Bottle Up

What Bottle Up does

Bottle Up is a privately held, for-profit sustainable water brand headquartered in Amsterdam, the Netherlands. According to its firmographic profile, the company provides three product categories: reusable plant-based bottles, pre-filled spring water bottles, and wholesale supply services, serving both end consumers and bulk buyers in the sustainable-packaging segment of the bottled water market. The company was founded in 2010 and operates as a micro-organization with 1-10 employees, indicating a small, focused operating footprint rather than a venture-backed scale business.

No detailed information is available on the underlying bottle material technology, manufacturing processes, or plant-based polymer formulation. The publicly accessible website (bottleup.com) returned only a loading/verification screen at the time of data capture, and no proprietary technology descriptions, certifications, patents, trademarks, or product specifications are present in the aggregated input. The brand's differentiation is positioned around sustainability — reusability and plant-based inputs — in a category historically dominated by single-use plastic.

No pricing, revenue, funding, customer, distribution, marketing channel, partnership, or management team detail beyond co-founder Andrew Eversden is available in the input data. Consequently, the business model is best characterized as a small consumer packaged goods operation combining direct-to-consumer reusable bottle sales, bottled spring water SKUs, and B2B wholesale distribution, with no public revenue or scale disclosures to evaluate unit economics, customer mix, or growth rate.

Name

Bottle Up

Website

https://bottleup.com

Company type

Private

Founded year

2010

Headcount range

1–10 employees

Short description

Bottle Up is a Netherlands-based sustainable water brand founded in 2010, offering reusable plant-based bottles, pre-filled spring water bottles, and wholesale supply services to consumer and B2B buyers. The company operates with 1-10 employees as a small private CPG business.

Ownership category

akta.pro rank

Product category

Bottled Water & Sustainable Packaging

NAICS

Bottled Water Manufacturing (312112), Plastics Bottle Manufacturing (32616), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Private Label Bottled Water Manufacturing (AFAFACAI), Bottled Water & Mineral Water Co-Packing (AFAFAIAC), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)

Keywords

• Plant-based water bottles
• Sustainable hydration
• Reusable beverage packaging
• Spring water supply
• Wholesale water distribution

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Bottle Up is a sustainable water brand that manufactures and sells reusable bottles made from plant-based materials and pre-filled spring water bottles. In addition to its consumer product line, the company operates a wholesale supply service distributing its bottled water to business customers such as retailers, offices, and resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Reusable Plant Bottles
• Pre-filled Spring Water Bottles
• Wholesale Water Supply Services

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• JUST Water: JUST Water sells spring water in plant-based packaging — the closest 1:1 analogue to Bottle Up's reusable plant-bottle / spring-water offering, sharing both product format and sustainability positioning.
• Boxed Water Is Better: Boxed Water sells packaged water in plant-based cartons with a sustainability-first brand identity, competing with Bottle Up for the same environmentally conscious consumer and HoReCa account.
• CanO Water: CanO Water packages spring water in aluminum cans as a plastic-free alternative, directly competing with Bottle Up's sustainable-packaging positioning across European retail and foodservice.
• Pathwater: Pathwater sells reusable aluminum bottles pre-filled with water, sharing Bottle Up's reusable-packaging business model and DTC-plus-wholesale distribution strategy.

Broad incumbents

• Saratoga Spring Water:
• Voss Water: Voss is a premium bottled water incumbent selling still and sparkling water in glass and PET, competing with Bottle Up at the premium/HoReCa end of the bottled water category.

Emerging players

• Decathlon (simond/quechua water bottles): Decathlon's private-label reusable sport bottles compete with Bottle Up's reusable plant-bottle SKU in the European outdoor/sport retail channel, where Bottle Up's wholesale arm may already overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/letsbottleup
• LinkedInlinkedin.com/company/letsbottleup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottle Up