SOUNDRAW
SOUNDRAW is a Tokyo-based AI music generation platform that creates royalty-free beats and tracks using proprietary models trained exclusively on its own in-house produced music, serving content creators, independent musicians, and B2B platform partners via subscriptions and API integrations.
- Company typePrivate
- Founded2021
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SOUNDRAW does
SOUNDRAW (Soundraw Inc.) is a Tokyo-headquartered AI music generation platform founded in 2020 that produces royalty-free beats, instrumentals, and full tracks via a browser-based application and a developer API. Its core technology is a proprietary generative AI model trained exclusively on music written and recorded in-house by SOUNDRAW's producers, giving the company full ownership of master recordings and publishing rights and positioning it as a legally clean alternative to AI music tools that scrape existing artists' work. The platform supports more than 30 genres, includes the SOUNDRAW Mixer for bar-level customization (intensity, BPM, key, per-element volume across drums, bass, melody, backing, and fills), and exports as MP3, WAV, or separate STEMs for use in DAWs such as Ableton, Logic, and FL Studio.
The business operates a tiered subscription SaaS model with consumer plans ranging from $11.04/mo (Creator annual) to $32.50/mo (Artist Unlimited annual), an Enterprise tier for companies with 10+ employees, an Academic plan for educational institutions, and a Store BGM plan for physical retail. Beyond direct web sales, SOUNDRAW pursues a deliberate API-first go-to-market, integrating its music generation engine into Canva, Wondershare Filmora, Captions AI, TuneCore Japan, and the Web3 gaming platform Music Mogul (Tyranno Studios) to reach partner user bases at scale. The company serves content creators, independent music artists and producers, enterprise platform partners, retail/hospitality businesses, and educational institutions across global markets with offices in Tokyo, Los Angeles (established 2022), and New York.
SOUNDRAW has raised approximately $5 million across four disclosed rounds (2020, 2022, 2024) from investors including Deepcore, ANOBAKA, Carbide Ventures, SMBC Venture Capital, Ceres, iSGS Investment Works, and Mint. Its 2024 strategic priorities include mobile services, advertising, and virtual currencies segments, and product momentum is reflected in the March 2025 launch of SOUNDRAW v2 with genre-mixing capability.
SOUNDRAW firmographics
Firmographics- Name
- SOUNDRAW
- Legal name
- Soundraw Inc.
- Website
- https://soundraw.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SOUNDRAW is a Tokyo-based AI music generation platform that creates royalty-free beats and tracks using proprietary models trained exclusively on its own in-house produced music, serving content creators, independent musicians, and B2B platform partners via subscriptions and API integrations.
- Ownership category
- akta.pro rank
SOUNDRAW industry classification
Industry- Product category
- AI Music Generation Software
- NAICS
- Record Production and Distribution (512250), Sound Recording Industries (5122), Sound Recording Studios (51224)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
- akta.pro secondary industries
- Sample Libraries, Loops & Sound Content Platforms (MPAIAIAF), Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG)
Keywords
Where SOUNDRAW is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
SOUNDRAW business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Recurring subscription revenue from four distinct tiered plans (Creator, Artist Starter, Artist Pro, Artist Unlimited) with monthly and annual billing options. Annual plans offer up to 67% discount. All plans include perpetual commercial license for tracks created during subscription.
- API / Enterprise Licensing: B2B revenue from API access and enterprise plan licensing for platforms and companies requiring unlimited music generation, custom licensing terms, and dedicated support.
- Academic Plan: Discounted subscription access for educational institutions with bulk account arrangements, flexible payment options, and VIP support for students and educators.
- Store BGM Plan: Subscription plan for physical retail spaces (shops, cafes) providing AI-generated background music adapted to store atmosphere with no copyright risks or licensing requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | For content creators, individuals, and small companies (<10 employees) needing background music for videos, podcasts, apps, and games |
| Subscription | Monthly | For music artists and producers, individuals and small companies (<10 employees) with limited monthly download needs |
| Subscription | Monthly | Mid-tier artist plan with expanded downloads and high-quality format access |
| Subscription | Monthly | Top-tier artist plan with unlimited downloads and maximum format flexibility |
| Other | Multi-year contract | For companies with 10+ employees requiring API access, unlimited downloads, and enterprise-level licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
SOUNDRAW product offering
Product offeringCore offering
SOUNDRAW is a proprietary AI music generation platform that creates royalty-free beats, instrumentals, and full tracks trained exclusively on in-house produced music. Users generate music by selecting genres, moods, and themes, then customize tracks via the SOUNDRAW Mixer before downloading as MP3, WAV, or STEM files. Subscription tiers (Creator, Artist Starter, Artist Pro, Artist Unlimited) serve individual creators and small companies, while an Enterprise plan and REST API serve companies with 10+ employees and developer platforms.
