Saratoga Spring Water
Saratoga Spring Water is a 150+ year premium bottled water brand owned by Primo Brands, selling still and sparkling spring water in its iconic blue bottle through national retail, DTC e-commerce, and a dedicated fine dining culinary sales channel in the United States.
- Company typePrivate
- Founded1872
- HeadquartersSaratoga Springs, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Saratoga Spring Water does
Saratoga Spring Water is a premium bottled water brand founded in 1872 in Saratoga Springs, New York, and currently operated under the legal entity BlueTriton Brands, Inc. as part of the Primo Brands portfolio. The company sources water from carefully selected U.S. springs and packages it in its iconic Saratoga Signature Blue bottle across still and sparkling core SKUs, with the new Saratoga Collection flavored sparkling water line (launched May 2026) extending the brand into adjacent lifestyle hydration occasions. The product portfolio is anchored by two core SKUs and supported by the culinary sales program, Recipe Collection content, and brand collaborations such as Saratoga x Pantone and Saratoga Blueprints. Trademark registrations cover the Saratoga name, the Saratoga Signature Blue bottle, and the Saratoga Collection sub-brand.
The business operates across three distribution channels: national retail (grocery, convenience, specialty), direct-to-consumer e-commerce via saratogawater.com, and a dedicated culinary sales team targeting fine dining establishments and restaurants. Revenue is generated through product sales (transaction-based) at premium price points relative to mass-market bottled water, with no public pricing disclosure. The customer base spans two segments: premium lifestyle consumers purchasing for self-expression and everyday hydration, and fine dining/culinary professionals using Saratoga in restaurant beverage programs.
The go-to-market approach combines event-driven premium positioning (Golden Globes Official Water, Skylar Diggins national campaign across TV/digital/print in January 2026), organic social on Instagram and TikTok, and content marketing through curated recipe and lifestyle collections. The brand's competitive positioning rests on 150+ years of heritage, the signature blue bottle as visual identifier, and a lifestyle narrative centered on distinction and self-expression rather than functional hydration benefits.
Saratoga Spring Water firmographics
Firmographics- Name
- Saratoga Spring Water
- Legal name
- BlueTriton Brands, Inc.
- Website
- https://sswc.com
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saratoga Spring Water is a 150+ year premium bottled water brand owned by Primo Brands, selling still and sparkling spring water in its iconic blue bottle through national retail, DTC e-commerce, and a dedicated fine dining culinary sales channel in the United States.
- Ownership category
- akta.pro rank
Saratoga Spring Water industry classification
Industry- Product category
- Premium Bottled Water
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
- akta.pro secondary industries
- Spring Water Bottling (AFAFACAA), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)
Keywords
Where Saratoga Spring Water is headquartered
LocationHeadquarters
- HQ city
- Saratoga Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saratoga Spring Water business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Consumer Packaged Goods - Bottled Water: Direct-to-consumer sales of premium bottled water products in still and sparkling varieties through retail channels and e-commerce, generating revenue from product sales at various price points.
- Fine Dining / Culinary Channel: B2B sales of premium spring water to fine dining establishments, restaurants, and culinary professionals through dedicated culinary sales operations.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Saratoga Spring Water product offering
Product offeringCore offering
Saratoga Spring Water produces and sells premium still and sparkling spring water packaged in its iconic signature blue bottle, sourced from natural springs. The brand recently expanded its portfolio with the Saratoga Collection, a line of flavored sparkling waters, while also serving the fine dining industry through a dedicated culinary sales program.
Product overview
Saratoga Spring Water is a premium bottled water brand owned by Primo Brands (formerly BlueTriton Brands), offering both still and sparkling varieties in its iconic signature blue bottle since 1872. The product portfolio centers on the core Saratoga Spring Water line, expanded with the new Saratoga Collection flavored sparkling water sub-brand featuring four distinct flavors. Supporting offerings include a culinary sales program for fine dining establishments, a recipe collection content service, and brand collaborations such as Saratoga x Pantone. The portfolio positions the brand as a lifestyle and self-expression statement rather than a basic beverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Saratoga Spring Water (Still)
- Saratoga Sparkling Spring Water
- Saratoga Collection (Flavored Sparkling Water)
- Culinary Sales Program (Fine Dining Water Service)
Quantifiable outcome
- Extension into flavored sparkling water segment with Saratoga Collection, creating new consumption occasions
Companies that use Saratoga Spring Water
Customer profileSegments2 records
Ideal customer profiles2 records
Saratoga Spring Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Saratoga Spring Water partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Skylar DigginsflagshipProfessional basketball star Skylar Diggins serves as the face of Saratoga Spring Water's 2026 marketing campaign, featuring in television, digital, and print advertising nationwide. She also serves as brand ambassador at the Golden Globes where Saratoga is the Official Water.
