Miller Industries
Miller Industries is the world's largest manufacturer of towing and recovery equipment, producing light-duty to 100-ton wreckers, rotators, and car carriers under the Century, Vulcan, Holmes, Chevron, and Omars brands, sold globally through an authorized distributor network to commercial towing operators, military, and automotive fleet customers.
- Company typePublic
- Founded1990
- HeadquartersOoltewah, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Miller Industries does
Miller Industries, Inc. (NYSE: MLR), founded in 1990 and headquartered in Ooltewah, Tennessee, is the world's largest manufacturer of towing and recovery equipment. The company designs and produces wreckers, rotators, and car carriers spanning light-duty to 100-ton heavy-duty capacity, marketed under multiple established brands including Century, Vulcan, Holmes, Chevron, Boniface, Jige, and Omars (acquired December 2025). Its product portfolio features proprietary technologies such as the patented Raptor wireless proportional control system for rotators, low center of gravity (LCG) carrier designs, and the Century M100, claimed as the world's largest rotator at 200,000 lbs retracted capacity.
The company manufactures primarily in the greater Chattanooga, Tennessee area, with additional production at a vertically integrated hydraulic cylinder facility in Athens, Tennessee (acquired May 2023) and a newly acquired Italian manufacturing operation in Cuneo, Italy. Miller Industries distributes exclusively through the largest authorized distributor network in the towing and recovery industry, comprising 77 locations across the United States and Canada plus distributors in over 17 additional countries. Pricing is quote-based through distributors, with equipment customized to chassis requirements.
Revenue is generated through one-time hardware sales of new equipment and recurring aftermarket parts and service through the distributor network. Primary customers are professional towing operators (ranging from independent SMBs to large fleets), with secondary verticals including military/defense (over $150M in committed heavy-duty recovery contracts), automotive dealerships and auction transport, and motorsports (NASCAR official tow partner as of January 2026). FY2025 revenue was $790.3M, a 37.2% decline from $1.26B in FY2024; management's FY2026 guidance of $850-900M signals expected recovery, supported by the $100M Ooltewah facility expansion and European capacity additions.
Miller Industries firmographics
Firmographics- Name
- Miller Industries
- Legal name
- Miller Industries, Inc.
- Website
- https://millerind.com
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Miller Industries is the world's largest manufacturer of towing and recovery equipment, producing light-duty to 100-ton wreckers, rotators, and car carriers under the Century, Vulcan, Holmes, Chevron, and Omars brands, sold globally through an authorized distributor network to commercial towing operators, military, and automotive fleet customers.
- Ownership category
- akta.pro rank
Miller Industries industry classification
Industry- Product category
- Towing and Recovery Equipment Manufacturing
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
- akta.pro secondary industries
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Miller Industries is headquartered
LocationHeadquarters
- HQ city
- Ooltewah
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Miller Industries business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Towing and Recovery Equipment Sales: Miller Industries generates revenue primarily through the manufacture and sale of heavy-duty towing and recovery equipment including wreckers, rotators, and car carriers. Products are sold through an authorized distributor network globally.
- Aftermarket Parts and Service: Revenue generated through replacement parts, accessories, and service support for the installed base of equipment through the distributor network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B equipment sales through authorized distributor network |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Miller Industries product offering
Product offeringCore offering
Miller Industries manufactures and sells heavy-duty towing and recovery equipment, including integrated wreckers, rotators (ranging from 16-ton medium-duty to 100-ton heavy-duty), car carriers, and light-duty wreckers. Products are marketed under multiple brands (Century, Vulcan, Holmes, Chevron, Boniface, Jige, Omars) and distributed globally through an authorized network of more than 77 distributors. The company also generates aftermarket parts and service revenue through this distributor network.
Product overview
Miller Industries is the world's largest manufacturer of towing and recovery equipment, marketing products under multiple brands including Century, Vulcan, Chevron, Holmes, Boniface, and Jige. The product portfolio includes rotators (Century 1150, 1075S, M100, and Holmes 600R medium-duty), heavy-duty wreckers (Century 5130/5230, Century 9055XL, Vulcan V-70), light-duty wreckers (Vulcan 812, Chevron 408), car carriers (12 Series LCG, 16 Series LCG, Industrial Carriers), and military equipment. The company also acquired Omars S.p.A. in December 2025, expanding its European presence with Italian-manufactured recovery vehicles and car carriers. Products feature proprietary technologies including the Raptor wireless proportional control system and are distributed globally through 77 distributor locations across the US, Canada, and 17+ other countries.
Differentiator
Problem solved
Functional benefit
Brands
- Century: Leading brand of towing and recovery equipment including heavy-duty wreckers, rotators, and car carriers.
