advanced LED lighting technology with extensive customization options. The core product lines include LUX (ultra-thin premium mirrors), LUMIÈRE (frosted edge designs), ECLIPSE (multi-color backlit), AMBIANCE (lamp-integrated), AURA (LED band), HOLLYWOOD (vanity bulbs), ETCH (artistic frames), DECO (deco art), ALLURE (shaped aluminum), CABINET (storage-integrated), MOSAIC (tile-framed), and MEDITERRANEAN (European ceramic frames). Supporting sub-brands include MARBLE (natural stone frames) and specialty lines for PROFESSIONAL (salon/commercial) and HOSPITALITY (hotel) markets. Add-on modules include GRAND ENGRAVE customization, illuminated LOGO branding, TOUCH CONTROL systems, smart Wi-Fi controllers, defogger pads, motion sensors, night lights, and TRUE LIGHT adjustable color temperature technology. The company utilizes Philips LED technology as a premium upgrade option. Mounting accessories and frame options (Walnut, Brass, Stainless Steel) complement the product ecosystem. The architecture is a unified platform approach where all mirrors share LED lighting core technology with modular feature additions, allowing any size (up to 150" x 96"), shape, and configuration.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Mirrors LUX: Premium lighted mirror line with ultra-thin design, advanced LED lighting, and multiple customization options including integrated light, backlight, and various frame styles.
• Grand Mirrors LUMIÈRE
• Grand Mirrors ECLIPSE
• Grand Mirrors AMBIANCE
• Grand Mirrors AURA
• Grand Mirrors HOLLYWOOD
• Grand Mirrors ALLURE
• Grand Mirrors DECO
• Grand Mirrors ETCH
• Grand Mirrors MARBLE
• Grand Mirrors MOSAIC
• Grand Mirrors MEDITERRANEAN
• Grand Mirrors CABINET
• Grand Mirrors LOGO
• Grand Mirrors PROFESSIONAL
• Grand Mirrors HOSPITALITY

Products and services

• LUX Premium ultra-thin lighted mirror with LED lighting technology, featuring models A through J with various LED layout options including left/right, top/bottom, frame, double sink, and trifold configurations. Designed for residential and commercial bathroom installations.
• LUMIÈRE Premium lighted mirror featuring integrated light and frosted edge options with multiple LED layout models (A through H) including rectangular, oval, round, trifold, heraldic, and custom shapes.
• ECLIPSE Backlit mirror featuring multi-colored LED backlight options with dimmable functionality, available in multiple shapes including round, oval, rectangular, trifold, and custom designs.
• AMBIANCE Customizable backlit mirror with LED lamp designs, available with Italian-style lamp options in various designs including Bancole, Capriola, Carraia, and Casazza, suitable for vanity and bathroom installations.
• AURA Sleek LED band design mirror combining elegance and technology, featuring a slim 10mm design with radiant focal point lighting, available in round, square, oval, wave, and rectangular layouts.
• HOLLYWOOD Vanity mirror with LED bulb lighting, available in multiple shapes including rectangular, oval, round, arch, trifold, and custom configurations, featuring various bulb options and ring colors.
• ETCH LED light design frame mirror with artistic patterns including French, Gatsby, Geometric, Simple, Paisley, Mandala, Bamboo, Waves, Tropical, and Palm Leaves designs.
• DECO Deco art backlit mirror collection featuring Modula (hexagon and square shapes), Deco Art, and Deco Frame styles with multiple frame design options.
• ALLURE Round, oval, and rectangular shaped lighted mirror with aluminum frame available in black, silver, bronze, and gold finishes, featuring customizable light bar widths.
• CABINET Backlit mirror with integrated cabinet storage, combining mirrored surfaces with LED lighting for bathroom functionality and aesthetics.
• MOSAIC Mosaic-framed backlit mirror with decorative tile patterns, featuring integrated light and backlight options for Mediterranean-style interiors.
• MEDITERRANEAN Mediterranean style ceramic and mosaic framed mirror collection including various European-inspired frame designs such as Seuca, Calafat, Corsica, Tarifa, Sassari, Sardinia, Pescara, Sorento, Valleta, Qala, Oliva, Salou, Lloret, Calvi, Toulon, and Mallorca.
• MARBLE Natural marble frame collection for mirrors, featuring genuine marble patterns in multiple color options including White Classic, Black Classic, Sand Cream, Green Forest, and Golden Brown.
• PROFESSIONAL Full-length ceiling-mounted lighted mirrors designed for professional settings including salons, barber shops, and commercial spaces.
• HOSPITALITY Commercial mirror collection designed for hotels, resorts, and hospitality environments, featuring durable construction and premium LED lighting.
• TOUCH CONTROL Touch control systems for LED mirror lighting including Touch Control 400, Touch Control 430 (True Light compatible), and Touch Control 450 (multicolor) options.
• MOUNTS Professional mounting solutions including Standard Wall Mount, Bracket Mounting (Single/Double Pole Ceiling and Countertop), and Customize Mounting options with stainless steel and brass material choices.