Product overview
SOUNDRAW is a Japanese AI music generation platform built by musicians for democratizing music creation. The core offering is a browser-based AI music generator that creates royalty-free tracks from genre and mood selections. The platform consists of a web application with generation, editing (Mixer), and Grid tools, supplemented by an API product for platform integrations, and multiple subscription tiers (Creator, Artist Starter/Pro/Unlimited) for different user segments. Additional offerings include Enterprise plans for large companies, an Academic plan for educational institutions, and a BGM solution for retail stores. The platform integrates with major video editing tools (Filmora, Canva, Captions AI), music distribution platforms (TuneCore Japan), and supports DAW export for professional workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- SOUNDRAW Core Platform Browser-based AI music generator that produces royalty-free beats, instrumentals, and full tracks in 30+ genres from genre, mood, and theme selections. Customizable via the Mixer and downloadable as MP3, WAV, or STEM files with perpetual commercial license. Targeted at content creators and music artists.
- SOUNDRAW API REST API that lets developers and businesses embed copyright-safe AI music generation directly into video platforms, games, and ad tech applications. Tracks generated via API are cleared for perpetual commercial use.
- SOUNDRAW Enterprise Subscription offering for companies with 10+ employees that includes API access, unlimited royalty-free track generation, permanent commercial use licensing, full editing capabilities, and dedicated enterprise support including feature and genre requests.
- SOUNDRAW for Schools (Academic Plan) Discounted subscription plan for schools, universities, and e-learning platforms that provides bulk account arrangements, flexible payment options, and VIP support for students and educators using SOUNDRAW in music courses, art classes, and AI-related subjects.
- SOUNDRAW for Stores (BGM Plan) Subscription plan for retail stores, cafes, restaurants, and other physical spaces that provides AI-generated background music matched to store atmosphere with no copyright risks or licensing requirements.
Quantifiable outcome
- Copyright-safe music with rock-solid worldwide perpetual license for commercial use
- +2 more outcomes
Companies that use SOUNDRAW
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
SOUNDRAW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature5 records
SOUNDRAW partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Wondershare (Filmora)coreIntegration partnership with Wondershare's Filmora video editing app. Filmora users can generate custom songs directly within the app using SOUNDRAW's API, with music aligned to video timeline through simple tag selection. Features instant music generation, seamless synchronization, and copyright-safe tracks.
- CanvaflagshipPioneering integration partnership where SOUNDRAW's AI music generation is embedded directly into Canva's platform. Millions of Canva users can generate custom, royalty-free music by selecting genre, mood, theme, and track length without leaving the Canva ecosystem.
- Captions AIcoreLongstanding partnership where Captions AI users access SOUNDRAW's music generation capabilities via API integration. SOUNDRAW's music is featured in Captions AI's Pro Plan, providing premium users with AI-generated music for their video content.
- TuneCore JapancoreIntegration of SOUNDRAW's cutting-edge AI audio technology into a new mastering service offered through TuneCore Japan, one of the world's most respected digital music distribution platforms.
- AI4MusicminorSOUNDRAW is a proud supporter of AI4Music, an initiative with principles centered around the responsible use of AI in music, alongside Roland and UMG.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
SOUNDRAW competitors and assessment
Company assessmentOthers
- BeatStars: BeatStars is a marketplace for buying and selling beats, serving independent artists and producers with a licensing infrastructure for distributing tracks. It targets the same music-artist segment as SOUNDRAW's Artist plans but operates as a marketplace for human-produced beats rather than an AI generator, making it a thematically adjacent peer.
Broad incumbents
- Splice: Splice is a leading subscription platform for music producers offering sample libraries, loops, presets, and DAW integrations. It serves a more professional producer segment than SOUNDRAW but overlaps in monetizing royalty-cleared music content for creators, and Splice's brand and catalog scale make it a relevant adjacent incumbent.
