Incharz

What Incharz does

Incharz, operated by Servotech EV Infra Pvt. Ltd., is an India-based Charge Point Operator (CPO) that designs, builds, and operates a public and commercial EV charging network under the Incharz brand, as a wholly-owned subsidiary of charger manufacturer Servotech Renewable Power System Limited. The platform sits on OCPP-compliant AC and DC chargers (covering 2W, 3W, and 4W, multiple connector standards including CCS2, Type 2, GB/T, and Bharat AC/DC), a cloud-based Charging Station Management System (CSMS) for operators, and a consumer-facing mobile app on iOS and Android for station discovery, real-time availability, slot booking, and in-app wallet/UPI payment. The company reports a footprint of 2,000+ charging points and 8,000+ smaller stations across India, with 76% indigenous charger components enabling a 56% price reduction over two years.

The business monetises through four streams: per-kWh usage fees at public and commercial stations (industry rates Rs.6-20 per kWh by charger type), hardware sales of Spark Series AC and Squad Series DC chargers at roughly Rs.10 lakhs per commercial DC unit, installation and maintenance services for franchise partners and commercial clients, and a recurring franchise/partner programme that enrolls Land Owners, DSAs, Material Providers, and Service Providers for revenue share and service fees. Go-to-market is a hybrid of direct enterprise field sales targeting hotels, hospitals, resorts, residential societies, and fuel stations, plus a self-serve consumer app and a channel-partner build-out covering all Indian states and union territories. Customers span hospitality (Club Mahindra, Hotel Orange Valley, Hotel Jain Shikanji), oil and gas (Prakash IndianOil), real estate (Prateek Group, Gaur Group), power/utilities (NPCL), and education (HRIT University), with franchise-driven long-tail expansion providing geographic breadth.

Name

Incharz

Legal name

Servotech EV Infra Pvt. Ltd.

Website

https://incharz.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Incharz, a wholly-owned subsidiary of Servotech Renewable Power System Limited, operates a pan-India EV charging network as a Charge Point Operator, deploying OCPP-compliant AC and DC chargers, a cloud CSMS platform, and a consumer mobile app for hotels, hospitals, fuel stations, residential complexes, and individual EV drivers across all Indian states and union territories.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electrical Equipment Manufacturing (3353)

SIC

Electric Services (4911), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)

Keywords

• EV charging stations
• AC DC chargers
• Charging infrastructure
• Charge point operator
• EV charging network

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. EV Charging Sessions (Usage-Based): Revenue is generated from per-unit (per kWh) charging fees paid by EV drivers at public and commercial charging stations. Pricing varies by charger type (AC slower vs DC fast) and operator. Users pay via the Incharz app wallet (auto-deducted after charging) or QR code scan.
2. Hardware Sales (EV Chargers): Incharz sells advanced AC and DC EV charging hardware to franchise partners, commercial clients, and businesses setting up charging stations. Hardware includes the Spark Series AC charger and Squad Series DC charger. Pricing for commercial DC chargers is approximately Rs.10 lakhs per unit.
3. Installation & Maintenance Services: Incharz provides end-to-end installation and commissioning of EV charging stations for franchise partners and commercial clients, including site assessment, electrical setup, charger installation, and ongoing maintenance. Revenue is earned as a one-time service fee or ongoing maintenance contract.
4. Franchise / Partner Program Revenue: Incharz generates revenue by enrolling franchise partners (Land Owners, DSAs, Material Providers, Service Providers) who invest in setting up EV charging stations under the Incharz brand. The company provides technology, brand, and operational support in exchange for network expansion and revenue share or hardware/service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Incharz operates as a Charge Point Operator (CPO) that deploys, owns, and manages EV charging stations on a pan-India basis, supplying AC and DC chargers, a Charging Station Management System (CSMS), and a mobile app that enables EV drivers to locate, book, and pay for charging sessions. The business combines hardware supply, site installation, operations and maintenance, and a software layer for remote monitoring, billing, and partner management.

