What GAS™ Music does

GAS Music Limited, trading as GAS™ Music, is a UK-based, founder-led music agency founded in 2015 and headquartered at Media City UK in Salford, with a secondary presence in London. The firm operates as a fully integrated music agency delivering three core service lines: original music composition and production; music supervision and licensing (track sourcing, rights negotiation, and usage clearance); and bespoke sound design and audio mixing. Its primary customers are advertising agencies, brands, broadcasters, and production companies in the UK and internationally, with named clients including BBC Creative, Jaguar, Diageo, Hilton, Manchester City, UEFA Euro 2024, Gillette, KFC, Sanofi, and Ariel.

The company's underlying technical capability is a fully integrated post-production studio that handles composition through to final mixing in-house, supplemented by a digital music catalogue distributed via the Disco.ac platform. It also produces a branded podcast ("Having a GAS") used for content marketing and industry positioning. No proprietary software products, APIs, SDKs, or AI/ML tooling are disclosed in the source material; the studio and catalogue function as operational rather than technology IP assets.

GAS Music runs a B2B, sales-led go-to-market model, engaging enterprise clients through a dedicated new business function, industry awards, and portfolio referrals. Revenue is generated through project-based fees for bespoke composition, licensing and supervision service charges, and professional services fees for sound design and mixing — all quote-based with no publicly disclosed pricing. With a team of approximately 8 employees and a cumulative track record of 500+ projects since founding, GAS Music is privately held, has no disclosed institutional funding, no parent company, and operates without subsidiaries.

Name

GAS™ Music

Legal name

GAS Music Limited

Website

https://gasismusic.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

GAS™ Music is a UK-based, founder-led music agency founded in 2015 that provides integrated music composition, supervision and licensing, and sound design services to advertising agencies, brands, broadcasters, and production companies across the UK and internationally.

Ownership category

akta.pro rank

Product category

Music Production Services

NAICS

Music Publishers (512230), Sound Recording Studios (51224)

akta.pro primary industry

Trailer Music & Promo Music Providers (MPAIALAH)

Keywords

• Music composition agency
• Music licensing services
• Sound design services
• Music supervision
• Broadcast audio production

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Music Composition & Production: Original music composition and production services for advertising, television, film, radio, gaming and B2B. Revenue generated through project-based fees for bespoke musical content creation.
2. Music Supervision & Licensing: End-to-end music supervision and licensing services including track sourcing, rights negotiation, and usage clearance. Revenue generated through licensing fees and supervision service charges.
3. Sound Design & Mixing: Bespoke soundscapes and audio post-production for commercials, TV, film, games and immersive experiences. Revenue through project-based service fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GAS Music is a fully integrated music agency that composes original music and produces audio for advertising, television, film, radio, gaming, and B2B clients. It also provides music supervision and licensing (track sourcing, rights negotiation, and clearance) and bespoke sound design and mixing from an in-house post-production studio. Revenue is generated through project-based creative service fees and music licensing fees.

Product overview

GAS Music is a fully integrated music agency offering three interconnected core services: Composition & Production (original music creation), Supervision & Licensing (finding and clearing tracks), and Sound Design & Mixing (bespoke audio). The agency also maintains a digital Music Catalogue accessible via Disco.ac and produces a branded Podcast called 'Having a GAS'. They serve advertising, television, film, radio, gaming, and B2B sectors, combining composition expertise with post-production capabilities including a fully integrated studio.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 500+ projects delivered since founding
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BMG: Global music publisher managing rights and offering sync licensing for brands, advertising, and media. Larger incumbent with broader portfolio that overlaps GAS Music's supervision and licensing services but at much greater scale.

Emerging players

• Soundraw: AI music generation platform targeted at content creators, marketers, and brands for royalty-free bespoke composition. Represents the emerging technology-led alternative to traditional music agencies like GAS Music.
• Suno: Generative AI music platform producing on-demand compositions for ads, social, and content. Threatens GAS Music's bespoke composition moat by automating lower-tier briefs at near-zero marginal cost.

Direct peers

• Siren: London-based music supervision agency serving advertising, film, and television clients with sync licensing and rights clearance services — overlapping with GAS Music's supervision and licensing offering.
• Sizzer: Amsterdam-based music agency specialising in music supervision, sync licensing, and original composition for advertising and film. Directly comparable peer serving global brand and agency clients with the same service mix.
• Leland Music: Los Angeles- and London-based music agency providing original composition, supervision, and licensing for advertising, film, and television. Closely matches GAS Music's integrated offering and target enterprise brand clients.
• Finger Music: UK-based music agency providing original composition, supervision, and licensing for advertising and broadcast. Comparable boutique-scale peer with similar enterprise brand clients and service mix.
• MassiveMusic: Amsterdam-headquartered global creative music agency offering composition, supervision, licensing, and sound design for brands, advertising, and entertainment — a near-identical service model to GAS Music but at significantly greater global scale.
• Chelsea Music Group: London-based music supervision and licensing company focused on advertising and broadcast sync. Direct peer to GAS Music's Supervision & Licensing service line.
• Radley Music: London-based music agency delivering original music, sound design, and music supervision for advertising campaigns — closely aligned in scale, geography, and service offering to GAS Music.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gasismusic
• YouTubeyoutube.com/c/HavingaGAS
• LinkedInlinkedin.com/company/gasismusic
• Instagraminstagram.com/gasismusic/?__coig_restricted=1
• Facebookfacebook.com/gasismusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAS™ Music