M2M Capital

What M2M Capital does

M2M Capital is a Delaware-incorporated, Florida-headquartered fintech founded in 2023 that addresses the private market liquidity gap through an AI-powered valuation engine (mVal) and tokenized transaction infrastructure. mVal produces daily valuations for 4,000+ private companies using machine learning trained on transactional data, delivered alongside real-time market signals and factor-level analytics. The tokenized infrastructure enables T+2 settlement via digital certificates, smart-contract-automated compliance, and SPV structures that keep cap tables clean while enabling fractional liquidity for employees and early investors.

The company operates multiple revenue streams: a free Starter Plan covering up to five companies with a $50/month add-on; a Base Plan at $12,000 per user per year providing unlimited portfolio tracking; custom-priced Data Contributor plans for companies sharing operational data; Liquidity Program Infrastructure at approximately $50,000-$75,000 per year per engagement; and Data Licensing with annual price escalators. Distribution combines self-serve PLG onboarding, direct enterprise sales targeting CFOs and boards, an institutional marketplace for qualified buyers, and strategic partnerships with Mercurity Fintech (blockchain infrastructure) and Chaince Securities (broker-dealer execution) under a non-binding MOU signed November 2025.

The platform targets three primary segments — private growth-stage companies needing liquidity infrastructure, institutional buyers seeking private market access, and individual employees/option holders facing liquidity events. The company is founder-controlled, has raised $895,000 through an SEC exempt offering, and restricts services to U.S. persons only. Leadership comprises capital markets veterans from Goldman Sachs, Deutsche Bank, BlackRock, and FORT LP, with the November 2025 MOU representing the first step toward bundling AI valuation, tokenization, and broker-dealer execution into a single secondary market infrastructure stack.

Name

M2M Capital

Legal name

M2M Capital, Inc.

Website

https://m2mcapital.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

M2M Capital provides AI-powered daily valuations for 4,000+ private companies and tokenized transaction infrastructure enabling continuous employee/investor liquidity, serving private growth-stage companies, institutional buyers, and individual option holders through its mVal engine and marketplace.

Ownership category

akta.pro rank

Product category

Private Market Valuation Platform

NAICS

Portfolio Management and Investment Advice (523940), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Other Financial Vehicles (525990)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

LP Secondaries — Venture Capital Funds (FSAHALAB)

Keywords

• Private market valuations
• AI valuation engine
• Tokenized transaction infrastructure
• Employee liquidity programs
• Private secondary markets

Headquarters

HQ city

Highland City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Base Plan: Annual subscription at $12,000/year/user providing unlimited portfolio tracking, real-time valuations, factor-level analytics, and competitive/customer performance tracking across 4,000+ company database.
2. Subscription - Starter Plan: Free tier allowing tracking of up to 5 private companies with daily valuations and factor-level transparency. Converts users to paid Base Plan.
3. Liquidity Program Infrastructure: Revenue from private companies deploying continuous liquidity infrastructure for employees and investors. Company charges ~$50K-$75K per year for ongoing access versus traditional tender offers costing $200K-$500K per event.
4. Data Contributor Plan: Custom-priced plans for companies sharing operational data (revenue, expenses, headcount) in exchange for full platform access and visibility controls.
5. Data Licensing: License fees for access to mVal valuation data through website, API, or other tools. Billed per Order Form with annual price increases capped at greater of 3% or CPI.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

M2M Capital provides AI-powered daily valuations for 4,000+ private companies through its mVal engine, combined with tokenized transaction infrastructure enabling T+2 settlement. The platform connects private companies needing employee and investor liquidity solutions with institutional buyers seeking efficient private market access. Offerings include valuation subscriptions (Starter free, Base at $12K/year/user, Data Contributor custom), tokenized transaction infrastructure with smart contract compliance, and turnkey Employee and Investor Liquidity Programs delivered in ~4 weeks at ~75% lower cost than traditional tender offers.

Product overview

M2M Capital offers a unified platform combining AI-powered daily valuations (mVal, mVal+, mVal Custom) with tokenized transaction infrastructure to unlock liquidity in private markets. The core platform includes the mVal AI Valuation Engine analyzing 4,000+ companies daily, Tokenized Transaction Infrastructure enabling T+2 settlement via smart contracts and SPV structures, and Marketplace Connectivity linking companies needing liquidity with institutional capital. The company operates subscription tiers (Starter/free, Base/$12K/year, and Data Contributor/custom pricing) for valuation access, while offering service modules for Employee Liquidity Programs and Investor Liquidity Programs targeting private companies, and Institutional Buyer Access for qualified investors seeking private market exposure.

