Howdy Homemade Ice Cream

Name

Howdy Homemade Ice Cream

Legal name

Howdy Homemade Ice Cream

Website

https://howdyhomemade.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Premium Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

Keywords

• Super-premium ice cream
• Handcrafted ice cream flavors
• Ice cream catering service
• Scoop shop retail
• Ice cream subscription club

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream Sales: Direct retail sales of super-premium ice cream through company-owned scoop shop locations. Customers purchase single scoops, multiple scoops, or pints/containers for take-home consumption.
2. Catering Services: Full-service catering for events including parties, corporate events, birthdays, weddings, and community gatherings. Ice cream cart or table setup with Howdy Heroes serving pre-scooped ice cream.
3. Party Packs: Pre-packaged party boxes containing 24 scoops of super-premium ice cream with cups, spoons, and napkins. Ordered through Clover online system or by contacting locations. Available for pickup or delivery.
4. Howdy Heroes Fan Club Subscription: Monthly subscription at $10 per month or $99 per year. Includes 2 monthly pints, early event notifications, 15% discount on merchandise, and thank you notes from Howdy Heroes.
5. VIP Membership: Indianapolis location offers $15/month VIP membership with one custom packed pint each month, opportunity to vote for new flavors, monthly tasting events, and 10% off online store purchases.
6. Merchandise Sales: Branded merchandise including apparel and Howdy Homemade branded items sold through checkout stores website.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Howdy Homemade manufactures and retails super-premium, from-scratch ice cream built on a 14% butterfat milk base across 16 handcrafted flavors. The ice cream is sold through company-owned scoop shops, full-service catering at events, pre-packaged Party Packs (24 scoops), H-E-B grocery retail, and recurring subscription clubs, with all production and service carried out by adults with intellectual and developmental disabilities known as Howdy Heroes.

Product overview

Howdy Homemade Ice Cream operates as a super-premium ice cream retailer offering walk-in scoop shop service at seven locations, mobile catering for events, and take-home party packs. The company also offers subscription programs (Howdy Heroes Fan Club and Indianapolis VIP Membership) that provide recurring pint deliveries and member perks. All locations are staffed by adults with intellectual and developmental disabilities. The product portfolio is unified around the core super-premium ice cream offering delivered through different service channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Scoop Shop (Retail Ice Cream) Walk-in retail ice cream shops where customers purchase super-premium ice cream by the scoop. Shops are staffed by adults with intellectual and developmental disabilities (Howdy Heroes) and operate with location-specific hours across five U.S. states.
• Catering Service Mobile ice cream catering for corporate events, birthday parties, weddings, and community gatherings. Features Howdy Heroes serving pre-scooped ice cream on-site at the customer's venue.
• Party Packs Pre-packaged party boxes containing 24 scoops of super-premium ice cream with cups, spoons, and napkins. Designed for smaller gatherings; available for pickup at scoop shops or delivery.
• Howdy Heroes Fan Club (Subscription) Monthly or annual subscription offering two pints of super-premium ice cream per month, first access to events such as 3/21 Day and Special Olympics, 15% merchandise discount, and thank you notes from Howdy Heroes. Managed via the LoyalPatron platform.
• VIP Membership (Indianapolis) $15/month membership at the Indianapolis, Indiana location offering one custom-packed pint per month, voting rights for new flavors, monthly tasting events, and a 10% online store discount.

Quantifiable outcome

• 100+ team members with IDD currently employed
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core, major and minor.

• Undivided LifecoreStrategic or Co-development Partner · 1 January 2025Undivided Life became the growth and operating partner for Howdy Homemade and a major owner of the company in 2025. Jeff Schiefelbein serves as CEO alongside founders Tom and Margaret Landis. Undivided Life brought the growth engine, business architecture, leadership bench, and strategic execution to support rapid national expansion targeting 60+ locations and 1000+ new jobs by 2030.
• H-E-BmajorChannel Partner/ Reseller/ DistributorMultiple Howdy Homemade flavors were selected through the H-E-B Quest for Texas Best program from over 1,200 entries across Texas. Selected flavors are sold on H-E-B shelves statewide, providing major retail distribution and brand visibility.
• Holy AngelsminorStrategic or Co-development PartnerThe Shreveport, LA Howdy Homemade location operates inside the Holy Angels Gift Shop, a partnership that provides a unique community setting for ice cream sales while supporting the Holy Angels organization's mission.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coolhaus: Premium ice cream brand with scoop shops, grocery pints, and catering partnerships. Comparable on premium flavor innovation, scoop-shop-plus-wholesale model, and event-catering overlap with Howdy.
• Amy's Ice Creams: Texas-based scoop shop chain with theatrical serving style and loyal regional following. Highly comparable because it shares Howdy's Texas home market, scoop-shop model, and cult-brand flavor approach.
• Jeni's Splendid Ice Creams: Operator of a national chain of super-premium scoop shops with branded pints in grocery and a direct-to-consumer shipping business. Closest comparable to Howdy Homemade on product quality positioning, scoop-shop retail model, and wholesale pint distribution.
• Graeter's Ice Cream: Family-owned, super-premium pint maker with a regional scoop shop footprint and strong wholesale presence. Comparable as a multi-generational, mid-sized premium ice cream operator with scoop shops and grocery distribution.
• Van Leeuwen Ice Cream: Premium scoop and pint operator with national scoop shops and grocery distribution. Comparable on super-premium positioning (high butterfat, real ingredients), DTC/e-commerce, and multi-state retail expansion.
• Salt & Straw Ice Cream: Craft super-premium scoop shop chain with strong brand storytelling, wholesale pints in grocery, and catering. Comparable on premium pricing, handcrafted flavor menus, and mission-flavored brand narrative.

Emerging players

• Creamistry: Specialty ice cream franchise chain with a premium, experience-led positioning. Comparable as a multi-unit retail scoop concept pursuing geographic expansion, though format (nitrogen-freeze) differs from Howdy.

Broad incumbents

• Ben & Jerry's: Iconic super-premium ice cream brand with a deeply social-mission DNA and global wholesale distribution. Comparable on mission-driven brand framing and premium-pint grocery presence; not a direct scoop-shop operator at the same scale.
• Tillamook County Creamery Association: Farmer-owned dairy brand with a fast-growing premium ice cream line in grocery and scoop shops/creamery experiences. Comparable on premium butterfat positioning, scoop-shop-plus-wholesale model, and multi-state retail expansion.
• Häagen-Dazs: Established super-premium ice cream brand with scoop shops in select markets and global grocery presence. Comparable on super-premium positioning and scoop-shop retail format, but operates at far broader scale under Nestlé.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/howdyhomemade
• LinkedInlinkedin.com/company/howdy-homemade-ice-cream
• Instagraminstagram.com/howdyhomemade
• TikToktiktok.com/@howdyhomemade

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howdy Homemade Ice Cream