Product overview

Incharz offers a comprehensive EV charging ecosystem consisting of three core offerings: EV Charging Infrastructure (covering design, build, and operation of charging networks), Hardware including AC and DC EV chargers for sale, and a Mobile App/CSMS software platform for operators to manage charging stations, usage patterns, and payments. The company operates as a Charge Point Operator (CPO) with 2000+ charging points across India, providing end-to-end solutions from installation to ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Incharz: Brand name for Servotech EV Infra's EV charging station network, providing public and commercial EV charging infrastructure across India.

Quantifiable outcome

• 2000+ charging points deployed across major Indian cities and highways
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Servotech Renewable Power System LimitedcoreOEM/ Whitelabel/ Licensing PartnerServotech Renewable Power System Limited is the parent company of Servotech EV Infra Pvt. Ltd. (operating as Incharz). Servotech manufactures and supplies EV chargers (Spark Series AC, Squad Series DC) to Incharz for deployment in the charging network. Servotech EV Infra acts as a Charge Point Operator (CPO) for these chargers. The relationship is a manufacturing-to-operations vertical integration.
• Payment GatewayminorOthersIncharz has partnered with a payment gateway to enable online payment facilities on its website and mobile app, allowing users to pay for charging sessions and other services.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BPCL E-Drive: Bharat Petroleum's EV charging initiative deploys chargers at its own fuel stations and commercial locations, competing head-on with Incharz's OMC partnerships and pan-India franchise model.
• Tata Power EZ Charge: Tata Power's EV charging arm is one of India's largest public CPO networks, with thousands of charging points across highways, cities, and fuel-station partners. It directly competes with Incharz for enterprise and franchise deployments in the same OCPP-based public-network segment.
• Statiq: Statiq operates a pan-India EV charging aggregator and CPO network with a comparable consumer-facing app for station discovery and payments. Targets the same hospitality, real-estate, and highway segments as Incharz and is one of the closest direct competitors in scale.
• ChargeZone: ChargeZone operates one of India's largest DC fast-charging networks, particularly along highways. It competes directly with Incharz's DC charger deployments and highway charging segment, with similar OCPP-based infrastructure and franchise economics.
• Jio-bp Pulse: Jio-bp (Reliance-BP joint venture) is rolling out a fast-charging network at fuel stations and urban hubs. Directly competes with Incharz's IndianOil fuel-station deployments and offers aggressive pricing backed by deep balance sheets.

Emerging players

• Kazam: Kazam provides EV charging software (CMS) and operates a charging network, with a similar SaaS-plus-hardware business model. It is an emerging competitor targeting residential societies, workplaces, and fleet operators in India.
• Ather Energy (Ather Grid): Ather Grid is Ather Energy's public charging network for two-wheeler EVs, with significant presence in metros and Tier-1 cities. Overlaps with Incharz's light-electric-vehicle charger focus and competes for the same 2W/3W driver demographic.
• Charzer: Charzer builds EV charging hardware (kiosks, AC chargers) and operates a smaller charging network, primarily for residential societies and SMBs. It is comparable to Incharz's SMB/franchise-driven segment.

Broad incumbents

• HPCL (Hindustan Petroleum): HPCL is rolling out EV charging at its fuel stations and is one of India's three large public-sector OMCs. Competes with Incharz for highway and franchise-style deployments, but as part of a much larger diversified fuels business.
• Servotech Renewable Power System Limited: Servotech is the listed parent company and India's leading EV charger manufacturer; it supplies chargers to Incharz and also sells directly to other CPOs, governments, and enterprises. It is broader in scope (manufacturing + solar) but materially comparable as the upstream hardware source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Incharz_India
• YouTubeyoutube.com/channel/UCFKCYfKGRMe57F8faJ8-0lA
• Facebookfacebook.com/incharz
• LinkedInlinkedin.com/company/incharz
• Instagraminstagram.com/incharz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incharz