- Golden GlobesflagshipSaratoga Spring Water serves as the Official Water at the Golden Globes awards ceremony, providing premium brand exposure through high-profile event sponsorship and presence.
- The Lab (Primo Brands In-House Agency)corePrimo Brands' in-house creative agency The Lab created the 2026 marketing campaign featuring Skylar Diggins, developing the strategic expansion into broader cultural spaces with additional content and experiences planned throughout 2026.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Saratoga Spring Water competitors and assessment
Company assessmentEmerging players
- Liquid Death: Fast-growing canned water brand built on irreverent lifestyle marketing and premium positioning. Comparable to Saratoga in pursuing a non-traditional, lifestyle-first brand identity in a category historically dominated by legacy packaging.
- Spindrift: Premium sparkling water brand differentiated by real-fruit ingredients. Competes with Saratoga Collection in the premium flavored sparkling segment with comparable premium pricing and lifestyle branding.
- LaCroix (National Beverage Corp.): Leading U.S. flavored sparkling water brand built on lifestyle marketing. Direct competitor to the newly launched Saratoga Collection in flavored sparkling retail, though positioned at lower price points.
Direct peers
- Mountain Valley Spring Water: Heritage U.S. premium spring water brand (founded 1871) sold in iconic glass bottles with strong fine-dining presence. Closely comparable on brand-heritage, premium-positioning and culinary-channel strategy.
- Perrier: Iconic French sparkling mineral water positioned as a premium lifestyle beverage in fine dining and retail. Competes directly with Saratoga's sparkling water and Saratoga Collection lines in on-premise hospitality.
- Evian: Global premium spring water brand with strong lifestyle and sustainability positioning. Competes with Saratoga in premium still water retail and on-premise hospitality channels.
- Fiji Water: Premium imported bottled spring water in a signature square bottle. Direct competitor to Saratoga in the premium still and sparkling segments at fine dining and retail, with comparable lifestyle and heritage positioning.
- San Pellegrino: Premium Italian sparkling mineral water with strong fine-dining and culinary presence. Directly competes with Saratoga in the premium sparkling category and shares an emphasis on food-pairing occasions.
- Poland Spring: U.S. spring water brand also owned by Primo Brands/BlueTriton, sold across mainstream and premium retail. Closest portfolio peer inside the same parent and competes for similar U.S. spring water shelf space.
- Voss Water: Norwegian premium still and sparkling bottled water marketed as a lifestyle brand with minimalist cylindrical packaging. Comparable premium positioning, hospitality channel focus, and lifestyle-driven GTM motion to Saratoga.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Saratoga Spring Water social profiles
Digital presenceSaratoga Spring Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saratoga Spring Water leadership team
Management profileNumber of profiles
Saratoga Spring Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saratoga Spring Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saratoga Spring Water
What does Saratoga Spring Water do?
Saratoga Spring Water produces and sells premium still and sparkling spring water packaged in its iconic signature blue bottle, sourced from natural springs. The brand recently expanded its portfolio with the Saratoga Collection, a line of flavored sparkling waters, while also serving the fine dining industry through a dedicated culinary sales program.
Is Saratoga Spring Water a public or private company?
Saratoga Spring Water is a private company. It is classified as corporate owned and is currently operating.
When was Saratoga Spring Water founded?
Saratoga Spring Water was founded in 1872. It employs 11 to 50 people.
Where is Saratoga Spring Water based?
Saratoga Spring Water is headquartered in Saratoga Springs, United States, in the North America region.
How does Saratoga Spring Water make money?
Two revenue lines are on record. Consumer Packaged Goods - Bottled Water is the primary driver. The others are fine Dining / Culinary Channel.
Who are Saratoga Spring Water's main competitors?
Emerging players on record are Liquid Death, Spindrift and LaCroix (National Beverage Corp.). Direct peers are Mountain Valley Spring Water, Perrier, Evian, Fiji Water, San Pellegrino, Poland Spring and Voss Water.
Does Saratoga Spring Water have an API?
No public API is recorded for Saratoga Spring Water.
What industry is Saratoga Spring Water in?
Saratoga Spring Water's product category is Premium Bottled Water. Its primary akta.pro industry code is CRADAHAC, Bottled Water (Still, Sparkling, Enhanced), with a secondary code of AFAFACAA, Spring Water Bottling. Its NAICS code is 312112 and its SIC code is 2086.