Omars
Omars is an Italian manufacturer of specialized road rescue and recovery vehicles — underlifts, platforms, and heavy-duty wreckers — serving fleet operators, rescue services, and (post-acquisition) military buyers through global dealer networks. Wholly-owned Miller Industries subsidiary since December 2025.
- Company typePrivate
- Founded1977
- HeadquartersCuneo, Italy
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Omars does
Omars (OMARS S.p.A. A socio unico) is an Italian specialty manufacturer of equipment for road rescue and vehicle recovery, founded by Renato Andreis and headquartered in Cuneo, Italy, with a documented operating history of over 45 years. The company designs and produces a portfolio of recovery equipment organized into three core categories: underlift/depannage systems (2TZ, 3TZ, 4TZ, 6TZ, 3FN models for vehicles from light vans up to 100-quintal chassis), steel platforms in light, medium, and heavy configurations (capacities from 3.5t to 11t), and heavy-duty wrecker/rotator trucks (100T, 110T, 120T single-unit models and 60TR+110T, 100TR+110T, 140TR+110T rotators for multi-axle commercial vehicle recovery). Accessories include forks, cranes, second-load-level systems, and stabilizers.
The business operates a hardware-sales revenue model with quote-based pricing (no public price list); customers are primarily road rescue operators, fleet operators, and military/defense heavy-vehicle recovery buyers. Distribution is mediated through a global network of authorized dealers and distributors, supplemented by direct channels via a multilingual website (Italian, English, French, German, Spanish, Belgian French), YouTube equipment demonstrations, Instagram (@omars_spa) corporate communications, and trade-show participation at IFBA (Kassel), ADAF Salon, and Remork Show.
In December 2025, Omars was acquired by Miller Industries, Inc. (NYSE: MLR), the world's largest towing and recovery equipment manufacturer with $790.3M in FY2025 revenue. The acquisition positioned Miller to leverage Omars' Italian manufacturing base for a stated pipeline of over $150M in military heavy-duty recovery commitments (production scheduled to begin in 2027) and integrated Omars into Miller's worldwide distribution, sales, and service infrastructure. Omars continues to operate as a brand and subsidiary; the corporate transition is the most material change to its go-to-market in its operating history.
Omars firmographics
Firmographics- Name
- Omars
- Legal name
- OMARS S.p.A. A socio unico
- Website
- https://omarsspa.it
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Omars is an Italian manufacturer of specialized road rescue and recovery vehicles — underlifts, platforms, and heavy-duty wreckers — serving fleet operators, rescue services, and (post-acquisition) military buyers through global dealer networks. Wholly-owned Miller Industries subsidiary since December 2025.
- Ownership category
- akta.pro rank
Omars industry classification
Industry- Product category
- Recovery Vehicle Manufacturing
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Truck & Bus Bodies (3713), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)
- akta.pro secondary industry
- Towing, Recovery & Vehicle Removal Services (TLAJAJAC)
Keywords
Where Omars is headquartered
LocationHeadquarters
- HQ city
- Cuneo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Omars business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Recovery Vehicle Manufacturing: Design, manufacture, and sale of specialized recovery vehicles and car carriers for road assistance. Products include underlifts, platforms, wreckers, and rotator recovery vehicles. Revenue is generated through direct sales of equipment to fleet operators, rescue services, and through dealer networks.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Omars product offering
Product offeringCore offering
Omars designs, engineers, and manufactures specialized road rescue and recovery equipment, including underlift systems (2TZ to 6TZ), steel loading platforms (light to heavy-duty up to 11t), and heavy-duty wrecker trucks and rotators (100T to 140T+). The company produces custom-tailored recovery solutions mounted on chassis for fleet operators, roadside assistance providers, and military customers across European and international markets.
Product overview
OMARS S.p.A. is an Italian manufacturer specializing in vehicle recovery and roadside assistance equipment, with over 45 years of market experience. The company operates as a single-entity company (S.p.A. A socio unico) and was acquired by Miller Industries in December 2025. OMARS offers a comprehensive portfolio of products organized into three core categories: (1) Underlift systems (Pianali/Platforms) ranging from compact models like the WL 2 and 2000 A SL for light vehicles to heavy-duty platforms such as the 8.2000 and 5200 series capable of handling vehicles up to 11t; (2) Heavy-duty wrecker trucks (Forconi) including single-unit models (100T, 110T, 120T) and advanced rotator configurations (60TR+110T, 100TR+110T, 140TR+110T) for complex multi-axle vehicle recovery; and (3) Depannage underlifts (2TZ, 3TZ, 4TZ, 6TZ, 3FN) for mounting on vehicles from light commercial to heavy-duty trucks. The product line also includes accessories such as crane systems (Gru OMARS), stabilizers, and second-level loading platforms. OMARS engineers and produces solutions that adapt equipment to all vehicle types, with production characterized by reliability and durability. The company serves international markets through multilingual websites and maintains a dealer network worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- OMARS Underlift Series (Depannage) A series of underlift systems (2TZ, 3TZ, 4TZ, 6TZ, 3FN) designed for mounting on vehicles from 35 to 100 quintals for roadside recovery and rescue operations. The range spans compact models for motorcycles and light vehicles to heavy-duty systems capable of lifting trucks.