- Vulcan
- Holmes
- Chevron
- Boniface
- Jige
- Omars
Products and services
- Century M100 100-Ton Rotator
Quantifiable outcome
- 8,333 sq.ft. total work area for Century M100 rotator
- +2 more outcomes
Companies that use Miller Industries
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Miller Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Miller Industries partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major, core and minor.
- NASCARmajorMiller Industries became the Official Towing and Recovery Equipment Provider under a long-term agreement. The company provides a complete fleet of trucks and equipment for national series events across the country. The equipment debuted at the 2026 Cook Out Clash Weekend at Bowman Gray Stadium. The partnership is designed to enhance safety, operational consistency, and incident response across NASCAR events.
- Omars S.p.A.majorAcquisition completed for approximately €17.5 million ($20.3 million). Omars is an Italian designer and manufacturer of towing and recovery vehicles with over 45 years of experience. The acquisition expands Miller Industries' footprint in the European market with additional manufacturing capacity and a well-recognized European brand. Omars annual revenue was approximately $27 million in 2024.
- Hino TruckscoreAnnual partnership for Florida Tow Show raffle giveaway. Combines Miller Industries' Chevron car carrier bed with a Hino Trucks chassis for annual prize raffle. Tickets sold at $10 each with bundle options, with proceeds benefiting the Professional Wrecker Operators of Florida (PWOF).
- HeavyDutyJournal.comminorAdvertising partnership with HeavyDutyJournal.com, a trade publication serving the commercial trucking industry. The publication has launched an advertising platform partnering with companies including Hendrickson and Miller Industries, reaching more than 15,000 newsletter subscribers.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Miller Industries competitors and assessment
Company assessmentDirect peers
- Heede International: Heede International is the parent company of Jerr-Dan and a long-standing competitor in heavy-duty towing and recovery equipment, making it a direct peer in the wrecker/rotator manufacturing category.
- NRC Industries: NRC designs and manufactures heavy-duty wreckers and recovery equipment, directly competing with Miller's Century, Vulcan, and Holmes brands across similar towing operator customers.
- Jerr-Dan (Heede International): Jerr-Dan is a direct US competitor to Miller Industries in heavy-duty wreckers, rotators, and carriers, and is the most comparable specialty tow-and-recovery equipment manufacturer in the North American market.
Broad incumbents
- Federal Signal: Federal Signal manufactures specialty vehicles and industrial equipment including street sweepers and emergency vehicles, making it a broad incumbent comparable to Miller in the specialty vehicle and industrial equipment space.
- REV Group: REV Group is a diversified specialty vehicle manufacturer (ambulances, fire trucks, RVs, and similar) and a broad incumbent whose scale and chassis-integration capabilities overlap with Miller's specialty vehicle manufacturing platform.
- Wabash National: Wabash National manufactures trailers and transportation equipment, overlapping with Miller's car carrier and trailer-based product lines and serving similar fleet and logistics customers.
- Lindsay Corporation: Lindsay manufactures infrastructure and specialty equipment (irrigation, road barriers, transportation), making it a broad incumbent with similar specialty vehicle/equipment manufacturing characteristics to Miller.
- Alamo Group: Alamo Group manufactures specialty vehicles and infrastructure maintenance equipment (mowers, snow removal, agricultural), serving as a broad incumbent comparable to Miller's industrial equipment manufacturing model and end-market exposure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Miller Industries social profiles
Digital presenceMiller Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miller Industries leadership team
Management profileNumber of profiles
Profiles5 records
Miller Industries subsidiaries and ownership
Company hierarchySubsidiaries3 records
Miller Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miller Industries M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miller Industries
What does Miller Industries do?
Miller Industries manufactures and sells heavy-duty towing and recovery equipment, including integrated wreckers, rotators (ranging from 16-ton medium-duty to 100-ton heavy-duty), car carriers, and light-duty wreckers. Products are marketed under multiple brands (Century, Vulcan, Holmes, Chevron, Boniface, Jige, Omars) and distributed globally through an authorized network of more than 77 distributors. The company also generates aftermarket parts and service revenue through this distributor network.
Is Miller Industries a public or private company?
Miller Industries is a public company. It is classified as public and is currently operating.
When was Miller Industries founded?
Miller Industries was founded in 1990. It employs 251 to 500 people.
Where is Miller Industries based?
Miller Industries is headquartered in Ooltewah, United States, in the North America region.
How does Miller Industries make money?
Two revenue lines are on record. Towing and Recovery Equipment Sales are the primary driver. The others are aftermarket Parts and Service.
Who are Miller Industries's main competitors?
Direct peers on record are Heede International, NRC Industries and Jerr-Dan (Heede International). Broad incumbents are Federal Signal, REV Group, Wabash National, Lindsay Corporation and Alamo Group.
Does Miller Industries have an API?
No public API is recorded for Miller Industries.
What industry is Miller Industries in?
Miller Industries's product category is Towing and Recovery Equipment Manufacturing. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers), with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 333924 and its SIC code is 3537.