Entti (formerly GardenLiving)

Name

Entti (formerly GardenLiving)

Legal name

Entti Group Oy

Website

https://entti.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)

Keywords

• Landscape design services
• Garden construction services
• Green area maintenance
• Arborist tree care
• Urban forest management

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Design Services: Garden and landscape design services including consultation visits, concept plans, and detailed implementation plans. Revenue generated through project-based fees.
2. Construction and Implementation: Garden and green infrastructure construction services including private gardens, housing company courtyards, construction company partnerships, and public infrastructure projects.
3. Maintenance and Care Services: Ongoing garden maintenance services including seasonal care contracts, single visits, and plant care services for businesses and housing companies.
4. Plant Care Services: Commercial indoor plant care including annual maintenance, seasonal plant installations, and regular care visits for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Entti provides end-to-end green-area services covering landscape and garden design (Entti Design), green construction of private gardens, housing-company courtyards, and public green infrastructure, plus ongoing garden and green-area maintenance, arborist tree care, and indoor plant care for businesses. Services are delivered by approximately 150 professionals across three regional offices in Finland, with a sales-led direct model and recurring seasonal/annual maintenance contracts.

Product overview

Entti Group Oy is a green area services company providing comprehensive garden and landscape services from planning through construction to maintenance. The company operates three regional units (Varsinais-Suomi, Uusimaa, Pirkanmaa) under the unified Entti brand following the 2024 acquisition of Greener Group Oy and GardenLiving Oy. The product portfolio centers on Entti Design for landscape planning, Viherrakentaminen for construction services, Arboristi for tree care, and Pihan hoito for ongoing maintenance. The company also offers specialized services including green infrastructure projects, deadwood solutions, and an AI-enabled Smart Tree Inventory service developed through the greehill partnership for comprehensive urban forest mapping.

Differentiator

Problem solved

Functional benefit

Brands

• Entti Design: Landscape planning and interior greening design office serving all Entti units, staffed by hortonomists and landscape architects.
• Desentti-allianssi

Products and services

• Entti Design Landscape and garden design service combining former GardenLiving and Entti designers. Offers consulting visits, concept plans, and detailed implementation plans for private homes, summer cottages, apartment buildings, and commercial spaces including green interiors.
• Viherrakentaminen (Green Construction) Full-service green construction providing both minor repairs and complete garden renovations. Services include private gardens, housing company renovations, and contractor work with over 40 years of experience in new construction and special expertise in rooftop garden construction.
• Arboristi (Arborist Services) Professional tree care including pruning, crown support, crown thinning, root area improvement, tree health assessments using AI tools (Adbian), and tree removal services. Also offers veteran tree restoration using specialized methods.
• Pihan ja viheralueiden hoito (Green Area Maintenance) Ongoing garden and green area maintenance including single visits, seasonal care, and continuous maintenance contracts. Services cover pruning, lawn care, watering, pest management, green interior care, and seasonal plantings.
• Desentti-allianssi (Desentti Alliance) City maintenance alliance with Destia for Turku city center maintenance. Employs approximately 50 maintenance gardeners and arborists managing green areas including Kirstinpuisto and Herttuankulma.
• Lahopuuratkaisut (Deadwood Solutions) Deadwood solutions that allow trees to continue their story in new forms, maintaining biodiversity and saving on garden maintenance costs. Includes shaped deadwood furniture and fences.
• Smart Tree Inventory AI-enabled tree inventory service using LiDAR scanning and AI analysis to map urban forests comprehensively. Creates digital twins of areas for ecosystem services assessment including air purification, water management, and urban cooling.

