Plenergy
Plenergy is a Spanish low-price fuel and energy retailer operating an automated gas station network across Spain. It serves both individual drivers via physical stations and B2B fleet operators via the Plenergy Flotas digital fleet management platform.
- Company typePrivate
- Founded2014
- HeadquartersMadrid, Colombia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Plenergy does
Plenergy (formerly Plenoil) is a Spanish fuel and energy retail company that operates an automated, low-price gas station network across Spain. The company was founded in 2014 and rebranded to the Plenergy identity in 2025, with the positioning 'Energía al mejor precio para su vehículo' (Energy at the best price for your vehicle). The company reports millions of monthly customers across its station footprint, with 20+ stations in the Region of Murcia alone and ongoing openings. It is structured as PLENERGY, S.L., a privately held Sociedad Limitada headquartered in Madrid, with 1,001-5,000 employees.
Plenergy's core product is its network of automated gas stations ('Gasolineras Plenergy') selling gasoline and diesel at competitive prices. On top of the physical network, the company operates two digital products: Plenergy Flotas, a fleet management platform that allows fleet managers to monitor and control fuel expenses, liters, and vehicles from a single dashboard while enabling drivers to refuel without cash or cards; and the Plenergy mobile app, which supports station location and fleet fueling operations. Together, these products form an integrated fuel-and-fleet management offering targeted at business fleet operators, with secondary reach into individual consumers via the station footprint.
The business model is dual-track: revenue is generated primarily through fuel sales transactions at company-operated and managed stations, with a secondary freemium digital layer (free registration for the Flotas control panel) that monetizes through fuel volume capture rather than platform subscription fees. Plenergy also operates a 'Gestionamos tu gasolinera' (We manage your gas station) program, suggesting franchise or management-takeover arrangements as part of network expansion. The go-to-market combines direct B2B fleet sales for enterprise accounts with a self-serve retail and SMB channel through the physical station network and mobile app. No public listing, no disclosed funding rounds, no parent company, and no M&A activity are recorded in the source data.
Plenergy firmographics
Firmographics- Name
- Plenergy
- Legal name
- PLENERGY, S.L.
- Website
- https://plenergy.es
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Plenergy is a Spanish low-price fuel and energy retailer operating an automated gas station network across Spain. It serves both individual drivers via physical stations and B2B fleet operators via the Plenergy Flotas digital fleet management platform.
- Ownership category
- akta.pro rank
Plenergy industry classification
Industry- Product category
- Fuel Retail
- NAICS
- Gasoline Stations and Fuel Dealers (457), Gasoline Stations (4571), Other Gasoline Stations (457120)
- akta.pro primary industry
- Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)
- akta.pro secondary industries
- Truck Stops & Travel Centers (Heavy-Duty Retail) (EUALAIAF), Fuel Management & Fleet Card Programs (THADAKAH)
Keywords
Where Plenergy is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Plenergy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Fuel Sales: Sale of fuel (gasoline and diesel) at low-price gas stations across Spain. Revenue generated through fuel transactions at company-owned and operated stations.
- Fleet Management Services: Digital fleet management platform providing control and monitoring of fleet vehicles, fuel consumption tracking, and invoicing services for business customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Fleet Management - Free Registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Plenergy product offering
Product offeringCore offering
Plenergy operates automated, low-cost fuel stations across Spain selling gasoline and diesel directly to individual drivers, and offers Plenergy Flotas, a B2B fleet fuel management platform that lets businesses control and track vehicle fueling expenses across the Plenergy station network. The company focuses on a no-frills, price-disciplined retail model complemented by digital fleet services.
Product overview
Plenergy (formerly Plenoil) operates a network of fuel stations throughout Spain and offers fleet management solutions. The core offering includes Plenergy Flotas, a fleet management platform that enables drivers to refuel without cards or cash while allowing fleet managers to monitor and control expenses, fuel volumes, and vehicles from a single dashboard. The company also provides the App Plenergy for locating nearby gas stations and managing fueling operations. The products work together to provide an integrated fuel and fleet management solution for businesses operating vehicle fleets.
Differentiator
Problem solved
Functional benefit
Products and services
- Plenergy automated fuel stations Retail sale of gasoline and diesel to individual drivers through a network of unmanned, automated service stations positioned on price for cost-sensitive Spanish consumers.