- Artlist: Artlist is a subscription-based royalty-free music, SFX, and stock footage platform serving video creators and brands. Like Epidemic Sound, it competes for the same creator budget and use cases but with a human-composed catalog; it is gradually adding AI generation capabilities that will bring it closer to SOUNDRAW.
- Epidemic Sound: Epidemic Sound is a leading subscription-based royalty-free music and sound effects platform for video creators and brands. It competes with SOUNDRAW in the creator background-music segment but relies on a curated human-composed catalog rather than AI generation, making it a broader incumbent rather than a direct peer.
Direct peers
- Boomy: Boomy is an AI music generation platform targeting creators with quick-generation, royalty-cleared tracks distributed to streaming services. It is highly comparable to SOUNDRAW in target user (independent creators) and core value prop (generate and release AI music), though with a stronger emphasis on automated streaming distribution.
- Loudly: Loudly is an AI music platform offering generative music for video creators, with a strong emphasis on API integration and content matching. It targets a similar content-creator segment as SOUNDRAW's Creator plan and competes in the same genre-based music generation category.
- Udio: Udio (now rebranding to Audio) is a direct AI music generation competitor offering high-fidelity full-song generation. Like Suno, it faces copyright lawsuits over training data, whereas SOUNDRAW differentiates through clean training-data provenance — making it a frequent comparison in the AI music generator category.
- AIVA: AIVA is an AI music composition assistant focused on generating customizable tracks for content creators, game developers, and filmmakers. Like SOUNDRAW, it emphasizes genre/style presets and customization, but is positioned more toward soundtrack/composition use cases than beat-making for artists.
- Mubert: Mubert is an AI music generation platform offering real-time, royalty-free generative music for creators, app developers, and brands. Its API-first model and B2B2C approach closely mirror SOUNDRAW's distribution strategy, though Mubert leans more toward ambient/background use cases than artist-facing beat generation.
- Suno: Suno is the most prominent AI music generation platform, offering text-to-song generation of full songs including vocals. It is the closest direct competitor to SOUNDRAW, with the key contrast being Suno's training data (allegedly scraped copyrighted material, currently subject to lawsuits) vs SOUNDRAW's exclusively in-house catalog.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SOUNDRAW social profiles
Digital presenceSOUNDRAW financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOUNDRAW leadership team
Management profileNumber of profiles
Profiles1 record
SOUNDRAW funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOUNDRAW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOUNDRAW
What does SOUNDRAW do?
SOUNDRAW is a proprietary AI music generation platform that creates royalty-free beats, instrumentals, and full tracks trained exclusively on in-house produced music. Users generate music by selecting genres, moods, and themes, then customize tracks via the SOUNDRAW Mixer before downloading as MP3, WAV, or STEM files. Subscription tiers (Creator, Artist Starter, Artist Pro, Artist Unlimited) serve individual creators and small companies, while an Enterprise plan and REST API serve companies with 10+ employees and developer platforms.
Is SOUNDRAW a public or private company?
SOUNDRAW is a private company. It is classified as venture growth investor backed and is currently operating.
When was SOUNDRAW founded?
SOUNDRAW was founded in 2021. It employs 11 to 50 people.
Where is SOUNDRAW based?
SOUNDRAW is headquartered in Tokyo, Japan, in the Asia region.
How does SOUNDRAW make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are API / Enterprise Licensing, academic Plan and store BGM Plan.
Who are SOUNDRAW's main competitors?
BeatStars is listed as an others. Broad incumbents are Splice, Artlist and Epidemic Sound. Direct peers are Boomy, Loudly, Udio, AIVA, Mubert and Suno.
Does SOUNDRAW have an API?
Yes. Generate high-quality music instantly through SOUNDRAW's API. Ideal for video platforms, games, and ad tech. Tracks are copyright-safe and cleared for perpetual use. Easy integration with dedicated technical support. Available via API Plans for developers and businesses. Developer documentation is at discover.soundraw.io/api.
What industry is SOUNDRAW in?
SOUNDRAW's product category is AI Music Generation Software. Its primary akta.pro industry code is MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering), with a secondary code of MPAIAIAF, Sample Libraries, Loops & Sound Content Platforms. Its NAICS code is 512250 and its SIC code is 7372.