Quantifiable outcome

• Over 1,000 completed projects delivered
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• greehillcoreTechnology or Integration · 1 April 2024Strategic partnership with international AI and LiDAR specialist greehill enabling urban tree inventory and AI analysis. greehill provides scanning technology covering approximately 200-meter radius and AI-powered analysis for ecosystem service mapping including air purification, water circulation, and cooling effects. The partnership enables Entti to offer advanced digital twin technology for city forest management.
• DestiacoreStrategic or Co-development Partner · 1 January 2019Destia is a partner in the Desentti-alliance established in 2019 for maintaining Turku city center. The alliance also includes Turun Kaupunki (City of Turku), Pihahaltijatar Oy, and SW-Yhtymä. This alliance employs approximately 50 maintenance gardeners and arborists in Turku city operations.
• Turun Kaupunki (City of Turku)coreStrategic or Co-development PartnerCity of Turku partners with Entti through the Desentti-alliance for city center maintenance. Also partners for various green infrastructure projects including parks and public spaces.
• Pihahaltijatar OyminorStrategic or Co-development PartnerPartner in the Desentti-alliance for Turku city center maintenance.
• SW-YhtymäminorStrategic or Co-development PartnerPartner in the Desentti-alliance for Turku city center maintenance.
• Tampereen Raitiotieallianssi (Tampere Tram Alliance)coreStrategic or Co-development PartnerPartnership with Tampere Tram Alliance for green infrastructure along the tramway. Delivered innovative perennial mat installation covering 300+ meters of tramway in Hiedanranta area.
• Multiple Construction CompaniescoreChannel Partner/ Reseller/ DistributorOngoing subcontracting partnerships with construction companies including Peab, Hartela, Hausia, NCC, Soimu, SSA, Kastelli-talot, Lapti, YIT, Bonava, Varte, Rakennuspetäjä, SRV, Rakennustoimisto Nousiainen, Tencon, Lujatalo, Rakennustoimisto Laamo, Mangrove for garden construction in new developments.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• idverde: Europe's largest landscaping services provider, offering design, construction, and grounds maintenance across multiple geographies. Directly comparable business model — full-service green-space provider serving public and private clients — with substantially greater scale.
• Davey Tree Expert Company: US employee-owned tree-care and arborist services specialist offering pruning, tree health assessments, and consulting. Comparable in arborist capability and tree-condition assessment tooling (Resistograph/tomography parallels to Entti's Adbian AI analysis).
• Asplundh Tree Expert Company: US-based leading utility vegetation management and tree-care services company. Comparable in professional arborist capability and infrastructure-adjacent tree work though more focused on utility line clearance than residential/green-space design.
• Ground Control: UK-based grounds maintenance and landscaping services provider serving commercial, residential, and public-sector clients with recurring maintenance contracts. Similar service portfolio and recurring-revenue orientation to Entti.

Emerging players

• Treeconomy: UK-based emerging technology company using AI and remote sensing for urban forest inventory and ecosystem-service quantification. Closely comparable in the AI-driven urban tree-inventory capability that Entti delivers via the greehill partnership.

Broad incumbents

• BrightView Holdings: US-listed largest commercial landscaping services company in North America, offering landscape maintenance, design, snow removal, and tree care to a similar customer mix (HOAs, commercial properties, municipalities). Broader geographic scale but comparable end-to-end service model.
• TruGreen: US-based largest residential lawn and landscape care franchise operator with national scale. Comparable in recurring grounds-care services but focused more on residential lawn treatment than Entti's design/build/maintenance mix.
• Rentokil Initial: UK-listed global facilities and hygiene services provider with broader pest-control, hygiene, and grounds-related services. Comparable as a recurring-services platform serving property and municipal customers, though landscaping is not its core focus.

Others

• NCC (NCC Property Development & Green Operations): Major Nordic construction and property development company. Functions as both a customer of Entii (subcontracting relationship) and as an indirect comparator through its property-management and green-area operations.

Regional players

• Solbackens Trädgård: Swedish landscaping services provider operating in the Nordic region. Comparable service model (garden design, construction, maintenance) but serves a different national market with no direct Finland overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/entistaparempi
• LinkedInlinkedin.com/company/entti-oy
• Instagraminstagram.com/entistaparempipiha

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entti (formerly GardenLiving)