- OMARS Platform Series (Pianali) Steel platform systems for loading and transporting vehicles, available in light, medium, and heavy-duty configurations with capacities from 3.5t up to 11t. Models include OMARS 8.2000, 2000 110.25, and 2000 25/B for heavy trucks, and MINI FIX, WL 2, and 2000 A SL for lighter vehicles.
- OMARS Recovery Trucks (Forconi) and Rotators Heavy-duty wrecker trucks including single-unit models (100T, 110T, 120T) for vehicles with 2-4 axles and rotator configurations (60TR+110T, 100TR+110T, 140TR+110T) for the most difficult recovery situations. Designed for heavy-duty wrecker operations including military vehicle recovery.
Companies that use Omars
Customer profileSegments2 records
Ideal customer profiles2 records
Omars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Omars partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Miller IndustriescoreMiller Industries, a worldwide leader in towing and recovery vehicle manufacturing, completed the acquisition of Omars in December 2025. This acquisition expanded Miller Industries' European production capabilities and added Omars' specialized recovery vehicle product line to its portfolio. The integration provides Omars with global distribution reach while maintaining its Italian manufacturing operations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Omars competitors and assessment
Company assessmentRegional players
- Terberg Group: Dutch manufacturer of special vehicles including recovery and heavy commercial vehicles; competes with Omars in selected European recovery segments and brings adjacent municipal/defense vehicle experience.
Direct peers
- Dautel: German manufacturer of recovery vehicles, hookload systems, and tippers mounted on commercial truck chassis; competes head-to-head with Omars in the heavy recovery segment across German-speaking and broader European markets.
- Boniface Engineering: UK-based designer and manufacturer of heavy-duty recovery vehicles and lifting equipment for the towing, rail, and automotive industries; competes in the same heavy-recovery/wrecker niche.
- Vulcan Tow: North American manufacturer of heavy-duty wreckers, carriers, and rotators for the towing and recovery industry; directly comparable product portfolio (light/medium/heavy and rotators) to Omars.
- NRC Industries: Canadian manufacturer of heavy-duty recovery and towing equipment including rotators; comparable to Omars in heavy-recovery engineering and global multi-product offering.
- Jige International: French manufacturer of heavy-duty tow trucks, recovery vehicles, and carrier platforms; arguably the closest European direct competitor to Omars across underlift, platform, and rotator product categories.
Broad incumbents
- Cargotec: Finnish-listed global provider of cargo and load handling solutions, including heavy machinery and truck-mounted equipment; broader industrial player that overlaps with Omars' material-handling on-truck applications.
- Miller Industries: Worldwide leader in towing and recovery vehicle manufacturing and Omars' parent company following the December 2025 acquisition. Directly competes in the same product category (heavy-duty wreckers, carriers) at much larger scale across North America and globally.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Omars social profiles
Digital presenceOmars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omars leadership team
Management profileNumber of profiles
Omars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omars
What does Omars do?
Omars designs, engineers, and manufactures specialized road rescue and recovery equipment, including underlift systems (2TZ to 6TZ), steel loading platforms (light to heavy-duty up to 11t), and heavy-duty wrecker trucks and rotators (100T to 140T+). The company produces custom-tailored recovery solutions mounted on chassis for fleet operators, roadside assistance providers, and military customers across European and international markets.
Is Omars a public or private company?
Omars is a private company. It is classified as corporate owned and is currently operating.
When was Omars founded?
Omars was founded in 1977. It employs 51 to 100 people.
Where is Omars based?
Omars is headquartered in Cuneo, Italy, in the Europe region.
How does Omars make money?
One revenue line is on record: recovery Vehicle Manufacturing.
Who are Omars's main competitors?
Terberg Group is listed as a regional player. Direct peers are Dautel, Boniface Engineering, Vulcan Tow, NRC Industries and Jige International. Broad incumbents are Cargotec and Miller Industries.
Does Omars have an API?
No public API is recorded for Omars.
What industry is Omars in?
Omars's product category is Recovery Vehicle Manufacturing. Its primary akta.pro industry code is TLAKAEAM, Towing, Recovery & Vehicle Storage (Collision-Related), with a secondary code of TLAJAJAC, Towing, Recovery & Vehicle Removal Services. Its NAICS code is 333924 and its SIC code is 3713.