Differentiator

Problem solved

Functional benefit

Products and services

• mVal AI Valuation Engine AI-powered valuation engine providing daily market-informed valuations for 4,000+ private companies using machine learning trained on comprehensive transaction data. Delivers real-time fair market values versus stale 18+ month old funding round prices for CFOs, investors, lenders, and advisors.
• Tokenized Transaction Infrastructure Digital certificate system enabling T+2 settlement versus traditional 30-90 day timelines. Smart contracts automate compliance requirements, enforce company-defined transfer restrictions, and eliminate manual transfer delays. SPV structures maintain clean cap tables while enabling fractional liquidity for private market participants.
• Institutional Marketplace Connectivity Institutional marketplace connecting private companies needing liquidity (employees, investors) with vetted institutional buyers seeking private market access. Provides professional transaction management with institutional-grade settlement infrastructure, KYC/AML and accredited investor verification, and direct deal flow.
• Employee Liquidity Programs Turnkey liquidity infrastructure enabling private companies to provide continuous liquidity access to employees without company cash deployment. Includes SPV structure setup, tokenization process, and institutional marketplace matching. Targets unicorns and growth-stage companies replacing episodic $200K-$500K tender offers.
• Investor Liquidity Programs Liquidity solutions for early investors, VCs, and strategic shareholders enabling controlled distributions without IPO pressure. Maintains clean cap table while providing fractional liquidity to satisfy LP distribution demands, founder secondary needs, and fund strategy pivots.
• Institutional Buyer Access Platform providing accredited investors and qualified institutional buyers access to private company shares with daily AI-powered valuations, direct deal flow from employees and early investors, transparent pricing, and T+2 settlement with professional custody.
• Data Licensing License fees for access to mVal valuation data delivered through Licensor's website, API, or other tools. Billed per Order Form with annual price increases capped at the greater of 3% or CPI, targeting enterprise data consumers.

Quantifiable outcome

• 75% cost reduction compared to traditional tender offers
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Mercurity Fintech Holding Inc.coreStrategic or Co-development Partner · 11 November 2025Non-binding MOU to pursue strategic collaboration integrating M2M's proprietary AI-powered valuation technology with MFH's blockchain infrastructure and Chaince's broker-dealer execution platform. The collaboration aims to develop an integrated platform for real-time asset valuation, tokenization, and secondary market liquidity, addressing critical challenges including limited price transparency, illiquidity, and inefficient valuation processes in private markets.
• Chaince SecuritiescoreStrategic or Co-development Partner · 11 November 2025Part of the strategic collaboration with M2M Capital and Mercurity Fintech, providing broker-dealer execution platform for the integrated AI-powered valuation and tokenization solution for private markets.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carta: Carta is the dominant cap table management and equity administration platform used by most venture-backed private companies. Adjacent competitor with broader scope (cap table, fund admin, secondary liquidity via Carta X), but overlapping enterprise buyer relationships and employee liquidity use cases.

Direct peers

• EquityZen: EquityZen is a leading private market investment platform that connects shareholders of private companies with accredited investors seeking liquidity. Direct competitor to M2M's secondary market and employee liquidity programs with similar target customer base.
• SharesPost: SharesPost operates an online private equity marketplace connecting buyers and sellers of pre-IPO company shares. Direct competitor to M2M's institutional buyer marketplace with similar focus on private company share transactions.
• Hiive: Hiive operates an online marketplace for private company shares targeting venture-backed startups and their employees. Direct competitor to M2M's marketplace connectivity offering with similar focus on transparent pricing and institutional buyers.
• Forge Global: Forge Global operates the largest online marketplace for private company shares, enabling secondary transactions for employees, investors, and institutions. Direct competitor to M2M Capital's institutional marketplace, with overlapping institutional buyer network and similar focus on solving private market illiquidity.
• Nasdaq Private Market: Nasdaq Private Market operates a leading secondary platform for private company shares, providing technology-enabled liquidity solutions to issuers and investors. Direct competitor to M2M with similar institutional-grade settlement and compliance infrastructure.
• UpMarket: UpMarket provides secondary liquidity solutions and tender offer infrastructure for private companies. Direct competitor to M2M's employee and investor liquidity programs with similar continuous liquidity thesis.

Emerging players

• TZERO: TZERO is a tokenization and alternative trading system for private securities, with integrated broker-dealer infrastructure. Comparable to M2M's tokenized transaction infrastructure and T+2 settlement focus, with broader security token issuance capabilities.
• Securitize: Securitize is a leading tokenization platform for real-world assets including private securities, with SEC-registered transfer agent status. Comparable to M2M's tokenized transaction infrastructure, but with broader asset class coverage and existing regulatory infrastructure.

Others

• Zillow Group (Offermade): Note: Selecting a more directly comparable player instead. Alternative candidate is Cherre, a real estate analytics platform that also offers AI-driven valuations — but it is not a primary comparable. Omitting in favor of better fits below.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M2M Capital