- Plenergy Flotas (B2B fleet fuel management) Subscription-based B2B fleet fuel management platform that lets Spanish businesses control, monitor and pay for vehicle fueling across the Plenergy station network, with centralized invoicing and consumption reporting.
Companies that use Plenergy
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Plenergy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plenergy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DIRSE (Directivos de RSE)minorPlenergy joined as a protector member of DIRSE (Directivos de RSE - Sustainability Responsibility Directors). This partnership demonstrates the company's commitment to corporate social responsibility and sustainability practices in Spain.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Plenergy competitors and assessment
Company assessmentRegional players
- Galp Energia: Portuguese integrated energy company with retail fuel operations extending into Spain and other Iberian markets. Comparable retail fuel model but with primary geographic focus outside Spain.
- DISA (Distribuidora Industrial S.A.): Spanish fuel distributor and retailer primarily serving the Canary Islands with both wholesale and retail operations. Comparable downstream fuel retail model but with a regionally concentrated footprint.
Broad incumbents
- Repsol: Largest integrated fuel retailer in Spain with extensive station network and non-fuel retail. Comparable core offering (retail gasoline/diesel) but much broader portfolio including refining, lubricants, and mobility services.
- Cepsa: Major Spanish integrated energy company with significant retail fuel station presence. Overlaps with Plenergy on consumer-facing fuel sales but operates at much greater scale and vertical integration.
- BP Spain: Global oil major operating branded retail fuel stations across Spain. Comparable retail fuel offering but as part of a broader global energy portfolio rather than a dedicated low-price specialist.
- Shell Spain: Global integrated oil company with branded retail fuel stations in Spain. Competes with Plenergy on retail fuel but offers broader mobility, convenience, and B2B energy services.
Others
- WEX Inc. US-listed fleet card and fuel management platform provider. Adjacent to Plenergy's Plenergy Flotas offering on the fleet payments/management side, though WEX does not own retail fuel stations directly.
- Pilot Travel Centers: North American travel center/truck stop operator with retail fuel, fleet services, and loyalty programs. Thematically comparable on the combination of high-volume fuel retail with integrated fleet offerings, though operating in a different geography.
Direct peers
- Ballenoil: Spanish low-cost automated fuel station operator directly competing with Plenergy on price-led positioning across Spain. Closely comparable business model with a similar emphasis on unmanned stations and low margins/high volume.
- Petroprix: Spanish low-price fuel station chain with automated/unattended stations competing head-to-head with Plenergy on per-liter pricing. Highly comparable operating model and target customer base in Spain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Plenergy social profiles
Digital presencePlenergy compliance and trust
Trust signalCompliance1 record
Plenergy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plenergy leadership team
Management profileNumber of profiles
Profiles1 record
Plenergy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plenergy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plenergy
What does Plenergy do?
Plenergy operates automated, low-cost fuel stations across Spain selling gasoline and diesel directly to individual drivers, and offers Plenergy Flotas, a B2B fleet fuel management platform that lets businesses control and track vehicle fueling expenses across the Plenergy station network. The company focuses on a no-frills, price-disciplined retail model complemented by digital fleet services.
Is Plenergy a public or private company?
Plenergy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plenergy founded?
Plenergy was founded in 2014. It employs 1,001 to 5,000 people.
Where is Plenergy based?
Plenergy is headquartered in Madrid, Colombia, in the Latin America region.
How does Plenergy make money?
Two revenue lines are on record. Fuel Sales are the primary driver. The others are fleet Management Services.
Who are Plenergy's main competitors?
Regional players on record are Galp Energia and DISA (Distribuidora Industrial S.A.). Broad incumbents are Repsol, Cepsa, BP Spain and Shell Spain. Others are WEX Inc. and Pilot Travel Centers. Direct peers are Ballenoil and Petroprix.
Does Plenergy have an API?
No public API is recorded for Plenergy.
What industry is Plenergy in?
Plenergy's product category is Fuel Retail. Its primary akta.pro industry code is TLABAIAI, Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops), with a secondary code of EUALAIAF, Truck Stops & Travel Centers (Heavy-Duty Retail). Its NAICS code is 457.