Quantifiable outcome

• LED lifespan of up to 50,000 working hours (approximately 22 years at 6 hours/day)
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• Specialized Transportation ProvidersoperationalOthersGrand Mirrors works exclusively with carefully vetted, highly specialized, and well-established transportation providers for shipping mirrors. These partners handle fragile mirror delivery using strong wooden crates with screw-closed sides for maximum protection during transit.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Electric Mirror: Electric Mirror is a US-based manufacturer of lighted mirrors, mirror TVs, and specialty lighted mirror products for hospitality, healthcare, and residential use. It is a direct competitor to Grand Mirrors in the premium lighted mirror category with overlapping customer segments in hotels and luxury residential.
• Séura: Séura designs and manufactures premium lighted mirrors, TV mirrors, and outdoor televisions for residential and commercial applications. Like Grand Mirrors, Séura competes in the high-end custom lighted mirror segment with comparable technology features including defoggers, dimming, and integrated lighting.
• Robern (Kohler subsidiary): Robern is a premium bathroom storage and lighted mirror brand owned by Kohler, serving luxury residential and hospitality markets. It is comparable to Grand Mirrors in the premium vanity mirror and lighted mirror space with similar design-forward positioning.

Regional players

• Bathroom Origins: Bathroom Origins is a UK online retailer specializing in premium lighted mirrors, cabinets, and bathroom accessories for residential use. Overlaps with Grand Mirrors' UK regional website and competes for the same UK-based luxury residential buyers seeking LED vanity mirrors.
• HIB Mirror Cabinets: HIB is a UK-based manufacturer and retailer of premium bathroom mirror cabinets and lighted mirrors serving primarily the UK and European markets. Comparable to Grand Mirrors' regional UK presence with overlapping product features (LED lighting, demisters, charging ports) for residential bathrooms.

Broad incumbents

• Duravit: Duravit is a global premium bathroom fixtures manufacturer offering a wide portfolio including lighted mirrors, vanities, and ceramics. It overlaps with Grand Mirrors in the premium bathroom mirror segment but operates as a broad bathroom incumbent serving similar residential and hospitality channels.
• IKEA (Bathroom Mirrors & HEMNES/GODMORGON line): IKEA offers a broad range of affordable bathroom and vanity mirrors including models with integrated LED lighting at mass-market price points. While not a direct premium competitor, IKEA defines the floor of the lighted mirror market and shapes consumer expectations on price and delivery speed that pressure premium players like Grand Mirrors.
• Verdera by Kohler: Verdera is Kohler's lighted mirror line integrated into its broader bathroom portfolio. As a brand of a major bathroom fixture incumbent, Verdera competes with Grand Mirrors in premium residential and hospitality bathrooms while offering the full Kohler suite of plumbing, cabinetry, and fixtures.

Emerging players

• LED Mirror Company: LED Mirror Company is an emerging direct-to-consumer brand offering custom LED lighted mirrors with online configuration and shorter lead times than traditional custom manufacturers. It represents a digitally-native competitor targeting the same residential buyer as Grand Mirrors with a faster, more transparent e-commerce experience.
• Vitra Bathroom Collection: Vitra is a Turkish-origin bathroom fixtures brand with growing presence in European, Middle Eastern, and Asian markets offering bathroom mirrors, vanities, and lighted mirror products. It overlaps with Grand Mirrors' UAE and broader international footprint and competes in the mid-premium residential and hospitality segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrandMirrors
• YouTubeyoutube.com/@evervueofficial
• Facebookfacebook.com/evervueofficial
• Instagraminstagram.com/evervueofficial
• TikToktiktok.com/@evervueofficial
• Pinterestpinterest.com/evervueofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Mirrors